• 제목/요약/키워드: Promotion focus

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A Study on the Revitalization of Traditional Liquor Distribution: Focus on Social Enterprises

  • Choi, In-Sik;Lee, Sang-Youn
    • Journal of Distribution Science
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    • 제11권2호
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    • pp.11-21
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    • 2013
  • Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

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The Internal Marketing Strategy for the Performance of Medical Service -A Focus on the Compensation Package for the Internal Customers- (의료서비스의 내부마케팅 전략수립을 위한 내부고객세분화와 보상정책의 적용에 관한 연구)

  • Paik, Soo-Kyung
    • Korea Journal of Hospital Management
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    • 제6권3호
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    • pp.90-108
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    • 2001
  • This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis. of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.

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The Effects of Lifestyle Factors on Metabolic Syndrome among Adolescents (청소년의 대사증후군에 대한 생활습관 요인의 영향)

  • Lee, Hanju
    • Journal of Korean Public Health Nursing
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    • 제28권2호
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    • pp.270-284
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    • 2014
  • Purpose: This study investigated the effects of lifestyle factors in metabolic syndrome among adolescents. The metabolic syndrome has been reported as a cause of various chronic diseases, including cardiovascular disease and diabetes in adolescents. Method: This study is a cross-sectional study on 1,931 adolescents (1,011 boys and 920 girls) aged 12-19 years from the Korean Health and Nutrition Examination Survey 2010-2012. Data were analyzed by descriptive statistics, t-test, $x^2$-test, and logistic regression in consideration of strata, cluster, and weight as national data. Result: The prevalence of metabolic syndrome in adolescents aged 12-19 years was 4.3% (Boys, 5.4%; Girls, 3.1%). Among lifestyle factors, BMI had significants influences on the metabolic syndrome risk, but other variables did not. Conclusion: The results of this study indicate that further research is necessary on the effect of lifestyle factors in metabolic syndrome and that school health nurses should focus on implementation of effective programs for promotion of activity and healthy foods for prevention and intervention of metabolic syndrome.

Open Trade Technical Model using ebXML for FTA with China and Korea

  • Jung, Yong Gyu;Kang, Min Soo;Jung, Ga-Woon;Cha, Kwang Seung;Chong, Agatha
    • International Journal of Advanced Culture Technology
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    • 제2권1호
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    • pp.25-29
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    • 2014
  • China and South Korea have effectively reached a free trade agreement. The deal now faces legal and parliament reviews in the two countries. We need to discuss the recommendations on XML conversion with UN / CEFACT electronic documents. To solve this problem of interworking between these standards, Two kinds of translation rules is proposed for exchanging to UN / CEFACT Tag smoothly. For development and distribution of electronic documents to be conformed to international standards, it is enough to have the role of international activities continue to supply part of the domestic industry and the trends in participation and international standard. Our principal focus is on facilitating national and international transactions, through the simplification and harmonization of processes, procedures and information flows, and so contributing to the growth of global commerce. The agreement with South Korea will be China's ninth bilateral FTA.

Personality-based Contraception Behavior of Female College Students (여대생들의 피임행위에 대한 주관성 연구)

  • Cho, Ju-Yeon;Han, Seung-Wei;Song, Mi-Seung
    • Women's Health Nursing
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    • 제12권4호
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    • pp.338-347
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    • 2006
  • Purpose: The purpose of this study was to analyze the types of female college students' personality-based contraception behavior. Method: A Q-methodology was used to identify factors in female college students' personality-based contraception behavior. The 32 selected Q-sample from each of 28 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Three types of contraception behavior of female college students were identified. Type I is corporate responsibility, Type II is self-protection type, Type III is perceived risk of pregnancy. Conclusion: These results suggest that sexual health education for contraception behavior promotion should focus characteristics influencing on contraception attitudes. Also, efficient contraception should be educated by continuous qualitative research based on contraceptive experiences of college students.

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A study on the Analysis of Space for School Foodservice Facilities - Focus on Elementary and Secondary Schools in the Metropolitan area Since 2009 - (학교 급식시설의 공간 분석 연구 - 2009년 이후 개교한 수도권 초·중·고등학교를 중심으로 -)

  • Seo, Boong-Kyo
    • Journal of the Korean Institute of Educational Facilities
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    • 제23권5호
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    • pp.3-10
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    • 2016
  • The purpose of this study is to provide a basis for planning of school foodservice facilities to operate with hygiene and efficiency corresponding a decrease of the number of students. This study analyzes the composition of space for foodservice facilities categorizing by the functions which are preparation area, cooking area, cleaning area, storage, and worker's room on elementary, middle and high school in Seoul Metropolitan city since 2009 that the Seoul School Health Promotion Center published a manual for school foodservice facilities. The calculation can be a basis for school planners and the general schools to use available area in each school and can manage the school usage plan appropriately. The number of students in each school has been regarded as the space planning element, but the number of students would considered with using the specific area and time.

Development of Soil-cement in Earth-block Materials

  • Wiwattanachang, N;Maneein, N;Parwong, T;Nummeesri, K
    • International Journal of Advanced Culture Technology
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    • 제3권1호
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    • pp.78-85
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    • 2015
  • In Thailand, the electricity consumption is very high with the intention of reduce high temperature in the building. Since 2000, a lot of people paying attention to Green-Building concept. A similar concept is natural building, which is usually on a smaller scale and tends to focus on the use of natural materials that are available locally. Therefore, the Earth-Block (EAB) product is appropriated approach to reduce energy consumption in the buildings. The EAB is produced with environmentally friendly process, which does not release harmful pollution and effective cost. The main significant character is durable materials for building construction. This study aims to develop the new thermal insulation by using soil-cement with vetiver grass fibre. Additionally, it describes the innovative systems used in production of EAB materials by mixing the soil-cement with vetiver grass fibre. This paper reveals lowest costs, space configurations changing and greater design flexibility for constructing the building.

Modeling Adherence to Therapeutic Regimens in Patients with Hypertension

  • Roh Young Sook
    • Journal of Korean Academy of Nursing
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    • 제35권4호
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    • pp.737-744
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    • 2005
  • Purpose. This study was done to identify and test a model of the psychosocial variables that influence adherence to therapeutic regimens in patients with hypertension. Method. A convenience sample of 219 patients with hypertension who were enrolled in an outpatient clinic of a cardiovascular center in Korea participated in the study. They completed self-administered questionnaires anonymously. The questionnaire was based on the Social Action Theory model and a literature review. The explanatory model was constructed and tested using structural equation modeling in order to examine the effects within the model. Results. The results of this study showed that perceived self-efficacy was the strongest factor influencing patient adherence in this sample. Adherence to therapeutic regimens in patients with hypertension was influenced by self-efficacy, patient-provider relationship, social support, and depression. Conclusions. Adherence to therapeutic regimens in patients with hypertension was most strongly influenced by self-efficacy. These findings suggest that nursing interventions to promote patient adherence should focus on the promotion of self-efficacy including improvement in patient-provider relationship and social support, and reduction in depression.

A Study on Emotional Healing Trends after 2005

  • Park, Hae Rang
    • International Journal of Advanced Culture Technology
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    • 제9권3호
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    • pp.86-91
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    • 2021
  • This study starts with the premise that many problematic situations in modern society can seriously damage personal feelings and that this phenomenon can create anxiety in individuals and society. In order to address such anxiety in individuals and society, we would like to propose measures to heal emotions. Accordingly, 270 research trends related to emotions studied from 2005 to 2020 will be analyzed to establish the direction of future research on emotion healing. As a result of analyzing the trends of healing papers, active healing studies have been conducted since 2010, but reading and writing healing through specific academic societies has been the main focus. Theoretical research accounted for a large portion, and emotional research was steadily conducted. Although healing methods are expanding to various topics, they have not been commercialized as specific methods. As a result, we hope that concrete research to heal individual emotions will be expanded and measures to implement a stable future society will be proposed.

Leadership Development Instruction Program using Flipped Learning Methodology

  • Park, Jong-Jin
    • International Journal of Advanced Culture Technology
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    • 제7권3호
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    • pp.65-69
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    • 2019
  • In this paper, we proposed leadership development instruction program for liberal arts class to develop university students' leadership skill using Flipped Learning methodology, and showed the results which were obtained from classes where we applied the program. Leadership ranks high in the skills of those employed by businesses. But it is not easy to develop and exercise leadership. There are many leadership classes for students in Universities, they focus on theoretic, not practical aspects. Flipped Learning could be an efficient instruction learning tool to develop leadership, and has gained much interest lately due to its process involving prior study(pre-class) followed by the students' classroom involvement(in-class). Most of the students taking a course recognize improvement of their leadership skill and have positive results by the proposed program.