• 제목/요약/키워드: Promotion focus

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Exploring Near-Future Potential Extreme Events(X-Events) in the Field of Science and Technology -With a Focus on Government Emergency Planning Officers FGI Results -

  • Sang-Keun Cho;Jong-Hoon Kim;Ki-Woon Kim;In-Chan Kim;Myung-Sook Hong;Jun-Chul Song;Sang-Hyuk Park
    • International Journal of Advanced Culture Technology
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    • 제11권4호
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    • pp.310-316
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    • 2023
  • This study aims to predict uncertain future scenarios that may unfold in South Korea in the near future, utilizing the theory of extreme events(X-events). A group of 32 experts, consisting of government emergency planning officers, was selected as the focus group to achieve this objective. Using the Focus Group Interview (FGI) technique, opinions were gathered from this focus group regarding potential X-events that may occur within the advanced science and technology domains over the next 10 years. The analysis of these opinions revealed that government emergency planning officers regarded the "Obsolescence of current technology and systems," particularly in the context of cyber network paralysis as the most plausible X-event within science and technology. They also put forth challenging and intricate opinions, including the emergence of new weapon systems and ethical concerns associated with artificial intelligence (AI). Given that X-events are more likely to emerge in unanticipated areas rather than those that are widely predicted, the results obtained from this study carry significant importance. However, it's important to note that this study is grounded in a limited group of experts, highlighting the necessity for subsequent research involving a more extensive group of experts. This research seeks to stimulate studies on extreme events at a national level and contribute to the preparation for future X-event predictions and strategies for addressing them.

품패개격촉소신식대소비자질량인지적영향(品牌价格促销信息对消费者质量认知的影响) (The Effect of Price Promotional Information about Brand on Consumer's Quality Perception: Conditioning on Pretrial Brand)

  • Lee, Min-Hoon;Lim, Hang-Seop
    • 마케팅과학연구
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    • 제19권3호
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    • pp.17-27
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    • 2009
  • 典型的价格促销是指降低一定数量产品的价格或以相同的价 格获得更多数量的产品, 从而增加价值和创造经济的激励购买. 价格促销经常用来鼓励没有消费过产品或服务的用户试用产品或服务. 因此, 理解价格促销对那些从来没有使用过促销品牌的消费者的此品牌质量认知的影响是很重要的. 然而, 如果消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 具体来说, 通过价格促销消费者产生低的质量的认知会削弱经济的和心理上的激励, 减少购买的可能性. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 先前的有关价格促销对质量认知的影响的研究有不一致的解释. 一些是关注价格促销对消费者认知的不利影响. 但是其他的研究显示价格促销并没有提高消费者对品牌的不良认知. 之前的研究发现这些不一致的结果和价格促销曝光的时机以及相关的试验得出的质量评估有关. 而且, 消费者是否经历过产品促销都可能会调节这些影响. 一些研究把产品类别的不同作为基本的因素. 本研究的目的是探讨在不同的情况下, 价格促销信息对消费者的不良的质量认知产生的影响. 作者控制了促销曝光的时机, 过去的各种促销形式以及信息发布的方式. 与以往的研究不同, 作者通过控制以前个人使用此产品的经验的潜在调节作用来测试事先设定限制的价格促销的影响. 这样的操作可以解决相关的有可能产生的争议. 这种方法对实际工作方面也是有意义的. 价格促销不仅适用于已存在的目标消费者, 而且可以鼓励没有使用过产品和服务的消费者尝试此产品或服务. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 如果没有使用过这个品牌的消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 另外, 如果价格促销结束, 购买了这个产品的消费者可能会出现明显的减少再购买行为. 通过文献回顾, 假设1用来探讨消费者通过过去的价格促销获得的质量认知的调节作用. 消费者对没有使用过的品牌的价格促销而产生的质量认知的影响会被此品牌过去的价格促销活动所调节. 换句话说, 消费者会对没有进行过价格促销的没有使用过的品牌产生不良的质量认知. 假设2-1:未使用过的品牌进行首次价格促销的时候, 价格促销的信息发布的方式将影响价格促销的成败. 假设2-2:消费者越不在意价格促销的原因, 越容易对产品的质量产生不良的认知. 通过测试1, 简要地解释了产品和品牌在提供四种价格促销形式之前并解释说明了每种价格促销形式. WAVEX这个虚拟品牌的质量的认知被评估为7. 网球拍被选中的原因是由于选定的产品组必须过去几乎没有价格促销活动来消除促销的平均次数对价格促销信息的影响, 正如Raghubir和Corfman(1999)所提出的. 测试2也用网球拍作为产品组, 主持测试2的管理者与测试1相同. 随着测试1, 选择了对产品组熟悉而对产品不熟悉的受访者. 每个受访者被分配到代表WAVEX价格促销的两种不同信息发布方式的两组中的一组. 在评估WAVEX的质量认知为7以前, 受访者看了每个促销信息. 不熟悉的实验品牌的价格促销对消费者的质量认知的影响被证明为会被以前有过或没有价格促销活动所调节. 与过去的促销行为一致是使品牌评估变得更糟的不良影响的重要变量. 如果此品牌从未进行过价格促销, 价格促销活动会对消费者的质量认知产生不良的影响. 第二, 不熟悉的品牌进行首次价格促销时, 促销信息的发布方式会影响公司促销的成败. 当消费者进行性格归因和情境归因的比较时, 质量认知的不良影响会更大. 与先前主要关注具有或不具有情境/性格归因中良好或不良的动机的研究不同, 本研究的焦点是检验如果公司提出了具有说服性的理由, 即使消费者在价格促销行为中有性格归因, 情境归因也可以被推断出的事实. 这种方法, 在学术方面取得了很大的成果, 意义在于它运用非数学的问题来解释固定和调整过程而不像以前的研究大部分是把它用于数学问题来解释. 换句话说, 根据基本属性错误, 有很大的倾向去性格地归因其他的行为. 当这种情况出现在价格促销时, 我们可以推断出消费者很有可能性格地归因公司的价格促销行为. 反而, 即使在这种情况下, 公司可以调整消费者的锚定性来降低性格归因的可能性. 另外, 不像多数对价格促销的长/短期影响的以往的研究, 只考虑价格促销对消费者的购买行为影响, 本 研究测试对质量认知的影响, 一个影响消费者购买行为的因素. 这些结果在实际工作方面有重要启示. 本研究的结果可以作为新产品有效的提供促销信息的指南. 如果品牌要避免错误的暗示, 比如在施行价格促销战略时被认为是产品的质量不好, 一定要为促销提供清晰合理的理由. 尤其是对那些以前没有进行过价格促销活动的公司来说, 提供明确的理由尤其重要. 不一致的行为可以导致消费者的不信任和焦虑. 这也是无止境的价格战的风险的重要因素之一. 没有事先通知的价格促销会使消费者怀疑, 但不会影响市场份额.

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사회적 가치 코칭은 누구에게 유익한가? 사회적 가치 코칭이 일의 의미와 직무만족, 잡크래프팅에 미치는 영향: 조절초점의 조절효과 (To whom is social value coaching useful? The effects of social value coaching on meaning of work, job satisfaction, and job crafting: The moderating role of regulatory focus)

  • 이수란;조지선;정은경
    • 한국심리학회지 : 코칭
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    • 제5권2호
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    • pp.83-100
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    • 2021
  • 본 연구는 사회적 가치 코칭이 기업의 재직자들에게 미치는 긍정적인 영향을 살펴보고, 사회적 가치 코칭에서 특히 유익을 얻는 개인 특성으로 조절초점을 상정하고 그 효과를 알아보고자 하였다. 국내 모 대기업의 재직자들을 대상으로 코칭 모델을 적용한 사회적 가치 코칭 프로그램이 개발되었다. 사회적 가치 코칭을 받은 집단이 통제집단에 비해 일의 의미, 헤도니아적 직무만족, 유데모니아적 직무만족, 잡크래프팅이 증가하는지를 살펴보았으며, 이를 조절하는 조절초점의 역할이 분석되었다. 향상초점의 조절효과는 전혀 나타나지 않아 예방초점에 대해서만 분석되었다. 분석 결과, 사회적 가치 코칭 집단이 통제집단에 비해 모든 종속변인에서 유의한 증가를 보였으며, 일의 의미, 헤도니아적 직무만족, 유데모니아적 직무만족에 대해서는 예방초점이 낮은 집단보다는 높은 집단에서 코칭이 해당 특성을 증가시키는 데 더 강한 영향을 미치는 것으로 나타났다. 이러한 연구 결과를 바탕으로 시사점과 한계점, 후속 연구를 위한 제언을 제시하였다.

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집단미술치료가 시설보호아동의 사회성에 미치는 영향 -분노 및 공감능력을 중심으로- (The Effect of Group Art Therapy on Sociality of Children in Institutional Care -Focus on Anger and Empathy-)

  • 박범진;이숙민
    • 산업진흥연구
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    • 제1권2호
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    • pp.71-78
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    • 2016
  • 본 연구는 집단미술치료가 시설보호아동의 분노조절 공감능력을 중심으로 한 사회성 향상에 미치는 영향을 검증하고자 하였다. 연구대상은 J도 I시에 소재하고 있는 아동보호시설 두 곳에서 생활하는 아동 12명을 실험집단 6명, 통제집단 6명으로 무선할당 하였다. 실험집단은 주 2회 60분씩 사전 사후검사 변화를 포함하여 총 25회기 집단미술치료프로그램을 실시하였고 통제집단은 무 처치하였다. 연구결과 집단미술치료가 시설보호아동의 사회성 향상, 분노조절 향상, 공감능력 향상에 긍정적 효과가 있었으며 HTP, KSD, DAS 사전 사후검사에서 형식적, 내용적 평가에 긍정적 변화가 있었다. 본 연구를 통해, 집단미술치료가 시설보호아동의 분노조절과 공감능력을 중심으로 사회성 향상에 긍정적인 도움이 된 것을 알 수 있었으며, 시설보호아동을 대상으로 하는 집단미술치료 연구가 치료적인 역할로 사회성 향상에 도움이 될 수 있음을 나타낸다.

국립어린이청소년도서관의 독서문화진흥사업 평가와 스마트 시대 발전방향에 대한 연구 (A Study on Evaluation of the Reading Culture Promotion Project and Develpment Direction of Smart Era at the National Library for Children and Young Adults)

  • 강지혜;차성종
    • 한국비블리아학회지
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    • 제31권2호
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    • pp.203-221
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    • 2020
  • 본 연구는 4차 산업 혁명시대로의 진입에 따른 교육환경 변화와 독서문화 진흥의 직접적 수혜자인 어린이청소년의 독서문화프로그램 요구변화를 면밀히 분석하고, 국립어린이청소년도서관에서 추진했던 어린이청소년 대상 독서문화진흥사업을 종합적으로 평가하여, 시대의 요구에 맞는 독서문화진흥사업을 제안하였다. 다양한 국내외 독서문화진흥사업의 사례를 조사하여 그 경향을 파악하고, 사업참여 경험이 있는 공공도서관과 학교도서관 전문가를 초빙하여 포커스 그룹 인터뷰(FGI)를 실시하였으며, PDCA 방법(Plan, Do, Check, Act)에 의거 각 독서문화프로그램 사업에 대한 개별 사업 평가를 수행하였다. 사례조사와 전문가 평가를 통해 도출된 데이터를 기반으로 향후 국립어린이청소년도서관에서 지향해야 할 독서문화진흥사업의 발전방안 및 새로운 사업의 추진전략을 제시하였다. 연구 결과를 취합하여 '인터랙티브 전자책 만들기 플랫폼 제작/보급 사업', '게임형 독서 프로그램 제작/보급사업', '거꾸로 학습법을 활용한 하브루타 독서문화 보급 사업', '청소년 코딩 브랜딩 "Teen-Start-Up"' 등을 새로운 서비스로 제안하였다.

간호사의 대사증후군 유발 위험요인과 건강증진행위간의 관계 (The Relationship between Metabolic Syndrome Risk Factors and Health Promotion Behavior in General Hospital Nurses)

  • 박현희;이광옥
    • 한국콘텐츠학회논문지
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    • 제15권6호
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    • pp.314-325
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    • 2015
  • 본 연구의 목적은 간호사의 대사증후군 위험 요인과 건강 증진 행위와의 관계를 알아보고자 하였다. 자료는 경기도에 있는 일 종합병원의 450명 간호사들이 구조화된 설문지를 이용하였다. 자료수집 기간은 2014년 10 월 6 일부터 10 월 31일까지였으며 분석은 SPSS/WIN 21.0 통계검증을 하였다. 병원에 근무하는 간호사의 대사증후군 유병률은 8.0%이었으며 건강증진행위 점수는 평균2.53점(범위 1.22~3.44)이었다. 대사증후군의 유병률이 높은 위험그룹은 나이가 26세~30세, 중환자실근무간호사, 음주를 주 1~2회하는 그룹이었다. 병원관리자는 대사증후군 유병률의 위험 개선과 예방을 위한 간호사들의 직업환경, 특히 대사증후군 유병률이 높은 위험군으로 분류된 그룹의 간호사들에게 집중관리가 이루어져야할 것으로 사료된다.

대도시 보건소 동단위 방문간호 대상자의 군분류 및 표준 방문간호서비스 경로 개발을 위한 기초연구 (A Preliminary Study on the Classification of Visiting Nursing Service Recipients and the Development of Standardized Visiting Nursing Service Pathways Based on Public Health Center)

  • 황라일;유호신;석민현;진달래
    • 지역사회간호학회지
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    • 제16권4호
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    • pp.381-391
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    • 2005
  • Purpose: The purpose of this research is to develop and classify district visiting nursing standards and to standardize visiting nursing service pathways. Method: This research was conducted as a focus group study and analyzed visiting nursing records. We surveyed 201 recipients at urban health centers, who were selected through convenient sampling, from April 2003 to November 2003. Result: First, visiting nursing service recipients were classified into four groups according to household and financial characteristics, existence of disease, ability of self-care, and existence of home care service needs. Standardized pathways of the selected items were assessment. nursing care plan, disease management and promotion of self-care ability for Level I (mean=12.2 visits). For Level II (7.3 visits) were offered assessment. disease management. health education. and health promotion services. For Level III (5.2 visits) were offered assessment. disease management. health education and health promotion services, and for Level IV (2.7 visits) were offered thorough assessment, education for self-care and health promotion. Conclusion: The visiting nursing service pathways identified in this research need to be developed further as basic materials applicable to quality assurance and agency evaluation. For this, we suggest repeated research and test to apply the derived standardized visiting nursing services pathways in visiting nursing programs.

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노인영양교육프로그램 참여자의 특성 분석-건강증진모델의 요인을 중심으로- (Analysis of the Characteristics of an Attendee in an Elderly Nutrition Education Program -Using the Factors of Health Promotion Model-)

  • 임경숙
    • 대한지역사회영양학회지
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    • 제3권4호
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    • pp.609-621
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    • 1998
  • Although many people initially enroll in health education programs, there are many instances of erratic participation and dropouts. Inconsistent participation in intervention programs minimizes their impact on health promotion. Therefore, a theoretical understanding of factors influencing participation in these programs can potentially enhance the effectiveness of its educational strategy. This study used the Pender's Health Promotion Model to examine specific factors influencing incentives to participate in an elderly nutrition education program. The Elderly Nutrition Counseling and Education Program was conducted with 147 volunteers (76 males, 71 females), aged 60 to 87, at 5 separate community elderly centers, by public health dietitians from February to April 1997. Some participants dropped out during the program. Overall, 61 people(18 males, 43 females) finished all 7 steps over 2 months. Pre-intervention data were collected by trained dietitians. This data included individual cognitive-perceptual factors(perceived benefits of nutrition improvement, importance of health, perceived control over health by multidimensional health locus of control, self esteem, perceived health status, concern about health, depression scale and social health scale), which were known to influence the likelihood of health behavior, and modifying factors(socioeconomic variables, biological characteristics, behavioral factors, such as smoking, alcohol drinking and exercise). Male finalists had a significantly lower chance for health locus of control, and better social health status with their children and grandchildren, compared to males who dropped out. Female finalists had a significantly higher locus of control regarding food behavior, higher self-esteem, better recognized nutritional status, worse self-recognized health status and lower concern about health than those who dropped out. There was no significant difference between the attendees and dropouts in age, BMI$(kg/m^2)$, Nutritional Risk Index, depression scale and daily nutrient intake. These results suggest that elderly nutrition intervention plans should focus on the individual cognitive and perceptual factors, with interpersonal influences, to increase participation in nutrition in nutrition improvement programs.

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Examples of Holistic Good Practices in Promoting and Protecting Mental Health in the Workplace: Current and Future Challenges

  • Sivris, Kelly C.;Leka, Stavroula
    • Safety and Health at Work
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    • 제6권4호
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    • pp.295-304
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    • 2015
  • Background: While attention has been paid to physical risks in the work environment and the promotion of individual employee health, mental health protection and promotion have received much less focus. Psychosocial risk management has not yet been fully incorporated in such efforts. This paper presents good practices in promoting mental health in the workplace in line with World Health Organization (WHO) guidance by identifying barriers, opportunities, and the way forward in this area. Methods: Semistructured interviews were conducted with 17 experts who were selected on the basis of their knowledge and expertise in relation to good practice identified tools. Interviewees were asked to evaluate the approaches on the basis of the WHO model for healthy workplaces. Results: The examples of good practice for Workplace Mental Health Promotion (WMHP) are in line with the principles and the five keys of the WHO model. They support the third objective of the WHO comprehensive mental health action plan 2013-2020 for multisectoral implementation of WMHP strategies. Examples of good practice include the engagement of all stakeholders and representatives, science-driven practice, dissemination of good practice, continual improvement, and evaluation. Actions to inform policies/legislation, promote education on psychosocial risks, and provide better evidence were suggested for higher WMHP success. Conclusion: The study identified commonalities in good practice approaches in different countries and stressed the importance of a strong policy and enforcement framework as well as organizational responsibility for WMHP. For progress to be achieved in this area, a holistic and multidisciplinary approach was unanimously suggested as a way to successful implementation.

산림복지 서비스에 대한 초등교사의 인식 및 학교기반의 산림활용 건강증진사업 활성화 방안 (Elementary School Teachers' Awareness of Forest Welfare Services and Promotion of Strategies for School-based Health Promotion Programs Using the Forest)

  • 김미주;방경숙;이인숙;김성재;이윤정;진영란;문효정;하이얀
    • Perspectives in Nursing Science
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    • 제16권1호
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    • pp.1-11
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    • 2019
  • Purpose: This study was conducted to identify the perceptions toward school forest programs related to forest welfare services in elementary schools and suggest strategies to activate new programs. Methods: A mixed method research was performed. Four teachers and one forest therapist participated in a focus group interview; 162 teachers answered a survey. Results: The teachers were aware of the effects of the forest program, but there were some barriers, including the question of whether there was an accessible forest, school forest management problems, the risk of teachers' work overload, and the lack of program diversification for elementary students. Solutions included the expansion of school forests and forest facilities available to students, development of a variety of programs, provision of appropriate information on available facilities, and cooperation with educational institutions for institutionalization and increased effectiveness of school-based forest utilization programs. In addition, a scientific basis for data accumulation is needed. Conclusion: The Ministry of Forestry is cooperating with the Ministry of Education and local education offices to activate a forest-use health promotion program for elementary school students. Additionally, to utilize the forests in regular education courses, teachers should strive to spread positive awareness of forests.