• The Journal of the Korea Contents Association
• /
• v.11 no.3
• /
• pp.377-388
• /
• 2011

Different from earlier studies which investigated Chinese market from the perspective of macro strategy, this study compares importance of marketing-mix between Korean and Chinese consumers from that of basic marketing. As elements of marketing-mix for the comparison, product quality, brand, product price, atmosphere of a shopping store, advertising, and price discount are selected. The survey research was conducted to test hypotheses in major Korea and Chinese cities, Seoul, Pusan, Beijing, and Shanghai, from Jan. to Feb. 2010. A total of 315 respondents born in 1980s were interviewed individually by well-trained Chinese and Korean research assistants. Results show that the importance of the product price is higher among Chinese while the importances of the brand and the advertising are higher among Korean. It is also found that the product quality is evaluated more importantly among Chinese while the atmosphere of the shopping store is among Korean within .1 significance level. The mean difference of the importance of the price discount between both countries' consumers is not found statistically.

• Ocean and Polar Research
• /
• v.30 no.1
• /
• pp.119-128
• /
• 2008

Japan's new Basic Ocean Law took effect in 20 July 2007. This law contains that 1) calls for the consolidation of eight government offices that previously worked separately on maritime issues; 2) establishes a basic plan for maritime matters, and; 3) creates a comprehensive maritime policy headquarters, run by the Prime Minister. The result is a structure for the integrated promotion of maritime policy. The Minister of Land, Infrastructure and Transport has been appointed to the newly established position of maritime minister. Japan has been in conflict with Korea and China over EEZ and territory, which has caused the country to turn to ocean. If Japan puts more emphasis on sea, it will be on a collision course with neighboring countries such as Korea, China, Russia, and Taiwan. Japan has been at odds with these countries; with Korea over Dokdo islets, with China over the Senkaku Islands and the East China Sea, where gas fields lie, with Taiwan over fishery rights in the East China Sea, with Russia over the Kuril Islands. Korea's position about the establishment of Japan's new Basic Ocean Law is followed: 1) expression of Korea's position in maritime resourcces of east china sea, 2) understand of strategy for maritime resources development and maritime delimitation in China and Japan, 3) a caution for extention of EEZ and maritime activities, 4)effective and comprehensive policy establishment, and strength in R&D, 5) construction of active and responsive system for maritime issues in neighbor country.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.35 no.3
• /
• pp.737-745
• /
• 2015

The purpose of this study is to clarify the challenges and suggest regulatory improvement strategy by investigating the Japanese building maintenance system which had been conducted for decades. The efficiency and problems of the current building maintenance system of Korea are analyzed by stake holders and purpose of management. The results show that several strategies are important to improve the quality of building maintenance. They include check list focusing on the purpose of maintenance, efficient and fair criteria, rational checking period considering owner's budget, cooperation with professionals in facilities, and promotion of professional companies participation. The results imply that the challenges should be solved systematically rather than individually.

• The Plant Pathology Journal
• /
• v.29 no.2
• /
• pp.144-153
• /
• 2013

Diverse bacteria are known to colonize plants. However, only a small fraction of that diversity has been evaluated for their biopesticide potential. To date, the criteria for sampling and selection in such bioprospecting endeavors have not been systematically evaluated in terms of the relative amount of diversity they provide for analysis. The present study aimed to enhance the success of bioprospecting efforts by increasing the diversity while removing the genotypic redundancy often present in large collections of bacteria. We developed a multivariate sampling and marker-based selection strategy that significantly increase the diversity of bacteria recovered from plants. In doing so, we quantified the effects of varying sampling intensity, media composition, incubation conditions, plant species, and soil source on the diversity of recovered isolates. Subsequent sequencing and high-throughput phenotypic analyses of a small fraction of the collected isolates revealed that this approach led to the recovery of over a dozen rare and, to date, poorly characterized genera of plant-associated bacteria with significant biopesticide activities. Overall, the sampling and selection approach described led to an approximately 5-fold improvement in efficiency and the recovery of several novel strains of bacteria with significant biopesticide potential.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.4
• /
• pp.763-774
• /
• 2016

Companies have recently become interested in the importance of long-term relationships with customers because business-based marketing ideas of the past have evolved into long-term relationship-based marketing. Establishing a relationship with customers to a company is not a simple method to form a market of consumers and provider; it is now understood as an important factor directly connected to the survival of a company. This study is to help Korean fashion brands in China build an efficient strategy for sales promotion and loyal customers through the analysis of the effect of familiarity with Korean fashion brands on satisfaction and brand loyalty in a rapidly growing Chinese fashion market. An online questionnaire covering Korean fashion brands in China was completed by 377 Chinese male and female customers aged 20 to 39 years old from March 20 to March 27, 2014. Data analysis was performed by factor analysis and path analysis using SPSS 20.0 and AMOS. Both direct experiences and indirect experiences influenced brand familiarity. It showed that brand familiarity had a significant direct effect and an indirect effect through satisfaction on brand loyalty. A competitive advantage in the present Chinese fashion market requires that loyalty builds and that brand loyalty increases by creating a long-term relationship with customers when familiarity about the brand is induced.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.3
• /
• pp.477-488
• /
• 2009

As the Korean cultural contents, such as drama, films, music, gained popularity in China, Korean fashion brands used Korean celebrities as their models to as a sales promotion strategy for Chinese consumers. With the point of view that the advertising model as a human capital as well, the purpose of this study is to investigate the factors of attributes of Korean celebrity advertising model, and to analyze effects on fashion brand recognition, preference, trust and purchase intention. With convenience sampling, the research surveyed Shanghai consumers in their 20's to early 30's who had purchased Korean fashion items. The 291 responses were analyzed by frequency analysis, reliability test, factor analysis, multiple regression analysis, The results are as follows. Frist, Korean celebrity advertising model attribute factors were divided into similarity, familiarity, popularity, attractiveness and trust. Second, the brand recognition was affected by similarity, familiarity and popularity factors, and the brand preference was affected by similarity, familiarity, popularity and attractiveness factors. Third, the trust of Korean fashion brands was affected by similarity, familiarity, attractiveness, trust, brand recognition and brand preference. Lastly, the intention to purchase Korean Fashion brand was affected by similarity, familiarity, attractiveness, brand recognition, brand preference and brand trust.

• Journal of Broadcast Engineering
• /
• v.21 no.2
• /
• pp.210-218
• /
• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• The Journal of the Korea Contents Association
• /
• v.12 no.2
• /
• pp.142-153
• /
• 2012

This study investigated a current situation of cable TV in order to seek and suggest cable TV's competitive superiority in the era of multiplatform media marketplace. This study suggested cable TV's direction from two aspects, short-term and mid and long-term strategies. As a result, it recommended that cable TV industry need to establish content circulation representatives, and reinforce multiformat contents suitable for various multiplatform uses, digital cable promotion, production of SO's originated programs, HD VOD, bundling services and diverse programs. As a long-term strategy, this study also suggested cable TV industry need to cooperate with smart TV industry in order to widen openness of its platform, and to provide not only diverse contents but also applications by offering two-way, mobile, and on-demand contents and services. Finally, this study proposed cable TV is needed to move towards a comprehensive media portal, which is a contents aggregator with the aforementioned business strategies.

• The Journal of Society for e-Business Studies
• /
• v.17 no.2
• /
• pp.87-104
• /
• 2012

Ubiquitous City is emerging as a new paradigm in future city development. U-City is nationwide project for future strategy to implement sustainable city environment and solve several issues in urban area. And as worldwide leading role on future city research, there are lots of U-City related researches in Government and Industry sector. However, it has raised unsustainable development concerns that indiscriminate promotion and visibility for long-term effects because it is not conducted an assessment. Thus, to overcome these problems and in order to develop a more stable U-City project, need to a fundamental consideration about U-City evaluation. This study is to provide the evaluation framework for Ubiquitous City(U-City). The framework is consisted of evaluation dimensions derived from characteristics of U-City development project. From this research, we expect it helps U-City development to be inspected and managed.

• Journal of muscle and joint health
• /
• v.9 no.2
• /
• pp.135-143
• /
• 2002

Exercise is an important strategy for health promotion in patients having osteoarthritis. But, lots of patients with osteoarthritis were underexercised. Exercise pattern and influencing factors of exercise barrier are not well-known. To address this issue, we studied the exercise pattern and influencing factors of exercise barrier in patients with osteoarthritis. The subjects of the study were 463 adult osteoarthritis (Mean age = 61.63 years) who had diagnosed osteoarthritis by rheumatologist. Data were gathered from May 1999 to February 2000 using a questionnaire and exercise barrier(Sallis et al, 1989), exercise pattern(Lee et al., 2000), physical status by WOMAC(Bellamy, 1989), socail support(Sallis et al., 1989), fatigue and pain using graphic rating scale, depression by CES-D(Radloff,1977). Data were analyzed with the SPSS win 6.0 using frequency, ANOVA, Stepwise multiple regression. The results of this study were as follows; 1) 56.4% of sample was 'do not exercise at all', 'longer rest than exercise', was 15.9%, 'longer exercise than rest' was 7.2%, 'exercise regularly' was 20.5%. 2) Social support (F=10.349, p=0.000) and exercise barrier(F=4.455, p=0.004) were showed significantly difference by exercise pattern. 3) Influencing factors of exercise barrier were depression and social support. Thoses explained 13.3% of exercise barrier. In conclusion, half of osteoarthritis patient did not do exercise and it was shown that depression and social support were major influencing factors to exercise barrier. The results of this study can be applied to develop the health promoting educational program for patients with osteoarthritis.