• Title/Summary/Keyword: Promotion Strategy

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A Decision Making Method between Reconstruction & Remodeling for Improvement of the Apartment Housing (공동주택 개량을 위한 재건축과 리모델링의 사업 추진 결정 방법)

  • Kim Hyung-Man;Yoon Suk-Ho;Park Chan-Sik
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2004.11a
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    • pp.476-479
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    • 2004
  • In the process of industrialization of our country in 1970's, Korea's housing strategy has focused on housing supply. Rapid completion and supply of apartment house buildings have caused a problem of their early deterioration due to their poor quality. In 1987 Housing Construction Promotion Act, therefore, included new regulations on housing re-construction. In July 2001, other new regulations on remodeling apartment buildings were also included in the Act. Reconstruction and remodeling have been considered to deal with such problems. This study suggests an appraisal criteria if they can select reconstruction or remodeling method in conducting their apartment building project. At first, evaluation items should be selected by the criteria of function31ity and economical efficiency. Second, the selected item is screened by AHP and multi-criteria decision-making methods. The result of study shows that the owners of apartment units will be able to select reasonable alternatives through the suggested appraisal method

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Predictive model plan of customer using purchasing items in internet shopping mall (인터넷 쇼핑몰에서 구매품목을 이용한 고객의 예측모델 설계)

  • Ji, Hye-Young;Cho, Wan-Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.1
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    • pp.25-37
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    • 2009
  • Recently, according to the epoch-making advancement of the Internet technique, internet using is widely expanded to the social whole not only until quantitative growth but also until qualitative growth. This research is aimed to offer plan about segmentation strategy which could be applied to business strategic establishment and the academic research, and information about solution method. In this paper, we compared similarity among purchasing products by using statistical methods such as positioning and correspondence analysis, and we tried to design predictive model for segmentation of existing customer. In conclusion, we have objective that enterprises create a benefit from the stabilized customer and customers have a benefit from enterprises by providing marketing promotion which fits the property of each person.

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A Convergence Study on Factors Affecting Physical-Health Status of College Students (대학생의 신체적 건강상태 영향요인에 관한 융합연구)

  • Moon, Jeong Eun
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.31-39
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    • 2018
  • This is a convergence study to investigate the factors affecting the physical health status of college students and to present a strategy for effective program development. The participants of this study were 200 college students in a region and collected data by self-reported questionnaire. Data were analyzed by descriptive statistics, t-test, ANOVA, correlation analysis and stepwise multiple regression analysis. The results were as follows: 1) The physical-health status of the college students was positively correlated with the subjective perception of health status(${\beta}=-.323$, p<.01), health awareness(${\beta}=-.278$, p<.01), gender(${\beta}=-.197$, p<.01), and breakfast habit(${\beta}=-.192$, p<.01). And the explanatory power($R_2$) by 4 variables was 33.1%. As a result, it was confirmed that strengthening subjective perception, positive reinforcement of health awareness, and habit of breakfast were important for improvement of physical health status. Therefore, it is necessary to develop a health promotion program based on the factors influencing on the physical health status and to analyze its application effect.

Smart Content Implementation Strategy for PyeongChang Winter Olympics (평창동계올림픽 스마트콘텐츠 구현전략)

  • Weon, Dal Soo
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.4
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    • pp.41-44
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    • 2016
  • Though expandeding rapidly in recent years in smart content market, it has been limited utiliztion of smart contents due to limitations of duration and characteristics in the host country. In the past two Olympics, it tried but is lack of leverage. In this study, we suggest the utilization of smart contents of Pyeong Chang Olympic Winter Games held in South Korea in 2018. It is expected to be a unique opportunity enabled the advent of smart content worldwide coupled with Tokyo, Beijing Olympics.

Enhancing the Creative Problem Solving Skill by Using the CPS Learning Model for Seventh Grade Students with Different Prior Knowledge Levels

  • Cojorn, Kanyarat;Koocharoenpisal, Numphon;Haemaprasith, Sunee;Siripankaew, Pramuan
    • Journal of The Korean Association For Science Education
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    • v.32 no.8
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    • pp.1333-1344
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    • 2012
  • This study aimed to enhance creative problem solving skill by using the Creative Problem Solving (CPS) learning model which was developed based on creative problem solving approach and five essential features of inquiry. The key strategy of the CPS learning model is using real life problem situations to provide students opportunities to practice creative problem solving skill through 5 learning steps: engaging, problem exploring, solutions creating, plan executing, and concepts examining. The science content used for examining the CPS learning model was "matter and properties of matter" that consists of 3 learning units: Matter, Solution, and Acid-Base Solution. The process to assess the effectiveness of the learning model used the experimental design of the Pretest-Posttest Control-Group Design. Seventh grade-students in the experimental group learned by the CPS learning model. At the same time, students at the same grade level in the control group learned by conventional learning model. The learning models and students' prior knowledge levels were served as the independent variables. The creative problem solving skill was classified in to 4 aspects in: fluency, flexibility, originality, and reasoning. The results indicated that in all aspects, the students' mean scores of creative problem solving between students in experimental group and control group were significantly different at the .05 level. Also, the progression of students' creative problem solving skills was found highly progressed at the later instructional periods. When comparing the creative problem solving scores between groups of students with different levels of prior knowledge, the differences of their creative problem solving scores were founded at .05 level. The findings of this study confirmed that the CPS learning model is effective in enhancing the students' creative problem solving skill.

A study for Menu Life Cycle of Hotel Restaurants (호텔레스토랑의 메뉴수명주기 (Menu Life Cycle)에 관한 연구)

  • 송청락
    • Culinary science and hospitality research
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    • v.2
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    • pp.59-87
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    • 1996
  • This study has been done by giving the guide when development of menu or doing marketing strategy in Hotel Restaurant. All products and service has a regular course from induction in market to disappear, so it shall be come out Products Life Cycle theory. In eating business, under the tendency and existing cycle to change menu by taste of customers, liking variation, change of periodic status (environment), MLC(Menu Life Cycle) shall be advised by application PLC(Products Life Cycle) in the process of induction of some menu first and spreading the same business field and then deletion (disappearance) from menu because of no popular. In Emergence Stage, it shall be tried to inform new menu through Cooking Contest, presentation of new menu, free sampling party and others. In Growth Stage, it shall be changed package menu or set menu. In Maturity Stage, it shall be provided complimentary ticket, gift coupon or discount for the customers with some degree of selling record in order to increase using frequency and selling amount after insure new customers. In Decline Stage, it shall be groped for entry underdeveloped country or less advance nation, but there is no possibility to devote in enterprise, it shall be planned substitute menu development in order to withdraw. By inducting MLC concept, it shall be provided the available informations such as“how could some menu be circulate in some restaurant”“Accordingly do strengthen promotion activities or go to low developed area or overseas, or delete it from menuitems and so on”. In the time of decline some menu, it is judged to the time of plan(preparation) of new menu development. In the broad view, when consideration of the concept of menu life cycle, it shall be possible to know which menu is decayed and which menu is developed newly or grown-up, so it shall be provided the important information to estimate the tendency of changing menu and set-up a menu development plan.

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Utilization of Hamel's Cultural Contents based on Placeness (장소성에 입각한 하멜의 문화콘텐츠 자원화)

  • Choi, Souk
    • The Journal of the Korea Contents Association
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    • v.8 no.4
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    • pp.137-146
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    • 2008
  • The establishment of differentiated place image is becoming more important as a cultural tourism development policy in order to secure regional identity and boost regional economy. Place marketing strategies using culturally and historically differentiated regional places is very valuable as part of a regional development strategy to strengthen regional competitiveness. To construct place image as a differentiated brand, place image positioning suitable for a specific place and region needs to be established and comprehensive marketing strategies are required to generate various synergy effects. Based on existing theories and discussions regarding place and place marketing, this study is aimed at seeking for possibility as a cultural activity space and its more efficient use plans by selecting a region which has historical and cultural backgrounds and assets about Hamel's drift and stay. For these purposes, this study investigated historical and cultural backgrounds through a case study and made suggestions about brand making and place image promotion. In addition, this study aimed to examine efficient plans and utilization possibility for comprehensive image construction.

Sport Business Strategies and Developmental Tasks of Sports Marketing Agencies in Korea (한국 스포츠마케팅 에이전시의 비즈니스 전략과 발전과제)

  • Shin, Jae-Hyoo
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.352-362
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    • 2010
  • This research aims to analyze business strategies of professional sports marketing companies which have properties of sports organizations in Korea, with a view to investigating into the nature of the business of the agencies and the characteristics of business models and to considering what kinds of suggestions such characteristics have for the development of professional sports marketing agencies in Korea. Professional sports marketing agencies do not simply acquire their property rights or act as a proxy in getting the property rights but also multiply opportunities for their business while acting as a proxy and developing extension commodities so as to maximize their profit, which is a core capability of sport businesses. Sports marketing businesses in Korea are characterized by dual structure: advertisement companies specializing in BTL (Below The Line)-centered promotion business, and sports marketing agencies specializing in the business focused on sports contents. This structure serves as an obstruction for Korean sports marketing agencies to build up their capabilities to maximize opportunities and extension.

Perceptions About Alcohol Harm and Alcohol-control Strategies Among People With High Risk of Alcohol Consumption in Alberta, Canada and Queensland, Australia

  • Sanchez-Ramirez, Diana C.;Franklin, Richard C.;Voaklander, Donald
    • Journal of Preventive Medicine and Public Health
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    • v.51 no.1
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    • pp.41-50
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    • 2018
  • Objectives: To explore alcohol perceptions and their association hazardous alcohol use in the populations of Alberta, Canada and Queensland, Australia. Methods: Data from 2500 participants of the 2013 Alberta Survey and the 2013 Queensland Social Survey was analyzed. Regression analyses were used to explore the association between alcohol perceptions and its association with hazardous alcohol use. Results: Greater hazardous alcohol use was found in Queenslanders than Albertans (p<0.001). Overall, people with hazardous alcohol were less likely to believe that alcohol use contributes to health problems (odds ratio [OR], 0.46; 95% confidence interval [CI], 0.27 to 0.78; p<0.01) and to a higher risk of injuries (OR, 0.54; 95% CI, 0.33 to 0.90; p<0.05). Albertans with hazardous alcohol use were less likely to believe that alcohol contributes to health problems (OR, 0.48; 95% CI, 0.26 to 0.92; p<0.05) and were also less likely to choose a highly effective strategy as the best way for the government to reduce alcohol problems (OR, 0.63; 95% CI, 0.43 to 0.91; p=0.01). Queenslanders with hazardous alcohol use were less likely to believe that alcohol was a major contributor to injury (OR, 0.39; 95% CI, 0.20 to 0.77; p<0.01). Conclusions: Our results suggest that people with hazardous alcohol use tend to underestimate the negative effect of alcohol consumption on health and its contribution to injuries. In addition, Albertans with hazardous alcohol use were less in favor of strategies considered highly effective to reduce alcohol harm, probably because they perceive them as a potential threat to their own alcohol consumption. These findings represent valuable sources of information for local health authorities and policymakers when designing suitable strategies to target alcohol-related problems.

A Study on the Developmental Strategy of the Korean Internet Primary Bank (한국 인터넷전문은행의 발전전략에 관한 연구)

  • Kim, So-Jeong;Kim, Ju-Yeon;Oh, Su-Bin;Jeon, Seong-Won;Huh, Nam-Yoon;Won, Jong-Kwon;Hwang, Hye-Jeong;Chang, Young-Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.2
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    • pp.37-42
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    • 2017
  • An internet primary bank, which is formed by internet and banks combined, is called the essence of fin-tech, and is currently experiencing rapid growth. 'K-Bank' and 'Kakao Bank', the representative internet primary banks this year, received positive responses as the origin of financial revolution. internet primary banks provide convenient financial services, benefits in time and money for customers. Not long ago, however, undesirable fraud cases caused by a used commodity dealer have happened. The damage exceeds 20,000,000 won. It is because the newborn banks are unable to check the fraud history through the bank account. In this paper, We will analyze the trend in internet primary banks, offer damages and examples, in addition, prevention of damage, and strategies for development.