• 제목/요약/키워드: Promotion Strategy

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A Study on Improvement for Greenship Certification Scheme to Achieve Net-Zero (탄소중립을 위한 친환경선박 인증제도의 개선방향에 관한 연구)

  • Junkeon, Ahn
    • Journal of the Society of Naval Architects of Korea
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    • v.59 no.6
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    • pp.372-384
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    • 2022
  • Total shipping accounts for 2.9 % of the annual average percentage of global anthropogenic GHG emissions. The International Maritime Organization implements EEDI (Energy Efficiency Design Index), Energy Efficiency eXisting-ship Index (EEXI), and Carbon Intensity Indicator (CII) as regulatory frameworks for shipping decarbonization. The Republic of Korea has enforced the Act on Development and Popularization of Greenship from 2020 and publicly announced the 1st national plan which was named 『2030 Greenship-K Promotion Strategy』 for the activation of a greenship market. The Greenship Certification Scheme is going on for the sustainability of Korean shipbuilding and shipping industries, to secure clean maritime environments, as well as to contribute to the national economy. Greenship Certification guarantees the credit of such eco-friendly technologies and products for shipping. The certification is going to be the basis of industrial competitiveness in coastal and international shipping. This study investigates an existing certification process, identifies the limitations, and proposes the process improved with several case studies. The improved certification scheme may have rationality for Net-zero with regard to climate alignment.

Korea waterworks intergration promotion plan based on case analysis (수도사업 통합 사례 분석을 통한 수도사업 통합 추진 방안)

  • Kim, Kyunglok;Kim, Younghee
    • Journal of Korean Society of Water and Wastewater
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    • v.36 no.5
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    • pp.275-287
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    • 2022
  • In order to overcome the small scale of Korea waterworks and to achieve comprehensive improvement and innovation transformation, the waterworks integration was reviewed. The effect of consolidation was confirmed by the integration of the water supply business in the southern Gangwon region and the western Gyeongnam region in Korea, such as an increase in the flow rate and a decrease in the production unit cost. After facing management and service limitations overseas, more than 1,000 small-scale waterworks projects in the UK were integrated into 27 waterworks providers, and Japan also revised the Waterworks Act in December 2019 and is in the process of integrating waterworks. It is considered appropriate to promote the integration of waterworks projects in Korea by respecting the autonomy of local governments, but using a participatory method, a win-win method, and a linkage method. For the integration of waterworks projects, three strategies are proposed: First creating a national foundation for integration (revision of the Waterworks Act), Second establishing a waterworks integration strategy led by local governments, Third forming an external consensus and providing incentives for participation.

An Empirical Study on Consumer Value Factors in the Sustainable Competitiveness of Mobile Shopping Channels (모바일 쇼핑채널의 지속가능한 경쟁력에 영향을 미치는 소비자 가치 요인에 관한 연구)

  • Huh, Hoon;Kim, Sun Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.3
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    • pp.163-172
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    • 2022
  • The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

Deep Learning-based Product Recommendation Model for Influencer Marketing (인플루언서를 위한 딥러닝 기반의 제품 추천모델 개발)

  • Song, Hee Seok;Kim, Jae Kyung
    • Journal of Information Technology Applications and Management
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    • v.29 no.3
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    • pp.43-55
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    • 2022
  • In this study, with the goal of developing a deep learning-based product recommendation model for effective matching of influencers and products, a deep learning model with a collaborative filtering model combined with generalized matrix decomposition(GMF), a collaborative filtering model based on multi-layer perceptron (MLP), and neural collaborative filtering and generalized matrix Factorization (NeuMF), a hybrid model combining GMP and MLP was developed and tested. In particular, we utilize one-class problem free boosting (OCF-B) method to solve the one-class problem that occurs when training is performed only on positive cases using implicit feedback in the deep learning-based collaborative filtering recommendation model. In relation to model selection based on overall experimental results, the MLP model showed highest performance with weighted average precision, weighted average recall, and f1 score were 0.85 in the model (n=3,000, term=15). This study is meaningful in practice as it attempted to commercialize a deep learning-based recommendation system where influencer's promotion data is being accumulated, pactical personalized recommendation service is not yet commercially applied yet.

The Effect of Extended Marketing Mix Factors of Fitness Center on User's Satisfaction, Recommendation Intention, and Repurchase Intention (피트니스센터의 확장된 마케팅믹스 요인이 이용객의 만족도, 추천 의도, 재구매 의도에 미치는 영향)

  • Chae Won HA;Byung Min KIM
    • The Korean Journal of Franchise Management
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    • v.14 no.2
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    • pp.1-17
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    • 2023
  • Purpose: Due to the COVID-19 and inflation, participation sports companies, including fitness centers, are facing challenges. Since a fitness center must simultaneously manage facilities and operate services, both factors must be considered when developing a marketing strategy. Therefore, this study examines the effects of expanded marketing mix factors (price, physical evidence, place, people, product, and promotion) including facilities and services on the consumption behavior (satisfaction, recommendation intention, repurchase intention) of fitness center customers. Research design, data, and methodology: The data were collected from sample of 323 fitness club members in Seoul and analyzed with SPSS Win Ver.28.0 program. Result: The specific results of the study were as follows; First, extended marketing mix factors had significant positive (+) effect on satisfaction. Second, extended marketing mix factors had significant positive (+) effect on recommendation intention. Third, extended marketing mix factors had significant positive (+) effect on repurchase intention. Fourth, satisfaction had significant positive (+) effect on recommendation intention and repurchase intention. Conclusions: To encourage consumption behavior, it is necessary to convert existing customers into loyal ones by increasing satisfaction and establishing a virtuous cycle structure that recommends them to others while also improving repurchase intention.

A Critical Discourse Analysis of the New York Times' Ingroup and Outgroup Presentation in the Russia-Ukraine War Editorials

  • Bokyung Noh
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.59-64
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    • 2023
  • The ongoing war between Russia and Ukraine increases concerns around the world. Russian President Vladimir Putin attacked Ukraine, with a clear aim to protect ethnic Russians from Ukraine, and further to keep Ukraine from joining NATO. However, as the war takes longer than expected, Russia is getting more isolated from the world. Given this, we analyzed editorials from the New York Times by paying attention to the newspaper's viewpoint or ideological stance to the war, under van Dijk (1998)'s ideological square within the framework of critical discourse analysis. The analysis results are as follows: first, Ukraine, the United States and the Europe were designated as the ingroup, whereas Putin was as its outgroup; second, the editorials used negative words for their outgroup presentation, highlighting the outgroup's bad properties, while the positive words for their ingroup presentations were rarely used, indicating that the editorials reinforce outgroup exclusion only; third, it was only Russian President Vladimir Putin who was in their outgroup, while Russians were depicted as scapegoats to satisfy the pleasures of the maniacal Putin. Thus, it can be concluded that with the strategy of negative exclusion, the editorials clearly show their negative ideology towards the war by using negative words for the outgroup almost six times as often as positive words for the ingroup.

A Study on the Success Factors of Architectural Information System(SEUMTER) in South Korea

  • Choong-Sik Chung;Minsang Yi;Hanbyul Choi
    • Journal of Platform Technology
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    • v.11 no.1
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    • pp.85-104
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    • 2023
  • Since the late 1990s, the Korean government has attempted to develop the Architectural Information System (AIS, SEUMTER), led by the Ministry of Construction and Transportation, in order to improve civil complaint convenience and administrative efficiency in architectural administration. Since then, for nearly 30 years, the Korean government has been continuously upgrading the SEUMTER system. Based on these advancement projects, it is now possible to conduct civil affairs through the Internet, and civil petitioners can file complaints with government offices without visiting and without documents. In addition, statistical work and performance management became possible in real time for civil servants. And recently, by clouding the SEUMTER system, intelligent services have become possible. In this paper, the development process of the SEUMTER was divided into four stages and evaluated, and the main success factors were derived. The main success factors of SEUMTER are 1) Promotion as a National Agenda - Leadership of the President and Ministers, 2) Outsourcing of Information System Development and Dissemination, 3) Overcoming Selfishness between Ministries - Integrating Building Permits System and Building Ledger Systems, 4) Continue to Promote Information System Advancement. Subsequently, three global diffusion strategies for SEUMTER were presented: 1) the Need to Establish Globalization Strategy: Linkage with Smart City Business, 2) Small and Medium-sized System Model Needed for Globalization and ODA, and 3) System Success Needs to be Publicized Internationally.

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Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works

  • Soomin HAN
    • The Journal of Industrial Distribution & Business
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    • v.14 no.5
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    • pp.11-18
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    • 2023
  • Purpose: The current research based on the comprehensive literature evaluation aims to gain insight into the factors contributing to an Oriental art gallery's success and the strategies used to advertise and sell these works effectively. Understanding and experience in Oriental art are essential for finding solutions to these issues. Research design, data and methodology: The current research conducted the following stages to conduct a thorough literature analysis on the issues that plague Oriental art gallery practitioners and the methods used to increase sales of this kind of art: Finding Valuable Resources and Subjects, Screening and Selection of Articles, Data Extraction and Analysis, Synthesis of Findings. Results: After reviewing the many aspects that affect the success of a gallery specializing in Oriental art, there were four key approaches that have emerged for boosting sales of this kind of artwork. Based on the findings, these approaches are grounded in four areas: consumer preferences; marketing methods; pricing strategies; and art investments. Conclusions: All in all, the current study finally indicates that practitioners should consider cultural background, age, gender, income, and level of education when developing marketing strategies and selecting artwork to exhibit. Target marketing is an effective method for attracting and retaining customers.

Exploring Extreme Events(X-event) in the High-Tech Science & Technology Field

  • Sang-Keun Cho;Jong-Hoon Kim;Eui-Chul Shin;Myung-Sook Hong;Jun-Chul Song;Sang-Hyuk Park
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.191-195
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    • 2023
  • An X-event is an event that is difficult to predict and unlikely to occur, but if it occurs, it has a very large ripple effect, such as loss of life, property, territory, and emotional turmoil. Extreme events are unlikely to occur, but they can happen someday, and if they do, they have a great impact on society as a whole, so they must be prepared to minimize the impact and impact. For this purpose, we collected opinions from low-level experts at the Korea Army Research Center for Future & Innovation and the Army College on extreme events that can trigger the near future (10 years) in the field of high-tech science and technology, which is currently developing rapidly after the 4th Industrial Revolution. The researchers intend to synthesize and analyze this data to derive implications and provide a response direction to alleviate the ultra-uncertainty of extreme events and provide a cornerstone for crisis management strategies for the occurrence of serial and simultaneous extreme events.

Army Future Experts' Prediction about Near-Future Climate X-event

  • Sang-Keun Cho;Ji-Min Lee;Eui-Chul Shin;Myung-Sook Hong;Jun-Chul Song;Sang-Hyuk Park
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.196-201
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    • 2023
  • The future is complex and unpredictable. In particular, it is unlikely to occur, but once it occurs, no one knows how it will affect our society if X-event, which has a tremendous impact, is created. This study was conducted only in the climate field to offset the ripple effect of this X-event, and was conducted through in-depth interviews with experts from the Korea Army Research Center for Future & Innovation and the Army College. As a result, it was possible to explore what factors would trigger X-event from their discourse and what X-event would be newly created by spreading them to other fields. Starting with this study, if we accumulate the discourse of experts in various fields such as population, science and technology, as well as climate, and other fields other than the Army, we can predict X-event and offset the threats that may arise.