• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.37-50
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• 2013

Typical areas of recent changes in IT field is the progress of the Green & Smart IT. The primary purpose of this study is to establish information strategic planning for Green & Smart IT of government-supported research institutes. To this purpose, we developed the information strategic planning for Green & Smart IT environment based on the comprehensive analysis about the status of the related policy trends and relevant organizations' business. In particular, the establishment of information strategic planning was to target K research institute, a representative institute in the field of information analysis and distribution in Korea. And we developed implementation projects and long-term road-map for its effective and efficient promotion. Through the evaluation of priority testing based on their importance and viability of business to targe derived implementation projects, 12 critical implementation projects were selected. Then the target system and concrete action plan for each critical implementation project were presented. Based on the results of this study, we provide government-supported research institutes with useful implications for establishing a correct orientation for the introduction and promotion of Green & Smart IT in the future.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.309-318
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• 2018

We proposed a marketing plan for the performing arts venue using realistic contents(VR, AR, and MR). The venue is a place where the audience can experience the performance directly. The marketing plan of the performance venue is as follows. Firstly, it is a marketing strategy that utilizes an arrangement of venue seats. It is possible to predict for watching a performance at angle and sight in performance venue seats that audience want through VR. This allows the theatre seats to be experienced in advance with the VR contents inducing the reservation of the seats with a high sense of immersion. Secondly, it is a marketing using PR and AD of performing arts through MR in the space with a large transient population. It is possible to promote dynamic promotion utilizing the sense of the presence of performing arts compared with existing static promotion means. Thirdly, it is a marketing strategy that utilizes actor characters in performance. The audience could be interested in the performing arts in advance via a preview of the AR contents of the pamphlet. Fourthly, it is a way to communicate with customers directly by establishing a VR social network to manage venue members. This will help attract an audience to revitalize the theatre venue.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.163-171
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• 2022

This study was conducted to understand the research trends and central concepts of middle-aged women' health in Korea. For the analysis of this study, target papers published from 2012 to 2021 were collected by entering the keywords of 'middle-aged woman' or 'menopausal woman'. 1,116 papers were used for analysis. The co-occurrence network of key words was developed and analyzed, and the research trends were analyzed through topic modeling of the LSD by dividing it into five-year units (2012-2016, 2017-2021), and visualized word cloud and sociogram were used. The keywords that appeared the most during the last 10 years were obesity, depression, body composition, stress, and menopause symptom. Five topics analyzed in the thesis data for 5 years from 2012 to 2016 were 'postmenopausal self-efficacy and satisfaction enhancement strategy', 'exercise to manage obesity and risk factors', 'intervention for obesity and stress', 'promotion of happiness and life management' and 'menopausal depression and quality of life' were confirmed. Five topics of research conducted for the next five years (2017-2021) were 'menopausal depression and quality of life', 'management of obesity and cardiovascular risk factors', 'life experience as a middle-aged woman', and 'life satisfaction and psychological well-being' and 'menopausal symptom relief strategy'. Through the results, the trend of research topics related to middle-aged women's health over the past 10 years have been identified, and research on health of middle-aged women that reflects the trend of the future should be continued.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.361-372
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• 2023

In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.227-233
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• 2024

Korea achieved its highest ever defense export performance in 2022. Defense exports are the most effective way to promote the defense industry by exporting Korea's weapons to foreign countries. In addition, to continuously supply excellent weapon systems, a solid defense industry must be established. So defense industry exports are an important issue at the national level, the Korea government is actively supporting policies for the Presidential office as a control tower. In particular, the topic of entry into the defense industry export big4 is being raised in Korea. As an innovative defense export promotion plan, this paper presents a strategic plan of joint research and development that export customized to the needs of purchasing countries and securing cutting-edge technology that can possess world-class weapon systems. In other words, in order to secure cutting-edge technology, the military must break away from existing methods and boldly select cutting-edge technology, provide sufficient budget support, and grant autonomy to development agencies. A rapid acquisition system must also be introduced so that this technology can be applied to advanced weapons in a timely manner. Export joint research and development is intended to promote flexible technology transfer excluding ultra-sensitive core technologies and to form strategic partnerships, taking into account the purchasing country's willingness to possess cutting-edge technology. Through this, we have helped Korea's defense industry exports enter the world's big4 through groundbreaking new strategy.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.101-106
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• 2017

This paper investigates how news media frame news editorials to deliver their subjective ideological stance through news discourse related with two candidates in 2016 U.S presidential election. For this purpose, 13 editorials were chosen and analyzed which appeared on the New York Time for the period from Sept. 1 to Sept. 30, almost two months prior to the election, giving special attention to the headlines of those editorials and the expressive linguistic forms in the selected two articles, based on the two theoretical frameworks-van Dijk' (1996)'s ideological square and Martin and White (2005)'s Appraisal Theory. The results are as follows: (1) editorials clearly supported Hillary Clinton; (2) following the appraisal theory, the category of 'feeling' was applied in expressing the preference for Hillary, whereas the strategy of judgment for Trump, where the strategy of 'emphasis' from the ideological framework were used for both candidates.

• Journal of the Society of Naval Architects of Korea
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• v.55 no.4
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• pp.350-360
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• 2018

Analysis of ship's manoeuverability in shallow water is an important task from the perspective of the vessels' navigational safety. Since the number of ships operated in restricted water has increased due to the enlargement of vessels and ships represent different characteristics of the manoeuverability when operated in shallow and deep water, it is significant to evaluate ship manoeuverability at initial design stage. At the initial stage of design, the estimation of manoeuverability is generally performed with hydrodynamic coefficients estimated based on empirical formula. However, the accuracy of estimating hydrodynamic coefficients by the empirical formula in shallow water is poor compared to that in deep water. Therefore, the error in the estimation of manoeuverability increases in shallow water. In this study, CFD is proposed to improve the accuracy of manoeuverability in shallow water at the initial design stage and hydrodynamic coefficients were obtained based on PMM test in shallow water. Furthermore, the ship manoeuverability was estimated both the proposed strategy and the empirical formula. At last, validity of the proposed strategy using CFD for the estimation of manoeuverability was confirmed by comparison with the manoeuverability estimation results from model test.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.187-198
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• 2020

With the development of technology and the creation of an entertainment environment for leisure, various marketing strategies are being used in the film industry. Among them, the use of the credit cookie of ending credits was very effective in producing the series. The ending credit is the time it takes to show the names of the people who made the movie, which is meaningless to the audience. There is a cost to produce a ending credit but It wasn't made because no revenue was generated. The credit cookie was inserted into this ending credit area, which brought new pleasure to the audience. Most of them were epilogue images showing the story behind the movie, NG images showing the NG situation during film production, and In videos mentioned in the movie but not shown in the movie itself. As various ideas about credit cookie were connected with marketing, a series movie and a spin-off foretelling the derivative works after the screening work were produced and have a new meaning. As a result, the time of ending credits, which had no commercial value, became the methodology of the most powerful promotional strategy. Looking at the difference between live-action film and animation in producing such credit cookie, unlike live-action films that edit the remaining parts after shooting, the NG video of the animation has a lot of time and money to produce. So, it hasn't try very well, and it seems to have been actively produced when moving from 2D animation to 3D animation. This is because 3D animation, which has already been modeled, can create new NG scenes by simply adding animating based on the layout of the created scene. Since it is possible to produce an episode movie at a low cost and time, and to use the scenes of the movie after the production, it will be necessary to strategically produce credit cookie for promotion in animation.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.91-110
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• 2002

The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).

• The Korean Journal of Air & Space Law and Policy
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• v.6
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• pp.267-283
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• 1994

Application of space technology in the field of communication and remote sensing becomes increasingly important in human life. Advancement of communications means shinks the size of our globe and that of remote sensing techniques improves the quality of human well-being. It is a world trent for each country to make its best effort in advancing its capabilities in these fields sometimes independently and other times jointly with other nations. Korea being no exception to this world trend is planning various starategies in application and development of space technologies. However, unfortunately, Korea is a new commer in this field. Statellite Technology Research Center (SaTReC) of Korea Advanced Institute of Science and Technology (KAIST) initiated to aquire satellite technology by sending its graduates abroad in 1989. As a result KITSAT-1 was launched in 1992 and KITSAT- 2 was launched in 1993 and they became Korea's first two satellites in orbits. Academic program including On-the Job-Training for Korean students at the University of Surrey, UK, is also an innovative scheme of mixing education and practical know-how for successful technology transfer, which resulted in a small but very capable and effective satellite experts group in Korea for self-propelled research and development in space activities. In this context, space development strategy should be considered in terms of the following factors; (1). Participation in international space activities as an active member to utilize international organization and to contribute to the peaceful use of space, (2). Development of national defence structure for independent activities in space, (3). Enhancement of manpower utilization for space development and promotion of national pride and (4). Education of youngsters for the extension of intellectual activities into the limitless space. In order to make very costly space development project most efficient, governmental level space development organization directed by the head of nation should be established and should manage all space development programs making full use of its all available resources including the advantage of the university based R&D capability.