• Title/Summary/Keyword: Promotion Strategy

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Education Improvement Plan Related to Data Analysis & Processing in the ICT Field for the Era of Hyperconnectivity & Superintelligence

  • LEE, Seung-Woo;LEE, Sangwon
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.102-109
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    • 2021
  • Since the 4th Industrial Revolution is implemented based on superintelligence, new insights must be provided through convergence studies with other fields to find optimal solutions to create new ideas. In this paper, we intende to present improvement measures for probability and statistical education, which is an athlete's subject on data analysis and processing in the ICT(Information & Communication Technologies) field in the era of superintelligence of the 4th industrial revolution. This paper aims to strengthen competitiveness through early development and commercialization of new technologies by presenting probabilities and statistical curriculums that require linkage in the ICT field. Second, it is necessary to present an educational system diagram linking probabilities and statistics in the ICT field to prepare a mid- to long-term response strategy for ICT education in response to innovative changes. Third, through a survey, we intend to present an effective educational operation plan linking probability and statistics to ICT major subjects by analyzing the perception of probability, statistical importance, and utilization of majors in this field.

Thousands of Dormant Ambassadors: Challenges and Opportunities for Relationship-Building between Global Korea Scholarship (GKS) Recipients and South Koreans

  • Varpahovskis, Eriks
    • Journal of Contemporary Eastern Asia
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    • v.21 no.1
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    • pp.1-32
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    • 2022
  • Through the Global Korea Scholarship (GKS) program, the government of the Republic of Korea annually invites over a thousand international students to learn the Korean language and obtain a higher education degree from Korean universities. One of the program's goals is positioned within the public diplomacy framework. Korea seeks to cultivate Korea-friendly networks and transform GKS students and alumni into ambassadors to contribute to Korea's promotion abroad. However, there is no clarity on whether this mechanism works as expected. This study examines GKS students' relationship-building experiences with South Koreans during and after the exchange program. Analysis of twenty in-depth interviews with the program's alumni reveals both what facilitates and what obstructs personal and professional relationship-building between scholarship recipients and South Koreans at different stages (language year and degree years) of the program and after graduation. The paper concludes with practical recommendations for universities, GKS administrators, and the South Korean government regarding their policies for scholarship holders.

Impact of Digital Technology on the Art Museum Industry's Business Model

  • Zou, Anna;Xu, Jingyi;Choi, Myeongcheol;Chen, Lingyun;Kim, Hannearl
    • International Journal of Advanced Culture Technology
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    • v.10 no.2
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    • pp.116-121
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    • 2022
  • Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.

Education as a Soft Power Resource to Promotion of Immigration and Assimilation in Japan

  • Rothman, Steven B.
    • Analyses & Alternatives
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    • v.2 no.2
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    • pp.1-30
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    • 2018
  • The concept of soft power presents both theoretical and practical difficulties for researchers and policy makers. This essay examines the practical use of soft power and argues that soft power resources in education are important for attracting individuals to migrate between countries and assimilate to the new language and culture of the new location. Japan's attempts to utilize soft power resources in its educational system have provided mixed results dependent on the target population. Japan has successfully attracted individuals into fields related to higher education much more so than skilled labor programs. This essay discusses the importance of educational soft power resources in Japanese strategy to increase educated working population that is assimilated to Japanese language and culture. After reviewing the literature on soft power in Asia, and Japanese cultural integration policies, the essay examines three cases of Japanese educational soft power - the JET Programme, the caregiver-training program, and internationalization of university programs. In addition, the essay shows that Japan is more successful attracting higher educated individuals seeking higher paying employment rather than skilled labor through these programs.

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Impact of Image Type and Brand Familiarity on the Effectiveness of Bundling

  • Sungmi Lee
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.100-106
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    • 2023
  • Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

The Rise of Drone Swarms: Military Applications, Countermeasures, and Strategic Implications

  • Hwang Hyun-Ho
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.318-325
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    • 2024
  • The rapid advancement of drone technology has led to the emergence of drone swarms, a game-changing concept in modern warfare. This study explores the military applications, countermeasures, and strategic implications of drone swarms. By examining the current trends in drone swarm development and deployment, this research highlights the potential of this technology to revolutionize the battlefield. The study also investigates the challenges and vulnerabilities associated with drone swarms, emphasizing the need for effective countermeasures. Through an analysis of multi-sensor fusion, directed energy weapons, and artificial intelligence, this research proposes comprehensive strategies to counter the threats posed by drone swarms. Furthermore, the study delves into the ethical and legal issues surrounding the use of autonomous drone swarms, underscoring the necessity for international norms and regulations. The findings of this research contribute to the understanding of the transformative impact of drone swarms on military strategy and national security, while providing valuable insights for policymakers, military strategists, and researchers in the field.

The Evolution of Drone and Air Defense Technologies: Implications for the Future Battlefield

  • Kim Seung-Hyun
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.286-298
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    • 2024
  • The rapid advancement of drone technology has significantly altered the landscape of modern warfare, presenting both opportunities and challenges for military forces worldwide. As drones become increasingly sophisticated, capable of performing complex missions such as reconnaissance, surveillance, and precision strikes, the development of effective air defense systems has become a critical priority. This study examines the current state of drone and air defense technologies, analyzing their impact on military strategies, tactics, and the future battlefield environment. By exploring the patterns of technological evolution, the limitations of existing air defense systems, and the potential consequences of drone proliferation, this research highlights the need for adaptive, innovative approaches to counter emerging threats. The findings underscore the importance of investing in advanced detection and interception capabilities, developing comprehensive counter-drone doctrines, and fostering international cooperation to address the ethical and legal challenges posed by the military use of drones. As the competition between drone and air defense technologies continues to intensify, policymakers and military leaders must proactively engage in shaping the future of warfare to ensure national security and stability in an increasingly complex world.

Impact of School Career Assistance on Improving Self-efficacy: Moderating Effects of Grit and Regulatory Focus

  • SangWoo Hahm
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.191-202
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    • 2024
  • Self-efficacy is a major factor related to performance and needs to be improved in business and education field. This study explains the effectiveness of school career assistance to improve college students' self-efficacy. Furthermore, it demonstrates the moderating effects of grit and regulatory focus (promote and prevention). School career assistance is based on group support, and moderating variables in this paper are individual characteristics. In these group and individual dimensions, if the effectiveness of school career assistance varies depending on individual characteristics, schools will be able to establish self-efficacy improvement strategies more appropriate for individual students. School would understand individual characteristics such as grit and regulatory focus, then could make individual strategy for enhancing self-efficacy and performance. Hence, it is expected that the performance of school and student will improve through the self-efficacy improvement plan presented in this study.

The Streaming Industry in the U.S.: The Present and Future Prospects

  • Jeongsuk Joo
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.94-99
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    • 2024
  • In this paper, we aim to examine the recent state of the streaming industry in the U.S., and its future prospects as the most important force shaping the media landscape across the globe. First, we examine the launch of Disney's streaming services in late 2019 that heralded the start of the so-called streaming war to win subscribers and how the outbreak of COVID-19 in early 2020 helped its rapid growth. Then, we look at the crisis of the streaming industry in 2022, as subscriber growth slowed down for the first time and losses increased, and how this led to the growing emphasis on profitability. We also explore the subsequent attempts by streaming companies to cut costs and create more revenue, with the result that they were retreating from the previous strategy to grow their platforms at all costs. From this, we highlight that, while the future course of the streaming industry is not yet determined, the recent upheavals certainly made it more cost-conscious and conservative and less consumer-friendly.

The Way to Improve Mental Health and Change Stress Mindset by Using Online Education Platform

  • Inae Shin;SeoYoung Park;Minjae Kim;Sangwoo Hahm
    • International Journal of Advanced Culture Technology
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    • v.12 no.3
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    • pp.124-139
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    • 2024
  • Stress mindset is a perspective on stress that can change stress management and performance in stressful situations. In relation to stress mindset aspects, this study verified the impact of academic stress, future anxiety, and positive mental health as a way to improve the mental health of students with a positive stress mindset through an online social networking platform. Additionally, the effectiveness of resilience was demonstrated as a way to increase the effectiveness of stress mindset. In order to verify hypotheses, this study conducted a survey from 104 university students in Korea. The results indicated that stress mindset was directly related to academic stress. In addition, resilience had a significant moderating effect on the relationship between stress mindset and academic stress. However, since the effect was not found for future anxiety and positive mental health, the need to establish a new strategy was raised. The research has implications in suggesting ways for students to have a positive stress mindset and increase its effectiveness.