• Title/Summary/Keyword: Promotion Strategy

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Strategy for Strengthening Community-Based Public Health Policy (지역사회기반 공중보건정책 강화방안)

  • Kim, Dong-Hyun
    • Health Policy and Management
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    • v.26 no.4
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    • pp.265-270
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    • 2016
  • Public health system for more prevention-oriented health promotion rather than hospital-based curative service, focusing population rather than individual, and comprehensive health management in the local community strongly needs to be constructed to solve major issues on efficiencies and equity problems which Korean healthcare system is facing nowadays. Public health promotes and protects the health of people and the communities where they live, learn, work, and play. Medical care tries to cure those who have diseases, but public health tries not to become ill and not to be injured. Debates on how we build or rebuild public health system, which is contrasted with medical care system, are needed in Korea, focusing how needs for healthy community and right to health are fulfilled. Public health specialists for practising population health at local community level should be systematically recruited, the function of public health centers should be strengthened, and new government organization should be established for place-based health management.

Comparison of Performance between MLP and RNN Model to Predict Purchase Timing for Repurchase Product (반복 구매제품의 재구매시기 예측을 위한 다층퍼셉트론(MLP) 모형과 순환신경망(RNN) 모형의 성능비교)

  • Song, Hee Seok
    • Journal of Information Technology Applications and Management
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    • v.24 no.1
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    • pp.111-128
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    • 2017
  • Existing studies for recommender have focused on recommending an appropriate item based on the customer preference. However, it has not yet been studied actively to recommend purchase timing for the repurchase product despite of its importance. This study aims to propose MLP and RNN models based on the only simple purchase history data to predict the timing of customer repurchase and compare performances in the perspective of prediction accuracy and quality. As an experiment result, RNN model showed outstanding performance compared to MLP model. The proposed model can be used to develop CRM system which can offer SMS or app based promotion to the customer at the right time. This model also can be used to increase sales for repurchase product business by balancing the level of order as well as inducing repurchase of customer.

SOC Investment Promotion Strategy for Strengthening Global Competitiveness (국가경쟁력 강화를 위한 SOC 투자 전략)

  • Lee, Sun
    • Journal of the Korean Professional Engineers Association
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    • v.45 no.5
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    • pp.26-35
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    • 2012
  • Korea is now the 12th largest economy in the world, surpassing its annual trade in the amount of $1 trillion, and it has joined the socalled 20-50 Club, becoming one of the seven countries in the world with capita income of more than $20,000 with population of 50 million. However it ranked 24th of the Global competitiveness index evaluated by World Economic Forum based on the basic requirements including infrastructures, efficiency enhances, innovation and sophistication factors, etc. The extensive and efficient SOC infrastructures are critical for ensuring the global competitiveness of each country. Effective modes of SOC facilities including quality roads, railroads, ports, air transport, etc will be able to reduce the annual traffic congestion cost as well as macro economic logistics costs in Korea, thereby the global competitiveness can be strengthened in the global market.

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Predictors of Participation in Support Groups among Women with Breast Cancer (유방암 환자의 자조집단 참여 예측요인)

  • Oh, Jin-A
    • Journal of Korean Academy of Nursing
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    • v.37 no.5
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    • pp.635-644
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    • 2007
  • Purpose: This study examined what characteristics and variables predict participation in support groups for women with breast cancer. Method: 282 women with breast cancer from 4 hospitals located in Busan were included in the study. Data was measured on each participant from September 2006 to February 2007. Data was collected using structured researcher-administered sheets and analyzed by descriptive statistics, t-test, chi-square test and logistic regression analysis. Results: The clients reported medium levels of illness perception, anxiety and depression, stress with coping, social support and self-efficacy. 48.9% of women with breast cancer participated in support groups. Significant influencing factors on the participation in support groups were 'operation time(+)', 'illness perception(+)', 'social support(-)', and 'self-efficacy(+)' Those variables explained 73.4%. Conclusion: It is necessary to develop a strategy or promoting program for promotion of illness perception and self-efficacy of women with breast cancer. Thus, it is essential to provide participation to a support group to a women with breast cancer.

Assessment Model of Student's Satisfaction in IT Master Programs based on Employment-Contract (IT분야 채용조건형 계약학과의 학생 만족도 평가모형 개발에 관한 연구)

  • Park, Sang-Min;Kim, Tae-Sung;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.83-95
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    • 2013
  • This study aims to analyze factors that affect satisfaction of students in employment-contract information technology master programs, and suggest policy implications to improve management of employment-contract master programs. A survey of students supported by Software master program of National IT Industry Promotion Agency (NIPA) and Knowledge Information Security master program of Korea Internet and Security Agency (KISA) indicates that department administration, department vision, scholarship, adviser, and lecturer affect satisfaction of students in employment-contract master programs in listed order.

Organizational Citizenship Behavior and Service Quality Promotion using OB Modification (조직시민행동과 서비스품질 제고방안 : 행동수정모형의 적용을 중심으로)

  • Ahn, Kwan-Young;Lee, Seok-Jun
    • Journal of the Korea Safety Management & Science
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    • v.9 no.5
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    • pp.147-156
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    • 2007
  • With the radical change of business environment, all service companies' employees are forced to provide many customers with high service quality every day, and the extra role(or organizational citizenship behavior) is more imperative than other industry. The purpose of this paper is to introduce Luthans & Kreitner's Organizational Behavior Modification(OB Mod) model to improve organizational citizenship behavior and service quality. With analyzing the relationships among target behavior(service quality), antecedents(OCB), and consequences(customer satisfaction), this paper reviewed OB Mod's 5 stages; identifying, measuring, functional analysis of the behavior, development of an intervention strategy, evaluation. This model has found to be useful in finding and improving troublesome employee behaviors in USA, but not been verified in Korea. Thus it is recommended to review the difference of organizational culture and practices before introducing the model.

ETRI AI Strategy #7: Preventing Technological and Social Dysfunction Caused by AI (ETRI AI 실행전략 7: AI로 인한 기술·사회적 역기능 방지)

  • Kim, T.W.;Choi, S.S.;Yeon, S.J.
    • Electronics and Telecommunications Trends
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    • v.35 no.7
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    • pp.67-76
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    • 2020
  • Because of the development and spread of artificial intelligence (AI) technology, new security threats and adverse AI functions have emerged as a real problem in the process of diversifying areas of use and introducing AI-based products and services to users. In response, it is necessary to develop new AI-based technologies in the field of information protection and security. This paper reviews topics such as domestic and international trends on false information detection technology, cyber security technology, and trust distribution platform technology, and it establishes the direction of the promotion of technology development. In addition, the development of international trends in ethical AI guidelines to ensure the human-centered ethical validity of AI development processes and final systems in parallel with technology development are analyzed and discussed. ETRI has developed AI policing technology, information protection, and security technologies as well as derived tasks and implementation strategies to prepare ethical AI development guidelines to ensure the reliability of AI based on its capabilities.

Effects of Visual Media Programs on Job Stress and Burnout in Emergency Room Nurses

  • Kim, Ha-Gang;Kang, Hee-Sun
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.32-39
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    • 2019
  • The purpose of this study was to identify the effects of visual programs on job stress and burnout in emergency room nurses. This study used a nonequivalent control group pretest-posttest design. There were 26 participants in the experimental group and 27 in the control group. Data collection took place from December 12, 2017 to February 17, 2018. The program comprised eight weekly 120-minutes sessions, which included understanding and assessing job stress and burnout. Data were analyzed using the Chi-square test, paired t-test, and independent t-test. As a result, levels of job stress (t=-20.09, p<.001) and burnout (t=-22.31, p<.001) decreased significantly in the experimental group. The results suggest that the Visual Media Program could be an effective strategy for reducing job stress and burnout. Therefore, it is deemed a useful intervention for improving the quality of nursing care provided in emergency rooms.

Deep Learning Research Trend Analysis using Text Mining

  • Lee, Jee Young
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.295-301
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    • 2019
  • Since the third artificial intelligence boom was triggered by deep learning, it has been 10 years. It is time to analyze and discuss the research trends of deep learning for the stable development of AI. In this regard, this study systematically analyzes the trends of research on deep learning over the past 10 years. We collected research literature on deep learning and performed LDA based topic modeling analysis. We analyzed trends by topic over 10 years. We have also identified differences among the major research countries, China, the United States, South Korea, and United Kingdom. The results of this study will provide insights into research direction on deep learning in the future, and provide implications for the stable development strategy of deep learning.

A Study on the Marketing Strategies of Internet Fashion Shopping Malls - Focused on the Case Study of Internet Fashion Shopping Malls - (인터넷 패션 쇼핑몰의 마케팅 전락략- 인터넷 패션 쇼핑몰의 사례조사를 중심으로 -)

  • 신수연;김민정
    • The Research Journal of the Costume Culture
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    • v.12 no.1
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    • pp.41-58
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    • 2004
  • The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

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