• Journal of Information Technology Applications and Management
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• v.11 no.4
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• pp.209-225
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• 2004

This paper presents case studies on database Quality uSing an extended database Quality model developed by Korea Database Promotion Center, which shall be called KDPC2003. The model is applied to evaluate two kinds of databases ; one is an operational database, the other is an information service database. The purpose of this research is two-folded. One is to evaluate database quality and assess current status of database quality management; the other is to assess usefulness of KDPC2003 and to propose ideas for its augmentation. The findings in this study will provide basic facts to test database quality evaluation models.

• Culinary science and hospitality research
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• v.13 no.1 s.32
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• pp.224-234
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• 2007

Consumers' awareness has been changing through the development of information industry and change of life style. To understand the new generation came to be our concern in terms of being able to predict the trend of the future. Companies are trying to go through the market-change by making a marketing strategy that matches their emotion and characteristics. There should be a research on the new generation, specially university students, according to sex. Therefore, this research covers the university students in early twenties to see the differences between sexes. Foodservice industry needs to have consideration on coupon-books. It is reconfirmed that advertisement by word of mouth is still effective in sales promotion.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.7
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• pp.181-205
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• 1997

It is expected that Korean restaurant business will become one of the most important contributors to the notion's economy by the year 2000. As the many visible and invisible trade barriers are tumbled down and market opening to foreign competition expedites, a strategy to solidify the competitiveness of the restaurant industry is urgently needed. Some of the strateges that need to sharpen the competity edge are as follows: 1. Development of restaurant business management knowhow and enhancement of information gathering capability. 2. Development of its own unique brand of food and service tailored to many different tastes of clientele. 3. Promotion of the industry's globalization efforts with the development of local restaurant brand & Korean traditional foods and with the expansion of foreign investment. 4. Reinforcement of staff training and provision of a compensation package to attract qualified personnel. 5. deregulation of many anachronistic laws and restrictions with government's full support for the industry to realize what it's supposed to be in the 21st century.

• 한국신재생에너지학회:학술대회논문집
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• 2009.06a
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• pp.532-533
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• 2009

The national wind map of South Korea has been established as a core data to support national strategy building and promotion of wind energy dissemination. The national wind map has been made by numerical wind simulation with the spatial resolution of 1 km horizontal, 10m vertical and temporal resolution of 1 hour interval for 5 years period (2003-2007). Therefore, an application system linked with the national wind map named KIER-WindMap$^{TM}$ is being developed to be used by the government, local government, developers and researchers. We introduce the current status of the application system and the future development plans.

• Korean Management Science Review
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• v.21 no.3
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• pp.55-69
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• 2004

This study analyzes customer buying-behavior patterns in a department store as time goes on, and predicts moving patterns of its customers. Through them, it suggests in this paper short-term and long-term marketing promotion strategies. RFM techniques are utilized for customer segmentation. Customers are clustered by using the Kohonen's Self Organizing Map as a method of data mining techniques. Then C5.0, a decision tree analysis technique, is used to predict moving patterns of customers. Using real world data, this study evaluates the prediction accuracy of predictive models.

• Journal of Korea Technology Innovation Society
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• v.1 no.1
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• pp.69-82
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• 1998

As a new medium for knowledge diffusion, E-Journal is expected to be a general type of scholarly communication. However, the techno - economic problems have hindered the advancement of the E-Journal. For the technical aspects, there are problems such as the standardization of document format, automatization of the document preparation, forward and backward link between documents. Also there are necessities for the support of the information infrastructure of digital library and information superhighway. For the economic domain, reengineering of total publishing cycle is considered and the new paradigm of peer review is analyzed. We pointed out that the main difficulties in the diffusion of E-Journal are on the promotion of service and technological advance, not the price and marketing strategy.

• Korean Management Science Review
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• v.19 no.2
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• pp.205-220
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• 2002

As the business structure of many industries changes under IT progress and internet economy, the customer information has emerged a key factor in setting up the management policy. The customer has come to replace the product as a central figure in business competition. The domestic life insurance market has also experienced the rapid structural changes in IT time. The competition in the insurance industry to maintain the existing membership and to attract the new members gets stronger under such a new business circumstance. Accordingly, it is necessary for an individual insurance company to develop a systematic marketing plan, based on the customer information, to be competitive in the market. Unlike other studies in which customer characteristics are neglected, this study attempts to utilize the customer information by applying the data mining technique, and then suggests an efficient marketing strategy that could prevail in the competitive business environment.

• The Journal of Information Systems
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• v.18 no.1
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• pp.47-76
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• 2009

The economic growth that depended on IT industry is reaching to a limit. In order to overcome the limit, the convergence industry that makes new market and products is essential. However, companies preparing a jump into the convergence industry must understand the exact visions and characteristics of convergence. Therefore, we investigated the structural changes of industries caused by convergence and importance characteristics of convergence. Also, we demonstrated the current status of the convergence industry and analyzed economical, social/cultural, and technological environments that the companies are facing, and elaborated the opportunities of convergence. At last, we suggested basic requirements and strategies for companies starting a convergence business and IT utilization methods to accelerate the convergence business activation.

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.540-549
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• 1998

This study has been designed to develop a health behavior scale. Data were collected through a survey over a period of two month period. Subjects who participated in the study were 298 Korean adults. The author used a convenience sampling method. The analysis of the data was done with SPSS PC for descriptive statistics and factor analysis. Initially 34 items were generated from the interview data of twenty one adults and from literature review and survey. This preliminary scale was analyzed for a reliability and validity. The results are as follow : 1. Crombach Coefficient alpha for the 30 items was .7907. 2. Factor analysis was done in order to confirm construct validity and nine factor were extracted from the results. These contributed 54.4% of the variance in the total score. 3. Nine factor label were 'exercise' 'stress management' 'energy conservation' 'limit in liking' 'selection of food' 'ingestion of natural food' 'health examination' 'relaxation' and 'nutrition'. The author suggests that this scale could be adequately applied in assessing the health behavior of Korean adults. The results of using this scale in a study can contribute to designing an appropriate health promotion strategy.

• Korea Journal of Hospital Management
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• v.6 no.3
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• pp.90-108
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• 2001

This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis. of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.