• Title/Summary/Keyword: Promotion Strategy

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Detecting user status from smartphone sensor data

  • Nguyen, Thu-Trang;Nguyen, Thi-Hau;Nguyen, Ha-Nam;Nguyen, Duc-Nhan;Choi, GyooSeok
    • International Journal of Advanced Culture Technology
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    • v.4 no.1
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    • pp.28-30
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    • 2016
  • Due to the high increment in usage and built-in advanced technology of smartphones, human activity recognition relying on smartphone sensor data has become a focused research area. In order to reduce noise of collected data, most of previous studies assume that smartphones are fixed at certain positions. This strategy is impractical for real life applications. To overcome this issue, we here investigate a framework that allows detecting the status of a traveller as idle or moving regardless the position and the direction of smartphones. The application of our work is to estimate the total energy consumption of a traveller during a trip. A number of experiments have been carried out to show the effectiveness of our framework when travellers are not only walking but also using primitive vehicles like motorbikes.

EPA promotion of Japan against EU and counteractive measures of Korea (일본의 대EU EPA추진과 우리나라의 대응방안)

  • Lee, Jong-Won
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.373-394
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    • 2009
  • As Korea-EU FTA has established, the strategy and counteractive measures of Japan have been rising. EU accounts for 33% of GDP and has a lot of population, which makes up 7.1% in the world. Besides, it has a great market, which, amounts to 4.3 trillion. Japanese government indicated that as Korea has established FTA with the U.S.A. and has negotiated with EU, the necessity to cope with in the field of automobile, machinery, and appliances is urgent. To recognize competitive areas in the market of EU between Korea and Japan, this paper focuses that we need to notice Japan's access toward EU and the present situation about trade and customs. Second, it investigates that Japan is in competitive with Korea in which kind of industrial area.

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The Study of the Process of Smoking Cessation in Adults (성인의 금연과정에 관한 연구)

  • 김애경
    • Journal of Korean Academy of Nursing
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    • v.28 no.2
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    • pp.319-328
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    • 1998
  • The purpose of this study was to explore the process of smoking cessation behavior in adults with a history of smoking cessation. The subject were 17 adults selected by theoretical sampling. The data were collected by in-depth interviews using audiotape recording over a period of six months. The data were analyzed simultaneously by a constant comparative method in which new data were continuously coded in categories and properties according to Strauss and Corbin' methodology. Analysis of the data resulted in the identification of 12 categories. The result of this study are as follows : 1. Smoking cessation in adults is caused by fear about health, environmental pressure of smoking cessation, and intention of smoking cessation. 2. Smoking cessation occurs in connection with situations of limited smoking 3. Maintenence of smoking cessation is related to psychological stress, and environmental cues to smoking. 4. In the smoking cessation process, adults experienced either health promotion or relapse. It is suggested that the result of this study may contributed to the development of a strategy for decreasing smoking behavior among adults.

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Proposed Strategy to Enhance Support and Promotion of Leading Farms (우수농업경영체 발굴육성 전략의 발전적 제언)

  • Kim, Sa-Gyun;Choe, Young-Chan
    • Journal of Agricultural Extension & Community Development
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    • v.12 no.2
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    • pp.243-255
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    • 2005
  • The "leading farms" or "superior management farms" were relatively capable to overcome various limitations in rapidly changing agricultural environment and economic conditions, and quick to adopt agricultural management innovations and accomplish more compared to the other farms in shorter durations. The farmers from these "leading farms" were innovative and dynamic, and endowed with potentials to be the core leaders in rural society. Their adaptability created a difference and worthy of emulations. The purpose of this research was to propose a policy to develop, promote and sustain these leading farms. There were some problems in communication structures and in implementing agricultural policies for upbringing leading farmers. In coordination with the Ministry of Agriculture and Forestry(MAF) and Rural Development Administration (RDA), this article attempted to come up with workable strategies to solve these problems affecting the leading farms.

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Network Analysis on Communication of Welfare Policy Using Twitter Data

  • Seo, Bojun;Lee, Soochang
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.58-64
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    • 2018
  • This main purpose of the study is to identify social network of communicators sharing information on Bokjiro for publicizing welfare policy. This study employs NodeXL pro to understand networks and their role in the social network. The data for social network analysis was collected from Twitter for a week. The result of the analysis shows that the social network of communicators on Bokjiro does not have many nodes. It also has an independent network with high possibility of information distortion. Little communicators have controlling power in information flow in one way of communication. According to the result, it is not effective for marketing strategy of welfare policy in providing online information through Bokjiro. The study suggests that the government should use the transactional approach to marketing based on agent-oriented activity focusing on the exchange relationship between information providers and demanders in an age of networked intelligence.

Development of a 100kW charging infra for electrical bus (전기버스용 100kW급 충전인프라 개발)

  • Lee, Chung-Woo;Oh, Seung-Hun;Lee, Yun-Jae;Choi, Eun-Sik;Kang, Byung-Kwan;Ryu, Kang-Yeul;Kim, Hee-Jung
    • Proceedings of the KIPE Conference
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    • 2013.11a
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    • pp.117-118
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    • 2013
  • Recent global warming to the promotion of electric vehicles (EV), plug-in hybrid (PEV), including the next generation of cars and solar power, wind power and other renewable energy, and next-generation power grid (smart grid) are getting attention. In addition, the system utilizes the battery life in the industry and the convenience of a variety of social systems, economics, environmental impact, and the inherent potential to change significantly, and you can not walk into a next-generation industrial strategy and the need increases more and more present, and its early commercialization In order to do this, as well as a key energy source, the battery charger for charging efficiency technologies is essential. In this paper, fast charge multiple battery modules and optional modules that can charge distribution charge will be introduced.

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The Effect of Congruity between Product and TV Reality Show on Purchase Intention: The Moderating Role of Consumer Factors

  • Bai, Xue;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • v.27 no.1
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    • pp.173-186
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    • 2020
  • This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019

  • Yoo, Seung-Chul;Piscarac, Diana
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.120-127
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    • 2020
  • The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

Activation of Korean Certification System of Total Logistics Provider for the Strength of Logistics Service Industry (물류서비스산업 경쟁력 강화를 위한 종합물류업자 인증제도의 활성화 방안)

  • Choe, Seok-Beom
    • Journal of Korea Port Economic Association
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    • v.21 no.4
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    • pp.209-237
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    • 2005
  • To gain a national competitive advantage in Northeast Asia, Northeast Asia logistics hub strategy was undertaken by Korean Government. Korean Government had published Northeast Asian Logistics Hub Roadmap including the upbringing of total logistics providers to solve the high logistics cost which weakens the competitive advantage of Korean companies. To solve the high logistics cost, the Government had revised the Korean Physical Distribution Promotion Law for the introduction of certification system of the total logistics provider and enacted the Rules on the Certification of Total Logistics Provider and is going to introduce the certification system of total logistics provider. In this certification system, third party logistics related point is very high, the success in this certification system depends on the strategic alliances of the small and medium size logistics companies. The purpose of this paper is to study certification system of the total logistics provider and contribute to gain the competitive advantage of total logistics provider as global logistics provider.

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Multimedia Information Industry Promotion Policy (멀티미디어 정보산업 육성 정책 - 데이터베이스산업을 중심으로 -)

  • Kim, Ho
    • Proceedings of the Korea Database Society Conference
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    • 1997.10a
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    • pp.63-80
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    • 1997
  • 선진 각국은 21세기 정보사회의 주도권 확보를 위해 초고속정보통신기반 구축 및 관련 기술개발을 강력히 추진하고 있다. 데이터베이스는 초고속정보통신망의 핵심내용물로서 기술혁신에 따라 멀티미디어화 되고 있다. 우리나라는 멀티미디어 정보산업의 활성화를 위해 데이터베이스 산업의 육성과 더불어 멀티미디어 데이터베이스의 활성화를 대비해야 한다. 정부는 통합적이고 전략적인 차원에서 멀티미디어 데이터베이스 육성정책을 정보화지원사업과 연계하고 그러한 틀 하에서 데이터베이스의 종합적 육성방안을 마련할 것이다. 또한 민간의 창의와 활력을 토대로 한 시장경쟁원리에 입각하여 다양하고 수요지향적인 서비스의 창출을 유도하기 위해 연구개발 지원, 인력개발, 각종 법제도 정비 등 기반정비와 민간투자유도에 초점을 둘 것이다.

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