• Title/Summary/Keyword: Promotion Strategy

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A Study on the Consumer's Perception of HiSeoul Fashion Show Using Big Data Analysis (빅데이터 분석을 활용한 하이서울패션쇼에 대한 소비자 인식 조사)

  • Han, Ki Hyang
    • Journal of Fashion Business
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    • v.23 no.5
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    • pp.81-95
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    • 2019
  • The purpose of this study is to research consumers' perception of the HiSeoul fashion show, which is being used by new designers as a means of promotion, and to propose a strategy for revitalizing new designer brands. This was done in order to secure basic data from fashion consumers, to help guide marketing strategies and promote rising designers. In this research, the consumers' perception of HiSeoul fashion show was verified using text-mining, data refinement and word clouding that was undertaken by TEXTOM3.0. Also, semantic network analysis, CONCOR analysis and visualization of the analysis results were performed using Ucinet 6.0 and NetDraw. "HiSeoul fashion show" was used as the keyword for text-mining and data was collected from March 1, 2018 to April 30, 2019. Using frequency analysis, TF-IDF, and N-gram, it was also shown that consumers are aware of places where shows are held, such as DDP and Igansumun. It was also revealed that consumers recognize rising designer brands, designer's names, the names of guests attending the show and the photo times. This study is meaningful in that it not only confirmed consumers' interest in new designer brands participating in the HiSeoul Fashion Show through big data but also confirmed that it is available as a marketing strategy to boost brand sales. This study suggests using HiSeoul show room to induce consumer sales, or inviting guests that match the brand image to promote them on SNS on the day the show is held for a marketing strategy.

A Study on the Influence of Cable VOD Key Service Attributes on the Intention to Use Paid VOD (케이블VOD 주요 서비스 속성이 유료VOD 이용 의향에 미치는 영향 연구)

  • Lee, Jae Ho;Lee, Sang Un
    • Journal of Broadcast Engineering
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    • v.24 no.3
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    • pp.506-514
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    • 2019
  • This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.

The Influence of Self-compassion, Conflict Resolution Strategy on the Adaptation of Clinical Practice in Nursing College Students (간호대학생의 자기자비, 갈등해결전략이 임상실습 적응에 미치는 영향)

  • Jang, Hyun-Jung;Lee, Yun Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.77-83
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    • 2021
  • This study was conducted to explore the effects of self-sufficiency and conflict resolution strategies on clinical practice adaptation for 4th graders in nursing college and provide basic data when preparing education and training measures for positive clinical practice adaptation. The data of 243 4th graders in nursing students were analyzed using the SPSS/WIN 22.0 program. As a result of exploring factors that affect clinical practice adaptation, the higher clinical practice satisfaction, the more self-isolated, the less over-identical, and the use of compromise as a conflict resolution strategy and the use of avoidance and domination. These variables were 43.3% influential in explaining the adaptability of nursing students to clinical practice.

The Utilization of Dental Hygienists in Oral Healthcare Exchanges between the South and North Korea

  • Ahn, Eunsuk;Han, Ji-Hyoung;Kang, Kyung-Hee;Jang, Young-Eun;Jeon, Ki-Ha;Park, Jeong-Ran
    • Journal of dental hygiene science
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    • v.21 no.1
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    • pp.63-69
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    • 2021
  • Background: This study aimed to identify the role of dental hygienists in exchanges between North and South Korea to lower gaps in the level of dental healthcare between the two countries by conducting a Delphi survey with specialists and identifying alternative policies regarding the utilization of dental hygienists in such exchanges. Methods: Two Delphi surveys were conducted with the participation of nine specialists, and descriptive statistical analyses including mean and standard deviation were performed on the collected data. Results: Among methods of exchange and cooperation regarding oral healthcare under the current North Korean medical system, the issue considered most urgent was the "establishment of oral healthcare infrastructure." The most important short-term strategy was identified as the "selection and formation of partnerships in the field of inter-Korean oral health exchange and cooperation." The mid-term strategy was identified as the "establishment of cooperation in the dental industry, centered on educational cooperation projects." The long-term strategy included "joint R&D projects, oral health surveys, and business development." In order to determine how best to use dental hygienists during inter-Korean exchanges and cooperation, the respondents placed urgency on the "establishment of joint cooperation projects for oral health promotion and early examination and the treatment of dental diseases and planning of community research projects" and "the role of oral health education and media development for residents." Conclusion: Cooperation is necessary regarding the preparation of oral healthcare exchanges that aim to encourage unity between North and South Korea and reduce the gaps between the North and South regarding oral health conditions. Therefore, continuous and reasonable discussions and research are needed regarding the utilization of dental hygienists in such exchanges.

Effects of Successful aging and SOC coping strategies on the Quality of life of Middle-aged women (중년여성의 성공적 노화와 SOC 대처전략이 삶의 질에 미치는 영향)

  • Lee, Do-Young;Noh, Gie-Ok
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.27-34
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    • 2021
  • This study is a descriptive research study to understand the effects of successful aging and SOC coping strategy on quality of life in middle-aged women. The study subjects were middle-aged women (40~65years old) across the country, and data were collected using a structured questionnaire. The collected data were analyzed by descriptive statistics, Independent t-test, one-way ANOVA, Pearson's correlation, and stepwise multiple regression using SPSS WIN/PC 24.0 statistics program. The study found that successful aging of middle-aged women, SOC alternative strategies and quality of life were statically correlated, and statistical significance was identified in order of successful aging(β=.41, p<.001) and SCO coping strategies(β=.17, p=.047) as variables describing quality of life. In this study, the explanatory power by the two variables was 24.7%. Therefore, in order to improve the quality of life of middle aged women, it is necessary to study and program programs to enhance the SOC coping strategy of successful aging.

A Study on the Korean Translation Strategy of San Mao's Prose (싼마오 산문의 한국어 번역 전략 연구)

  • Moon, Dae il
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.265-270
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    • 2022
  • San Mao is a prominent Taiwanese female writer. She created many works in a unique style based on what she experienced and studied through her experience of studying abroad. Among them, 『Daocaoren Shouj i』 is a prose that records episodes of overseas life. There are two Korean translations of this work. Different translators used different translation strategies. TT1 used a lot of semantic translation to emphasize and translate a lot of exotic feelings. On the other hand, TT2 pursued natural translation by using a communicative translation strategy. In addition, the peculiarity is that both translations attempted 'creative translation' and intentionally 'transformed' and translated. This creative translation helps the reader to immerse and understand the work. With this study as an opportunity, we hope that various follow-up studies on San Mao's translation will be conducted.

Implications on US DoD Counter-Small Aircraft Systems Strategy (미 국방부 소형드론 대응전략과 시사점)

  • Kang-Il Seo;Sang-Keun Cho;Ki-Won Kim;In-keun Son;Sang-Hyuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.239-243
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    • 2023
  • Due to recent small unmanned aircraft threats by North Korea and unsuccessful reponses, severe concerns about future national security have been being increasingly surged. Especially it is notable and unaccpetable to see that North Korea's small drones flying over capical areas over 7 hours were not efficiently detected and identified even though South Korea already recognized the threats since early 2010s. Meanwhile a US military troop operating THAAD system on Seung-Joo, South Korea successfully shot down unidentified small drone on Jan 2023. The threats caused by small unmanned aircraft is worrisome not only to South Korea, but also to international nations. This paper surveyed US DoD Strategy for countering small aircraft systems and suggest how to improve our current anti-dron systems so that small unmanned aircraft threats will be dynamically diminished or neutralized as fast as we can.

A New National Security Strategy for South Korea: Exploring the Implementation of Positive Peace (한국의 새로운 국가 안보 전략: 적극적 평화 구축 방안 연구)

  • Choul-Hee Lee;Kyoung-Haing Lee;Sang Hyuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.457-465
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    • 2024
  • In the 21st century, the global security environment has undergone rapid changes, presenting South Korea with complex security dilemmas. This study aims to explore a new national security strategy for South Korea through the implementation of 'Positive Peace.' Based on Johan Galtung's concept of 'Positive Peace,' the study proposes a comprehensive approach to build sustainable peace by redesigning the peace process on the Korean Peninsula, establishing a multilateral security cooperation framework in Northeast Asia, expanding global peace contributions, promoting domestic social integration, and spreading a culture of peace. To realize these goals, the study discusses the need to redefine the role of the military, reallocate defense budgets, introduce the concept of a peace dividend, promote the peaceful use of science and technology, and legislate for the realization of the right to peace. The implementation of a 'Positive Peace' strategy aims to transform South Korea into a leading nation in peace, contributing to the peace and stability of the Korean Peninsula, Northeast Asia, and the global community.

Development of Distributed Drone Logistics Support Strategy for Modern Battlefield Environments (현대 전장 환경에 대응하는 분산형 드론 군수 지원 전략 개발)

  • Kyoung-Haing Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.209-217
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    • 2024
  • This study aims to develop a distributed drone logistics support strategy to address the rapid changes and increasing complexity of modern battlefield environments. By analyzing the vulnerabilities and limitations of existing centralized logistics systems, this research proposes a new paradigm of distributed logistics support utilizing drone technology. The study presents a comprehensive approach, including the design of a distributed network-based drone logistics support model, development of dynamic route planning and mission reassignment algorithms, and operational strategies incorporating concealment and deception techniques. Furthermore, it proposes methods for verifying the effectiveness of the strategy through simulation and outlines the technical and human resource requirements for practical implementation. The results of this study are expected to significantly enhance the survivability and efficiency of logistics support systems in future battlefields and provide an innovative model applicable to civilian logistics sectors.

Effects of an Elder Health Promotion Program using the Strategy of Elder Health Leader Training in Senior Citizen Halls (노인 건강지도자 양성 전략을 적용한 경로당 노인 건강증진 프로그램 효과검증)

  • Gu, Mee-Ock;Eun, Young;Kim, Eun-Sim;Ahn, Hwang-Ran;Kwon, In-Soo;Oh, Hyun-Sook;Kang, Young-Sil;Jung, Myun-Sook;Choi, So-Young;Sung, Kyung-Mi;Kang, Hye-Yeon
    • Journal of Korean Academy of Nursing
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    • v.42 no.1
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    • pp.125-135
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    • 2012
  • Purpose: This study was conducted to develop and test the effects of an elder health promotion program and apply strategies for elder health leader training sessions with elders at senior citizen halls. Methods: A nonequivalent control group pretestposttest design was used. Participants were 49 elders at a senior citizen hall (intervention: 27, control: 22). The elder health promotion program consisted of health education and exercise. A professional leader led the program for 4 weeks, and then an elder health leader and research assistant led for 8 weeks (total 12 weeks). Scales for elder health promoting behaviors, perceived health status, life satisfaction and senior citizen hall capability were used and physical fitness levels were measured. Data were collected between April 21 and July 28, 2010 and analyzed using Chi-square, Fisher's exact test, t-test, and repeated measure ANOVA with SPSS/WIN 12.0. Results: Health promoting behaviors, physical fitness, perceived health status, and senior citizen hall capacity were significantly better in the experimental group after the intervention compared to the control group. Conclusion: Study findings indicate that elder health promotion programs applying strategies of elder health leader training are effective and can be recommended as nursing interventions for health promotion of these elders.