• Title/Summary/Keyword: Promotion Strategy

Search Result 1,182, Processing Time 0.022 seconds

A Study on the Comprehensive Approach to Health Education: Cooperative Learning (협동학습(Cooperative Learning)을 적용한 보건교육 수업에 관한 연구)

  • 김은주
    • Korean Journal of Health Education and Promotion
    • /
    • v.21 no.3
    • /
    • pp.151-177
    • /
    • 2004
  • Recently, the educational community has attempted to implement the theory of multiple intelligences. In approaching multiple intelligences, teachers have applied the same structural approach which has been so successful with cooperative learning. Cooperative learning is easy to learn and implement, fun for teachers and students, and produce profoundly positive outcomes along a remarkable number of dimensions. Different structures are designed for different outcomes, including enhanced mastery of subject matter, improved thinking skills, team building, class building, development of social character and social skills, communication skills, classroom management, classroom discipline, and development of and engagement of each of the multiple intelligences. Cooperative learning is becoming an increasingly popular teaching strategy. In this study, it is aimed to clarify the application of cooperative learning in health education. Cooperative Learning in health education enhances student learning by: 1) providing a shared cognitive set of information between students, 2) motivating students to learn the material, 3) ensuring that students construct their own health knowledge, 4) providing formative feedback, 5) developing social and health group skills necessary for success outside the classroom, and 6) promoting positive interaction between members of different cultural and socio-economic groups. Cooperative Learning structures and techniques in health education are following. Flash Card, Focused Listing, Structured Problem-solving, Paired Annotations, Structured Learning Team Group Roles, Send-A-Problem, Value Line, Uncommon Commonalities, Team Expectations, Double Entry Journal, Guided Reciprocal Peer Questioning, What if. Because the purpose of health education is the practice, therefore health specialists have to guide powerful and effective teaching method The application of cooperative learning in health education may improve its effectiveness.

Development of Population-based Prevention Strategies for Childhood Obesity: Applied WHO Model (아동.청소년 비만 예방을 위한 인구기반 예방 전략 개발:WHO 모형의 적용)

  • Kim, Ki-Rang;Lee, Eun-Young;Kim, Hye-Ryun
    • Korean Journal of Health Education and Promotion
    • /
    • v.28 no.3
    • /
    • pp.43-55
    • /
    • 2011
  • Objectives: The objectives of this study were to describe population-based prevention strategies for childhood obesity and to discuss its application in a city in Korea. Methods: Literature review and empirical findings for ongoing programs were performed to develop population-based prevention strategies for childhood obesity with the framework and principles of WHO population-based prevention strategies for childhood obesity. Results: The developed framework had five key strategies (supportive policies, supportive environment, supportive program, strategic development & leadership, and monitoring & evaluation) under hierarchic objectives (long-term, middle-term and short-term) with the vision of healthy growth and development of all children and youth. Each strategy included evidence-based action plans with WHO principles. Conclusions: The developed strategies have advanced the existing strategies for childhood obesity prevention by providing the sustainable and systematic framework and action plans based on ecological approach. Further, the feasibility for operating the strategies needs to be verified.

Mental Health, Stress, Coping Ability, and Coping Strategies among College Students (대학생의 정신건강수준과 스트레스, 대처능력 및 대처방식)

  • Moon, Weon-Hee;Chung, Kil-Soo;Kim, Mi-Ja
    • Korean Journal of Health Education and Promotion
    • /
    • v.29 no.3
    • /
    • pp.103-114
    • /
    • 2012
  • Objectives: The purpose of this study was to investigate the relationship between mental health status, stress, coping ability, and coping strategies of college students. Methods: The questionnaires were handed out to 162 college students in the Gyeonggi province. Data was collected using the Symptom Checklist-90-Revised (SCL-90-R) scale of the 90 items, the 'Person in the Rain' drawing test, and the 20-item coping strategies questions. Results: 17.3% of the respondents were belonged to the groups of abnormal or abnormal tendency in the mental health status according to the Global Severity Index (GSI) scores. The clinical/border groups were more commonly used in the 'emotion-focused' coping strategies compared to the normal group. This difference was also statistically significant. Both coping resource and coping ability were significantly associated with the mental health status. Conclusions: These findings suggest that future intervention for effective coping strategies should be carefully designed to promote better mental health among college students. It is also important to detect problematic and weak student's behaviors in the early stages.

Factors Related to Blood Glucose Control in Patients with Diabetes (당뇨병 유병자의 혈당 조절 관련 요인)

  • Pyo, Eun-Young;Jung, Moon-Hee;Kim, Yoon-Shin
    • Korean Journal of Health Education and Promotion
    • /
    • v.29 no.3
    • /
    • pp.15-22
    • /
    • 2012
  • Objectives: This study was conducted to determine factors related to glycemic control among Korean patients with diabetes. Methods: Data was collected from the Fourth (2007-2009) Korea National Health and Nutrition Examination Survey (KNHANES) which was a nationwide, cross-sectional survey. The study participants who are available for hemoglobin A1c (HbA1c) were 1,441 patients with diabetes aged 30 years and older. Poor glycemic control was defined as $HbA1c{\geq}7.0%$. Data were analysed using logistic regression. Results: The proportion of patients with the poor glycemic control ($HbA1c{\geq}7.0%$) was 49.5%. After adjusting for confounding factors, younger aged persons (30-49 years) were less likely to control the blood glucose than older aged persons (60-69 years) (Adjusted OR=0.533, 95% CI [0.295-0.960]) and longer duration of diabetes was positively related to poor glycemic control (Adjusted OR=2.018, 95% CI [1.418-2.873]). Conclusions: Age and duration of diabetes were significantly related to blood glucose control. Therefore, considering these factors is helpful for developing a strategy to improve blood glucose control in diabetes.

The Effect of Activity-oriented AIDS Prevention Education on the Knowledge and Attitudes of Middle School Boys (활동중심 에이즈예방교육이 남자중학생의 에이즈에 관한 지식과 태도에 미치는 효과)

  • Lee, Hyun-Jeom;Hwang, Sun-Kyung
    • Korean Journal of Health Education and Promotion
    • /
    • v.27 no.4
    • /
    • pp.17-27
    • /
    • 2010
  • Objectives: The aim of this study was to compare the knowledge and attitudes about AIDS between an activity-oriented and a lecture-oriented AIDS prevention education in middle school boys. Methods: Each of 60 middle school boys in M city, Gyeongsangnam-do, was assigned to the experimental or control group. The activity-oriented AIDS prevention education in experimental group and the lecture-oriented education in control group were provided for a 45 minutes class per week for 4 weeks, respectively. Date were collected with questionnaires and analyzed through $x^2$-test, t-test, and repeated measures ANOVA. Results: The experimental group and control group were homogeneous in knowledge and attitudes about AIDS prevention before the study. In AIDS prevention knowledge, there was no significant interaction of times by groups (F=0.033, p=.930); but the main effect of times was significant (F=63.950, p<.001). In attitudes toward AIDS, there was a significant interaction of times by groups (F=8.892, p<.001). Conclusion: The activity-oriented AIDS prevention education was an effective teaching strategy to foster positive attitudes toward AIDS prevention in middle school boys. Therefore, systematic and sustained development of AIDS prevention education reflecting learners' characteristics is required.

The Relationship between Smoking, Alcohol Drinking, and Parenting Behavior Perceived by Adolescents (청소년이 인지하는 부모양육행동과 흡연 및 음주와의 관련성)

  • Roh, Yun Ho;Kim, Eun Joo
    • Korean Journal of Health Education and Promotion
    • /
    • v.30 no.2
    • /
    • pp.71-82
    • /
    • 2013
  • Objectives: The purpose of this study was to analysis the health behaviors differences of adolescents depending on whether parenting behavior perceived by adolescents. Methods: The data which is used in this study was extracted from the 2011 second korean adolescents' penal data collected by the National Youth Policy Institute. Multivariate logistic regression analysis was performed in order to find how degree parents relationship factors are associated with adolescents' health behavior after adjusting sex, smoking(alcohol drinking) friends, and other significant variables. The data was processed by SAS 9.1. Results: Respondent's general characteristics such as smoking(alcohol drinking)friends, parents' job were positively relative to smoking and alcohol drinking experience. Also Parents's affection and experience of being abused from parents were significantly associated with smoking(alcohol drinking) experience. Conclusions: Negative vertical attitude for children is important for the health risk behaviors of adolescents. To increase effectiveness of the health policy for the adolescents in korea, it is important to adapt new strategy to include the positive empowerment of adolescents' social networks except for smoking(alcohol drinking)friends and policy support to turn negative vertical attitude for children into positive attitude for children.

A Comparative Study of Healthy City Project Evaluation in U.K. and Korea: Focusing on Liverpool City and Wonju City (영국과 한국의 건강도시 사업 평가방법 비교 연구: 리버풀과 원주시를 중심으로)

  • Kang, Shin Hee;Nam, Eun Woo;Moon, Ji Young
    • Korean Journal of Health Education and Promotion
    • /
    • v.30 no.2
    • /
    • pp.93-103
    • /
    • 2013
  • Objectives: This study was to compare two healthy cities, Liverpool in England and Wonju in Korea, which evaluated healthy city projects and to reorient evaluation strategy which fits into Korean Healthy cities. Methods: Comparatives analysis was used by reviewing documents, healthy city plan and evaluation report, of two cities. Results: Healthy city projects in two cities, fifteen programs were identical items among twenty-seven but there were differences in seven items for Liverpool and five items for Wonju. In Liverpool evaluation was done by a stakeholder group called Liverpool Local Involvement Network(LINK), while in Wonju by Yonsei Healthy City Research Center. The evaluation tool was two types; quantitative and qualitative analysis. Liverpool mostly used qualitative and added quantitative, vice versa in Wonju. Conclusions: Evaluation plan for Healthy city projects need to be made in the first phase of the projects, instead of in the end. Moreover, it is important to include stakeholder in conducting qualitative analysis for unquantifiable evidence of effectiveness, as well as quantitative analysis.

Factors Associated with Drinking Behavior in High School Students (고등학생의 음주행동 영향요인)

  • Park, Kyung Min;Yang, Yun Kyoung
    • Korean Journal of Health Education and Promotion
    • /
    • v.30 no.2
    • /
    • pp.83-92
    • /
    • 2013
  • Objectives: The purpose of this study was to investigate factors affecting the drinking behavior in high school students. Methods: There were 620 subjects who were first and second graders of seven high schools in Daegu. This study used Sinhaengwoo (1998)'s drinking behavior scale, Rowlison and Felner (1988)'s stress scale, Kovacs (1981)'s children's depression inventory, Rosenberg (1965)'s self-esteem scale. The data were analyzed by descriptive statistics, Pearson's correlation coefficient, and stepwise multiple regression using SPSS/win 18.0 program. This study was approved by the Institutional Review Boards (IRB) of the Keimyung university hospital(No. 12-112). Results: The mean score for drinking behavior in high school students was 23.1points. Factors influencing drinking behavior in high school students were identified as self-esteem(t=-3.67, p<.001), stress(t=6.79, p<.001), school types(t=4.02, p<.001), sex(t=-3.67, p<.001). These factors explained 27% of drinking behavior reported by high school students. Conclusion: The results indicate which factors are majors influencing drinking behavior in high school students. Therefore, self-esteem enhancement could be considered as an effective strategy to reduce the drinking behavior in high school students.

Market Segmentation Based on Online Fashion Communities' Behavioral Types (온라인 패션 커뮤니티 행동 유형에 따른 시장 세분화)

  • An, Jung-Hee;Lee, Soo Jin
    • Journal of the Korean Society of Costume
    • /
    • v.65 no.7
    • /
    • pp.101-117
    • /
    • 2015
  • Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

A Study on Enhancing the Demand for Non-Timber Forest Products : Focused on Consumer Research of Foods Processed from Jujube

  • Kim, Dae-Yun;Park, Chul-Ju;Jeong, Tae-Seok
    • Journal of Distribution Science
    • /
    • v.8 no.4
    • /
    • pp.25-34
    • /
    • 2010
  • While jujubes are mainly sold in dried forms as wholesome foods, sacrificial food and so on, processed foods from jujube are neither highly recognized nor in high demand. Hence, this study has proposed ways to enhance the demand for jujube processed foods and will help prepare the ground for efficient marketing strategies, based on the survey result on the pattern in which customers in Korea purchase jujube-processed foods. The conclusion for this study has been derived by researching the relevant literature and analyzing the relevant company data and customer survey results. The study implies the following points regarding enhancing the demand for jujube-processed foods. First, long-term solutions are necessary. These may include establishing a technological system that can produce various foods processed from jujubes, and improving the customer accessibility in accordance with the changes in the retail environment. To implement these solutions, it is necessary to familiarize the customers with jujube-processed foods by securing a good sales network and through active promotion and advertising. Second, systematic marketing strategies are needed, which may be applied in developing the products as well as distribution and promotion methods and prices that correspond with the changes in the customer environment and the different tastes for various age, gender and residential area groups.

  • PDF