• Korean Journal of Health Education and Promotion
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• v.21 no.1
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• pp.25-43
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• 2004

This study is aimed at determining stress and the degree of stress coping among nurse as well as such general characteristics as daily life styles, duty, and socio-demographic characteristics of that group. 525 nurses, from four university hospitals in Daejeon city underwent a self-administered questionnaire during the 3-week period from July. 21 to August. 9, 2003. The questions focused on general characteristics including： socio-demographic and duty characteristics, daily life styles, and stress and methods of coping with stress. Based on the distribution of degree of stresses, 66.1% of the study subjects were at the potential risk of stress, with the high risk group constituting 30.3% and the normal group 3.6%. The stress and the degree of stress coping were shown to be affected by socio-demographic and job-related characteristics as well as daily life styles. The group at higher risk of stress was shown to have a lower degree of coping with stress, implying that a lower degree of coping with stress would in turn heighten the occurrence of stress. Therefore, it is required to develop an effective strategy that includes stress-reduction programs available in the field and prompting further build-up of comprehensive stress-management programs.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.1
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• pp.148-167
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• 2020

Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

• Journal of Information Technology Services
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• v.12 no.1
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• pp.15-32
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• 2013

The concrete information technology (IT) has affected ways for supporting agricultural products. However, studies relating IT to agriculture in a broader sense have not been prevalent. The objective of this study is to improve agencies' effectiveness and performance in the use and application of IT through understanding the organizational fit and misfit. This research applied a multi-contingency view to Korean IT supporting agricultural promotion agencies and it evaluated the competitiveness of these agencies with reference to the correspondence of factors (Goal, Strategy, Environment, Knowledge Exchange, Task Design, and Information System) affecting their performance with organizational goals. The results reveal that organizations with good performance show better organizational fit with their organizational goal. This study contributes to the ways of efficient IT management in agricultural organizations in Korea.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.1
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• pp.105-124
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• 2007

CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.1-20
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• 2015

The goal of this study is to propose the contribution strategies of public library as cultural infrastructure to local cultural development in Korea. For this goal, researcher evaluated how public libraries contribute to the local cultural development in terms of interdependence of public library and local culture. Then, the researcher divided into the local culture to knowledge culture, reading culture, learning culture, living culture, and leisure culture, and suggested six contribution strategies(improving core competencies including the collection development and user service, strengthening education and support for digital information literacy, reading promotion and base expansion for everyday life, optimization of lifelong learning & culture program services, increasing openness and friendliness of the facilities and space, expansion of cooperation with relevant agencies) of public library for their development and promotion.

• Journal of Information Technology Applications and Management
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• v.15 no.1
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• pp.117-137
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• 2008

Using the service innovation system model, the development of Korean online game industry is analyzed. The model proposed by Gallouj (2002) is modified in order to reflect IT service characteristics such as network externalities. Success factors and innovations patterns of Korean online game industry are examined. First, at the early stage of her growth, Korean online game industry was not supported or coordinated by any Government policies unlike DRAM, CDMA or TFT-LCD. Many parts of technical and service innovations were unintentionally initiated by online game developing ventures without predeterminde strategies. Second, the online game industry is basically a service industry so that users' needs and technical and service characteristics are intertwined to produce innovation. The innovation system of the online game industry is quite different from conventional product technological innovation systems in a sense that there are no blueprints for innovation as well as major players in the system. Third, Government's policies for promotion of IT industry such as the broadband infrastructure installation policy, the hi-tech venture promotion policy and the military exemption policy contributed greatly to development of the online game industry. However, these policy tools were not intended for online game industry but in the end gave a great impact on the service innovation system of the online game industry.

• Korean Journal of Health Education and Promotion
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• v.20 no.3
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• pp.207-219
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• 2003

This study was conducted to identify the effects of the comprehensive nursing aided self-help program for hypertensives. The program educates hypertensives in community areas about blood pressure, self-care, health promoting behaviors, and life satisfaction. For this purpose a one group time series design was used. Sixteen subjects were evaluated from S Community Health center of B city. Self-help programs developed by the author were given to the subjects. The program consisted of group education on hypertension and self-care including blood pressure self-monitoring, recording of self-care activities, and encouraging and reinforcing self-help. The whole program was carried out from October to December in 2002. Data was analyzed by repeated measure ANOVA, and post-hoc Turkey. The results were as follows： There were significant relationships between changes in systolic pressure(F＝10.638. P=.000), diastolic pressure(F＝6.783. p＝.013), self-care(F＝13.506. p＝.000), and health promoting behavior(F＝9.067. p＝.001) at the 6th week and the 9th week. There were no significant relationships between changes in life satisfaction at the 6th week or 9th week. From these results, it can be concluded that the self-help program is an effective nursing strategy to promote self-care of hypertensives in community areas.

• Convergence Security Journal
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• v.16 no.7
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• pp.181-187
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• 2016

KREONET is a national research network that supports research and development of advanced scientific application for about 200 KREONET members including national research institute, government office, university and research institution of commercial company with high performance networking service. In order to fulfil user satisfaction, this paper provides a solution for the issues in KREOENT service through investigating problems and analyzing user satisfaction survey during 2014 and 2015. Moreover it offers KREONET promotion strategy with user customization service.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.895-906
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• 2015

Seoul Fashion Week aims to be the world’s fifth Fashion Week from the year after 2000. This has involved significant labour and investment, not all of which has been successful. This study analyses the strengths and weaknesses of SFW based on the London Fashion Week as a successful model. By identifying its obvious and less obvious characteristics, this analysis aims to diagnose SFW’s current status in order to upgrade the event at an international level. Key factors are organisational body, designers, visitors, sponsors, schedule, venue, main events and supportive events. The following points have emerged from the research: the success of Seoul Fashion Week was based on the combination of separate collections, an appropriate fashion show venue, and the active role of new designers. The problems were: lack of an independent organisation, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, excessive distance from the main European and American fashion markets, lack of sustainability of the main events, a limited variety of supportive events, the absence of online promotion and, last but not least, no distinctive features. The study concludes that Seoul Fashion Week has great potential with its fast growth and young designers. This should be complemented with an independent organisation and effective administration and strategy.

• Korean Journal of Agricultural Science
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• v.40 no.4
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• pp.411-416
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• 2013

In Korea, bean curd is one of most important foods and bean curd industry keeps growing. Korean bean curd industry has complicated structure with a few large-scale manufacturers and many small-size manufacturers, which causes difficulty in figuring the strategy for the promotion of bean curd industry. In order to solve this problem, more specific studies are required. The purpose of this paper is to analyze the production sector of Korean bean curd and to present the implications for the promotion of Korean bean curd industry. Survey analyses to producers was conducted for this research. The results of studies present a few findings: First, the solution for the easier purchase of raw material (soybean) should be prepared. Second, the support for marketing as well as R&D to small-size manufacturers is required. Third, the monitoring and controlling of unfair trading in bean curd market should be strengthened. Forth, the certification programs for the bean curd products should be managed.