• Title/Summary/Keyword: Promotion Strategy

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A Study on Process from Total Brand Identity to Color Strategy Method -Food Corporation 'happy apple' Case Study (통합 브랜드 아이덴티티 전략 과정에서부터 색채 전략 과정 도출까지에 관한 연구 -식품회사 '행복한 사과' 개발사례를 중심으로)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.77-82
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    • 2017
  • The first objective of this paper is to develop the frame of design analysis and color plan strategy for the entire brand. A variety of analyses were carried out on the base of the I.R.I system and the semiotic viewpoint to develop the analysis frame for the entire brand meaning and color. The major part of the research is assigned to secure the validity of the analysis framework that is to be applied to the brand environment. Also, by SWOT analysis, analysis consistency has been maintained in design integration based on color frame. And theoretical review was made on color strategy planning. Through this, we attempt to explore the role of total brand strategy and color design requirements and analysis process. As a result, visualization of brand and color has been established by conceptualizing the ideal-type of commercial success. In conclusion, we have demonstrated the results of image analysis of whole brand through commercialization, visualization and expression through analysis and application of design process of total brand, and also showed the process of optimizing color design plan.

Endogenous Development Strategy of Technopolis in Korea: Case of Daedeok INNOPOLIS

  • Lee, Eung-Hyun;Oh, Deog-Seong
    • World Technopolis Review
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    • v.5 no.1
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    • pp.2-18
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    • 2016
  • The development of Technopolis and the establishment of innovative ecosystem have made an important contribution in South Korea's latest industrial development and economic growth. Particularly, Daedeok INNOPOLIS which is responsible for the central role in the national science technology advancement was founded as the Science Town in the 1970s. Since then, it has undergone three-phases of development: Science Park, Technopolis and Innovation cluster. As the result of the transition, Daedeok INNOPOLIS currently serve as the leading role for achieving sustainable economic growth, employment promotion, national and regional innovation. In order to accelerate the progress for success, Daedeok INNOPOLIS have arranged an opportunity for 21st century new industry development, improved growth of technology-intensive SMEs, reinforced academic-industrial cooperation, and established innovative ecosystem. Daedeok INNOPOLIS is considered as an outstanding case of endogenous development strategy of Technopolis. This study attempts to consider the endogenous development strategy of Technopolis in Korea through the analysis of development characteristics of Daedeok INNOPOLIS in two different perspectives: changes of spatial structure and establishment of innovation ecosystem. Daedeok INNOPOLIS have experienced a series of endogenous growth that is consisted of advancement strategy and structural changes, which allowed Daedeok research town to grow into an innovative cluster. A sign of growth of Daedeok INNOPOLIS became apparent when its strategy to reinforce the academic-industry cooperation system by promoting participation from universities helped to overcome a functional limitation as a research institute integrated for the establishment of innovative ecosystem. Since then, the center for creative economy and innovation established in cooperation with large enterprise, has a role to build a startup ecosystem and to promote next level of development such as proactive fostering of venture companies for sustainable technopolis development.

Factors Influencing the Market Diffusion and Marketing Strategy of WCDMA Service (국내 WCDMA 서비스의 시장확산과 마케팅전략 영향요인)

  • Kim Moon-Koo;Park Jong-Hyun;Nam Changi
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.8B
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    • pp.569-580
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    • 2005
  • In case of one of the next generation mobile telecommunication; WCDMA service, the relevant market growth is delayed by market uncertainty, lack of effective demands, rapid evolution of technology, non-existence of business strategy, lack of distinction with competitive services and killer applications. In this study we intended to analyze the influence factors of market diffusion and marketing strategy of WCDMA. For doing so, we obtained both promotion and hindrance factors for diffusing the market of WCDMA through expert survey. Also we acquired such categories as factor for adoption, willingness to pay, killer application, preferred terminal and pronising customer, which becomes the reason ifluencing on the decision of WCDMA service marketing strategy. On the basis of such results, this paper suggests the direction of deployment for marketing focusing on the strategies as customer, price, sewice, terminal provision, and positioning of WCDMA.

A Study on the Development plan of Logistics Competitiveness of Hunchun Region (훈춘지역 물류경쟁력 발전방안 연구)

  • Li, Chunyu;AHN, Woo-Chul
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.125-150
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    • 2019
  • The Hunchun area is the only development and opening line in Jilin Province and the Changchun-Jilin-Tumen Developmental Plan area, and as a hub area for regional logistics, promoting the logistics competitiveness of the Hunchun area is an important factor in promoting economic development in the Northeast region. The purpose of this study is to derive the factors for activating logistics competitiveness in Hunchun area by applying SWOT analysis and to present them to policy-makers by drawing priority of factors for promoting logistics competitiveness in Hunchun area through AHP survey of Chinese and Korean logistics experts. According to the analysis, the weighting was high in order of opportunity factors and strength factors, and the priority was high in order of factors such as promotion and expansion of One Belt, One Road policies, active support through national policies, construction of international logistics center cities, construction of logistics centers, and supply of bulk cargo. Finally, from a comprehensive perspective, this study presented policy implications such as SO Strategy (Strength-Occupancy Strategy) and ST Strategy (Strength-War Strategy) focusing on the strengths of the Hunchun Region for the strategy of strengthening the logistics competitiveness of the Hunchun area.

The Development and effectiveness of Learning Strategy Program for Junior College Students (전문대학생용 학습전략 프로그램 개발 및 효과)

  • Hwang Jae Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.299-311
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    • 2023
  • This study is to verify the development process and effectiveness of a learning strategy program for junior college students. The necessity and feasibility of learning strategy programs for junior college students were confirmed and reviewed through prior studies, and the program development process was divided into four stages: program planning, program development, program execution, and program evaluation, and integrated into program development management. In the first stage of program planning, the development direction, goals and objectives were set. In the second stage of program development, prior research analysis, content selection, program organization, and evaluation plan were conducted. In the third stage of execution, the program was executed, and in the fourth stage of evaluation, program evaluation was conducted to develop the program. In order to verify the effectiveness of the program, the test was conducted using the learning strategy diagnostic scale for junior college students to collect data, and the effectiveness was verified for the pre-, post-, and post-test scores.

A Study on Israel's Strategic Culture in the Middle East War Korea's Security Strategy Implications (중동전쟁의 이스라엘 전략문화 고찰과 한국의 안보전략적 함의)

  • Lee Jeong Han;Bae Il Soo
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.121-126
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    • 2024
  • Israel craves peace and freedom. Israel has won many wars and conflicts militarily. They have developed strategic thinking based on the data, unique culture, and peacetime preparation system accumulated so far, and the strategic culture based on it contributes to fostering elite strong forces by presenting directions to security strategies.The strategic culture formed by Israeli beliefs, behavioral patterns, and identity influenced strategic thinking and the usefulness of security strategies. The purpose of this study is to redefine the concept of strategic culture by referring to the methodological discussion of strategic culture theory and to examine how useful strategic culture has provided strategic thinking and security strategies. In addition, based on the impact of Israel's strategic culture on security strategy, I would like to present implications for Korea's security strategy.

A empirical test of strategy market entry on venture business (중소벤처기업의 시장진입전략에 관한 실증적 연구)

  • Park, Sang-Kyu;Lee, Kang-June
    • Korean Business Review
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    • v.12
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    • pp.67-82
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    • 1999
  • This study empirically examines the profit impact of different strategies under different types of competition: price competition, promotion competition, high intensity price-promotion competition. And the result of this study is appeared that in the case of the market entry of a venture business there is a critical relationship between market competition and the goal of a firm. Also established is that the goal of a firm has a significant correlation with a strategic behavior in the market.

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The developing strategy for School Health Education (학교보건교육의 개발 전략)

  • 이규성
    • Korean Journal of Health Education and Promotion
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    • v.7 no.2
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    • pp.22-31
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    • 1990
  • The Purpose of this study was to define the School Health Education Concepts, to establish the learning objectives and contents for school health education, and to diagnose the phenomenal aspects related to current school health Education in Korea. The results of its diagnosis indicated that the Education Ministry had never had any open opportunities for the teachers to get health education licence, and. universities had never issued health education teacher′s licence to the perspective students in Korea. Under such condition, there was "Korean nursing teacher′s association" for school health education, which had lectures, for two to three years, in order to learn how to develop, teach and evaluate the school health program. Currently, School boards in cities recommended that all nursing teachers should teach school health education in classes for six hours in a week without any fixed health program. Also, There was only "Korean Society for Health Education" for the purpose of dealing with school health education, which had been publishing annual journal. This study demonstrated how to develop school health education curriculum, which composed of the methods for needs assessment and PRECEDE Model(Predisposing, Reinforcing, and Enabling Causes in Educational Diagnosis and Evaluation).

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Setting Priorities on Standardization Work Items of IPv6 Multi-networking Using Analytical Hierarchy Process (계층분석방법을 이용한 IPv6 멀티네트워킹 표준화항목 우선순위 결정)

  • Woo, Hoon-Shik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.1
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    • pp.25-32
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    • 2011
  • Under limited resources such as budgets and experts, it is essential to set promotion priorities for standardization work items on IPv6 (Internet Protocol version 6) multi-networking technologies. Opinions of domain experts are surveyed and analyzed utilizing a multi-criteria decision making tool, the Analytic Hierarchy Process (AHP). Weights of ten evaluation criteria are identified and applied to calculating importance degree of eight work items. According to descending order of importance degree, priorities of work items are determined. The processes and results of this study may provide not only an approach of setting promotion priorities for standardization work items but also a practical guide of implementing of a multi-criteria decision analysis.

Expansion of IT Industry and Its the Effective Policy Strategy (IT 산업 확산과 향후 정책 방안)

  • Jo, Seok-Hong
    • The Journal of Information Technology
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    • v.8 no.2
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    • pp.103-120
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    • 2005
  • As IT industries importance for economic growth, export and the promotion of employment increases, forecasting and analysing development direction in the IT industry & the meaning of the national economy is more important than ever. This study will contribute to policy making in IT industry through improving comprehension of IT and understanding development trend of the new fields of IT industry. Moreover, It will be helpful to formulating the various support programs for the IT industry. In this situation, this study has importance in the side of taking a triangular position in policy direction based on the future of IT industry.

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