• Title/Summary/Keyword: Promotion Strategy

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An Exploratory Study on the Selection of Mandatory Subjects for Information Strategic Planning - Focused on Public Sector (정보화전략계획수립 의무화대상 설정에 관한 탐색적 연구-공공부문을 중심으로)

  • Ra, Jong-Hei
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.35-42
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    • 2017
  • Information strategy planning(ISP) is an analysis of the organization's work, information flow, and current information systems, and planning information structures to achieve organizational strategies and objectives. In addition to the systematic promotion of the information sector in the public sector, the government is required to establish an information strategy plan in order to enhance the efficiency of the information sector. However, there are many cases in which the IT project budget is reflected without establishing the information strategy planning. The purpose of this study is to clarify the criteria for establishing the information strategy planning in order to enhance the effectiveness of the information strategy planning. For this purpose, we set up a judgment model for Information strategy planning through expert group review (FGI) and conducted questionnaires on public sector experts. In addition, we proposed a project to establish an information strategy planning and an exceptional project based on the size of iinformatization project and characteristics of informatization project.

Effects of Perceived Stress on State Hope in Patients with Depression : Differences of Cognitive Emotional Regulation (우울장애에서 지각된 스트레스 정도가 희망감에 미치는 영향 : 인지적 정서조절 전략 차이)

  • Lee, Na-Bin;Min, Jung-Ah;Chae, Jeong-Ho
    • Mood & Emotion
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    • v.9 no.2
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    • pp.78-86
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    • 2011
  • Objectives : The aim of this study was to investigate relationship between perceived stress level, cognitive emotion regulation (CER) strategy and hope in group with high depressive symptom and higher-level perceived stress (H-H) and group with high depressive symptom and lower-level perceived stress (H-L) in patients with depression. Method : A total of 85 patients (over score of 16 by Beck depression Inventory; BDI) were surveyed with Cognitive emotion regulation questionnaire (CERQ), Perceived stress scale (PSS), and The state hope scale (SHS). Mean scores of CERQ and SHS were compared between relatively higher perceived stress and lower perceived stress groups. Correlation analysis and multiple linear regression analyses were performed to identify the effect of BDI, PSS and CER strategy on SHS in two groups. Results : In ANOVA, the level of hope and maladaptive CERQ score proved to be significantly lower among the H-H group than among the H-L group, while adaptive CERQ scores were not. In Regression analysis, the effective CER strategy in SHS were 'Refocus on planning' in H-H group, while it was 'Acceptance' CER strategy in H-L group. The final regression model explained 36% of the variance of SHS in H-H group and explained 21% of SHS in H-L group. Conclusion : These findings suggest that 'Refocus on planning' and 'Acceptance' cognitive emotion strategy are helpful in promotion of state hope on depression. Especially, 'Refocus on planning' strategy is more effective in high depressive symptom and high-perceived stress level, while 'Acceptance' strategy help to promote hope in high depressive symptom and low-perceived stress level in patients with depression.

Research on IoT International Strategic Standard Model (사물인터넷의 세계표준화 추진전략 모델 연구)

  • Hong, Sunghyuck
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.21-26
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    • 2017
  • As the Internet-related products are launched in a variety of ways, if the products are not produced according to the world standardization model of the Internet, communication with the standardized products will not be smoothly performed. This study was carried out in order to improve the competitiveness of export by launching the global standardization promotion strategy of the Internet of things, to grasp the internet standardization trends of each country and to release the following products. This research work presents a strategic driving model that can enhance interoperability among heterogenous IoT devices. Therefore, this research proposed case by case strategic standard approach based on level of technologies.

A Basic Study on Establishing Action Strategy for Introduction of Marine Telemedicine (해양 원격의료 도입을 위한 추진전략 마련 기초연구)

  • JEON, Yeong-Woo;KIM, Jae-Ho
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.5
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    • pp.1211-1220
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    • 2015
  • There exists dead zone from the aspects of health equity and health medical equity for maritime personnel. They could not have been benefited from disease prevention and health promotion in comparison with shore personnel due to the restricted medical accessibility caused by long voyage ship operation. Furthermore, the system of health management and medical assistance for maritime personnel is insufficient, the continuous health monitoring system does not exist, nor health diagnosis system, maritime industrial accidents and occupational disease control systems are adequate. The International Maritime Organization and the International Labour Organization recommend their Member Governments to take necessary measures in the management of seafarers' health and diseases through conducting continuous and systematic investigation. Thus, this study intends to propose action strategy and tasks for introducing marine telemedicine system aiming to provide seafarers with health management service for the years to come. The conclusions of this study can be given as follows. First, it is required that a systematic medical service system needs to be provided to promote seafarers' health. Second it is recommended to establish the marine telemedicine system incorporating U-Health technology. Third, it is necessary to revise the relevant laws and regulations to introduce the marine telemedicine system. Fourth, it is also necessary to provide various assistance system at the national level in the furtherance of global marketing of marine telemedicine system.

A Study on Export Promotion Strategy to Foreign Government Procurement Markets for Korean Firms (한국기업의 해외정부조달분야 수출증대방안에 관한 연구)

  • Choi, Jang-Woo
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.439-466
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    • 2010
  • Recently, the world government procurement market has been greatly opened thanks to the WTO Government Procurement Agreement and FTA etc..In spite of that, many companies trying to export their products into overseas procurement market have been still facing many kinds of invisible barriers and practices for restricting the market access. With the survey results, this study aims to suggest strategic and political implications for the exporting companies in the procurement area for preparing the marketing strategy and introducing the export assistance regime and developing the negotiation position in the concerned FTA. This study has showed some kinds of important implications for the export promotion in the area. Firstly, the companies have to try to increase their products competitiveness, to strength efforts for bids information gathering, to use special program for the foreign companies in some countries. Secondly, the Korean Government also has to try to establish a realistic system for gathering many information about the foreign government procurement market, to assist the companies's export marketing, to introduce the global standards for adapting international technical specifications, and to conclude the FTA agreement with the concerned developing countries in the procurement area etc..

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An Empirical Study on the Distribution Park Strategy for Logistics-Hub in Northeast Asia (동북아 물류거점화를 위한 항만배후부지 구축전략에 관한 실증연구)

  • Yoon Byeong-Goo;Kwak Kyu-Seok;Ahn Ki-Myung;Kim Myung-Jae
    • Journal of Navigation and Port Research
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    • v.29 no.10 s.106
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    • pp.897-906
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    • 2005
  • The purpose of this research is to verify the strategic fitness and relevance of the distribution park for a hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The strategic factor of distribution park development are policy, methodology and promotion method So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to produce value-added and to be port cluster.

An Empirical Study on the Distribution Park Strategy for Northeast Asia Logistics-Hub (동북아(東北亞) 물류거점화(物流據點化)를 위한 항만배후부지(港灣背後敷地) 구축전략(構築戰略)에 관(關)한 실증연구(實證硏究))

  • Yun, Byeong-Goo;Kwak, Kyu-Seok;Ahn, Ki-Myung
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.465-470
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    • 2005
  • The purpose of this research is to verify the strategic fitness and relevance of the distribution park for hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The Strategic factor of distribution park development are policy, methodology and promotion method. So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to product value-added and connected to industry park to be port cluster.

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A Study on the Case Study of Internet Menu-Delivery-Web Site (인터넷 식단 배송 사이트의 내용 사례연구)

  • 진양호;원혜영
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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A Study on National GIS Research Support System Improvement in the Pluralistic GNSS Environment (다원화된 위성측위체계 환경에서의 국가 GIS 연구추진 방안에 대한 고찰)

  • Yang, Sung-Chul;Kim, Yong-Il;Yu, Ki-Yun
    • Spatial Information Research
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    • v.14 no.2 s.37
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    • pp.177-189
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    • 2006
  • In the past several years there has been relying on USA fur the resource of global positioning data in the pluralistic GNSS environment(Galileo, Post GPS, Quasi-Zenith Satellite System). For this reason, we should make a decision which strategy for research is carried out. According to a diversity of resource for obtaining positioning data, well organized research support at government level for efficient using is required. Specially, it is very Important that subcommittee for research organized with National GIS Promotion Committee as a leader make counterplan strategy. We have obtained an conclusion that we can make a good decision by establishing Spatial Information Expert Group and selection of essential element of technology.

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Analysis of Global Trends on Resource Productivity and Its Promotion Strategy (자원생산성의 국내외 추이 분석 및 관리 방안)

  • Kang, Hong-Yoon
    • Resources Recycling
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    • v.29 no.3
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    • pp.24-35
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    • 2020
  • Management of resource productivity is important for the reduction of natural resources and energy consumption. This is closely linked to circular economy which has recently been stressed worldwidely. Resource productivity is a key indicator which is to be managed in various industry sectors. Especially Korea which is heavily dependent on the natural resources import from overseas needs to give attention to this point. Nevertheless resource productivity related domestic researches and policies are extremely rare. This paper thus presents trends on resources productivities and their management policies of European countries and OECD G7 countries compared to the situation of Korea. In addition, the decoupling phenomenon of DMC (domestic material consumption) and GDP of Europe is analyzed and the resource productivity promotion strategy of Korea is proposed.