• Korean Journal of Organic Agriculture
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• v.31 no.3
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• pp.191-209
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• 2023

The purpose of this study is to establish a strategy to activate the export of Korean paprika to Vietnam. For this, we survey 202 adults in Vietnam, and analyzed the paprika purchase and consumption behavior, preferences, considerations, and willingness to pay. Most of respondents had purchased paprika, and offline grocery stores are the major purchasing location of paprika. The price elasticity of Korean paprika is greater than 1, showing more elasticity than other origins, and it is advantageous to implement the price reduction strategy. The number of household members and the level of education affect purchasing intentions. In conclusion, product composition targeting small households, pricing strategy, and K-Food marketing are appropriate.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.812-830
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• 2023

We propose a mobile coupon strategy designed to increase the effect of push notifications on redemption. The proposed strategy recommends that firms deliver mobile coupons with distant expiration dates and remind them through push notifications framed negatively once these expiration dates become imminent, rather than frequently sending coupons with near expiration dates. We test the effectiveness of the proposed strategy using data collected through a randomized field experiment. The findings indicate that push notifications enhance coupon redemption rates for coupons that are held longer by customers than those that are recently received. Additionally, we found that sending negatively framed push notification messages to remind customers of imminent coupon expiration dates further resulted in higher coupon redemption rates. The findings can be employed to offer useful guidance on how to effectively design mobile coupons for achieving higher redemption rates.

• Journal of Korean Public Health Nursing
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• v.9 no.2
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• pp.92-103
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• 1995

This study was done for the purpose of investigating nursing students' health promotion behavior and health status and analyzing the relationship between health promotion behavior and health status. The subjects for this study were 249 nursing students obtained by a convenience sampleing from two Junior Colleges Located in Kangwon-do. The instruments used for this study were health promotion behavior scale developed by the researcher and modified Cornell Medical Index developed by Brodman, Erdmann, Lorge, Wolff & Broadbent. Data were collected from November 21 to December 10, 1994 by means of questionaire. The data were analyzed through the SPSS program by use of descriptive statistics, t-test, ANOVA and Pearson Correlation Coefficient. The results of the study were as follows; 1) The subject's degree of health promotion behavior was about middle level 2) When the relationships between health promotion behavior and their general characteristics were explored, economic status, importance of health & perceived health status were revealed to have significant differences. 3) The subject's health status was at slightly high level, therefore viewed their health as slightly good. 4) When the relationships between health status and their general characteristics were explored, age and perceived health status were revealed to have significant differences. 5) In regard to the relationship between health promotion behavior and health status, psychological health status correlated positively with health promotion behavior (r=.193, p=0.002) ; physical health status correlated positively with psychological health status (r=0.493, p=0.000). But, physical health status did not show a significant correlation with health promotion behavior. In conclusion, it is important for late adolescents including nursing students to lay the foundation for chronic disease prevention by promoting and maintaining healthy lifestyles. Many of the leading causes of disease are preventable, through changes in lifestyle. The need to increase individual awareness of relationships between lifestyle and health and to enhance knowledge regarding the long-term effects of negative health behaviors, is an important nursing strategy for health promotion.

• Journal of the Korean Society of School Health
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• v.22 no.1
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• pp.73-83
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• 2009

Purpose: The purpose of this study was to develop a comprehensive health promotion program for North Korean young adult defectors in South Korea. Methods: The comprehensive health promotion program consisted of nutrition, mental healthcare, physical activity and sexual behavior was developed on the basis of need assessment results. For the evaluation of the program, 70 North Korean young adults who were attending two alternative schools for North Korean defectors were recruited. The program had taken place once a week for 13 or 19 weeks. Effectiveness of the health promotion program was evaluated using anthropometric measurement, 3-day food records and a questionnaires that comprised the Hospital Anxiety and Depression Scale (HADS), the Short Form with 36 questions (SF-36) and health behaviors. The surveys were proceeded at the beginning and after the program. Results: After health promotion program, participants' height was significantly increased (p=0.004) and body fat mass (0=0.004) and percentage of body fat mass (p=0.003) were significantly decreased. The number of subjects who ate breakfast alone was decreased whereas the number of subjects who ate breakfast with friends was increased (p<0.001). There were no significant changes in dietary intakes, mental health status and quality of life. North Korean young adult defectors' willingness to participate and interests in the health promotion program were high, however the practice rate was low. Conclusion: The health promotion program could induce interests and willingness to participate, but bring about limited effects on the health behaviors. These results imply that a health promotion program for North Korean young adult defectors should have a long-term strategy as well as short-term plan. Furthermore, it should be based on their health problems, health related behaviors, academic performance and daily life matters.

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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• v.23 no.6
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• pp.447-490
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• 1994

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.368-369
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• 2006

축냉설비는 심야시간대에 얼음이나 냉수를 저장하였다가, 이를 주간 및 저녁시간대에 냉방에 이용할 수 있는 기능을 가진 냉기저장식 냉방설비를 말한다. 여름철 냉방용 전력을 전력수요가 적은 심야시간대로 분산시킴으로써 하계 Peak 억제 및 심야수요 증대로 부하평준화를 촉진하여 전기공급 원가를 절감하기 위하여 보급을 하고 있는데 활성화 방안을 제시한다.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2009.10a
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• pp.723-724
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• 2009

• Korean Journal of Health Education and Promotion
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• v.29 no.2
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• pp.71-81
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• 2012

Objectives: Effective and efficient response for public health crisis necessitate planning how to respond and mobilize the resources in schools. We preformed this study to develop the strategies to improve efficiency of school health education in an outbreak of pandemic disease. Methods: We tried to review the policies, regulations and response systems of all related sectors, and advanced cases associated with pandemic disease control measures by searching databases and on-line networks connected with the Korean Ministry of Education, Science and Technology. Results: It was important to implement a consistent and systematic approach for educational offices and schools to prevent confusion resulted from the inaccurate information. First, the systems and action plans for school health should be established to prepare and respond to an outbreak of pandemic disease. Secondly, the strategies to improve the efficiency of school health education in public health crisis should be in place. Finally, the personnel pool would be needed to provide the crisis management programs. Conclusion: In order for staffs and students to have abilities to respond in an outbreak of pandemic disease, comprehensive school health approaches and efficient educational efforts should be prepared in collaboration with related sectors.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.137-151
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• 2012

The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

• Korean Journal of Occupational Health Nursing
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• v.29 no.2
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• pp.150-159
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• 2020

Purpose: The purpose of this study was to develop of the Health Promotion Program for the Auxiliary Police based on PRECEDE model. Methods: The data were collected from the Auxiliary Police officer in the D provincial Police Agency. The program was developed through analysis of literature review, analysis on the Auxiliary Police's demand through in-depth interview, and the content validation by an expert group. Results: The program consists group education sessions (7 times, 90 minutes each) for 5 weeks. The program also reflects the concept of quality of life, health promotion behavior, self-efficacy and health knowledge, social support, and availability of resources which are important factors for assessment through PRECEDE. Conclusion: The results may be crucial to develop strategy in order to decrease the disease prevalence as well as increase the participants' overall quality of life of Auxiliary Police. This is proposed to standardize the Health Promotion Program for the Auxiliary Police.