• Industry Promotion Research
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• 제9권3호
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• pp.41-55
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• 2024

This study analyzes the impact of digital strategy on firm performance through relational behavior, cognitive dimensions, and continuous digital transformation based on social capital theory. The research model was tested using data collected from a survey of 300 domestic corporate employees who have worked for over a year, conducted from February 20 to 23, 2024, using Smart PLS 4.0. The key findings of the study are as follows: First, it was confirmed that digital strategy plays a crucial role in promoting cooperation and interaction within the organization, enhancing members' understanding and perception of digital technology, and strengthening the firm's competitiveness through continuous change and innovation. Second, continuous digital transformation and cognitive dimensions positively impact firm performance, while the influence of relational behavior dimensions was found to be insignificant. These findings suggest that digital strategy can significantly affect firm performance by fostering interaction and perception changes within the organization, beyond mere technology adoption, and provide strategic implications for Korean firms to effectively pursue digital transformation.

• Korean Journal of Health Education and Promotion
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• 제25권1호
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• pp.105-115
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• 2008

For the development of Korean health promotion projects, this paper appraised the capacities of health promotion projects and examined the latest international trend of the health promotion field, based on the appraisal of data made by the Ministry of Health and Welfare, 2005 and IUHPE relevant reports. The capacities of Korean health promotion should be strengthened as follows: First, it is urgent to give health education and to use the professionals of it. Secondly, setting approach is required when working on health promotion projects. Thirdly, it is necessary to strengthen the capacities of local communities through the central government's administrative and financial supports for the healthy cities project which is a strategy of general approach to new public health projects. The $21^{st}$ century is an age of new public health that the cause for deaths increasingly is centered on life style. So it is necessary to expand the scope of health education to the field of making the environment of local community healthy beyond the level of individual health education. And further, it is required to develop the curriculum of health and to work out new strategies for health promotion. In conclusion, Korea should train competent human resources in the fields of practice of healthy public policies, of knowledge-based projects, and of health promotion (like health educators). The political direction for it should be to promote various healthy city projects, not only health center-led health promotion projects, and further, to strengthen the capacities of the health promotion projects of local communities.

• The Journal of Korean Academic Society of Nursing Education
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• 제26권2호
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• pp.132-145
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• 2020

Purpose: The purpose of this study was to examine the effects of a care promotion program based on nursing students' self-understanding. Methods: A quasi-experimental approach using a randomized clinical trial pre- and posttest design was used. Participants were assigned to an experiment group (n=29) or control group (n=30). Data were collected from June 23 to September 8, 2017. The experiment group participated in a care promotion program based on self-understanding for 24 hours through eight sessions covering eight different topics. The data were analyzed using t-test and repeated-measures ANOVA using SPSS/WIN 21.0. Results: Compared to the control group, the experiment group reported significant positive changes for college life adjustment (F=28.74, p<.001), emotional intelligence (F=15.66, p<.001), and interpersonal caring behavior (F=9.37, p=.003). Conclusion: Findings from this study indicate that care promotion based on a self-understanding improvement program with the application of group enneagram education is a useful intervention strategy to promote the care promotion program based on nursing students' self-understanding. Care promotion based on self-understanding will be utilized as an intervention program to form positive values of care and interpersonal relationship through care awareness, self-change, understanding of others and care experience in the group.

• Journal of Korean Public Health Nursing
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• 제27권2호
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• pp.384-398
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• 2013

Purpose: This study was conducted in order to identify the effect of a community based health promotion program for elders in Korea. Methods: The PICO-SD (Participants, Intervention, Comparison, Outcome, and Study Design) strategy was established. A search of the electronic bibliographic database of NDSL, RISS, KMbase, and KoreaMed etc. was performed and 28 articles met inclusion criteria. Results: Both exercise and health education were in most programs and were more effective than one of the two. The health education included stress management, mental health, health promotion lifestyle, chronic disease, and medication. Various exercises such as walking, stretching, gymnastics, rhythmic activity, muscle strength, and joint exercise were performed. The programs for elders showed an association with significantly improved muscular strength, flexibility, depression, quality of life, subjective health status, satisfaction with life, self-efficacy, and health promotion behavior. Conclusion: Intervention programs including both exercise and health education are effective in improving health promotion behavior and physical and psychological health status in elders. Therefore, these results could provide useful guidelines for development of effective health intervention programs for the elderly.

• Korean Journal of Health Education and Promotion
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• 제28권3호
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• pp.99-111
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• 2011

Objectives: This study aims at evaluating performance of the Healthy Cities in Korea during the period of 2008-2010. Furthermore, it will explore future direction for qualitative growth of the Healthy Cities in Korea. Methods: A survey has been conducted annually with current healthy cities; 46 in 2009, 56 in 2010 and 60 in 2011. Survey instrument consists of 13 questions to evaluate general status, implementation system and sub-programs, and the result of the survey was analyzed by using PASW Statistic 18.0 focusing on categorizing healthy cities and looking at sub-programs trends. Results: In 2010, there are 60 Healthy Cities in Korea, whose number grows continuously. The most noticeable characteristic is that administrative bodies in urban area strongly promote the Healthy Cities Project, while the projects are usually associated with other health promotion projects rather than independently carried out. Also, their sub-programs are concentrated on 'healthy-setting' and 'healthy lifestyle programs'. Conclusions: To improve the quality of the Healthy Cities in Korea, a number of requirements should be met. The most urgent requirement is sector-wide comprehensive policy fostering Healthy Cities development strategy. Moreover, it is expected that over-arching theme should be set up under the framework of National Healthy Cities Network.

• Korean Journal of Health Education and Promotion
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• 제31권5호
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• pp.135-146
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• 2014

Objectives: This study performed to enhance the competency of health education specialist on population-based program to prevent chronic disease in public health organizations. In addition, it will provide the basic data to enhance specialized competency for health education specialist. Method: The current operating strategy and demanded competency related to chronic disease programs were analyzed by reviewing the Korean Health Plan 2020, the guideline of integrated health promotion programs, and the job description of health education specialist. Results: Preventive programs for chronic disease provide with healthy lifestyle programs in integrated health promotion service. First, health education specialist should learn to professional knowledge on health risk factor and chronic disease. Second, they should cultivate the integrated competency to manage operations on obesity, hypertension, diabetes, cardiovascular disease, and cancer prevention programs. Third, they get strengthened the-job training to implement health education, public relations, campaigns, media advocacy, and utilization of multi-media. Conclusion: It should implement the preventive programs for chronic disease in various health promotion services through coordination with multiple sectors. To identify of the job in preventive program for that, it would be required empowerment of health education specialists on disease prevention science and practical life skill.

• Management & Information Systems Review
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• 제34권2호
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• pp.97-111
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• 2015

A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

• Journal of Korea Society of Digital Industry and Information Management
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• 제11권3호
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• pp.231-240
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• 2015

This study empirically analyzed the relationship between the franchise pc game rooms selection behavior and revisit, recommendations. Select Properties from the franchise pc game rooms store is ease of access, computer specifications, pleasant environment, brand power and pricing strategy. Korean franchise industry is in spite of the short history of just over 30 years growing very fast. Especially pc game rooms store is 14,782 in 2012 years, pc game rooms store is operated by franchise form 10.6%, 87.9% operated by private, co-operation was confirmed at 1.5%. Conclusions are as follows. First, factors that significantly affect the degree of revisit has been identified as computer specifications, pleasant environment, brand power. Second, the recommendation is an important factor of the computer specifications, brand power, pricing strategy. Finally, franchise pc game rooms successful strategy has excellent computer's specifications, it needs a promotion strategy to attract pc game tournaments to be notified of brand power. We can also see that running is an important factor in a pleasant environment and a flexible pricing strategy.

• Korean Journal of Organic Agriculture
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• 제12권3호
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• pp.317-331
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• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• Journal of Korean Public Health Nursing
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• 제29권2호
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• pp.203-218
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• 2015

Purpose: The purpose of this study is to find and suggest ways to invigorate operation of visiting nursing centers. Methods: SWOT analysis was performed based on the status of use of visiting nursing centers and opinion survey on the centers' nursing experts. Results: SO strategy was drawn to improve service satisfaction, develop standardized manuals, and improve the areas of visiting nursing services, and WO strategy was drawn to establish reliability, strengthen promotion or marketing strategy, strengthen management ability, and reinforce the governmental support of visiting nursing services. ST strategy was drawn to recover the functionality of health management, secure competitive advantage, and simplify the issuance of visiting nursing directions, and WT strategy was drawn to provide customized service, establish the cooperative system of related agencies, and adjust fees. Conclusion: For invigoration of visiting nursing centers, people must recognize the importance of the visiting nursing service and institutional standards should be established so that visiting nursing service, which is currently provided as an option according to Standard Long-Term Care Plan, can be provided on a mandatory basis.