• 제목/요약/키워드: Promotion Practices

검색결과 288건 처리시간 0.03초

친환경농산물 가공식품 소비 활성화를 위한 구매속성 분석 (Analysis of Purchasing Attributes for Consumption Activation of Environment-friendly Agricultural Processed Foods)

  • 황정서;정다은
    • 한국유기농업학회지
    • /
    • 제31권1호
    • /
    • pp.29-44
    • /
    • 2023
  • The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

학생, 부모, 교사의 안전 관심도가 초등학교 어린이의 안전행동에 미치는 영향 (Students', Teachers', and Parents' Safety Concerns Affecting Students' Safety Behaviors of Elementary Schools in Korea)

  • 이명선
    • 보건교육건강증진학회지
    • /
    • 제22권4호
    • /
    • pp.41-56
    • /
    • 2005
  • Objectives: More than 80% of unintentional injury was related to risk-taking behaviors involved in child accidents. Therefore, diverse care and concerns on safety should be provided from teachers as well as parents to build child safety behaviors. The purpose of this study was to identify the effects of safety concerns from students, teachers, and parents on elementary students' safety behaviors in Korea. Methods: The 5th and 6th grade students participated in this study in 14 elementary schools in Korea and the total number of students was 1,033. The study schools were selected by the stratified cluster sampling method throughout 7 metropolitan areas in Korea. Data were collected by the self-administered survey and the questionnaires were delivered to the vice-principals of the designated schools by ground postal service and the vice-principals conducted survey data collection. The questions on students' safety concerns, teachers' safety concerns, parents' safety concerns, safety practices, safety education, and demographics were included in the survey. All survey responses were encoded into SPSS program and t-test, ANOVA, and multiple regression analysis were utilized. Results: The students taking accidents one time more per year were more than 60% and the two thirds of them recognized that their accidents were due to their risk behaviors. Parents' education on safety practices was more frequent than teachers' education; furthermore, teachers' concerns on safety behaviors were poorer than students' or parents' concerns. In terms of safety behaviors, the scores of fire and home-related safety behavior were high but the scores of traffic and bicycle, in particular, helmet wearing practice were low. Three concerns from students, parents, and teachers all were significantly related to children's safety behaviors. Conclusions: In conclusion, safety concerns from the close networks are the important indicator of child safety behaviors and, the safety training programs, therefore, for parents and teachers as well as for students need to be developed for improving children's safe behaviors.

간호센타 개발을 위한 건강증진 프로그램 요구사정 연구-유방자가검진 프로그램을 중심으로- (A Study on Need Assessment in Health Promotion Programs for Developing Nursing Centers - Breast Self Examination-)

  • 박인혜;강혜영;이정희;류현숙
    • 지역사회간호학회지
    • /
    • 제11권1호
    • /
    • pp.21-36
    • /
    • 2000
  • The purpose of this study was to assess the needs of breast self examination education (BSEE) programs for developing nursing centers. A first, we reviewed the literature of activity and management-related factors of nursing centers: and, second. we used a questionnaire to discover the degree of knowledge, attitude, and practice on breast cancer, as well as an individual's intention to participate BSEE program. 1. Reviewing the literatures of nursing center activities. Nursing centers which were administered by a professional nurse are an ideal site for faculty and student practices. With the use of nursing models of health. professional nurses in nursing centers diagnose and treat human responses to potential and actual health problems and offer holistic, client-centered health service. In nursing centers professional nursing services include health education, health promotion, and health-related research. A nursing center is comprised of the advisory and exacutive commitee; the advisory commitee serves consultants and links community needs to the nursing center, while the director of the exacutive commitee identifies the potential resources to generate funds, support, and facilitate the activities of staffs in a nursing center. Nursing centers mobilize various financal resources for reimbursement of services from college and insurance companies, collect minimum service fees from the client, and further collect fees for providing programs to community groups, this also includes membership fees, and donations. The services provided by nursing centers focus on services related to primary prevention, health maintenance & health promotion, direct nursing care for acute & chronic diseases, and holistic care for actual and potential health problems. The client satisfaction for the services was high. Students also showed positive reponses for their clinical experiences and independent working conditions. 2. The degree of knowledge, attitudes, and practices for breast cancer. and an individual's intention to participate in the BSEE program. The subjects of this study were 308 females in K-city in the Republic of Korea. Data were collected using a self-administered questionnaire. The mean age of the respondents was 35.0 years old. Those who already participated in the BSEE were 64.9%, and those who had support and encouragement to practice BSE from significant others were 25.1 %. Clients intent to participate in the BSEE were 37.0%. The mean score of knowledge(2.4 out of 5 points) and practices(1.8 out of 5 points) for breast cancer were quite low, but the mean score of attitudes was relatively positive04.5 out of 20 point) for breast cancer. Those who already had BSEE showed significantly high scores in knowledge(t=6.48, p<0.01), attitudes (t=10.54, p<0.01). and practices(t=57.07, p<0.001) for breast cancer than those who had not participated in the BSEE. In all age groups no intention to participate in the BSEE was higher than who the intention to participate. These findings suggest some strategies should be developed to increase the awareness of breast cancer's early detection.

  • PDF

산업장 근로자의 건강상태와 건강습관의 관련요인분석 (The Relationships between Health Status and Health Practices among Industrial Workers)

  • 이명선
    • 보건교육건강증진학회지
    • /
    • 제12권2호
    • /
    • pp.48-61
    • /
    • 1995
  • This study attempted to analyze the health habits affecting health status of industrial workers. Data was collected from 57 industries of 900 workers at Inchon. The research has been carried out through self-administered questionnaire and from the analysis of the health examination records and the results were as follows: 1. Among 861 respondents, men were 81.2%, women were 18.8%, 42, 6% were of the 30-40 age group, the married were 65.7%, the single were 32.5%, the high school graduates were 62.4% and 37.3% were of people who worked between 1 and 5 years. 2. As far as the seven health habits, current smokers were 54.9%, people who regularly exercise was 31.7%, 7-8 hour of sleep, on the average were 74.0%, people eating breakfast nearly every day were 8.0%, and people eating between meals almost every day were 54.2%. Heavy drinkers who drink 3-4 times or more per week were 13.2%, 1-2 times per week were 26.8% and the obese were 4.6%, 3. Health status of A and B, estimated by doctors in the health examination were 81.7% and C, D1, D2, the unhealthy were 18.3%. Men were reported more than women in unhealthy groups and the results regarding health status reflect gender, educational level and age, That is to say that, lower educational level group and over 30 years of age group perceive their health to be worse than the higher educational level and under 30 age group, And these differences were statistically significant. 4. The relationship between health habits and health status, expressed in terms of the odds ratio. Current smokers had a consistently worse health status than a nonsmokers with a 1.36 odds ratio. The workers who reported eating breakfast rarely or never were more associated with the unhealthy group than the regular breakfast eating group with a 2.48 odds ratio. One or more drink per week had a worse health status than a never or a little drinker with a 1.42 odds ratio. 5, The Health habits score and duration of work were selected as significant factors influencing health status based on logistic analysis. According to the results of this model, the odds ratio of good health status was 2.06 for good health habit score, 1.55 for population who worked seven years or more duration of work. As we have seen, good practices were found to be associated with better health and the effect of the health habits was cummulative;those who followed 6-7 health habits were in better health, even though they were older than those who failed to do so. Therefore, in order to provide the health promotion of workers it is necessary to establish a health management plan for an effective health education and health service. If we use this type of study as a prospective study design, we can get a precise basic data for health promotion and a management plan for industrial workers.

  • PDF

영유아 건강증진을 위한 지역사회 간호센터 모형 구축 (Development of A Community-Based Nursing Center Model: Focused on Health Promotion of Infant & Toddler)

  • 오가실;김의숙;김인숙;서미혜;함옥경;김광숙;;조원정
    • 지역사회간호학회지
    • /
    • 제13권4호
    • /
    • pp.795-807
    • /
    • 2002
  • Objectives: The purpose of this study was to develop a community-based nursing center model that can provide health promotion for infants and toddlers as well as a research and practice site for nursing faculty and students. Methods: Review of current health care system and health promotion programs, and workshops with brain-storming were carried out to identify needy areas of services to be provided by the nursing center. Finally, the community nursing center model was developed through expert consultation and filed visits. Results: The services and programs were developed for infants and toddlers residing in Seoul area. These services and programs include growth and developmental screening, environment and health problem assessment, infant stimulation and parent education, and self-help group. Full-time and part-time staff nurses and nurse practitioners will provide those services and offer home visiting if needed. Database system, health information system, and trainers' training programs were developed as well. Conclusion: The nursing center model developed in this study will ensure clients direct access to nursing care and increase of autonomy and accountability of nursing practices. The nursing center model focused on disease prevention and health promotion will enhance the quality of life of the infants, toddlers and their families as well as to decrease national health care expenditure.

  • PDF

만화진흥법 제정에 따른 대학만화교육의 개선 방안 제안 (A Study on Innovative Educational Practices in Cartoon Animation Education Program Through The Cartoon Promotion Act Legislation)

  • 김병수;이원석
    • 만화애니메이션 연구
    • /
    • 통권23호
    • /
    • pp.81-94
    • /
    • 2011
  • 만화진흥법 제정을 위한 만화계의 움직임이 빨라지고 있다. 만화진흥법의 핵심 내용인 민간기구 설립과 200억 원 이상으로 추정되는 예산은 만화계 전반에 새로운 변화를 몰고 올 것으로 전망된다. 만화계에 신진작가들을 소개하는데 가장 중요한 역할을 하고 있는 대학교육의 입장에서 보자면 대단히 고무적인 상황임에도 불구하고, 진흥법에 대한 본격적인 내부 논의는 걸음마 단계에 와 있을 뿐이다. 대학 구조조정 바람이 열풍 수준으로 휘몰아치고 있는 2011년 현재, 대학만화교육 역시 상당한 압박과 압력에 시달리고 있다. 특히 작가 지향의 졸업생을 취업시키고 통계 수치로 뽑아내야하는 아이러니는 정책 당국의 몰지각으로 치부하기에 현실적인 부담과 피로감이 상당한 수준에 달해 있다. 이 연구에서는 우리 대학만화 교육이 안고 있는 문제점을 취업, 진로 설정 등을 중심으로 살펴보고 만화진흥법 제정을 통해 해결할 수 있는 방안에 어떤 것이 있을 수 있는지 제안하고자 한다.

대학 신입생의 신체활동수준에 영향을 미치는 건강 특성 분석 (Analysis on Health Factors Affecting Physical Activity Level among First-year Students in a University)

  • 김영복
    • 한국학교ㆍ지역보건교육학회지
    • /
    • 제19권3호
    • /
    • pp.109-121
    • /
    • 2018
  • Background & objectives: Life style modification reduces the health risks of young people and improves their health status. Physical activity is known the effective factor to reduce health risks and health problems. This study performed to analyze health promotion behaviors related to physical activity among first-year students of university. Methods: To examine the association with physical activity and health promotion practices, health survey was conducted with 3,806 students who were first-year students in a university by self-reported questionnaire from February 26 to March 10, 2015. Multiple logistic regression analysis was performed to identify the difference of health promotion behaviors by physical activities. Results: 51.4% of the first-year student was regular exercisers who had practiced on regular walking exercise or regular strength exercise or regular aerobic exercise for a week. 87.8% of students exercised one or more times within the last one week. On the other hand, 12.2% of them did not exercise. In multiple logistic regression models, it remained significantly the difference of regular exercise by gender, subjective health status, sleeping time per one day, BMI, drinking behavior, and eating habit (p<0.05, p<0.01, p<0.001). Also it remained significantly the difference by physical activity type, such as walking, strengthen, and aerobic exercise (p<0.05, p<0.01, p<0.001). Conclusion: To help the achievement of academic goal, it should build physical activity policies and comprehensive health promotion programs to reduce health risk factors of university students. Comprehensive university health services and customized program for university students could help to make the best of their health. In future, to enhance physical activity practice, it needs to develop various tailed messages and smart healthcare service using health information technology (IT) on campus.

비기술적 혁신이 제품혁신의 성과에 미치는 영향 분석 (The Impact of Non-technological Innovation on the Performance of Product Innovation)

  • 문성배
    • 기술혁신학회지
    • /
    • 제21권1호
    • /
    • pp.331-353
    • /
    • 2018
  • 본 연구는 2008년과 2010년 한국 제조업 부문 기술혁신조사 자료를 이용하여 비기술적 혁신 활동이 기업의 기술적 혁신 성과에 어떤 영향을 미치는지를 실증 분석하였다. 비기술적 혁신 활동을 조직혁신과 마케팅혁신으로 구분하고 각 혁신 활동이 혁신제품의 매출에 미치는 영향을 추정하였다. Tobit모형의 추정결과에 따르면 조직혁신과 마케팅혁신 모두 혁신제품의 매출 비중을 증가시키는 것으로 나타났다. 특히, 비기술적 혁신 활동은 급진적 혁신제품인 시장 최초의 혁신제품에 더 큰 영향을 미치는 것으로 추정되었다. 비기술적 혁신의 세부 유형별로 효과를 추정한 결과에 따르면 조직혁신 중에서는 업무수행방식의 변화만 유의한 효과를 보였으며 마케팅혁신은 제품디자인, 제품홍보, 가격전략 등이 혁신제품의 매출 비중을 높이는 것으로 나타났다.

간호 업무의 법적 정의 (Legal Definition of Nursing Practice)

  • 김의숙;이한주
    • 간호행정학회지
    • /
    • 제12권4호
    • /
    • pp.574-586
    • /
    • 2006
  • Purpose: This paper is intended to provide a clauses of scope of nursing practice with nursing act. Method: This was a planning study. The provision of scope of nursing practice is constructed through critical review of literatures and regulations. The validity of the legal definition was tested through expert and staffs in affiliates of Korean Nurses Association review. Result: 'Nursing is an activity that assesses and diagnoses the reaction of an individual, family, and community for health promotion and maintenance, illness prevention and rehabilitation and to provide intervention and evaluate the results. This practices are done through nursing knowledge and skills. The nursing practices include basic nursing services (general hygiene, environment and safety control, emotional and physical comfort, examination and surgery related care, systematic observation and reporting about patients, activity and organ function maintenance), practice of doctor's regimen, consulting and education to patients, reference, collaboration and management with other health personnel, public health activity by regulation. And nursing standards are set by a separate code. Conclusions: The result of this study can be used to offer for nursing act. So, This legal definition will be constantly discussed and extended to reflect actual nursing practice.

  • PDF

미국 텍사스주에 거주하는 한국인과 그 지역주민의 영유아 수유실태에 관계된 요인들의 분석비교 (Factors associated with infant feeding practices among Koreans living in Texas, USA and local populations)

  • 노희경
    • 한국식생활문화학회지
    • /
    • 제10권5호
    • /
    • pp.475-483
    • /
    • 1995
  • This study was undertaken to determine factors associated with infant feeding practices among highly educated Korean mothers living in Texas, USA and local populations. In both groups, infant's birth order, maternal age, prenatal education, husband's attitude, mother's attitude and infant's taking a bottle to bed were not associated with infant's feeding patterns significantly. However, there was a significant difference in initiating time for introduction of supplementary foods between Koreans and Americans. Thus Korean mothers introduced supplementary foods earlier than American counterparts. Furthermore the infant's feeding method among all participants affected the time for introducing supplementary foods significantly. Though attitude of Korean mothers toward breastfeeding was slightly more positive than that of American mothers, the prevalence of exclusive breastfeeding in Koreans was much lower than that in Americans. It might be suggested that effective nutrition education program for Korean subjects should be developed to practice breastfeeding from positive attitude and knowledge. It might be also suggested that participation of prenatal nutrition education involving fathers should be encouraged for promotion of rates of initiation and duration of exclusive breastfeeding of mothers.

  • PDF