• 경영과정보연구
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• 제32권3호
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• pp.127-151
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• 2013

본 연구는 메시지조절초점 유형이 복수모델의 광고효과에 미치는 영향을 파악하고자 하였다. 그 동안 광고모델, 특히 유명인의 광고의 효과성에 대한 논의는 지속적으로 이루어져 왔지만, 상대적으로 복수모델의 광고효과에 대한 연구는 미비한 실정이고 더욱이 모델의 수에 따른 효과에 영향을 주는 변수로서 메시지조절초점에 관한 연구는 매우 미흡한 상황이다. 본 연구는 복수모델광고가 제시되는 경우를 하나의 광고에 두 명의 광고모델이 동시에 제시되는 광고형태로 제한하여, 광고모델의 수에 메시지 조절초점의 정보처리 특이성을 적용하여 광고효과의 차이점을 검증 하였다. 구체적으로 복수의 광고모델의 기용 시 사회적 합의성 증가와 정보원의 원천확대 증가에 의해 광고모델과 소비자와의 관계성이 향상하는 효과가 나타나며 이러한 복수모델의 광고효과는 소비자가 메시지를 수용할 때 주로 관계적 정교화(relational elaboration) 정보처리를 하게 되는 향상초점메시지에서 보다 높을 것이라는 가설을 검증하였다. 광고 모델 수(단수모델/복수모델)${\times}$메시지 유형(향상초점메시지/예방초점메시지)의 실험결과, 메시지 유형에 상관없이 복수모델의 경우가 단수모델의 경우보다 광고태도, 브랜드 태도, 구매의도에서 모두 높은 결과가 나타났다. 또한, 복수모델의 경우에 향상초점메시지를 사용한 광고가 예방초점 메시지를 사용한 광고보다 광고태도, 브랜드 태도, 구매의도에서 모두 긍정적인 결과가 나타났다. 나아가 광고 모델의 수와 메시지조절초점간의 상호작용효과가 유의미한 것으로 나타났다. 본 연구는 학계는 물론 광고실무자들에게도 시사하는 점이 클 것이며 향후 광고모델수의 광고효과 연구의 확장에도 많은 기초를 제공하고 있다.

• Asia Marketing Journal
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• 제15권2호
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• pp.133-173
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• 2013

Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

• 한국도서관정보학회지
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• 제50권4호
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• pp.273-303
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• 2019

본 연구는 국립어린이청소년도서관에서 시행한 어린이·청소년 대상 독서문화진흥사업을 종합적으로 평가·분석하고, 향후 추진하는 독서문화진흥사업의 개선방안과 새로운 추진전략을 제시하고자 수행되었다. 이를 위해 문헌연구, 설문조사, Borich 요구도 분석, The Locus for Focus 모델 분석 등의 연구방법 및 분석기법을 통해 국립어린이청소년도서관에서 수행한 9개 주요사업에 대한 실증적 평가를 실시하였다. 평가 결과, 총 9개 사업 중에서 향후 지속적으로 확대해야 할 사업 4개, 일부 개선 및 방향 전환이 필요한 사업 3개, 사업의 지속 여부를 재검토해야 할 사업 2개 등의 3가지 범주로 구분하였다. 또한, 사업에 대한 평가 결과를 심층적으로 분석하여 향후 국립어린이청소년도서관에서 수행해나갈 독서문화진흥사업의 개선방안을 제언하였다.

• Perspectives in Nursing Science
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• 제11권1호
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• pp.30-38
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• 2014

Purpose: In recent years, many attempts have been made to examine the effects of forest therapy on health and to develop related policies. This study aimed to explore the current status of health promotion programs using forests provided by public health centers and to identify program diffusion strategies employed within different communities. Methods: For this descriptive study, we analyzed the 5th regional public health care program plans and explored the perceptions of health care workers attached with the programs using open-ended questionnaires and a focus group interview. Results: This study confirmed the necessity for health promotion programs using forests, as well as administrative and educational demands for such programs. The target population of the programs ranged from individuals with specific diseases to healthy local residents. In addition, the programs covered a wide range of topics, including disease management and health promotion strategies. However, the number of well-structured regional specialized programs remained limited. Collaboration among local governments, schools, and public health centers was found to be ineffective. Conclusion: To further disseminate health promotion programs using forests, the central government will need to develop well-structured programs, provide funding and resources to support local governments, and focus on raising public awareness of the health benefits of forest therapy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권1호
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• pp.148-167
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• 2020

Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

• 보건교육건강증진학회지
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• 제29권3호
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• pp.35-51
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• 2012

Objective: The objective of this study is to explore factors that contribute toward improving the effectiveness of school-based smoking cessation programs for Korean adolescents. Methods: Thematic analysis was done on the feedback gathered from a focus group interview of 5 instructors with ample service experience at smoking cessation programs provided in school settings. Results: This study has identified 9 categories of initiatives that may contribute to improving the quality of existing programs. These nine categories were grouped into the following 4 themes. 1) Improvement in the structure of intervention: the programs should be restructured to allow more instruction time and better instruction environment; 2) Improvement in the content of intervention: the programs should develop differentiated contents considering the characteristics of adolescence; 3) Importance of rapport, adolescents' interests and compensation: the program should be more interesting to adolescents and provide rewards based on the rapport between instructors and adolescents; 4) Cooperation among smoking cessation instructor, school, and community: instructors, teachers at schools, and communities should cooperate actively with one another. Conclusions: The school-based smoking cessation programs will benefit from implementing the findings of this study in improving its effectiveness in smoking cession in adolescents.

• 보건교육건강증진학회지
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• 제27권4호
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• pp.131-139
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• 2010

Objectives: This pilot study was designed to examine whether the adolescent smoking cessation program with harmonica therapy was effective or not. It was qualitatively explored perceived smoking consequences, cessation and relapse experience, specific harmonica help to overcome smoking urge, preference of harmonica toward cessation, and harmonica intervention planning to quit. Methods: The treatment program was conducted 30-minute, 6-session, and once a week basis. Qualitative data using Focus Group Interview were collected at the completion of the program with 6 participants, and analyzed by Krueger's systematic process. Results: Participants were smoking daily and consumed 3-10 cigarettes. They recognized undesirable smoking consequences in terms of cost, interpersonal relationship, and health that might lead to cessation attempts in the past. Participants who did not want to quit smoking at the program beginning changed their attitude to quit after exploring partial cessation efforts with the help of harmonica therapy. They believe harmonica's consistent help of quitting and leading to success. Conclusion: Adolescent attitudinal change toward smoking cessation has promising insight of motivation enhancement through harmonica therapy that was a major barrier to successful quit.

• 한국전자통신학회논문지
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• 제18권6호
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• pp.1177-1188
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• 2023

사회적으로, 조직들은 보유한 정보 자원의 엄격한 관리를 요구받고 있으며, 정보보안을 위한 기술과 정책에 투자를 높이고 있다. 반면, 조직원에 의한 정보 노출 위협은 지속해서 발생하고 있다. 연구의 목적은 보안정책에 의해 발생할 수 있는 업무 스트레스의 부정적 영향을 감소하는 방안을 제시하는 것이다. 세부적으로, 연구는 조직 환경(보안정책 목표 설정), 개인의 업무 지향성(조절초점) 요소를 반영하여, 업무 스트레스 완화 메커니즘을 제시하고자 하였다. 연구는 정보보안을 엄격하게 활용하고 있는 금융업 근로자에게 설문하였으며, 확보된 309건의 표본을 적용하여 가설을 검정하였다. 분석 결과, 연구는 보안정책 목표 관련 난이도와 구체성이 업무 스트레스(갈등, 모호성)를 감소시키고, 준수 의도에 영향을 주는 것을 확인하였다. 또한, 개인의 업무 향상 초점이 업무 스트레스와 상호작용 효과를 가져, 준수 의도에 미치는 부정적 영향을 축소할 수 있음을 확인하였다. 연구의 결과는 조직원의 보안 준수 강화를 위한 조직의 보안 전략 수립에 의미를 제공한다.

• 한국IT서비스학회지
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• 제15권1호
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• pp.19-37
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• 2016

Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

• Korean Journal of Health Education and Promotion
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• 제1권1호
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• pp.75-94
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• 1999

This study explored the understanding of health of people from Korea. Data were collected from a total of eighteen focus groups: Koreans (living in Korea), Korean-Australians, Korean-Americans and Australians. The data were analysed using QSR NUD＊IST. The meaning of health varied among people and it was related to differences in age, culture, gender, marital status and perceived health status of individuals. However, there were several themes common to everybody. All groups included aspects of physical, mental, emotional (and spiritual), environmental and social dimensions in their definitions of health. All young single groups placed more emphasis on physical and lifestyle factors whereas mental and emotional aspects and social responsibility were more associated with health among older married groups. Young women in all cultures felt social pressure to 'look good' and the media was perceived as responsible. Men in general associated health with societal roles and social competition. Health was strongly associated with the economy and economic stability for all Korean groups reflecting the recent adverse economic situation in Korea. This information will be of value to health professionals to provide more effective health services and health promotion programs for clients of Korean ethnicity living in multicultural societies like Australia and America.