• 한국직업건강간호학회지
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• 제25권1호
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• pp.29-40
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• 2016

Purpose: The purposes of this study were to examine the differences in need, necessity, performance, barriers, and effectiveness of workers' health promotion program and to determine the influencing factors in effectiveness of workers' health promotion program by business types. Methods: Subjects were participants of an education held by Korean association of occupational health nurses and a survey was self-reported. Survey items were developed by researchers through literature review. It included general characteristics of occupational health providers and worksites, need, necessity, performance, barriers and effectiveness of workers' health promotion (WHP) program. The total number of worksites was 168, manufacturing/construction was 76 (45.2%), other services were 52 (31.0%), and healthcare services were 40 (23.8%). We used ${\chi}^2test$, ANOVA test, correlation analysis, and multiple regression analysis. Results: There were differences in need, necessity and performance of WHP by business types. In healthcare services, WHP had statistically significant effectiveness to reduce turnover rates. And the influencing factors of WHP's effectiveness were workers' need in manufacturing/construction, health provider's career in other services, and perceived necessity in healthcare services. Conclusion: Based on this result, we propose differentiated strategies depending on the business types for effective workers' health promotion program.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.187-199
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• 2018

This study examined the effects of startup firm's knowledge assets on the effectiveness of their sales strategies, efficiency of sales activities, and management performance, after categorizing these assets into customer knowledge assets and technology knowledge assets. Furthermore, the moderating effects of promotion focus by CEOs and sales managers of startup firms were analyzed. For the analysis, dyadic questionnaire surveys were conducted targeting the CEOs and sales managers of startup firms established at the Gyeongnam Technopark and the KAIST Technology Business Incubation Center in Korea. Hypotheses were verified through structural equation modeling, and moderating effects were identified through ANOVA. CEO's customer knowledge asset strengthened their effectiveness of sales strategies, and sales manager's technology knowledge asset strengthened the efficiency of their sales activities. Also, CEO's effectiveness of sales strategies and sales manager's efficiency of sales activities have been found to enhance startup firm's management performance. Meanwhile, the moderating effect of promotion focus strengthened CEO's effectiveness of sales strategies through CEO's customer knowledge asset and interaction as CEO's promotion focus level increased, but promotion focus of sales managers did not have any significant interaction effect. This study provides implications by offering empirical evidence on startup firms with regard to knowledge assets.

• 보건교육건강증진학회지
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• 제30권5호
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• pp.61-77
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• 2013

Objectives: The purpose of this study was to evaluate program methods for effective smoking cessation and prevention through systematic review of studies published during recent 3 years in Korea. Methods: Electronic searches were conducted in DBPIA, RISS, KISS and other databases looking for studies published from 2010 to 2012 that dealt with the effects of intervention on smoking prevention and cessation. A total of 25 studies were included in the final analysis. Three independent reviewers critically evaluated the study quality and evidence of effectiveness based on The Community Guide methodology. Results: Multi-component intervention showed strong evidence of effectiveness for adolescents and sufficient evidence for patient smokers. Cognitive-behavioral intervention for adolescents and child-parent interaction program for adults demonstrated sufficient evidence of effectiveness on the smoking cessation and its determinants. There was insufficient evidence showing effectiveness of smoking prevention programs. Conclusion: Improving the quality and quantity of the intervention studies on smoking could help to expand evidence base for effective intervention methods and strategies on smoking.

• 보건교육건강증진학회지
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• 제28권2호
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• pp.41-50
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• 2011

Objectives: Objectives: The objective of this study is to describe the WHO-CHOICE(World Health Organization- CHOosing Interventions that are Cost-Effective) programme, and to consider the application of WHO-CHOICE programme in Korea, especially on the health promotion policy. Methods: Literature review was conducted on the contents of WHO-CHOICE programme in the previous studies, guidebook, and software. We also contacted WHO-CHOICE team at WHO to identify the contents not clearly presented in the documents. Results: The WHO-CHOICE programme is a standardized tool for analyzing and comparing the cost effectiveness of health promotion policies. It is composed of PopMod to measure the health effect of intervention and of CostIt to measure the cost. The cost of tobacco control policy in Korea was analyzed with the cooperation of WHO-CHOICE team preliminary, and the results were different with the results of tobacco control policy on western pacific region of WHO. Conclusions: The cost effectiveness study based on WHO-CHOICE programme could help decide a priority of health promotion policy for settings with limited resources. For the improvement of health, the future work on WHO-CHOICE programme need to be considered.

• 한국치위생학회지
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• 제12권5호
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• pp.933-942
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• 2012

Objectives : This study is to examine the effectiveness in the oral health promotion through the oral health education for high school students. In adolescence, there seems to be the high incidences of dental caries, gingivitis and periodontal diseases. Concerning preventing all such outbreaks, this study focuses on applying the oral health education to their health education, and on analyzing its effectiveness. Methods : To verify its effectiveness, this research administered 85 students of both genders of a certain high school in Seoul during May-October 2010, followed by the evaluation of DMFT, S-PHP, and CPITN. Results : First, the oral health promotion through the education was statistically significant in the permanent effects of index (FT index). Second, the effect of S-PHP index gradually decreased in statistics from the first to the fifth session, but, after five months ever since the education, it seemed relatively higher in the next sessions. Third, the changing in the level of CPITN decreased continuously as the students received the education repeatedly, but there is no significant difference in statistics for each session. Conclusions : For the oral health promotion in the high school students, the education ought to be focused on the behavior-change objectives rather than on the knowledge-based objectives. The repeated education for tooth-brushing instruction should be stressed for preventing from returning to the old bad behaviors.

• 유통과학연구
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• 제21권6호
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• pp.39-49
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• 2023

Purpose: This paper aims to investigate the influence of different methods of distributing sweepstakes (i.e., whether consumers choose to enter into the sweepstakes themselves or they are given the sweepstake ticket by default) on the effectiveness of the sweepstakes promotion (i.e., interest in the sweepstakes and intention to participate in the sweepstakes). Research design, data and methodology: The paper verifies this effect through three experimental studies: an online experiment using a sweepstakes promotion scenario at a department store, an online SNS sweepstakes promotion event, and a face-to-face card lottery game. Results: Participants belonging the group that chose sweepstakes tickets by themselves showed higher interest and intention to participate in the sweepstakes than those who were given the sweepstakes ticket by default. Furthermore, the group that chose the sweepstakes card thought it had a higher probability of winning than the group given the sweepstakes card. Conclusions: This paper shows a way to enhance the promotional effect of sweepstakes in the retail stores, without incurring additional costs, by approaching from sweepstakes design from the psychological perspective of the consumer. The study also sheds new light on the effect of sense of control manipulation using choice behavior in the promotional context.

• 사회복지연구
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• 제43권2호
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• pp.267-293
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• 2012

본 연구의 목적은 노인일자리사업의 사업효과성에 미치는 교육만족도의 영향력을 검증하고 이 관계에서의 직무만족도의 매개효과를 분석하는 것이다. 연구에 활용된 자료는 한국노인인력개발원에서 실시한 2010년 노인일자리사업 참여노인 실태조사 원자료이며, 1,220명이 분석대상이다. 연구방법은 기술분석과 단순상관분석을 실시하였으며, 다중회귀분석으로 연구모형을 검증하고, Sobel test를 통해 직무만족도의 매개효과를 분석하였다. 분석 결과 노인일자리사업의 교육만족도는 직무만족도에 유의미한 영향을 미치는 것으로 나타났다. 그리고 교육만족도는 사업효과성에 직접적인 영향을 미칠 뿐만 아니라 직무만족도를 매개로 하여 영향을 미치는 매개효과가 있는 것으로 나타났다. 이러한 연구결과를 바탕으로, 노인일자리사업의 사업효과성을 높이기 위해서는 참여 노인에 대한 교육의 중요성을 인식하고 향후 교육프로그램의 발전방향에 대해 제언하며, 직무만족도 또한 고려해야 함을 제시하였다.

• 통상정보연구
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• 제8권1호
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• pp.305-323
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• 2006

Though trade shows have emerged as an increasingly significant component in companies' international promotional tools, little research has examined this activity and previous findings on this theme are few and mostly foreign. With the trade show costs rising, exhibitors are forced to exert more effort to their trade show success. This research studies the effectiveness of trade show as a international promotion method and suggests strategic management program to enhance trade show performance such as image-building, sales-related, information-gathering, and relationship-improvement. Our suggestions are as follows: (1) Marketing executives should make a plan for trade show management and set their trade show objectives before trade show opens. (2) Companies should reinforce pre-show promotion and booth staff training. (3) After trade shows close, it should measure their trade show performance. These are key success factors for companies to enhance their trade show performance. By implementing these success factors effectively, exhibitors can have better performance of trade show.

• 한국농촌간호학회지
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• 제14권2호
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• pp.30-37
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• 2019

Purpose: This study was done to develop a comprehensive health promotion program based on the primary health care post, and then to examine the effectiveness of the program for rural elders. Methods: A single group pre-test post-test design was used, for 3 months and the 51 participants received the comprehensive health promotion program based on the primary health care post. Effectiveness of the intervention was measured immediately after the comprehensive health promotion program. Results: There were significant differences between pre-test and post-test on cognitive function (p=.001), depression (p=.001), systolic blood pressure (p=.001), blood sugar (p=.013), and cholesterol (p=.018). Conclusion: The comprehensive health promotion program based on the primary health care post was found to be effective for rural elders by improving cognitive function and physiological indicators and decreasing their depression.

• 한국건강관리협회지
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• 제2권1호
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• pp.120-120
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• 2004