• Title/Summary/Keyword: Promotion Campaign for Eating of Flour

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Five Views on RAMYEON -Focusing on the Analysis of Newspaper Articles from 1963 to 2012- (라면을 보는 5가지 시각 -기사분석을 중심으로-)

  • An, HyoJin;Oh, Se-Young
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.633-647
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    • 2018
  • Ramyeon is a wheat-food that has been mixed a dietary culture of China, Japan, American and Korea. Simultaneously it was the first convenience food that made of flour in Korea, which had been relatively few recipes until the early 1960's. To examine the changes of Ramyeon which has been consumed in large quantities since the late 1960s, this paper classified 1963~2012 into 6 periods. From political, economic, social, cultural and international perspectives we considered the changes of Ramyeon through the articles analysis of mass media(DongaIlbo, The KyunghyangShinmun, MBC news). The total number of articles was 3,823 with an average of 76.46/y. Each field was summarized as following sub-topics; In political(Election, North Korea), in economic(Price, Economy), in social(Promotion campaign for eating of flour, Incidents, Donation), in cultural(Consumption, Extreme situations, Nutrition) and in international field(Exporting). Each period was named according to the feature; Early stage, Expansion stage, Domestic growth stage, Overseas stage, Advanced stage, Transition stage. Ramyeon has changed in a closely relation with society for past 50 years.