• 한국프랜차이즈경영연구
• /
• 제8권3호
• /
• pp.29-37
• /
• 2017

Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on the factors of conflict due to the intrinsic structure, such as interdependence or hierarchical relationship, and behavioral analysis to reduce the conflict. In this study, we analyze the relationship between satisfaction and trust formed in the process and result of the business, and the result of action to dissolution intention. Research design, data, methodology - For these purposes, the author developed the proposed model and several hypotheses. In this model, conflict resolution strategies consist of five dimensions such as avoiding, forcing, cooperating, obliging, and compromising strategy. And, this model proposed that onflict resolution strategies are antecedents of procedure quality, behaviour quality and dissolution intention are consequences of conflict resolution strategies. The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 483 franchisees, and 400 franchisees responded. Out of 400 respondents, 2 respondents were deleted due to missing information. Thus, a total of 398 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The findings can be summarized as follows: First, franchisor conflict resolution activities have significant effects on procedure quality. Second, procedure quality has a significant effect on behavior quality. Finally, behavior quality has a significant effect on dissolution intention. Conclusions - In this study, we investigated the relationship between conflict resolution behavior, procedural quality, behavior quality and dissolution intention. As a result, the franchisers should strive to resolve conflicts not only in solving simple problems with franchisees, but also in a longer term perspective. We also found that the procedural aspects of resolving conflicts should not be ignored. If the trust and satisfaction of each other increase during the process of resolving the conflict, it will positively affect the satisfaction and trust in resolving the conflict. This is also because it serves to lower the intention of termination. However, there is a limitation that it is targeted only to the restaurant franchise, and it is necessary to study the conflict resolution behavior depending on the type of conflict.

• 한국프랜차이즈경영연구
• /
• 제8권3호
• /
• pp.17-27
• /
• 2017

Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

• 한국프랜차이즈경영연구
• /
• 제8권2호
• /
• pp.37-47
• /
• 2017

Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

• 한국프랜차이즈경영연구
• /
• 제8권2호
• /
• pp.17-24
• /
• 2017

Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on how the power structure and cultural factors play a role in resolving conflicts. From this perspective, this study is to examine the structural relationship between franchisors' cultural orientation and relationship power, and conflict resolution strategies, relationship trust, and relationship performance using. The findings of this study suggest how franchise headquarters should establish long-term relationship with franchisees and share information. Research design, data, methodology - The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 200 franchisees, and 196 franchisees responded. Out of 196 respondents, 13 respondents were deleted due to missing information. Thus, a total of 183 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The results showed that cooperation orientation and relational power of franchisor had significant effects on conflict resolution strategies. Cooperating, obliging, and compromising strategies of conflict resolution strategy had significant effects on relationship trust. Also, relationship trust had significant effect on relationship performance. Conclusions - This study shows that the franchise headquarters and the franchisees share necessary information for common purposes and that continuous two-way communications play an important role in resolving conflicts. In other words, the result of this study suggests that if the franchise headquarters and the franchisee actively consider the position of the other party and strive to achieve the goal, conflict resolution may be more successful. In order to do this, the franchise headquarters will have to consider how to build and maintain continuous communication with the franchisees, and continuous education is also needed so that employees can have a cooperative attitude. However, since the culture of these organizations is not made up of simple staff training and is not formed within a short time, the CEO of the franchisee headquarters should take the lead in establishing a cooperative culture with the merchants over the long term.

• 한국프랜차이즈경영연구
• /
• 제9권3호
• /
• pp.45-55
• /
• 2018

Purpose - Non-verbal Communication with customers in restaurant business can play an important role because it affects customer behavior and attitudes as a means to develop and maintain long-term relationships with customers. The purpose of this study is to analyze the effect of non-verbal communication with customers and the effect of the influence on customer satisfaction, trust, and revisit intention. Research design, data, methodology - In order to verify the research models and hypotheses of this study, questions were prepared for each variable and data were collected through questionnaires. The questionnaire survey was conducted from March 27, 2018 to April 17, 2018, for those who agreed with the citizens of the Jeju area who visited the restaurant recently. 50 out of 100 were conducted by internet survey and 50 were surveyed. Thus, a total of 100 responses were used using structural equation modeling with Smartpls 3.0. Results - The results of the study are as follows. First, non-verbal communication has a significant impact on customer emotion. Second customer emotion have a significant impact on customer trust and satisfaction. Third, Customer satisfaction had positive a significant effect on revisit intention. Fourth, Customer trust had positive a significant effect on revisit intention. Conclusions - The implications of this study are following as: The food service company should continuously provide non-verbal communication training to employees so that they can respond to customers with the right attitude and bright smile. In particular, in the case of restaurant franchises, customer response manuals should be created and distributed to the franchisees, and a regular training program for the franchisees should be implemented to provide the same service to the customer. Second, CEOs should have to worry about what kind of experience he or she has left since leaving the store. It is also necessary to constantly look at what customers experience in their stores or in their brands, and what emotions they form through their experiences. Third, the more satisfied or trusted customers are formed through the service of the employee, the more loyal the restaurant business will be, and the more likely it is to make continuous revisit and positive word-of-mouth activities..

• 대한토목학회논문집
• /
• 제29권2A호
• /
• pp.119-130
• /
• 2009

구조물의 지진취약도 곡선은 최대지반가속도, 가속도 스펙트럼($S_a$) 혹은 변위 스펙트럼($S_d$)등과 같은 지진의 크기를 나타내는 다양한 수준에 대하여 정해진 손상상태를 초과할 확률을 나타내는 것으로 구조물의 내진성능과 지진위험도를 평가하는데 아주 중요하다. 본 논문의 목적은 국내 교량의 대표적인 형식의 하나인 PSC BOX 거더교에 대한 지진취약도를 분석하는 것이다. 이를 위해 실제지진기록을 사용하여 국내 내진설계기준에 적합한 인공지진을 작성하여 예제교량에 대한 비탄성 시간이력해석을 수행하여 Shinozuka 등이 제안한 방법을 사용하여 지진취약도 곡선을 작성하였다. 최대지반가속도에 비해 구조물의 손상을 나타내기에는 $S_a$와 $S_d$가 보다 적절하므로 지진취약도 곡선을 $S_a$와 $S_d$ 단위로 전환하여 나타내었다. 비탄성 시간이력해석에 의해 평가된 최대지반가속도, $S_a$, $S_d$ 단위의 취약도 곡선을 HAZUS에서 사용하는 간편식을 이용한 지진취약도곡선과 비교하여 평가하였다.

• 해양환경안전학회지
• /
• 제29권4호
• /
• pp.395-406
• /
• 2023

우리나라 열병합 발전소에서 운영되고 있는 최신 증기터빈의 출력과 효율 향상을 위한 첫 번째 기술적인 진보는 고온, 고압의 증기를 사용할 수 있는 소재 개발의 진척이라고 할 수 있다. 소재의 발전과 더불어 증기터빈의 내부효율 향상을 위한 설계적 노력의 결실로 높은 효율의 증기터빈이 제작되었다. 오랜 기간 운전 중인 증기터빈의 내부효율은 기계적 수명의 한계로 점차 손실이 발생하고 효율과 출력이 떨어지게 된다. 이러한 이유로 본 연구에서는 상용프로그램을 이용하여 열병합 발전소용 고압(HP)-중압(IP) 증기터빈의 증기유로 성능해석을 수행할 수 있는 모델을 개발하고 성능계산 방법을 제시하고자 한다. 증기터빈의 복잡한 성능계산방식으로 인해 증기터빈 실무자들에게 실질적으로 유용한 참고문헌이 될 수 있도록 주요 변수들을 제시하였다. 또한 증기터빈 성능계산에 필요한 열정산도 분석과 증기터빈 성능계산 결과의 적합성을 성능시험 결과와 비교 확인하였다.

• 한국노년학
• /
• 제30권3호
• /
• pp.993-1003
• /
• 2010

본 연구는 여성노인을 대상으로 8주간의 경피신경자극(TENS)과 균형운동을 적용하여 균형 능력의 개선 여부를 알아보고자 하였다. 노인대학에 참여한 65세 이상의 여성노인 42명을 연구대상자로 선정하였다. 대상자는 무작위로 두 그룹으로 나누어 TENS군(21명, 84.53세)과 균형운동군(21명, 79.93세)으로 진행하였다. TENS의 적용과 균형운동은 8주 동안 주 3회에 걸쳐 연구자에 의해 실시하였다. 실험 전과 후에는 동적균형검사로 일어나 걸어가기 검사 (TUG)와 정적균형검사로 힘판을 이용하여 맨 바닥과 foam 위에서의 자세 동요 속도와 기능적 팔 뻗기 검사 (FRT)와 측방 기능적 팔 뻗기 검사 (LFRT)를 시행하여 다음과 같은 결과를 얻었다. TUG는 두 군 모두 유의하게 감소되었고(p<.05), 힘판을 이용한 자세동요 속도에서도 두 군 모두 모든 조건에서 유의하게 감소되었다(p<.05). FRT와 LFRT는 두 군 모두 유의하게 증가하였다(p<.05). TUG와 눈 감은 상태의 자세동요 속도는 두 군 간의 유의한 차이를 나타냈다(p<.05). 체성감각이 떨어져 있는 여성노인에게 적용한 TENS는 균형능력 증진에 효과적인 것으로 나타났다.

• 한국노년학
• /
• 제31권3호
• /
• pp.607-621
• /
• 2011

목적: 본 연구는 만성폐쇄성폐질환(Chronic Obstructive Pulmonary Disease, COPD) 환자의 신체활동, 수면 장애, 건강관련 삶의 질 간의 관련성을 검정하기 위해 수행되었다. 방법: 본 연구는 COPD 환자의 증상관리중재연구의 사전 조사 자료를 이용한 서술적 조사연구이다. 성 조지 호흡기계 설문지, 국제신체활동 설문지, 만성폐쇄성 폐질환과 천식의 수면영향 설문지를 이용하여 6개의 병원에서 자료수집이 이루어 졌으며, 총 245명이 분석에 포함되었다. 대상자의 특성, 대상자의 신체활동, 수면장애, 건강관련 삶의 질의 수준 및 연구 개념간의 관련성을 확인하기 위해 서술적 통계, ANOVA, Pearson 상관분석, 회귀분석이 SPSS WIN 18.0 프로그램을 통해 이루어졌다. 결과: 대상자의 건강관련 삶의 질과 수면장애의 평균(표준편차)은 각각 36.04(19.43)과 14.33(6.20)이었다. 대상자의 32%가 비활동적인 것으로 나타났다. 다변량적 접근에서 수면장애가 심하고(β=.27), FEV1 % predicted가 낮고(β=-.23), 신체활동량이 적고(β=-.19), 가정의 총수입이 낮고(β=-.16), COPD 진단을 받은 지 5년 이상(β=.14)이 된 대상자들에게서 유의하게 삶의 질이 낮았다(R²=.34). 결론: 본 연구결과는 COPD 환자의 삶의 질 향상을 위한 중재방안으로 수면의 질 향상과 신체활동량 증진이 효과적일 수 있음을 제시하며 이들 중재프로그램의 효과검증이 추후 필요하다 하겠다.

• 한국노년학
• /
• 제39권4호
• /
• pp.903-920
• /
• 2019

본 연구는 요양병원 간호사의 간호행위 위임정도, 간호전문직관 및 이직의도를 파악하고 이들간의 관계를 확인함으로써 향후 간호행위 위임에 필요한 정책적 지침 및 절차에 관한 기초자료를 제공하고자 시도되었다. 본 연구는 서술적 조사연구로 구조화된 설문지를 이용하여 2개 광역도 소재 6개 요양병원의 간호사 146명을 대상으로 실시하였으며, 자료수집기간은 2016년 7월부터 8월까지이었다. 수집된 자료는 SPSS 22.0을 이용하여 기술통계, t-test, ANOVA, Pearson 상관분석을 실시하였다. 연구결과, 요양병원 간호사의 간호행위는 위임에 대한 명확한 지침이나 법적 절차가 없는 상태에서 7개 행위를 제외한 대부분의 간호행위가 간호보조인력에게 위임되고 있었다. 요양병원 간호사의 간호행위 위임정도와 간호전문직관, 이직의도와의 유의한 관련성은 없었으나 간호전문직관과 이직의도는 유의한 음의 상관관계를 보였다. 따라서, 요양병원 간호사의 이직의도를 낮추기 위해서는 개인적인 측면으로 긍정적인 간호전문직관을 확고히 하는 방안이 모색되어야 하며, 정책적인 측면에서는 요양병원의 적절한 간호인력배치 기준을 마련하여 간호행위 위임지침을 개발해야 한다.