• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.45-51
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• 2020

Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.

• The Korea Journal of Herbology
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• v.26 no.1
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• pp.75-80
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• 2011

Objectives : The aim of the present study is to investigate the hypotensive effect of Samhwangsasim-tang (SHSST), Samigangap-tang (SMGAT) and Bangtan-tang (BTT) in stroke-prone spontaneously hypertensive rats (SHR-SP). Methods : SHR-SP rats were treated with SHSST, SMGAT and BTT at dose of 200 mg/kg/day orally for 5 weeks, respectively. Results : Treatment SHR-SP rats with SMGAT significantly lowered blood pressure but not in the SHSST or BTT treat groups. On the other hand, SHSST, SMGAT and BTT ameliorated endothelium-dependent and independent vascular relaxation in the phenylephrine-precontracted aorta and carotid artery, respectively. Conclusions : These results indicated that SMGAT has an antihypertensive effect and SHSST, SMGAT and BTT improve vascular function in stroke-prone hypertensive rat model, respectively.

• Journal of the Korean Society of Costume
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• v.65 no.8
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• pp.22-34
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• 2015

This study was intended to investigate the influences of consumer's self-monitoring, pioneer brand awareness, types of endorsers on quality perception of "me-too" brands with a focus on outdoor brands. The design of this research was comprised of 2 types of self-monitoring(high vs. low), 2 types of pioneer brand awareness(high vs. low), 2 types of endorsers(professional expert vs. typical consumer). The study was carried out by using samples from residents of Seoul and Gyeonggi area. The number of subjects used in the final analysis totaled 243, with age of the consumers ranging grom 20's to 50's. The results of this study were as follows. Self-monitoring, pioneer brand awareness and types of endorsers had shown a statistically significant correlation effect on the quality perception of me-too brands. Especially, in the high-level self-monitoring group, the effect of pioneer brand awareness on quality perception of me-too brand was significant when typical consumer model was given. The result presents that using a professional expert model in the market rather than a typical consumer model can offset the quality perception of pioneer brand with low awareness.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.213-224
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• 2017

This study was to examine the structural model of nursing student 's Professional self-concept, Critical thinking, Clinical Practice Satisfaction, Clinical competency and Clinical Practice Stress. The subjects consisted of 227 nursing students and data was collected through Structured questionnaires. Results, Critical thinking, Clinical Practice Satisfaction, Clinical competency and Clinical Practice Stress showed a direct effect on Professional self-concept for nursing students. Clinical competency and Clinical Practice Stress showed an indirect effect on nursing Professional self-concept. Clinical competency and Clinical Practice Stress showed a direct effect on Critical thinking and Clinical Practice Satisfaction. In this paper, we propose a new approach to nursing students 'self-concept in nursing. In this paper, we propose a new approach to nursing students' self-concept. And to develop and apply an intervention program that can reduce the stress of clinical practice.

• Industry Promotion Research
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• v.8 no.4
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• pp.69-79
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• 2023

This study sought to propose ways to improve the happiness of Chinese product designers by verifying whether grit moderates the effect of job stress on happiness through professional values. A purposively sampled participants of 335 Chinese product designers living in Guangdong Province, southern China, were selected. Data analysis was performed using SPSS PC+ Win. Ver. 26.0 and PROCESS Macro ver. 4.2. The statistical techniques applied were frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis. The research results are as follows. First, job stress showed a negative correlation with professional value and grit, but did not show a significant correlation with happiness. Except for job stress, there was a positive significant correlation between other variables. Second, the conditional indirect effect was significant when grit was M-SD, M, or M+SD. M+SD. Therefore, the moderated mediating role of grit was verified. However, as professional value increased, grit played a role in increasing happiness. Still, in the path of job stress -> professional value -> happiness, grit did not buffer the negative effect of job stress on happiness through professional stress. Suggestions were made to improve the happiness of product designers using professional values and grit.

• Korean System Dynamics Review
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• v.16 no.3
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• pp.77-96
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• 2015

This study aims to forecast of the number of smart phone addicted youths and to evaluate the effect of rehabilitation programs. A system dynamics model is developed to describe the processes of addiction and transits between phases as well as the diffusion of smart phones. The youths are grouped into non users, general users, potential risky users, and high risky users. The model utilizes the population distributions over ages for the next 30 years forecasted by Korean Government. The number of youths decreases for the next decade or so, and the number of youths who owns smart phone will reach maximum at 2017. As for the rehabilitation programs, the model includes the preventive education for general users, counseling for potential risky users, and professional therapy for high risky users. The preventive education restricts the transit from general users to potential risky users. Counseling increases the transit from potential risky users to general users while it decreases the transit to high risky users. Professional therapy improves transit to potential risky users and to general users. Although the model cannot be validated the accuracy owing to the lack of data, it describes these transit within the reasonable ranges and can be used to study the allocation of the limited resources to maximize the outcome.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1331-1340
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• 2010

This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.5
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• pp.1317-1321
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• 2004

The differentiation of the sebaceous gland is remarkably species-specific and sebocytes may play crucial parts in the pathophysiologic processes and disorders of pilosebaceous unit SZ95 cell is an immortalized human sebaceous gland cell line that shows characteristics of normal human sebocytes, In this study, we investigated the effect of testosterone and the anti-androgenic effect of 13-cis-retinoic acid (13-cis-RA) on lipid synthesis in SZ95 cells. Cytoplasmic lipid droplets were shown by Oil-red staining. The majority of the SZ95 cells positively labeled with Oil-red dye, while HaCaT cells negatively labeled with Oil red dye. Total lipid level of SZ96 cells is higher 4 times than that of HaCat cells. Testosterone markedly increased 2 times lipid synthesis of SZ95 cells in compared with control. 13-cis-RA significantly inhibited lipid synthesis and cell proliferation in SZ95 cells. Combined treatment with testosterone and 13-cis-RA resulted in a lower total lipid levels than that with androgen alone. In conclusion, SZ95 cells well resembled the morphologic and functional characteritics of normal human sebocytes. This in vitro model could provide a valuable tool for the study of sebocytes with a key role in pathophysiology and differentiation of sebaceous glands.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.393-402
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• 2017

This is a study path analysis for relationship among multicultural perception(MP), cultural competence(CC) and professional self-concept(PSC). The survey was performed on 245 nursing students in one university. Data was collected using structured questionnaire and analysed with PASW 18.0, AMOS 18.0. Model fit indices were in good agreement with recommended level($x^2/df=1.170$, GFI=.992, AGFI=.970, RMSEA=.027, CFI=.995, NFI=.967). Based on path model CC showed a direct effect on PSC while MP, satisfaction in major(SM), and interpersonal relationship(IR) showed a indirect effect. The MP and SM showed a direct effect on CC while IR showed a indirect effect and SM and IR showed a direct effec on MP. The findings indicate the necessity of developing educational programs to enhance nursing student's MP and CC for increasing of PSC.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.318-325
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• 2010

This study is to examine loyalty building model which reflected differentiated traits of professional service to establish strong loyalty for gaining competitive edge. Professional service is where consumer can not easily predict the result of service as well as other common traits. It also has trait that is difficult to evaluate service satisfaction and quality even after using the service because knowledge imbalance between service provider and user is great. Therefore, in professional service, satisfaction and emotion that consumer perceives in the service use process will play critical role in loyalty formation. As a result, the model of this study divided dimension into responsiveness satisfaction which is satisfaction dimension of professional service use process, interaction satisfaction, technical satisfaction and structurally examined the relationship between emotional commitment and cognitive commitment and the relationship between dimension of commitment and loyalty. The analysis result show that dimension of satisfaction which perceived in professional service use process increases both emotional commitment and cognitive commitment and these commitments effect to loyalty formation.