• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• Korean Journal of Optics and Photonics
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• v.10 no.3
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• pp.248-253
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• 1999

In this paper, we have investigated a fiber type active coupler which utilizes the mode coupling between the side polished single mode optical fiber and the active multimode planar waveguide. The proposed device can be used for not only tunable wavelength filter or optical intensity modulator but also a tool for measuring optical properties of guiding material such as refractive index, birefringence, electro-optic coefficient, and thermo-optic coefficient. We gave designed and optimized a coupler structure using the BPM and fabricated the device using thermo-optic polymer as active planar waveguide overlay. The device showed that insertion loss was less then 0.5 dB, extinction ratio was -13 dB at the resonance wavelength, and the wavelength tunablity due to thermo-optic effect was -1.5 nm/$^{\circ}C$. The active coupler using thermo-optic effect can be used as a wavelength tunable filer, an optical intensity modulator and an optical sensor. pulses that are subsequently compressed by a dispersive optical fiber. Experimental results show that $sech^2$ shape pulses with a pulse width of ~14 ps and a time bandwidth product of ~0.34 are successfully generated at 10 GHz repetition rate. In contrast to other methods, such as higher order soliton compression, this approach does not depend on the optical power and thus shows promise for application to low-power lasers.

• Geophysics and Geophysical Exploration
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• v.17 no.2
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• pp.88-94
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• 2014

Due to mechanical failure or geographical accessibility, the seismic data can be partially missed. In addition, it can be coarsely sampled such as crossline of the marine streamer data. This seismic data that irregular sampled and spatial aliased may cause problems during seismic data processing. Accurate and efficient interpolation method can solve this problem. Futhermore, interpolation can save the acquisition cost and time by reducing the number of shots and receivers. Among various interpolation methods, the Matching Pursuit method can be applied to any sampling type which is regular or irregular. However, in case of using sinusoidal basis function, this method has a limitation in spatial aliasing. Therefore, in this study, we have developed wavelet based Matching Pursuit method that uses wavelet instead of sinusoidal function for the improvement of dealiasing performance. In addition, we have improved interpolation speed by using inner product instead of L-2 norm.

• Journal of the Korea Safety Management & Science
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• v.19 no.2
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• pp.173-180
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• 2017

Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

• Journal of the Korean Society of Food Culture
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• v.28 no.6
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• pp.631-639
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• 2013

The purpose of this study was to analyze the post-purchase behavior of customers who experienced cognitive dissonance after exposure to a franchise foodservice advertisement. The study adopted cognitive dissonance theory to explain the dissonance resulting from the combination of advertisements and actual product that consumers received. In detail, the research hypothesized that cognitive dissonance will affect consumers' post-purchase behavior as well as their efforts to reduce dissonance. Exactly 274 questionnaires were used in the analysis. The results showed that more than 80% of respondents were influenced by advertisements when purchasing menus, and 50% were unsatisfied when the provided menu "was not the same as the advertisement shown". It was found that advertisement type did not significantly affect either group that experienced dissonance. In terms of satisfaction, however, the former group showed greater dissatisfaction when dissonance occurred (p<.001). Finally, there was a significant difference between the two groups regarding post-purchase behavior (p<.05). Customers with dissonance were likely to 'express dissatisfaction directly to the store', 'leave negative reviews', and 'participate in negative word-of-mouth'. Thus, the results revealed that cognitive dissonance could significantly influence customer satisfaction and consequently lead to negative post-purchasing behaviors.

• Journal of Microbiology
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• v.38 no.2
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• pp.66-73
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• 2000

To investigate the genetic relationship among 12 species belonging to the Fusarium section Martiella, Dlaminia, Gibbosum, Arthrosporiella, Liseola and Elegans, the internal transcribed spacer(ITS) regions of ribosomal DNA (rDNA) were amplified with primer pITS1 and pITS4 using the polymerase chain reaction(PCR). After the amplified products were digested with 7 restriction enzymes, restriction fragment length polymorphism (RFLP) patterns were analyzed. The partial nucleotide sequences of the ITS region were determined and compared. Little variation was observed in the size of the amplified product having sizes of 550bp or 570bp. Based on the RFLP analysis, the 12 species studied were divided into 5 RFLP types. In particular, strains belonging to the section Martiella were separated into three RFLP types. Interestingly, the RFLP type of F. solani f. sp. piperis was identical with that of isolates belonging to the section Elegans. In the dendrogram derived from RFLP analysis of the ITS region, the Fusarium spp. examined were divided into two major groups. In general, section Martiella excluding F. solani f. sp. piperis showed relatively low similarity with the other section. The dendrogram based on the sequencing analysis of the ITS2 region also gave the same results as that of the RFLP analysis. As expected, 5.8S, a coding region, was highly conserved, whereas the ITS2 region was more variable and informative. The difference in the ITS2 region between the length of F. solani and its formae speciales excluding F. solani f. sp. piperis and that of other species was caused by the insertion/deletion of nucleotides in positions 143-148 and 179-192.

• Korean Journal of Materials Research
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• v.12 no.1
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• pp.48-53
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• 2002

$Al_2O_3-SiC$ and $Al_2O_3-SiC$-TiC composite powders were prepared by SHS process using $SiO_2,\;TiO_2$, Al and C as raw materials. Aluminum powder was used as reducing agent of $SiO_2,\;TiO_2$ and activated charcoal was used as carbon source. In the preparations of $Al_2O_3-SiC$, the effect of the molar ratio in raw materials, compaction pressure, preheating temperature and atmosphere were investigated. The most important variable affecting the synthesis of $Al_2O_3-SiC$ was the molar ratio of carbon. Unreactants remained in the product among all conditions without compaction. The optimum condition in this reaction was $SiO_2$: Al: C=3: 5: 5.5, 80MPa compaction pressure under Preheating of $400^{\circ}C$ with Ar atmosphere. However there remains cabon in the optimum condition. The effect of $TiO_2$ as additive was investigated in the preparations of $Al_2O_3-SiC$. As a result of $TiO_2$ addition, $Al_2O_3-SiC$-TiC composite powder was prepared. The $Al_2O_3$ powder showed an angular type with 8 to $15{\mu}m$, and the particle size of SiC powder were 5~$10{\mu}m$ and TiC powder were 2 to $5{\mu}m$.

• Convergence Security Journal
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• v.11 no.5
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• pp.3-12
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• 2011

According to the NIS, damages due to leaking industrial technology are reaching tens of trillion won. The type of damages are classified according to insider leaks, joint research, and hacking, illegal technology leaks and collaborated camouflaged. But 80% of them turned out to be an insider leak about connecting with physical security. The convergence of IT and non IT is accelerating, and the boundaries between all area are crumbling. Information Security Industry has grown continuously focusing Private Information Security which is gradually expanding to Knowledge Information Security Industry, but Information Security Industry hereafter is concentrated with convergence of IT Security Technology and product, convergence of IT Security and Physical Security, and IT convergence Industry Security. In this paper, for preventing company information leaks, logical security and physical security both of them are managed at the same level. In particular, using convergence of physical security systems (access control systems, video security systems, and others) and IT integrated security control system, convergence security monitoring model is proposed that is the prevention of external attacks and insider leaks, blocked and how to maximize the synergy effect of the analysis.

• Journal of the Korea Convergence Society
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• v.3 no.4
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• pp.29-34
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• 2012

Power window motor assembly including ECU system is important to doors of automobile. This study is done for own development instead of importing of power window motor assembly. This paper is written under five specific subjects. The first, making of prototype sample and analysis of mass-production problem using CAE, the second, design of mass-production mold(2D and 3D), the third, manufacturing of sample mold, the fourth, tryout and measuring of 3 dimensions, the fifth, data analysis and mold modify. In the among them, product sample and analysis of mass-production using CAE, design and manufacture of mass-production mold, and production of sample mold are successfully done. In the results, it is made clear that two cavity and one gate are proper to make a mold of power window motor assembly housing. Besides, it is acquired own technology for mass-production of power window motor.

• Journal of the Korean Institute of Intelligent Systems
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• v.21 no.6
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• pp.755-760
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• 2011

This paper presents a method for improving the positioning accuracy of the laser navigation. As a wireless navigation system, the laser navigation which is more flexible than a wired guidance system is used for the localization and control of an AGV(automatic guided vehicle). However, the laser navigation causes the large positioning error while the AGV turns or moves fast. To solve the problem, we propose the method for improving the positioning accuracy of the laser navigation using particle filter which has robust and reliable performance in non-linear/non-gaussian systems. For the experiment, we use the actual fork-type AGV. The AGV has a gyro, two encoders and a laser navigation. To verify the performance, the proposed method is compared with the laser navigation which is a product. In the experimental result, we verified that the proposed method could improve the positioning accuracy by approximately 66.5%.