• 제목/요약/키워드: Product-Sharing

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현대 한국 식문화에 나타난 함께 나눔의 성격 (Food Sharing Characteristics in Modern Korean Society)

  • 오세영
    • 한국식생활문화학회지
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    • 제20권6호
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    • pp.683-687
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    • 2005
  • This study examined food sharing characteristics revealed in the modern Korean society by both interpreting phenomena and analyzing literature. Diet was said to be the least influenced by western modernization in Korea. Concerning this matter, one of the important explanations to be considered would be a strong influence of 'the first settlement effect' in culture, as reviewed elsewhere. Sharing food means not only sharing food itself but also sharing communal solidarity. The latter was strongly emphasized in Korean food culture due to his own historical grounding. Some examples revealed in current Korea included sometimes too much generous treat when eating out, even saliva allowed food sharing, too much food provision, and too many restaurants. 'Dutch treat' observed in many occasions of food sharing in Korea was also viewed as a product of historical experience, which was related to the degree of traits of feudalism in modern societies as feudalism was based on a sort of a give and take contract. The association of the degree of traits of feudalism and communal solidarity was explored by comparing so called different meal treat manners between Koreans and Japanese, that is, more generous attitude among the former. The concept of communal solidarity was also examined with respect to Koreans' side dish sharing behaviors which sometimes accompanied seemingly insanitary saliva sharing. In addition, provision of too much food was analyzed by relating this manner to a traditional 'hand over dining table' custom. Traditionally, food on a dining table was not supposed to be only for those sitting on the table. Even though the 'hand over dining table' was no longer well preserved at present time, its cultural traits appeared to be well prevailed in the modern Korean society. Finally, an increase of restaurants as well as an increase of eating out occasions were postulated with respect to the notion that restaurants were the places for ascertaining communal solidarity while sharing foods. The above analyses suggest the importance of the influence of sharing originated from his/her own historical grounding for better understanding of modern Korean food culture.

V커머스 콘텐츠 유형과 제품 유형에 따른 태도와 공유의도에 미치는 영향 연구 (The Effect of V-commerce Content Type and Product Type on Attitude and Sharing Intention)

  • 한광석
    • 한국융합학회논문지
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    • 제10권2호
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    • pp.125-131
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    • 2019
  • 본 연구는 최근 유통업계에서 활발하게 진행되고 있는 V커머스의 콘텐츠 유형과 제품유형에 따른 효과를 실증적으로 살펴보았다.이에 제품유형(뷰티제품 vs. 혁신제품)과 V-Commerce 콘텐츠 유형(인플루언서 콘텐츠 vs. 브랜디드 콘텐츠)를 독립변인으로 설정하고 콘텐츠태도, 구매의도, 공유의도를 종속변인으로 하여 Two-Way MANOVA분석을 실시하였다. 연구 결과, 첫째, 뷰티 제품은 인플루언서 콘텐츠가 브랜디드 콘텐츠에 비해 콘텐츠에 대한 태도와 구매의도 뿐 아니라 공유의도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 혁신제품의 V-커머스는 브랜디드 콘텐츠가 인플루언서 콘텐츠보다 콘텐츠 태도에 긍정적이었으나 구매의도는 낮게 나타났다. 또한 공유의도는 반대로 인플루언서 콘텐츠가 브랜디드 콘텐츠보다 높게 나타났다. 셋째, 공유의도는 뷰티제품이 혁신제품에 비해 긍정적이었으며, 인플루언서 콘텐츠가 브랜디드 콘텐츠에 비해 공유의도가 높게 나타났다. 본 연구는 최근 증가하는 V-커머스의 콘텐츠 전략을 살펴보기 위하여 뷰티제품과 혁심 제품의 태도와 구매의도 및 공유의도 등을 실증적으로 살펴보았다는 점에서 의의가 있다. 향후 연구에서는 V커머스 콘텐츠 유형의 다양하게 일반화 가능성이 높은 실험물로 제작하여 실험을 진행할 필요성이 있다.

Intragroup Resource Sharing of Business group in Korea: The Effects on the Internationalization of Group-affiliated companies

  • 김기현;이영우
    • 지식경영연구
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    • 제19권3호
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    • pp.113-134
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    • 2018
  • This study examines the roles of intangible and tangible resources of Korean business groups on internationalization by their member firms. Specifically, we argue that not all affiliates receive same benefit from group-level resource sharing. Instead, the effect of group-level knowledge sharing on affiliates' internationalization depends on individual affiliates' relative financial positions within a business group. Using samples of business groups in Korea, chaebols, hereafter chaebols, we find that foreign market knowledge at the group level has a positive impact on the internationalization of affiliated firms while the product knowledge has no impact. Furthermore, we also find evidences that an affiliate with high level of financial capacity receives internal pressures to stay in domestic market to secure internal capital market and support other sister affiliates' international activities.

The Effect of Consumer Motivations on Purchase Intention of Online Fashion - Sharing Platform

  • WON, Jessica;KIM, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • 제7권6호
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    • pp.197-207
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    • 2020
  • This study aims to examine the influence of attitudes on customers' intention to participate in online fashion sharing. A framework was proposed to investigate the relationships between consumer motivation, consumer attitude, and purchase intention in the manner of adopting a fashion-sharing platform. Consumer motivations are divided into three categories: utilitarian, hedonic, and ecological. The moderating effects of product replacement cycle (PRC) on consumer attitude and purchase intention are also investigated. Data collection was developed using a web-based survey where 180 consumer respondents from South Korea participated. The results of our analysis indicate that consumers' hedonic and ecological motivations are positively related to favorable consumer attitudes, even when consumers' utilitarian motivation is denied. Consumer attitude is also positively related to purchase intention in the fashion-sharing platform. A moderating effect of PRC is recorded between consumer attitude and purchase intention based on high and low PRC, as well as the effect of ecological motivation and consumer attitude on high PRC. This study enhances knowledge of consumer motivational factors in a fashion-sharing platform and provides insights for service providers to help them improve their target marketing.

한국과 일본 자동차 업체의 혁신 성과 공유 방식에 대한 비교 연구 (A Cross-Comparative Study of Benefit Sharing: Korea and Japan)

  • 김경묵
    • 지식경영연구
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    • 제12권4호
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    • pp.17-40
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    • 2011
  • This study examines the differences of enacting models and influential causes of benefit-sharing practices between Korean automobile networks and the Japanese networks. The case study method is chosen for this research because only small numbers of supply networks adopt benefit-sharing practices. I employ semi-structured interviews with managers from four automobile manufacturers and eight of their suppliers in South Korea and Japan. I find that Japanese automobile networks have adopted a higher level of trust-demanding, with a higher level of value-creating models such as supplier development, joint-new-product development. Whereas, the Korean networks have adopted the lower trust demanding, also less profitable models such as supplier's suggestion and buyer's suggestion. In terms of work-related cultural values, I find that Japanese networks emphasized collectivism. Both buyers and suppliers in the Japanese networks are supposed to have common causes. In contrast, Korean networks emphasized individualism. Both buyers and suppliers of Korea generally do not identify that they are common group members with a common cause. I also find that a slight differences of the enacting models and the causes between foreign-owned networks and domestic-owned networks within each country. Foreign-owned networks have adopted lower trust demanding, also less profitable models. The findings demonstrate that the cultural values have a decisive influence on the adoption of benefit sharing models for the networks in Japan, and South Korea.

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Transnational Effects of Sharing on Social Capital among Young Adults: How the acts of sharing strengthen relationships between givers and recipients

  • Kim, Jiwon;Bang, Hyejin
    • Journal of Contemporary Eastern Asia
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    • 제16권2호
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    • pp.93-109
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    • 2017
  • Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

STEP을 이용한 원자력플랜트 설계정보의 교환과 공유 (The exchange and sharing of design data for nuclear power plant application by using the STEP)

  • 박찬국;조광종;한순흥
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2003년도 종합학술대회 논문집
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    • pp.45-53
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    • 2003
  • This paper addresses the issues related to the development of product model and applications fer nuclear power plants based on STEP and PLIB standards. The ISO standards which can be applied are; STEP(Standard for the Exchange of Product Model Data) AP(application protocol) 221/231, AP 230/225, AP 227, ISO 13584 PLIB, ISO 15926 RDL. The data models of the AP's and ISO 15926 RDL are reviewed and an application system is proposed to exchange and share the design data of the nuclear power plant.

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온톨로지 기반 의미검색 웹 서비스와 PDM과의 통합 (Ontology-based Semantic Searching Web Service and Integration with PDM)

  • 함경준;서효원;양영순;최영
    • 한국전산구조공학회논문집
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    • 제21권6호
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    • pp.579-587
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    • 2008
  • 협업 환경에서 각 에이전트는 같은 의미의 정보를 서로 다른 용어로 사용하기 때문에 정보공유의 어려움이 있다. 즉 협력 제품개발 환경에서 동일한 제품정보를 각 에이전트가 서로 다른 용어로 표현함으로써 제품정보 공유를 어렵게 만든다. 이러한 어려움을 해결하기 위해서는 의미기반 정보를 활용한 제품정보 공유 방법이 필요하다. 본 연구에서는 의미기반 제품정보 공유를 위해 온톨로지 기반의 의미검색 시스템 및 기존의 PDM시스템과 연계하는 방법을 제안한다. 온톨로지는 OWL기반으로 구축하고, 구축된 온톨로지로부터 Pellet 추론 엔진을 이용하여 의미검색을 가능하게 하며, 이것을 웹서비스를 기반으로 구현하여 다른 시스템에서 활용이 가능토록 한다. 또한 기존의 PDM과 연계하여 PDM을 기반으로 의미검색을 수행할 수 있는 방법을 제안한다.

패션 큐레이션(curation) 쇼핑에 영향을 미치는 컨텍스트 특성과 소비자 특성에 관한 연구 (A Study on the Context Characteristics and Consumer Characteristics Affecting Fashion Curation Shopping)

  • 김주희
    • 한국의류산업학회지
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    • 제25권1호
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    • pp.41-51
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    • 2023
  • This study attempted to analyze the context characteristics and consumer characteristics that affect fashion curation shopping. The data used for this study were 223 questionnaires targeting male and female college students in their 20s in Busan and South Gyeongsang Province who had had the curated shopping experience in the latest three months. The SPSS program was used for the data analysis, and a reliability measurement, factor analysis, multiple regression analysis, T-test, and one-way ANOVA were conducted. The results were as follows. First, fashion curation shopping exhibited three factors: product subscription, marketing use, and product recommendation shopping. Furthermore, the context characteristics had sub concepts of five factors: selection, sharing, experience, discovery, and storage. Second, the context characteristics (selection, sharing, experience, discovery, and storage) had a significant influence on product subscription, marketing use, and product recommendation, which belong to the curation shopping category. Third, the fashion consumers' price sensitivity, trend sensitivity, and product knowledge had a deep impact on the marketing use and product recommendation. Fourth, there was no difference in the fashion curation shopping by male and female consumers and the average monthly fashion shopping frequency, and there were differences in shopping cost and time. This study can analyze the context and consumer characteristics that affect fashion curation shopping to establish an efficient fashion curation shopping system in practical terms. Additionally, academically, it can be proposed as basic data on the development of measurement tools for analyzing consumer behavior that prefers fashion curation shopping.

최적화된 중국시장의 공유자전거 모델제안 (Optimized Bicycle-sharing Model for China Market)

  • 왕양;박성일;이성필
    • 서비스연구
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    • 제8권4호
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    • pp.53-75
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    • 2018
  • 공유 자전거(bicycle-sharing)는 제품 서비스 시스템을 공유 경제(sharing economy)에 접목시킨 새로운 협력소비경제의 개념이다. 공유 자전거의 차별적 특징은 자전거 이용자가 자전거를 소유하고 있지 않더라도 자신이 원하는 시간에 원하는 지역에서 자전거를 타고 이동할 수 있다는 점이다. 중국의 경우, 공유 자건거가 제공하는 이러한 편익으로 인해 공유 자전거 이용자는 급격히 증가하고 있는 반면, 공유 자전거의 서비스 체험 품질과 사용자 만족도는 지속적으로 하락하고 있는 상황이다. 본 연구는 중국 내의 유저들이 공유 자전거 서비스 체험을 통해 지각하는 서비스의 품질을 실증분석을 통해 파악하고, 서비스가 제공되는 과정에서 발생할 수 잠재적인 문제점을 도출한 다음, 서비스 품질 제고와 사용 만족도를 높일 수 있는 가장 효과적인 방안을 설계하여 제안하고자 하였다. 실증연구는 서비스 디자인 관점에서 중국 내의 공유 자전거 서비스 경험자들을 대상으로 더블 다이아몬드 모델(Double diamond model)에 기반을 두고 진행되었다. 연구결과, 공유 자전거의 승차 단계에 대한 유저 교류, 흥미 및 통제권에 대한 수요를 만족시킬 수 있는 새로운 컨셉을 고안하였다. 이 콘셉트에서 제공하는 새로운 서비스 체험 방식은 인간 친화적인 것이 특징이며, 무엇보다도, 공유 자전거 이용자(또는 고객)의 잠재된 니즈를 충족시킬 수 있는 가능성을 보여주었다는 점에서 중요한 의미를 부여할 수 있다.