• 제목/요약/키워드: Product satisfaction

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중년여성의 자아실현과 영향요인 (The Influencing Factors on Self-actualization in Middle-aged Women)

  • 김숙영;전은영;김귀분;서연옥
    • 성인간호학회지
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    • 제14권4호
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    • pp.602-611
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    • 2002
  • Purpose: The purpose of this study was to identify the influencing factor to self actualization in middle-aged women. Method: The subjects for this study were 191 middle-aged women selected by convenience sampling in three cities. Data collection was done using a questionnaire. The data were analyzed by using descriptive statistics, Pearson Product Moment Correlation coefficient and Stepwise Multiple Regression. Result: The results of this study were as follows: 1. The relationship between self-efficacy, social support, self esteem, motivation for achievement, parental satisfaction with children and self-actualization were found to have statistically significant positive correlations. But the relationship between depression and self-actualization were found to have statistically significant negative correlation. 2. Stepwise multiple regression analysis revealed that the most powerful predictor was social support. Social support, motivation for achievement and self esteem accounted for 38.1% of the variance in self-actualization in middle aged women. Conclusion: According to these results, it is recommended that in order to enhance self-actualization in middle-aged women, empowerment of social support, motivation for achievement and self esteem should be pursued.

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MMORPG의 버전업 전략을 통한 이용자 유지: 시뮬레이션 기법을 활용한 업데이트와 CRM전략 분석 (Simulation Analysis of Version Up Strategy for Holding Online Game Customers through Update and CRM)

  • 노태우;백수정;이상근
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권4호
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    • pp.281-299
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    • 2008
  • An online game is popular topic due to the increased total online game market volume nowadays. Even though many studies on an online game are released, most studies have used survey method that reveal only section of the situation like a snapshot. For this reason, previous studies have a little limitation that does not show dynamically changing issues like a product life cycle and change in customer's satisfaction. Because of this, we researched on an online game with the system dynamic model which can show dynamic simulation to analysis time series data. We chose MMORPG (Massively Multi-play Online Role Playing Game) in sort of an online game because it has many absorbing factors and enthusiastic users. We assumed that the game developer is ready for updated version game and release that periodically and focused on dormant users who used to be enthusiastic about MMORPG and designed simulation model which analyze how to influence of update and CRM strategy on users. The simulation results showed that the update has positive influences to gather new users and hold established users and CRM strategies help to prevent dormant users from transferring to rivals to offer them re-absorbing factors. Through this study, we confirmed importance of update on a online game and suggested the necessity to introduce CRM strategy in an online game market.

식품용 유연포장 디자인의 변천과 전망에 관한 비교 분석 (Comparative Study on the Changes and Prospects of Flexible Food Packaging Design)

  • 노경수;유왕진
    • 한국포장학회지
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    • 제14권1호
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    • pp.1-8
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    • 2008
  • New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.

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CIM구축을 위한 생산현장의 정보화 사례연구 (On Study for the CIM By DAS(DATA Acquisition System))

  • 이종형;이윤희
    • 한국산업융합학회 논문집
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    • 제8권2호
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    • pp.69-76
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    • 2005
  • This study for Customer Satisfaction(Customer Focus) by Profit security' in the field Process improvement activity and man-power upgrade by DAS(DATA Acquisition System) in the Plant that is fusion Off Line and On Line(IT), Especially the basic of the most foundation in the beginning Step of Toyota system is 3-jeong(a standard instrument; right volume, right box, right position), 5S(Seiri, Seiton, Seisoh, Seiketsu, Sitsuke ; KAISEN, KANBNA System(for Logistic), Further more KPC has established the digital environment such as CIM ; Computer Integrated Manufacturing), IMS ; Intelligent Manufacturing System ERP ; Enterprise Resource Planning, DAS; Data Acquisition System, Autonomous QC & SPC etc,.) in order to realize the intelligent informatization, which is core base for obtaining the competitive power and for responding to the various 21C management environment in flexibility. In this digital management environment, continuously and powerfully they would advance for becoming the best of the world. For strategic changes to take place in industry 3 key important factors need to be included ; Integration of tasks function and process, Decentralization of information, Responsibility, Finally simplification of products and product structures.

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Study on the improvement of online food information services

  • Nam, Jae Won;Kim, Sun Nam;Lee, Hwansoo
    • Agribusiness and Information Management
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    • 제7권2호
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    • pp.19-26
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    • 2015
  • Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.

CAD SYSTEM을 활용한 디자인 다각화 방향과 시뮬레이션 연구 - 사무용 회전의자를 사례로 한 개발 제품의 모형화 접근 - (A Study on CAD System for Shapes Segmentation & Rendering Simulation)

  • 서동진
    • 한국가구학회지
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    • 제14권1호
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    • pp.35-45
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    • 2003
  • It has shown that the investment on the new products have a direct influence on the price of manufactured goods. This brings about a point, which has been a common problem for many Korean enterprises. That is Korean products can only its international competitiveness from the price, not quality. Our industry has shown its movement from producing cheap, low quality products to creating somewhat more advanced and higher qualify products. However the industry cannot avoid the financial burden from the investment. Just like the title of this article, for existing the 3D-MODELING, the 3D-CAD is existed first has immediate effect on the many developing processes, such as planning a product, designing, and producing. The development of the furniture design in the future will be done in the same way as this article presents. This will have a great effect on the overall productivity. (Time, cost, efficiency and etc). The simulation experiment on this article is based on the idea of development of industry, forms the immediate constituent for the prediction related to the production development, marketing and the trend. Which means, this will play an important part where companies achieve satisfaction from the marketing part and the economy.

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Assortment Planning for Retail Buying, Retail Store Operations, and Firm Performance

  • Bahng, Youngjin;Kincade, Doris H.;Rogers, Farrokh Trevor
    • 유통과학연구
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    • 제16권8호
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    • pp.15-27
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    • 2018
  • Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.

디지털 컨버전스에서의 인터럽션: 멀티 모달리티와 멀티 태스킹 간의 상호 관계를 중심으로 (Interruption in Digital Convergence: Focused on Multi-Modality and Multi-Tasking)

  • 이기호;정승기;김혜진;이인성;김진우
    • 대한인간공학회지
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    • 제26권3호
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    • pp.67-80
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    • 2007
  • Digital convergence, defined as the creative fusion of once-independent technologies and service, is getting more attention recently. Interruptions among internal functions happen frequently in digital convergence products because many functions that were in separate products are merged into a single product. Multi-tasking and multi-modality are two distinctive features of interruption in digital convergence products, but their impacts to the user have not been investigated yet. This study conducted a controlled experiment to investigate the impacts of multi-tasking and multi-modality on the subjective satisfaction and objective performance of digital convergent products. The study results indicate that multi-tasking and multi-modality have substantial effects individually as well as together. The paper ends with practical and theoretical implications of study results as well as research limits and future research.

의료산업 서비스 품질 및 가치와 고객행동간 관련성 실증연구 (An empirical study on the relationship between medical service quality and value and customer behaviour)

  • 이덕수;박노국
    • 벤처창업연구
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    • 제8권3호
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    • pp.179-187
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    • 2013
  • 과거에는 품질의 좋고 나쁨의 기준이 정해진 특정 규정(기준)의 충족 여부였지만 최근엔 소비자(고객)의 만족 여부가 해당 제품의 질을 평가하는 기준이 되고 있다. 이는 서비스업의 경우에도 마찬가지이다. 본 연구에서는 의료산업에서의 서비스 품질과 서비스 가치가 고객행동과 어떤 관련성이 있는지와 서비스 관계품질이 서비스품질 및 가치와 고객행동에 어떤 매개역할을 하는지에 대해 실증 연구한 것이다. 컴퓨터 SPSS 패키지에 의해 조사 분석한 결과 의료산업 서비스품질 및 서비스가치는 고객행동과 양의 관련이 있는 것으로 나타났고, 서비스관계품질이 서비스품질 및 가치와 고객행동 간에 매개역할을 하고 있는 것으로 나타났다.

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6시그마 경영이 품질 및 마케팅 성과에 미치는 영향에 관한 연구 (A Study on the Effects of Six Sigma Management on the Quality and Marketing Performances)

  • 장형걸;이용학
    • 대한안전경영과학회지
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    • 제7권5호
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    • pp.185-212
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    • 2005
  • The ultimate objectives of the six sigma activities are to raise quality of products to the level where customers can be satisfied and to improve marketing efficiency through cost reduction. Recently, many businesses have been struggling to find out the most successful way to implement the six sigma to produce better results. This study is significant in a way that it provides readers with an actual evidence of efficiency and effectiveness of six sigma activities in marketing performance for the first time. The major data of this study can be divided into two categories ; First, secondary data research method was utilized to find out the effects of six sigma management on the quality and marketing performances, theoretically and empirically. Second, test of established hypotheses relevant to the effects of six sigma management on the quality and marketing performance based on the propositions drawn from existing literatures, and test hypotheses statistically. This study of six sigma looked into benefits in manufacturing industry in terms of improving quality, cutting cost and decreasing defection product-defect rate. In addition, the study has verified that how the quality performances can affect the marketing performances, such as enhancing corporate image, sales increase and customer satisfaction. The author believes that this study will help many businesses acquire best methods to increase sales and profits. And, business manager will be able to understand where to focus as they proceed with the six sigma project and improve corporate competitiveness.