• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.125-130
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• 2007

Recently, the paradigms of residential planing are changing by digitalization, diversity and globalization. Since the infortance of residential living behavior and lifestyle have been recognizing, house can be perceived as a lifestyle engineering product which realizes lifestyle in a concrete way. The purpose of this research scrutinizes lifestyles through resident's value and preference of everyday living behavior in the residential, special contact. This research was conducted through the small group workshop to housewives divided into three groups such as the age 30-40s, 45-55s, 60-70s group. The workshop consisted of three stages, such as the awareness of family and home, the satisfaction of residential space, the value and preference of everyday living behavior. This study shows that Lifestyle characterize by ages, differences of living pattern and individual traits. The 30-40s' housewives relate to foster of a preschool child and it makes load of household. their characteristic is the preference of rest as releasing stresses. The 44-55s' housewives have self-oriented traits. they pursue own space and interaction with others. The 60-70s' housewives require natural interaction with family more than private space and an open view.

• 산경연구논집
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• 제9권2호
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• pp.7-16
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• 2018

Purpose - This research addresses the question of how an international retailer like Costco can succeed in a foreign mature market and satisfy the local consumers. Our study aims to promote our understanding of how foreign retailers influence local consumers in a mature market with differentiated business models. Research design, data, and methodology - Our study uses company publications, secondary sources of information and the results of a questionnaire survey consisting of 106 participants. Consumer responses were solicited through a questionnaire survey conducted in the city of Kobe in December of 2013. Results - Product differentiation from local retailers in a mature market like Japan gave Costco a competitive edge. Compared with local supermarkets, Costco was preferred by Japanese consumers for its variety of goods that it carries, as well as in-store promotion large package of selling units, in-store amenities, and customer services. Conclusions - First, a theoretical framework is proposed in this study that can aid in developing localization strategies in a mature market such as Japan. Second, it reveals that an international retailer can succeed in a foreign market by stimulating local consumers to change their purchasing behavior, without having to alter the prevailing format of operation.

• 대한한의학원전학회지
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• 제27권1호
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• pp.67-76
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• 2014

Objective : Tarag refers to fermented milk, which has been recognized as daily food of summer in nomadic culture. Also, tarag is cleary defined as a fermented milk product in most of east Asian medical texts. When it comes to tarag-juk described in Korean medical texts, however, there is no definite distinction between milk porridge and tarag-juk. This paper is aimed at finding out whether tarag was merely meaning milk in Joseon. Method : Historical documents of related historical stage, Tibetan and East Asian medical texts, and some cookbooks are mainly consulted, as well as other sources that contains the perception of tarag in Korean history. Result : Tarag is documented as fermented milk in the medical texts of herbs, while tarag-juk is defined as milk porridge in some medical texts in Korea. In one of the Mongolian-Korean dictionary of 18C, milk tea is explained as tarag tea. Conclusion : Although there is not much evidence to back up this conclusion with satisfaction, it would not be to much to say that conception of tarag met some changes from yogurt to boiled milk during Joseon dynasty.

• 수산경영론집
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• 제40권3호
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• pp.51-68
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• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• 한국전자거래학회지
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• 제17권4호
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• pp.141-153
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• 2012

시장 상황의 변화에 따라 상품의 효율적인 공급을 위해 기업은 한정된 예산 내에서 공급 사슬을 변화시킬 필요가 있다. 또한, 경쟁의 심화로 공급 사슬 내에서의 비용 절감뿐만 아니라 적절한 공급 사슬의 구성을 통해 상품의 정시 배송 등 고객 만족도를 높이는 것은 점점 더 중요한 요소로 고려되고 있는 추세이다. 본 연구에서는 공급 사슬 확장에 따른 네트워크 재설계 문제를 다루고 있으며 이에 따른 수리 모형을 제안한다. 또한 유전 알고리즘을 이용하여 예산 제한의 변화에 따른 총 가중 거리의 변화를 계산하여 경영진의 의사결정을 도울 수 있는 방법을 모색한다.

• 통상정보연구
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• 제8권3호
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• pp.71-95
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• 2006

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• 한국정보교육학회:학술대회논문집
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• 한국정보교육학회 2011년도 동계학술대회
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• pp.103-112
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• 2011

주지교과에서는 개별화학습 모델을 적용한 학습이 이루어지고 있지만 컴퓨터 교과에 대한 인식부족과 학습내용의 선수학습정도에 따른 아동차이가 크기에 대부분 교사에 의한 일제수업이 이루어지고 있다. 본 논문은 아동의 특성에 따른 맞춤형 학습 모형을 제안하고 학습 활동을 전개하여 아동의 학습태도와 자기주도적 학습 능력을 향상시키는데 미치는 영향을 분석한다. 본 연구를 위하여 맞춤형 교수 학습 모형을 적용하여 수업을 실시한 후 아동의 학습태도와 수업만족도, 자기주도적 학습 능력 신장 정도를 아동 자기평가서와 산출물, 교사 평가에 의해 결과를 측정하며, 그 결과를 분석해서 시사점을 추출한다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제10권
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• pp.203-218
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• 1999

Customer-Orientation can be referred to as the concept of creating and maintaining a superior value within the market by responding to the 'wants of the customer' in regards to the Hotel. In other words, customer-orienated hotel is forcasting a customer' response to being different from other competitors, competing with others, and winning in the market. Therefore, hotels exert their efforts in various customer-oriented activities which may result in customer satisfaction. The pruposes of this study are to find out various significant factors impinging on customer-orientation and service image in hotels. For these purposes, two hypothesis were established, and the samples of this study were 15 hotels in Pusan, KyeongJu. The verification of the proposed hypothesis showed the following results: First, service quality and customer-orientation were found to be significantly related. In detail, the employees of hotel were shown to be affected in sales management, human relationship and service quality. Second, customer-orientation and service image were found to be significantly related. namely, the customer-orientation of hotel' employee were found to be significantly related with hotel service image. The research results and suggestions of this study are as follows: First, it is necessary that provide better service/product to satisfy the customers. Second, it is necessary that the employees of tourist hotel try to resolve the complaint of customers. Third, it is necessary that the employees of hotel try to improve the image as good service.

• ETRI Journal
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• 제38권3호
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• pp.589-598
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• 2016

An application that has a simple user interface not only motivates a user to continue using the application, but also enables the user to develop their mental model for the application - the like of which is a product of their interaction with the application. In the information systems literature, little empirical research has been undertaken on the effects of the mental model and motivation on smartphone users' behavioral beliefs. Therefore, the aim of this study is to suggest a research model that can examine the following: 1) the effects that the mental model has not only on smartphone users' behavioral beliefs (that is, perceived usefulness and ease of use of an application) but also on their behavioral intention to use an application and 2) the effects that smartphone users' intrinsic motivation has on their behavioral beliefs through an expansion of the mental model. A survey is conducted, and structural equation modeling is then used to analyze the survey data. The results, through consideration of variables such as intrinsic motivation, perceived usefulness, perceived ease of use, and user satisfaction, indicate that the mental model has an indirect effect on a user's intention to use an application.

• 복식
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• 제59권1호
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• pp.47-59
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• 2009

This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.