• Title/Summary/Keyword: Product sales service

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Determining Factors on Small Food Service Business Performance (소상공인 외식서비스업체의 경영성과 요인에 관한 연구)

  • HwangBo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.2
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    • pp.51-73
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    • 2011
  • This study aims to examine factors affecting small food service business performance, which is assumed to be dependent primarily on its outskirt's residents. In contrast to the prior research, this paper measures saveral location traits as a separate service business success factor without including the factor in management factors. The empirical results show that small food service's sales can be determined significantly by business career in entrepreneurs' background features. Secondly, its sales can't be influenced by any psychlogical factors such as a desire of achievement, a propensity of risk taking and locus of control. It is assumed that questions about psychological traits based by the prior research do not suit for small food entrepreneur. Thirdly, qualified product have a significant effect on its sales. Finally, its sales can be significantly impacted by the number of customer chair.

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Distribution Center Location and Routing Problem with Demand Dependent on the Customer Service (고객서비스에 따른 수요변화하에서의 분배센터 입지선정과 경로 문제)

  • 오광기;이상용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.22 no.51
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    • pp.29-40
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    • 1999
  • The distribution center location and routing problem involves interdependent decisions among facility, transportation, and inventory decisions. The design of distribution system affects the customers' purchase decision by sets the level of customer service to be offered. Thus the lower product availability may cause a loss of demand as falls off the customers' purchase intention, and this is related to the firm's profit reduction. This study considers the product availability of the distribution centers as the measure of the demand level change of the demand points, and represents relation between customer service and demand level with linear demand function. And this study represents the distribution center location and routing to demand point in order to maximize the total profit that considers the products' sales revenue by customer service, the production cost and the distribution system related costs.

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Product Life Cycle Based Service Demand Forecasting Using Self-Organizing Map (SOM을 이용한 제품수명주기 기반 서비스 수요예측)

  • Chang, Nam-Sik
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.37-51
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    • 2009
  • One of the critical issues in the management of manufacturing companies is the efficient process of planning and operating service resources such as human, parts, and facilities, and it begins with the accurate service demand forecasting. In this research, service and sales data from the LCD monitor manufacturer is considered for an empirical study on Product Life Cycle (PLC) based service demand forecasting. The proposed PLC forecasting approach consists of four steps : understanding the basic statistics of data, clustering models using a self-organizing map, developing respective forecasting models for each segment, comparing the accuracy performance. Empirical experiments show that the PLC approach outperformed the traditional approaches in terms of root mean square error and mean absolute percentage error.

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A Study on the Mediating Effect of Customer Orientation between O2O Service Quality and Customers' Perceived Service Satisfaction

  • KANG, Min-Jung;WU, Zhuolun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.19 no.2
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    • pp.37-44
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    • 2021
  • Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

Analysis of Multi-branch Inventory Distribution System for an Item with Low Level of Demand and Lost Sale Allowed (다지점으로 구성된 재고시스템의 최적화 분석 : 저수요, 유실판매 모형)

  • 윤승철;최영섭
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.25 no.3
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    • pp.78-84
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    • 2002
  • This research is basically deals with an inventory distribution system with several regional sides branches. Under the continuous review policy, each sales branch places an order to its supplier whenever on hand plus on order inventory falls on the order point, and the order quantity is received after elapsing a certain lead time. This research first shows the method how to apply the product with low lever of demand into the continuous review policy. For the application, we use an order level as the maximum level of inventory during an order cycle. Also we analyze the lost sales case as a customer behavior. Further we use variable demands and variable lead times for more realistic situation. Based on the above circumstances, the research mainly discusses those methods to decide the optimal order level, order point, and order quantity for each sales branch which guarantees the system wide goal level of service, while keeping the minimum level of the system wide total inventory.

A Study of the Service Quality, Perceived Price and Product Quality, and Store Image on Store Loyalty (대형할인점 의류매장의 서비스품질, 가격과 품질지각, 및 점포이미지가 점포애호도에 미치는 영향)

  • Lee, Ok-Hee;Kim, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1548-1558
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    • 2008
  • The goal of this study was to investigate the impacts of service quality, product quality, and perceived price on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPSS program. And Regression was used to verified the relationships between the constructs. Among the five hypotheses set in the research model, total four were selected through empirical analysis and the rest one were rejected. The empirical results showed the following managerial implications. First, consumer' perceived service quality has a positive relationship with store image and store loyalty. Second, product quality has a positive relationship with store image. Third, store image has positively related with store loyalty. Fourth, perceived price has not significantly related with store loyalty. Finally, store image in large-scale discount store is 'sales people', 'VMD/atmosphere', and 'assortment' on forming the store image. Especially, 'assortment', 'oust and friendship', and 'symbol' have significantly related with store loyalty.

The Influences of Intellectual Property-based Entrepreneurship on major Entrepreneurial Performance (지식재산기반 창업의 효과 및 시사점: 주요 창업성과에 대한 특허기반 창업의 영향)

  • Chung, Doohee;Lee, Gyungpyo;Shin, Jaeho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.1-11
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    • 2019
  • Based on the knowledge spillover theory of entrepreneurship(KSTE) and resource based view(RBV), this study examines that how patent based entrepreneurship impacts on improving key performances such as financing, firm innovation, sales, product selling growth, employment. This study which is conducted with data from 353 startup firms indicates that patent based entrepreneurship has positive effects on performance of financing, innovation, product selling growth, and employment. On the other hand, there is no effect of patent-based entrepreneurship on sales performance. This statistical results were the same The results were the same when the independent variables were measured as intensity of patent based entrepreneurship which indicates the rate of patent based product or service among total number of product or service of the startup company.

Global Collaborative Commerce: Its Model and Procedure (글로벌 협업 전자상거래를 위한 모형 및 절차)

  • Choi, Sang-Hyun;Cho, Yoon-Ho
    • The Journal of Society for e-Business Studies
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    • v.9 no.4
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    • pp.19-36
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    • 2004
  • This paper suggests a business process between the collaborative companies that want to extend globally sales and delivery service with restricted physical branches in their own areas. The companies integrate their business processes for sales and delivery services using a shared product taxonomy table. In order to perform the collaborative processes, they need the algorithm to exchange their own products. We suggest a similar product finding algorithm to compose the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Based on the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

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Antecedents to Customer Repurchase in Korean Social Commerce Service

  • Lee, Suk-Jun;Youn, Myoung-Kil;Kim, Wanki
    • Journal of Distribution Science
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    • v.10 no.3
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    • pp.7-13
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    • 2012
  • Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

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Survey on Local Foods in Gyeongbuk Province - Yugyo, Silla, Ocean, Gaya Culture - (경북향토음식에 대한 실태조사 - 유교, 신라, 해양, 가야문화권을 중심으로 -)

  • Min, Young-Hee;Park, Geum-Soon
    • Korean journal of food and cookery science
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    • v.26 no.4
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    • pp.434-440
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    • 2010
  • This study was conducted among university students living in the Daegu-Gyeongbuk region to determine the perception, Preference, and improved consciousness of Gyeongbuk local foods classified by the Yugyo, Silla, Ocean, and Gaya cultures. In the Andong area, subjects demonstrated outstanding, high rates of perception of and preference for local foods. The perception of and preference for foods from the Yugyo and Silla cultures were relatively high compared to those of others. The degree of perception of Gwamegi foods was high, but the degree of preference was rather low. It is believed that establishing new counterplans is necessary to obtain higincrease preference for foods from the Ocean culture. Sigeumjang foods of the Ocean culture showed alow degree of both perception and preference. The analysis showed that there was a discrepancy between the perception of and preference for foods in the Gaya culture. To improve the relationship between awareness of and preference for foods in the same culture we determined that menu strategy, development strategy and sales strategy were important factors. The results of the survey investigating the correlation between improved awareness of and perception of foods showed menu strategy and development strategy had meaningful effects. According to the survey, the factors that influenced choices of foods local to Yugyo were classified into categores-: menu strategy, development strategy, product strategy, and sales strategy.