• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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• pp.104-130
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• 1997

This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 80 projects in the Korean electronic parts industry The patterns in this study were categorized into 4 types by two criteria : product types(off-the-shelf/unique) and project initiator (focal/partner). The bivariate relationships revealed that project characteristics (technological complexity, demand certainty), partner characteristics(the number of partners, precious experience), process characteristics (participation in the project formulation, specificity of the collaboration process and outcomes) appear to be different among four types of collaboration. Furthermore, this study found that each type of collaborative R&D projects has different KSFs for their commercial success. The KSFs of type 1 (off-the-shelf product and focal organization initiation), for instance, include the strategic importance of the project, the problem solving performance of the focal organization while those of type 4(unique product and partner initiation) are technological complexity, demand certainty, reliability of partner relationship, specificity of the goals, specificity of the process and outcomes, information sharing. Finally, based on this empirical results, managerial, policy, and theoretical implications of the study were discussed.

• 대한화학회지
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• 제34권4호
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• pp.360-369
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• 1990

보로실리케이트와 HZSM-5 제올라이트 및 이들의 골격에 철이 일부 치환된 촉매를 제조하여 메탄올의 전환반응에서 촉매성질을 조사하였다. 산점의 세기와 양이 생성물 분포에 미치는 영향을 암모니아의 승온 탈착곡선으로부터 얻어진 산성도와 연관지어 고찰하였다. 강한 산점이 적은 보로실리케이트 촉매에서는 프로필렌 선택도가 높았으나, 강한 산점이 많은 HZSM-5 제올라이트 촉매에서는 방향족 화합물의 선택도가 높았다. 약한 산점이 전환반응에 기여하는지 여부는 확인되지 않았으나, 생성물 선택도는 강한 산점의 양과 관련지어 설명할 수 있었다. 철의 치환으로 약한 산점이 많아졌으나, 전화율이나 올레핀 선택도에는 영향이 없었다.

• 복식문화연구
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• 제25권6호
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• pp.893-912
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• 2017

Crowdsourcing models in which organizaions obtain needed product ideas and services from a crowd in a network-based society are rising as a global industry trend. The purpose of this study was to figure out the types and characteristics of crowdsourcing design shown in the domestic fashion brands, and to provide implications for design strategies using crowdsourcing. This study was based on qualitative research which was brand case studies on crowdsourcing design in the fashion industry from January 2006 to July 2017. Also, quantitative analysis using frequency and percentage was applied. The results were as follows: First, crowdsourcing design was used in almost all types of fashion brands, such as sports and outdoor wear, men's wear, women's wear, men's and women's casual wear, shoes, bags, school uniforms, jeans, accessories, etc. Crowdsourcing design in the fashion industry was classified into three types: crowdsourcing graphics and artwork; crowdsourcing customized designs; and crowdsourcing product designs. Of the three types, crowdsourcing graphics and artwork was used most. There were four methods to choose the best crowsourced design: review only by experts, voting by crowd and review by experts, crowdvoting, and crowdfunding. Second, the characteristics of crowdsourcing design were openness, participation, reward and acknowledgement, sharing and interaction, and individualized collective intelligence. Crowdsourcing design could be used as an open innovation strategy in the fashion industry, which could collect new and creative design ideas for product development, resulting in the satisfaction of consumers and benefitting the company.

• Journal of Korea Trade
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• 제25권4호
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• pp.37-59
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• 2021

Purpose - Although models of innovation and exporting dominate recent studies of relations between innovation and access to foreign markets, relations between innovation and foreign direct investment (FDI) are less explored. This is especially true of relations between types of innovation and FDI. We fill that gap in the literature with empirical evidence that clarifies whether firms enter foreign markets through exports or FDI. Design/methodology - In order to assess the role of innovation in firms' international engagement strategies, we develop research hypotheses and present new empirical evidence on firms' choice of entry - exports and FDI - based on firm-level data. Findings - Our empirical results suggest that the impact of product innovation is more significant in transition from being a purely domestic firm to an exporter, while process innovation more significantly affect transition from being an exporter to a multinational enterprise. Our results also support 'self-selection into FDI' rather than 'learning-by-performing FDI' in the relationship between innovation and firms' overseas expansion. Originality/value - Recent literature on the relationship between innovation and firms' participation in foreign markets is dominated by models of innovation and export behavior. However, foreign direct investment by multinational enterprises may also be associated with firms' innovative activities. We first analyze how product and process innovations influence firms' choices to initiate exports or FDI.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 한국의류학회지
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• 제32권2호
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• pp.259-270
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• 2008

The convenience and flexibility due to the spread of Internet allowed consumers to easily participate in marketing activity. Consumers want to participate in designing, manufacturing, delivering of products and service by expressing their opinions to the companies because they want to buy customized goods where their requirements are incorporated. We can expect that, through this interactive process of customization between consumers and companies, strong relationship quality may be built as a result of the interaction. The main purpose of this study is to examine the influence of consumer perception of customization on relationship quality in the e-business context. To accomplish this purpose, I reviewed the concept of customization, identified the perceptive factors of customization in e-business context (i.e., perception of participation level, assessment of flexibility), and examined the type of customization. Whether customization type generates varying degrees of perception of customization and relationship quality is revealed. As a result, collaborative product/service customization generated the highest relationship quality. Assembled product customization that was built based only on predicted consumer needs without any interaction between consumer and company showed a low level of relationship quality. And this type had no significant difference from standardized products. In short, there is a strong need for e-business companies to interact with consumers to improve relationship quality.

• 해운물류연구
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• 제35권2호
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• pp.245-264
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• 2019

우리나라는 2004년 자유무역협정(FTA, Free Trade Agreement) 발효를 시작으로 세계에서 가장 활발하게 FTA에 참여하고 있는 국가이다. FTA 제도를 활용하기 위해서는 협정별 원산지 결정기준의 충족, 직접운송 원칙 등 여러 요건을 반드시 충족하여야 한다. 우리나라 관세청의 수입검증 관련 해외 수출자는 제공한 원산지 증명의 검증 의무가 있다. 그러나 만약 검증 실패시, 수입국에서 과세가 이루어짐에 따라 특혜관세 혜택을 받았던 우리나라 수입자에게 관세채무가 발생하게 된다. 따라서 위험부담을 덜기위해 원산지 검증 이전에 원산지 증명 신뢰성에 영향을 미칠 수 있는 변수를 확인하는 것이 중요하다. 본 연구의 실증분석 결과에 의하면 수출기업의 특성 중 무역경험과 담당자 전문성이 발급된 원산지 증명 신뢰성과 밀접한 관련성이 있다. 수출국가 특성 중 FTA 참여수준이 원산지 증명 신뢰성에 긍정적으로 영향을 미치고 있는 것이 확인되었다.

• Journal of East Asia Management
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• 제2권1호
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• pp.105-132
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• 2021

The purpose of this study is to summarize recent research on new product development (NPD) and to examine the direction of future research on NPD. In recent years, product development has also become more diversified due to the formation and disappearance of new markets, the increasing commoditization of products, and the emergence of new technological infrastructures such as ICT and crowdsourcing. In addition, NPD research is also in a situation where new research is emerging along with the progress of research in related areas, such as open innovation and customer participation. On the other hand, research on NPD has become increasingly fragmented into themes related to NPD as research progresses, making it more difficult to grasp the overall picture of NPD research, although review articles on NPD have been written. Not many review articles have been written in a way that goes beyond the individual themes of NPD research. However, even though it is impossible to look at NPD research as a whole, this study believe that by daring to conduct an exhaustive review of recent NPD research, rather than individual issues, and by understanding the types of discussions that have taken place in recent NPD research, this study can identify areas that require further discussion. Based on the above, the purpose of this study is to comprehensively examine and organize the topics and issues that have been dealt with in recent NPD research, point out the topics that have not been adequately dealt with in previous research, and indicate the direction of future research. This study found that (1) half of the previous studies this study reviewed dealt with the topic of collaboration in NPD, (2) existing studies on NPD assume that the purpose of NPD is to gain competitive advantage through differentiation, but the formation of the market itself through NPD has not been discussed However, it became clear that there has been no discussion of the formation of the market itself through NPD. While the formation and disappearance of new markets has become a common phenomenon in recent years as the competitive environment changes more and more rapidly, the formation of new markets through NPD may also be discussed as a new research area of NPD. However, the formation of new markets through NPD could be discussed as a new research area of NPD. This study examined the possibility of discussing the formation of new markets through NPD by using market category studies.

• 디지털융복합연구
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• 제17권3호
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• pp.161-168
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• 2019

전자펜의 소비자 활용도 및 제품 개선점 분석을 위해 Davies(1989)의 TAM 모형을 적용하여 전자펜 사용자들의 지각된 유용성, 이용용이성 및 기대가치를 통한 기술수용의도를 분석하였다. 연구방법으로 기업 설문내용에 기반 한 내용분석법과 고객들의 참여도인 Activity 분석을 통해 전자펜 제품의 기술수용정도와 제품 전략의 개선점을 도출하였다. 연구결과 전자펜의 활용도를 보인 고객들은 30~49세의 남성과 사무직과 연구원으로 나타났으며, 개선사항에 대한 키워드 중심의 내용분석법의 분석결과 전원동작의 개선, App 연계 펜 기능의 확장성, 전자펜의 수정기능, 펜의 데이터인식 기능, 전자펜이 펜으로서의 필기감, 그립감, 펜 굵기 선택 등 세분화 기능의 개선, 타 스마트 기기와의 동기화 개선과 충전기능의 개선 필요성이 추출되었다. 본 연구는 전자펜에 TAM을 적용하여 전자펜이 초기시장에서 주류시장으로 확산되기 위한 제품속성 개선점을 제시하였고 향후 스마트폰이나 아이패드 등 스마트 디바이스와 연계된 전자펜 제품 확산과의 차이점 규명 통해 차별화 된 시사점을 제공할 수 있을 것이다.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.72-84
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• 2011

In accordance with an active development, we now enjoy web 2.0 generation centering bilateral participation through the web 1.0 environment mainly providing the offering information and take a step web 3.0 understanding information by itself. The same time of digital technic development, consumption market arrived at market3.0 generation, also passed by market 1.0 and went via market 2.0 based on bilateral participation and understanding. This change have the marketing implement index changed as well. Nowadays, 7C is generalized of making up sensibility, emotion, communication, relationship, customization and interactive built as a major strategy from the day of 3p focused on customer environment, service process and 4P focused on physical quality of product. It isn't that brand and merchandise create life and experience like as past. It is focused on embodiment of a way of life, culture and creative experience from consumers' own. This treatise, therefore, fixes the object as flagship store positively reflecting the change and examine the change of a marketing code element and social factor stimulating customer behavior change. As a condition of this study, It fixes Maslow Motivation Theory as the main index of customer behavior, and 7C as the marketing code. This treatise ultimately studies the index of flagship store discussion based on domestic outdoor brand cases.