• Journal of Distribution Science
• /
• v.19 no.1
• /
• pp.49-60
• /
• 2021

Purpose: A good physical appearance greatly affects a person's self-confidence, especially when the media constantly depicts that beautiful men and women are those with perfect bodies, which later forms the perception that being fat or too thin is not attractive. That is in line with the increasing knowledge and the need for nutritious foods and drinks for diets. Therefore, this study aims to see whether there is a relationship between the Weight Rejuvenation Program Everyday product innovation towards millennial purchase decision and the motivation of having an ideal body as a moderating effect. Research design, data, and methodology: Distributed online Google form questionnaires to 96 audiences who commented on "Mute" web series. The respondents consisted of 63 women and 33 men from the millennial generation who lived in Greater Jakarta and were classified as the middle to upper economic class. After all of the data were collected, they were processed using Structural Equation Modeling Partial Least Squares. Results: Product innovation had a significant influence on the purchasing decisions of the millennial consumer, but motivation did not have the moderating function in the relationships between product innovation and purchase decision. Conclusions: The main factor for product innovation that can be accepted by millennials is the product quality that remains good.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.1
• /
• pp.927-938
• /
• 2021

Small and Medium Enterprises (SMEs) is one of several activators that drives the economy of Indonesia because SMEs provide jobs, increase Gross Domestic Product (GDP), and assure the delivery of products and services. However, Indonesian SMEs are not very competitive in the industrial world, and one of the causes is the low quality of products that undermine customer satisfaction. There are several factors presumed as influencing customer satisfaction, which among others include product knowledge, service quality, and competitive advantage. The objective of this research is to reveal the contribution of product knowledge and service quality to customer satisfaction with competitive advantage as the mediation variable. This research used a quantitative approach. The causal relationship across variables was examined with Structural Equation Modeling-Partial Least Squares (SEM-PLS). The sample of this research involved 140 respondents. Data was collected through a questionnaire and the items in the questionnaire were processed with a software called SmartPLS version 3.3.2. Results of this research indicate (1) product knowledge and service quality can increase competitive advantage and customer satisfaction in East Java SMEs; (2) competitive advantage can act as a mediator in the effect of service quality on customer satisfaction (3) product knowledge can increase customer satisfaction but the increase is not significant statistically.

• The Research Journal of the Costume Culture
• /
• v.22 no.1
• /
• pp.158-166
• /
• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• Korean Journal of Computational Design and Engineering
• /
• v.19 no.2
• /
• pp.103-110
• /
• 2014

Engineering changes are indispensable engineering and management activities for manufactures to develop competitive products and to maintain consistency of its product data. Analysis of engineering changes provides a core functionality to support decision makings for engineering change management. This study aims to develop a method for analysis of engineering changes based on On-Line Analytical Processing (OLAP), a proven database analysis technology that has been applied to various business areas. This approach automates data processing for engineering change analysis from product databases that follow an international standard for product data management (PDM), and enables analysts to analyze various aspects of engineering changes with its OLAP operations. The study consists of modeling a standard PDM database and a multidimensional data model for engineering change analysis, implementing the standard and multidimensional models with PDM and data cube systems and applying the implemented data cube to core functions of engineering change management, the evaluation and propagation of engineering changes.

• Journal of the Korea Safety Management & Science
• /
• v.6 no.3
• /
• pp.153-160
• /
• 2004

An issue of globalized and competitive business environment is a transformation of manufacturing strategy for rapidly product development. To copy with these trends, building up a market from various product is becoming conspicuous the core strategy of manufacture. Therefore, it is increasing of necessity for the environment of collaborative product development. As a part of corresponding for these demands, we propose the method that allows easy and rapid integration of legacy resources within the company and between departments. The proposed framework can easily construct a distributed environment for collaborative design between departments in the companies. It was implemented using CO/sup TM/ based on DOME (Distributed Object-based Modeling Environment) that is knowledge based engineering solution.

• The Journal of Society for e-Business Studies
• /
• v.8 no.4
• /
• pp.151-166
• /
• 2003

The Topic Maps paradigm allows people and organizations to integrate and merge heterogeneous products classification systems such as UNSPSC and HS. Merging their product ontologies could combine information about classification scheme for products. We analyzed two product classification schemes for UML modeling and developed an integrated TM for watches . Examples in XTM syntax show how UNSPSC and HS can be integrated by merging their ontology.

• Proceedings of the Korean Information Science Society Conference
• /
• 2002.04b
• /
• pp.373-375
• /
• 2002

빠르게 변화하는 시장의 요구에 대응하고자 특정 도메인에 속하는 애플리케이션 간의 재사용을 높이려는 Product-Line에 대한 연구가 진행되고 있다. Product-Line에서는 도메인 내의 여러 애플리케이션 간의 차이점과 공통정을 분류하는데 Feature Modeling이라는 개념을 주로 사용하고 있다. 이러한 Feature를 추상화하여 메타 모델로 나타내고 정령과 기법을 통하여 명세화 한다면, 기존의 Feature 모델에서 발견해내지 못하는 feature들과 관련 요소들을 추출하고, 명세화를 통한 통일된 해석이 가능하며 , Feature Model에 대한 reasoning, 충돌에 대한 예측 및 면상 등의 지원이 가능할 것이다. 따라서 본 논문에서는 Multi-paradigm 명세 언어를 제공하여주는 KAOS 방법을 적용하여, 추상화 수준에서의 메타 모델을 제안하고, Feature를 명세와 하고 습득하는 방안을 제시하고자 만다.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.5 no.3
• /
• pp.268-273
• /
• 2005

We propose the specialized product-line development methodology for developing the embedded system of an MSDFS (Multi Sensor Data Fusion System : called MSDFS). The product-line methodology provides a simultaneous design between software and hardware, high level reusability. However this is insufficient in requirement analysis stage due to be focused on software architecture, detailed design and code. Thus we apply the business model based on IDEF0 technique to traditional methodology. In this paper, we describe the processes of developing Core-Asset, which are requirement analysis, feature modeling, validation. The proposed model gives the efficient result for eliciting features, and ensures the high level reusability of modules performing on embedded system.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.1033-1041
• /
• 2010

This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.

• Asia Marketing Journal
• /
• v.19 no.2
• /
• pp.1-24
• /
• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.