• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.91-107
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• 2023

With the recent expansion of the commerce ecosystem, a large number of user evaluations have been produced. Accordingly, attempts to create business insights using user evaluation data have been actively made. However, since user evaluation can change after the user experiences the product, it is difficult to say that the analysis based only on reviews immediately after purchase fully reflects the user's evaluation of the product. Moreover, studies conducted so far on user evaluation have overlooked the fact that the length of time a user has used a product can affect the user's product evaluation. Therefore, in this study, we build a model that predicts the direction of change in the user's rating after use from the user's rating and reviews immediately after purchase. In particular, the proposed model reflects the product's period of use in predicting the change direction of the star rating. However, since the posterior information on the duration of product use cannot be used as input in the inference process, we propose a structure that utilizes information about the product's period of use using an auxiliary classifier. As a result of an experiment using 599,889 user evaluation data collected from the shopping platform 'N' company, we confirmed that the proposed model performed better than the existing model in terms of accuracy.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.161-164
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• 2006

The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

• International Journal of Quality Innovation
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• v.6 no.3
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• pp.70-94
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• 2005

The IC packaging industry heavily relies on shop floor information, necessitating the development of a model to flexibly define shop floor information and timely handle manufacturing data. This study presents a novel data model of product manufacturing flow to define shop floor information to effectively respond to accelerated developments in IC package industry. The proposed data model consists of four modules: operation template setup, general process setup, enhanced bill of manufacture (EBOMfr) setup, and work-order process setup. The data model can flexibly define the required shop floor information and decision rules for shop floor product manufacturing flow, allowing one to easily adopt changes of the product and on the shop floor. However, to handle floor dynamics of the IC packaging industry, this work also proposes a WIP (i.e. work-in-process) system for monitoring and controlling the product manufacturing flow on the shop floor. The WIP system integrates the data model with a WIP execution module. Furthermore, an illustrative example, the MIRL WIP System, developed by Mechanical Industrial Research Laboratories of Industrial Technology Research Institute, demonstrates the effectiveness of the proposed model.

• Journal of the Society of Naval Architects of Korea
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• v.46 no.1
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• pp.57-68
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• 2009

In automotive industries, reusability of product information is increasing through database construction of previous product data. The product data is stored by data quality management in product information systems. For naval ships, have the functional similarity by the ships of the same classification and class, that are built by series. Information of hull structures as well as embarked equipments are similar. So it would be effective to use database systems that are considered product information quality of previous ships in design and production processes. In this paper we discuss product information quality in database construction of naval ship product models. For this, we propose a basic concept and reference model for data quality verification. Based on this concept, A verification guideline is defined and it is applied for the case study of the digital naval ship which was built to the naval ship product model.

• The Journal of Information Systems
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• v.31 no.2
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• pp.159-177
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• 2022

Purpose Online reviews are critical for sales of online shopping platforms because they provide useful information to consumers. As the eCommerce market grows rapidly, the role of online reviews is becoming more important. The purpose of this study is to analyze how online reviews written by domestic consumers affect product sales by classifying the types of products. Design/methodology/approach This study analyzed how the effects of review characteristics(reviewer reputation, reviewer exposure, review length, time, rating, image, and emotional score) on the usefulness of online reviews differ depending on the product types. Subsequently, how the impact of review attributes (review usefulness, number of reviews, ratings, and emotional scores) on product sales differs according to each product type was compared. Based on the FCB Grid model, the product type was classified into high involvement-rational, high involvement-emotional, low involvement -rational, and low involvement-emotional product types. Findings According to the analysis result, the characteristics of reviews useful to consumers were different for each product type, and the review attributes affecting product sales were also different for each product type. This study confirmed that it revealed that product characteristics are major consideration in evaluating the review usefulness and the factors affecting product sales.

• Journal of the Korea Safety Management & Science
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• v.6 no.3
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.22 no.53
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• pp.79-88
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• 1999

This paper presents an integral model for product safety and product liability resulting from a defective product. The essence of the paper is the process of supply of manufacturing products which satisfy the product liability and the product safety in terms of consumers expectation levels. The main criteria of the product safety is the hazard level which involves in the severity and frequency. The proposed model shows the process to supply the manufactured products under the conditions that they are suitable in comparison of hazard level and safety level established by each company. If the product do not meet the safety level, this paper proposes that four different types of PL and PS countermeasures for the risk types are forward, respectively.

• Journal of Software Engineering Society
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• v.26 no.2
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• pp.31-44
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• 2013

Software product line (SPL) engineering is a reuse paradigm that helps organizations increase productivity and improve product quality by developing product from reusable core assets. In SPL, product configuration is the process of selecting the desired features and feature attributes for a given product from a feature model. In order to develop a successful product, feature and feature attribute selection that can achieve the product goal is important. There can be thousands of features and feature attributes resulting in myriads of configurations and finding the best configuration efficiently is a hard task. This paper proposes a systematic process for feature-based product configuration. To support development of a product that satisfys all product goals(business goals and quality goals), a model showing how feature and feature attribute combinations are related to product goals is included and a method for deriving an optimal product configuration using the model is proposed.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.105-114
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• 2014

This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.

• Journal of Korean Society for Quality Management
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• v.35 no.4
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• pp.101-110
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• 2007

This study developed a new model for evaluating activities related to PL(Product Liability), with which our domestic enterprises can more easily assess the actual status of the management of PL than as they could do before. In addition, this model was designed to make the evaluation can be done focusing on the Product safety management cycle, unlike the other PL evaluation models. This model consists of 3 evaluation domains such as evaluations of planning, implementation, and assessment and taking action regarding product safety management. In order to verify that this evaluation model meets its objectives, the researcher directly conducted evaluations of activities related to PL in 3 companies specializing in electric home appliances through visiting them.