• Title/Summary/Keyword: Product evaluation criteria

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Evaluation of Virtual Shopping Malls Using the Analytic Hierarchy Process (AHP를 이용한 가상쇼핑몰 평가)

  • 변대호
    • Korean Management Science Review
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    • v.18 no.1
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    • pp.55-68
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    • 2001
  • A virtual shopping mall is like a real-world mall, supports electronic shopping by selling products or services through Interne. Although increasing numbers of products are being marketed on the Web, little efforts has been spent on evaluating what mall is more suitable for marketing electronically and for protecting consumers. Evaluation of virtual shopping malls is regarded as a major task in business-to-consumer electronic commerce. This paper considers the Analytic Hierarchy Process(AHP) method in the evaluation of virtual shopping malls and provides its applications. The AHP is a systematic procedure for representing the elements of any problem, hierarchically. A series of pairwise comparison judgments is performed to express the relative strength or intensity of impact of the elements in the hierarchy. The AHP model hierarchy consists of the four following levels: decision maker, main criteria, sub-criteria, and virtual shopping malls. the main criteria include the state of physical firms, representation of information on the virtual shopping malls, product or service, convenience for shopping, consumer protection, and consumer service. The total number of sub-criteria in the third level is twenty-nine. All decision makers selected belong to virtual shopping mall enterprises, or universities. As a case study, we show the synthesized priority of the five virtual shopping malls that have acquired an E-Trust mark. Finally a sensitivity analysis shows how well each virtual shopping mall performs on each criterion by increasing or decreasing the importance of the main criteria.

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Quality Driven Approach for Product Line Architecture Customization in Patient Navigation Program Software Product Line

  • Ashari, Afifah M.;Abd Halim, Shahliza;Jawawi, Dayang N.A.;Suvelayutnan, Ushananthiny;Isa, Mohd Adham
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.7
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    • pp.2455-2475
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    • 2021
  • Patient Navigation Program (PNP) is considered as an important implementation of health care systems that can assist in patient's treatment. Due to the feasibility of PNP implementation, a systematic reuse is needed for a wide adoption of PNP computerized system. SPL is one of the promising systematic reuse approaches for creating a reusable architecture to enabled reuse in several similar applications of PNP systems which has its own variations with other applications. However, stakeholder decision making which result from the imprecise, uncertain, and subjective nature of architecture selection based on quality attributes (QA) further hinders the development of the product line architecture. Therefore, this study aims to propose a quality-driven approach using Multi-Criteria Decision Analysis (MCDA) techniques for Software Product Line Architecture (SPLA) to have an objective selection based on the QA of stakeholders in the domain of PNP. There are two steps proposed to this approach. First, a clear representation of quality is proposed by extending feature model (FM) with QA feature to determine the QA in the early phase of architecture selection. Second, MCDA techniques were applied for architecture selection based on objective preference for certain QA in the domain of PNP. The result of the proposed approach is the implementation of the PNP system with SPLA that had been selected using MCDA techniques. Evaluation for the approach is done by checking the approach's applicability in a case study and stakeholder validation. Evaluation on ease of use and usefulness of the approach with selected stakeholders have shown positive responses. The evaluation results proved that the proposed approach assisted in the implementation of PNP systems.

A Relationship between Security Engineering and Security Evaluation

  • Kim, Tai-Hoon
    • Convergence Security Journal
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    • v.4 no.2
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    • pp.71-75
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    • 2004
  • The Common Criteria (CC) philosophy is to provide assurance based upon an evaluation of the IT product or system that is to be trusted. Evaluation has been the traditional means of providing assurance. It is essential that not only the customer' srequirements for software functionality should be satisfied but also the security requirements imposed on the software development should be effectively analyzed and implemented in contributing to the security objectives of customer's requirements. Unless suitable requirements are established at the start of the software development process, the re suiting end product, however well engineered, may not meet the objectives of its anticipated consumers. By the security evaluation, customer can sure about the quality of the products or sys tems they will buy and operate. In this paper, we propose a selection guide for If products by show ing relationship between security engineering and security evaluation and make help user and customer select appropriate products or system.

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Integrated Methods For Successful Product Design (성공적 신제품 개발을 위한 통합적 접근 방법 -디자인 컨셉트(Design Concept)의 평가방법에 비중을 두고서)

  • 우홍룡
    • Archives of design research
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    • v.6 no.1
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    • pp.1-10
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    • 1993
  • This paper described design as a purposeful human activity for solving its problems. This means, problem solving is finding a way to get from some initial situation to a desired goal.In order to do this, like a voyage, there should be a compass, and a route map to guide the designer through the design process. Evaluation gives information about the way a design is proceeding and suggests the direction in which change should be made in order that the complex of design concepts should be fulfilled in a satisfactory manner.I think Pugh's total design model discussing in this paper takes a layered approach through a series of sequential actions, part of which is to find the product status. Each layer has the $$\mu$ti-dimensional elements, Product Design Specification (PDS) around the design core. I made a comparative study of several evaluation tools wi th Pugh's model and examined the criteria for evaluation and the rating / weighing methods.It needs, however, more study in order that PDSs may have its values and be fixed from the dynamic design concepts.

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A study of Post-purchase Clothing Evaluative Criteria: The Relationships Among Clothing Satisfaction, Brand Attitudes Repurchase Intention (구매후 의복평가기준에 관한 연구-만족도, 상포태도, 재구매의도와의 관계를 중심으로-)

  • 여의재;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.6
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    • pp.1027-1038
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    • 1996
  • The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

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Evaluation of Vegan Fashion Products by Consumers in Online Review (온라인 구매후기에 나타난 소비자의 비건 패션제품 평가 차원)

  • Jiwoon Jeong;So Jung Yun
    • Fashion & Textile Research Journal
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    • v.25 no.4
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    • pp.419-428
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    • 2023
  • This study examines customer reviews from online stores of Korean vegan fashion brands to determine the qualities that customers value in vegan fashion items. For this purpose, we conducted a case study of online reviews-2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for vegan fashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspect of the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materials and the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggest that even for vegan products, stylistic features remain an essential component of fashion items. To understand the main aspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in that it examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understanding of customer preferences and highlights the importance of ethical considerations alongside style in the evaluation of vegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggesting that vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethically conscious and stylish options.

A Study on the Variables of Clothing Consumer Behavior and Market: Literature Review (선행연구에 나타난 의복소비자 행동변인 및 시장 변인연구)

  • 박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.6
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    • pp.1125-1137
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    • 1996
  • The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

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A Derivation of Evaluation Item about Enterprise Security Management

  • Kim, Sun-Joo;Jo, In-June
    • Journal of information and communication convergence engineering
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    • v.8 no.5
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    • pp.544-548
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    • 2010
  • The Enterprise Security Management system is a centralized control system based on predefined security policies by organizations. In Korea, there is a Common Criteria security certification according to the strict standards for various features. As the needs of information security product are increasing, the ESM system should be evaluated with quality characteristics. In this paper, we propose evaluation items for functionality and performance of Enterprise Security Management system, and the best practices for evaluation.

A Relationship between Security Engineering and Security Evaluation

  • Tai-hoon, Kim
    • Proceedings of the Korea Information Assurance Society Conference
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    • 2004.05a
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    • pp.141-144
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    • 2004
  • The Common Criteria (CC) philosophy is to provide assurance based upon an evaluation of the IT product or system that is to be trusted. Evaluation has been the traditional means of providing assurance. It is essential that not only the customer' srequirements for software functionality should be satisfied but also the security requirements imposed on the software development should be effectively analyzed and implemented in contributing to the security objectives of customer's requirements. Unless suitable requirements are established at the start of the software development process, the resulting end product, however well engineered, may not meet the objectives of its anticipated consumers. By the security evaluation, customer can sure about the quality of the products or systems they will buy and operate. In this paper, we propose a selection guide for If products by showing relationship between security engineering and security evaluation and make help user and customer select appropriate products or system.

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The Effect of Relationship Commitment on the Customer's Future Behavioral Intention Related to the Criteria of Evaluating Cyber Stores in Internet Shopping Malls (인터넷 쇼핑몰 이용자의 가상점포 평가기준에 따른 관계몰입이 미래행동의도에 미치는 영향)

  • Ko, Eun-Kyung;Lee, Sun-Jae
    • Journal of the Korean Home Economics Association
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    • v.43 no.11 s.213
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    • pp.153-164
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    • 2005
  • The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.