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Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation

  • Sthapit, Anesh;Jo, Gin-Young;Hwang, Yoon-Yong
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.7-14
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    • 2017
  • Purpose - This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands' evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers' evaluation of brand. Research design, data, and methodology - An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands' CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results - When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions - In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands' product or area of business seems to be fruitful.

Construction of Digital Logic Systems based on the GFDD (GFDD에 기초한 디지털논리시스템 구성)

  • Park Chun-Myoung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.9 no.8
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    • pp.1774-1779
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    • 2005
  • This paper propose the design method of the constructing the digital logic systems over galois fields using by the galois field decision diagram(GFDD) that is based on the graph theory. The proposed design method is as following. First of all, we discuss the mathematical properties of the galois fields and the basic properties of the graph theory. After we discuss the operational domain and the functional domain, we obtain the transformation matrixes, $\psi$GF(P)(1) and $\xi$GF(P)(1), in the case of one variable, that easily manipulate the relationship between two domains. And we extend above transformation matrixes to n-variable case, we obtain $\psi$GF(P)(1) and $\xi$GF(P)(1). We discuss the Reed-Muller expansion in order to obtain the digital switching functions of the P-valued single variable. And for the purpose of the extend above Reed-Muller expansion to more two variables, we describe the Kronecker product arithmetic operation.

The Blog Polarity Classification Technique using Opinion Mining (오피니언 마이닝을 활용한 블로그의 극성 분류 기법)

  • Lee, Jong-Hyuk;Lee, Won-Sang;Park, Jea-Won;Choi, Jae-Hyun
    • Journal of Digital Contents Society
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    • v.15 no.4
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    • pp.559-568
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    • 2014
  • Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

The application of Lean Six Sigma Methodology for Improving Operation in Distribution Center (물류센터 운영 개선을 위한 Lean Six Sigma 기법 적용)

  • Park, Sang-Min;Lee, Bum-Woo
    • Journal of the Korea Safety Management & Science
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    • v.9 no.3
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    • pp.95-102
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    • 2007
  • Nowadays, globally high-grade companies have done their best for increasing their competitive power through a many kinds of method in incisive competition for making certain of a pacesetting position. Among the rest, Six Sigma have been the best methodology of improving process and have proven to be effective by the result of improving process in many of manufacturing business, however, it has not obtained excellent results in the transaction business. In transaction business, a $30\sim50%$ costs in total costs is generated by slow-speed working and reworking. The slow processes decrease the quality and increase the cost, which decreases customer satisfaction, and finally the income is decreased. All of them are so called wastes in processes. For this, adopting of lean six sigma methodology in process management can eliminate the wastes and reduce the variation. This study focuses on distribution with the domains like capacity, layout, amount of location, assignment of product, operation procedure and operation rule in order to improve these domains, we make a further application of eight analysis ways based on DMAIC method for improving operation of processes of distribution center as the third profit source. The goal of this study is to trace an approach that can easily adopt of Lean Six Sigma in operational management of distribution center by a kind of data, analysis method and template.

Sentiment Analysis of User-Generated Content on Drug Review Websites

  • Na, Jin-Cheon;Kyaing, Wai Yan Min
    • Journal of Information Science Theory and Practice
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    • v.3 no.1
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    • pp.6-23
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    • 2015
  • This study develops an effective method for sentiment analysis of user-generated content on drug review websites, which has not been investigated extensively compared to other general domains, such as product reviews. A clause-level sentiment analysis algorithm is developed since each sentence can contain multiple clauses discussing multiple aspects of a drug. The method adopts a pure linguistic approach of computing the sentiment orientation (positive, negative, or neutral) of a clause from the prior sentiment scores assigned to words, taking into consideration the grammatical relations and semantic annotation (such as disorder terms) of words in the clause. Experiment results with 2,700 clauses show the effectiveness of the proposed approach, and it performed significantly better than the baseline approaches using a machine learning approach. Various challenging issues were identified and discussed through error analysis. The application of the proposed sentiment analysis approach will be useful not only for patients, but also for drug makers and clinicians to obtain valuable summaries of public opinion. Since sentiment analysis is domain specific, domain knowledge in drug reviews is incorporated into the sentiment analysis algorithm to provide more accurate analysis. In particular, MetaMap is used to map various health and medical terms (such as disease and drug names) to semantic types in the Unified Medical Language System (UMLS) Semantic Network.

An Enhanced Text Mining Approach using Ensemble Algorithm for Detecting Cyber Bullying

  • Z.Sunitha Bai;Sreelatha Malempati
    • International Journal of Computer Science & Network Security
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    • v.23 no.5
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    • pp.1-6
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    • 2023
  • Text mining (TM) is most widely used to process the various unstructured text documents and process the data present in the various domains. The other name for text mining is text classification. This domain is most popular in many domains such as movie reviews, product reviews on various E-commerce websites, sentiment analysis, topic modeling and cyber bullying on social media messages. Cyber-bullying is the type of abusing someone with the insulting language. Personal abusing, sexual harassment, other types of abusing come under cyber-bullying. Several existing systems are developed to detect the bullying words based on their situation in the social networking sites (SNS). SNS becomes platform for bully someone. In this paper, An Enhanced text mining approach is developed by using Ensemble Algorithm (ETMA) to solve several problems in traditional algorithms and improve the accuracy, processing time and quality of the result. ETMA is the algorithm used to analyze the bullying text within the social networking sites (SNS) such as facebook, twitter etc. The ETMA is applied on synthetic dataset collected from various data a source which consists of 5k messages belongs to bullying and non-bullying. The performance is analyzed by showing Precision, Recall, F1-Score and Accuracy.

Investigation of Domain-specificity and Domain-generality of Creativity in Young Children (창의성의 영역 한정성과 영역 보편성에 관한 분석과 탐구)

  • Han, Ki-Soon
    • Journal of Gifted/Talented Education
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    • v.10 no.2
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    • pp.47-69
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    • 2000
  • One of the most controversial issues in contemporary research of creativity, whether a person"s creativity is domain-specific or domain-general, was investigated with 109 second grade children in the present study. The purposes of this study sere to empirically examine (1) the relationships among children's creative performances measured by three product-based assessments (story-telling, collage-making, and math word problems) in three domains, and (2) the relationships between children's general creative thinking sills, measured by two divergent thinking tests, and children's creative performances. The findings of this study support the position that creative ability in young children is rather (but not absolutely0 domain-specific. Children exhibited a range of creative ability across different domains rather than a uniform creative ability in diverse domains, indicating there is considerable intra-individual variation in creative ability by domain. Divergent thinking measures did not have great power in predicting creative performance in at least two of three, if not all, domains assessed in the study. It is implied from the study that it is not possible to reliably predict a child"s creative ability in one domain based on his/her creative ability in other domains or his/her overall divergent thinking ability. Implication of the study in connection with educational practices for gifted children is discussed.

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A Development of The Dynamic Reconfigurable Components based on Software Product Line : Guided Weapon System (소프트웨어 프로덕트 라인공학을 적용한 동적 재구성 컴포넌트 개발 : 유도무기체계)

  • Lee, Jae-Oh;Lee, Jae-Jin;Suk, Jee-Beom;Seo, Yoon-Ho
    • Journal of the Korea Society for Simulation
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    • v.19 no.4
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    • pp.179-188
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    • 2010
  • The concern of Software Product Line(SPL) engineering is spreading widely because the program or product developers are able to satisfy the customer's demands quickly and give a way to handle maintenance efficiently. SPL is a reuse paradigm that reuse common parts and adopts variable parts optionally to form a differentiated product by analyzing domains. Purposes of this paper are to design an architecture which has a dynamic reconfiguration function and to develop basic components which are the basic unit of reconfiguration to raise the reuse level of the guided weapon system using the SPL. Initially we design an architecture and define basic components for developing a dynamic reconfigurable components based on SPL. Then we develop the composer for physical components and behavior components referenced by behavior models of OneSAF.

Analyses of Expert Group on the 4th Industrial Revolution: The Perspective of Product Lifecycle Management (4차 산업혁명에 관한 전문가그룹 분석: 제품수명주기관리의 관점에서)

  • Wongeun Oh;Injai Kim
    • Journal of Service Research and Studies
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    • v.10 no.4
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    • pp.89-100
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    • 2020
  • The smart factory is an important axis of the 4th industrial revolution. Smart factory is a system that induces the maximum efficiency and effectiveness of production using the IoT and intelligent sensing systems. The product lifecycle management technique is a method that can actively reflect the consumer's requirements in the smart factory and manage the entire process from the consumer to the post management. There have been many studies on product lifecycle management, but studies on how to organize product lifecycle management knowledge domains in preparation for the era of the 4th industrial revolution were insufficient. This study analyzed the opinions of a group of experts preparing for the 4th industrial revolution in terms of product lifecycle management. The impact of the 4th industrial revolution on the detailed knowledge areas of product lifecycle management was investigated. The changes in product lifecycle management were summarized using a qualitative data analysis technique for a group of experts. Based on the opinions of experts, the product lifecycle management, which consists of a total of 30 detailed knowledge areas, was prepared to supplement or prepare for the 4th industrial revolution. This study investigates changes in product lifecycle management in preparation for the 4th industrial revolution in the knowledge domain of the existing defined product life cycle management. In future research, it is necessary to redefine the knowledge domain of product life cycle management suitable for the era of the 4th industrial revolution and investigate the perception of experts. Considering the social culture and technological change factors of the 4th industrial revolution, the scope and scope of product life cycle management can be newly defined.

2, 4-Thiazolidindion Induced Plasticity of Myoblast (C2C12) and Satellite Cells (Porcine) - A Comparative Study

  • Singh, N.K.;Chae, H.S.;Hwang, I.H.;Yoo, Y.M.;Ahn, C.N.;Lee, H.J.;Park, H.J.;Chung, H.Y.
    • Asian-Australasian Journal of Animal Sciences
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    • v.20 no.7
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    • pp.1115-1119
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    • 2007
  • This study was conducted to determine the difference between satellite cells (porcine) and myoblasts (C2C12) in their differentiation under the influence of 2, 4-thiazolidindion. C2C12 myoblast cells and porcine satellite cells (isolated from 10 d old $Landrace{\times}Duroc$ piglets) were grown to absolute confluency. Post confluent cells (day 0) were further exposed to adipogenic induction medium along with 2, 4-thiazolidindion ($8{\mu}M$) for 2 d. Thereafter, cells were exposed to 2, 4-thiazolidindion alone every 2 d till day 10 and analysed. The control was cultured in differentiation medium without any treatment. Increased (p<0.05) expression of transcriptional factors i.e. C/EBP-${\alpha}$ and PPAR-${\gamma}$ and transition of cells to adipocyte morphology was noticed from 2 d and 4 d onwards in satellite cells (Porcine) and myoblasts (C2C12) respectively. Myogenesis was observed to be suppressed completely in case of satellite cells compared to myoblasts in response to 2, 4-thiazolidindion. Pax-7 (transcriptional factor) appeared as a sole entity to satellite cells only, as it was not identified in case of myoblasts. Although both the cells were converting to adipoblasts, the degree of their conversion was different in response to 2, 4-thiazolidindion. Therefore, the hypothesis that satellite cells contribute various domains to the growing myoblasts appeared obscured and found to be dependent on the proliferative energy/or degree of fusion. However, it revealed satellite cells as currency to myoblasts/muscle.