• 제목/요약/키워드: Product development

검색결과 6,823건 처리시간 0.038초

신제품개발 전략유형과 그 성과에 관한 연구 (A study on the new product development strategy patterns and their performance)

  • 유병우;송준민
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
    • /
    • pp.108-125
    • /
    • 1989
  • A new product development is critical to the growth and success of most business firms. Increasingly, the new product development is recognized as an essential component of the corporate plan. But, relatively few research investigations have focused on the elements of a new product development strategy and its performance results. This study aims to identify the patterns of new product development strategy which business firms adopt, and its performance results. To identify these patterns and results, 268 firms in four industries known to be active in new product development were selected as a matter of convenience, and surveyed by the questionnaire and interviews. The questionnaire is composed of 67 strategy variables, 8 performance variables, and other variables. To analyze the data from samples, various statistical methods such as factor analysis, Pearson correlation analysis, sluster analysis, and one-way ANOVA were employed. This analysis brought forth the following major findings: First, three new product development strategy patterns were identified. Each strategy pattern was proved to be different from the others in terms of group of strategy elements that were adopted. Second, the new product development strategy was closely linked to its performance. Third, the difference of performance results among strategy groups in each industries was rather significant, however, the performance difference among industries in each strategy group was less significant.

  • PDF

디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로 (The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone)

  • 류성일;김진우;장성근
    • 경영과학
    • /
    • 제24권1호
    • /
    • pp.1-24
    • /
    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

원가기획기능을 갖는 PDM 시스템의 시작품 개발 (Prototype Development of PDM System with Target Costing Function)

  • 홍민선;임석철
    • 산업경영시스템학회지
    • /
    • 제23권59호
    • /
    • pp.85-95
    • /
    • 2000
  • Since the cost of a new product is determined mainly at the design stage, systematic tools to support the new product to be manufactured at the predetermined cost is very important for successful introduction of a new product. PDM is a tool to support engineers to integrate product data throughout the product development. In this paper, we introduce a prototype of PDM system which has a target costing function, where cost estimation is coupled with structured product data.

  • PDF

Product Database Modeling for Collaborative Product Development

  • Do, Nam-Chul;Kim, Hyun;Kim, Hyoung-Sun;Lee, Jae-Yeol;Lee, Joo-Haeng
    • 한국전자거래학회:학술대회논문집
    • /
    • 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
    • /
    • pp.591-596
    • /
    • 2001
  • To deliver new products to market in a due time, companies often develop their products with numerous partners distributed around the world. Internet technologies can provide a cheap and efficient basis of collaborative product development among distributed partners. This paper provides a framework and its product database model that can support consistent product data during collaborative product development. This framework consists of four components for representing consistent product structure: the product configuration, assembly structure, multiple representations and engineering changes. A product database model realizing the framework is designed and implemented as a system that supports collaborative works in the areas of product design and technical publication. The system enables participating designers and technical publishers to complete their tasks with shared and consistent product data. It also manages the propagation of engineering changes among different representations for individual participants. The Web technologies introduced in this system enable participants to easily access and operate shared product data in a standardized and distributed computing environment.

  • PDF

공통 아키텍처 기반 제품계열 아키텍처 설계 (Design of Product-Line Architecture based-on Common Architecture)

  • 오영배;신성욱;김영갑;백두권
    • 한국IT서비스학회지
    • /
    • 제5권2호
    • /
    • pp.155-168
    • /
    • 2006
  • Software product line is a software product or a set of software system, which has common functions. We can develop a specific software product, which satisfies requirements of a particular market segment and a mission in a specific domain by reusing the core asset such as the developed software architecture through the software product line. Software development methodology based on the software product line can develop a software more easily and fast by reusing the developed software core asset. Developed countries of software technology select software product line as a core field of software production technology, and support technology development. In case of USA, CMU/SEI(Carnegie Mellon University/Software Engineering Institute) developed product-line framework 4.0 together with the industry and the Department of Defense. Europe is supporting the development of product line technology through ITEA(IT for European Advancement) program. However, industries in our country understand the necessity of software production technology based on product line concept for the purpose of increasing productivity, it is not sufficient to invest for this technology development. In this paper, we aim to construct the common architecture of software product line for production of the software product line.

기능혁신을 통한 디지털 신제품 개발 전략에 관한 연구 : 엑스캔버스 타임머신TV 개발 (A study on the digital new product development with product innovation : focused on the case of Xcanvas time-machine TV)

  • 김상윤;정용환;김진우
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2006년도 추계학술대회
    • /
    • pp.36-39
    • /
    • 2006
  • This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

  • PDF

소프트웨어 하드웨어 협동설계를 위한 통합모듈을 지원하는 제품자료모델 (A Product Data Model for the Integration Module for Supporting Collaborations on Hardware and Software Development)

  • 도남철
    • 한국IT서비스학회지
    • /
    • 제11권4호
    • /
    • pp.171-180
    • /
    • 2012
  • Since software and hardware integration has became a strategic tool for companies to innovate their products, an information system that can comprehensively manage software and hardware integrated product development is critical for the current product development. This paper proposed a product data model that can support modules of related software and hardware parts in Product Data Management(PDM) integrated with Software Configuration Management(SCM). The model allows engineers to define software and hardware product structure independently, and support the integration module that can summon related software and hardware parts to build a comprehensive module for collaboration. Through the integration module, engineers can identify and examine the effectiveness of their design alternatives to other related parts form different disciplines. The product data model was implemented as a prototype PDM system and tested with an example robotics product.

소프트웨어 제품계열 아키텍처 설계 프로세스 (A Study on Software Product-Line Architecture Design Process)

  • 오영배
    • 한국IT서비스학회지
    • /
    • 제4권2호
    • /
    • pp.47-59
    • /
    • 2005
  • S/W product line is a S/W product or a set of S/W system, which has common functions. We can develop a specific S/W product, which satisfiesrequirements of a particular market segment and a mission in a specific domain by reusing the core asset such as the developed S/W architecture through the S/W product line. S/W development methodology based on the S/W product line can develop a S/W more easily and fast by reusing the developed S/W core asset. An advanced country of S/W technology selects S/W product line as a core field of S/W production technology, and support technology development. In case of USA, CMU/SEI (Carnegie Mellon University / Software Engineering Institute) developed product-line framework 4.0 together with the industry and the Ministry of National Defense. Europe is supporting the development of product line technology through ITEA(IT for European Advancement) program. In this paper, we aim to construct reference architecture of S/W product line for production of the S/W product line.

벤처기업의 제품개발 프로젝트와 제품개발 성과: 비즈니스 모델의 역할 탐색 (A Study of Product Development Projects of Startup Ventures on Product Development Performance: Exploring the Role of Entrepreneurial Business Model)

  • 윤현중
    • 벤처창업연구
    • /
    • 제17권5호
    • /
    • pp.265-278
    • /
    • 2022
  • 많은 벤처기업들이 혁신적인 아이디어를 기반으로 제품을 개발하지만, 모든 제품개발 프로젝트가 성공적이지는 않기 때문에, 무슨 제품개발 프로젝트가 어떠한 조건에서 성공할 수 있는지를 파악하는 연구가 필요하다. 이에 본 연구는 기업의 제품개발 프로젝트와 제품개발 성과와의 관계를 파악하고 있는 기존 연구들을 정리하고 전통적으로 강조되어 온 연구개발 부서, 연구개발 투자 및 연구개발 협력의 효과뿐 아니라, 지금까지 잘 논의되지 않았던 비즈니스 모델의 효과를 함께 고려하였으며, 이 요인들이 제품개발 성과에 미치는 영향을 종합적으로 분석하였다. 한국의 성장단계 벤처기업들을 대상으로 조사된 180개 기업 사례를 분석한 결과, 연구개발 부서, 연구개발 투자와 연구개발 협력으로 측정된 제품개발 프로젝트가 제품개발 성과에 미치는 직접적인 효과가 유의미하지는 않았지만, 비즈니스 모델이 제품 혁신성으로 측정된 제품개발 성과에 미치는 직접적인 효과가 유의미하게 나타났으며, 특히 비즈니스 모델이 명확하고 독창적인 경우 연구개발 투자와 상호작용하여 제품개발 시간을 단축시키는 것으로 나타났다. 이러한 분석결과는 비즈니스 모델이 명확하고 독특한 경우 비즈니스 모델이 벤처기업의 제품개발 프로젝트가 성과로 이어질 수 있게 하는 피보팅 역할을 할 수 있다는 점을 시사하는 것이다.

태극기를 응용한 패션상품개발을 위한 디자인 프로세스 (Design Process for Fashion Product Development Applying Taekuki)

  • 김현주;서수현;장남경
    • 복식
    • /
    • 제55권4호
    • /
    • pp.1-15
    • /
    • 2005
  • For every country, the flag is a major symbol that represents the country. Establishing image though the use of the country's symbol is more important for achieving national competitiveness in this global age. In Korea, Taekuki has not been actively applied to fashion products, however Korean people began to realize the Taekuki as a motif of fashion with 2002 World Cup. Thus, research on fashion product development applying Taekuki is needed. This research developed designs for fashion product development applying Taekuki. In addition, through suggesting various applied motives, this research explored the product possibility of global fashion design that represents Korean identity and fashion. For research method, after research on fashion design process, design development was progressed according to the 4-phases that comprehends processes previous researchers presented. First, in the problem recognition phase, background on the introduction of Taekuki to products and Taekuki fashion during 2002 World Cup was analyzed. Then, the need and possibility of fashion product development applying Taekuki's formative characteristics were found. Second, in research and analysis phase, meaning and history of Taekuki as well as flag fashion product developments in the U.S. and England examples were reviewed. Also, individual interviews with experts and consumers were conducted to collect qualitative data regarding product and design direction. Third, in idealization for problem solving phase, 62 designs including 43 apparels and 19 accessories were emerged. Finally, in evaluation phase, 40 university students majoring design evaluated designs' creativity, function, uniqueness, symbol, aesthetics, and harmony. Through this research, it is expected that fashion products applying Taekuki will be formly established as a fashion item. Furthermore, it is also expected that product development in other categories, brand planning, and product development using other national symbols such as name, anthem, and flower will be followed.