• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2002.05a
• /
• pp.205-211
• /
• 2002

The purpose of this paper is 1) to extract managerial factor into each cell which is classified by the characteristic grill of new products 2) to construct a management model of new product development for korean companies. For this purpose, the characteristic grill of new products is classified by which is market/technology sphere. Moreover the focus of this analysis is on examination of success/failure factors, which have an important effect upon new product success or failure. The variables for this study were selected from literature survey and pre-interview was implemented specially. The subject of study was project leaders of electronics industry where have taken the leading part in product development activities in Korean manufacturing industries. Enquete survey was conducted in each firm and project managers were asked to respond. Conclusion of this study based on many significant results gained by the various multi-variate analysis are summarized as follows. First, it can he noted that success/failure factors are different by each classified model and characteristic grill of a new product. Second, it has been identified that the important factors of success products were technical & management support and market ability, the important factor of failure product were lacking in ability of technical development and R&D management system construction. This paper presents some useful guidelines in strategic and managerial aspects for development of new products. Concurrently, the model of this study should be a great practical approach for application of actual affairs.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.4
• /
• pp.1-13
• /
• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• Management & Information Systems Review
• /
• v.17
• /
• pp.1-24
• /
• 2005

The purpose of this study is to figure out the effects of advertisements (functional value, sentimental value, self-expressing value) depending on the gender in regard of the attitude towards the advertisement, brand attitude, purchase intention, and the characteristic and quality of the product. From the study on the university students, there was a meaningful interaction among the independent variables in regard of attitude towards advertisement, brand attitude, purchase intention, and characteristic of the product in the four dependent measurements used for the index of advertisement effects. In terms of the attitude towards advertisements, brand attitude, purchase intention, and the characteristic of the product according to the gender and value suggestion, functional convenience was more influential for men compared to the sentimental convenience and self-expressing value. On the other hand, self-expressing value was more influential for women in terms of the advertisement effect and the characteristic of the product. The main effects depending on the gender were common in four dependent values such as attitude towards advertisement, brand attitude, purchase intention and characteristic of the product, and the average of all values was higher from women. Thereby, it can be said that women show more positive advertisement effects in terms of attitude and purchase than men. The main effects on the value suggestion were meaningfully indicated in advertisement attitude, brand attitude, and characteristic of the product except the purchase intention. Also, the functional and self-expressing value made better advertisement effect, while the sentimental value showed a comparatively lower advertisement effect. In terms of the sentimental value, a comparatively low advertisement effect was shown statistically compared to the functional and self-expressing value in all dependent values, but there was no big difference depending on the gender. That is, in terms of the sentimental value, a separate value suggesting advertisement can be more influential when it is combined with the functional value for men, and for women if it is combined with self-expressing value.

• Fashion & Textile Research Journal
• /
• v.22 no.3
• /
• pp.323-334
• /
• 2020

This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

• Journal of Information Technology Applications and Management
• /
• v.26 no.2
• /
• pp.111-123
• /
• 2019

In this paper, software activity, software activity instance, and the quality of the activity instance are defined as the 'activity which is performed on the software product by a person or a group of persons,' the 'distinctive and individual performance of software activity,' and the 'performer's evaluation on how good or bad his/her own activity instance is,' respectively. The representative values of the instance quality population associated with a product and its sub-population are defined as the (software) activity quality and activity quality characteristic of the product, respectively. The activity quality model in this paper classifies activity quality characteristics according to the classification hierarchy of software activity by the goal. In the model, a quality characteristic can have two types of sub-characteristics : Special sub-characteristic and component sub-characteristic, where the former is its super-characteristic too simultaneously and the latter is not its super-characteristic but a part of its super-characteristic. The activity quality model is parsimonious, coherent, and easy to understand and use. The activity quality model can serve as a corner stone on which a software quality body of knowledge, which constituted with a set of models parsimonious, coherent, and easy to understand and use and the theories explaining the cause-and-relationships among the models, can be built. The body of knowledge can be called the (grand) activity-centric quality model of software.

• Journal of the Korean Society for Precision Engineering
• /
• v.16 no.1 s.94
• /
• pp.75-86
• /
• 1999

In the assembly system, a pallet plays an important role of transfer and storage. As products become various, many different pallets are also necessary. Since some of them are redundant, a design of pallet with high flexibility is important. This paper suggests design alternatives, in designing pallets with high flexibility. The purpose of this study is to rationalize assembly process of mid-small size products. Every pallet has suitability values depending on characteristic factors of a product, and this value is determined by using AHP (Analytic Hierarchy Process) technique. As the characteristic factors of a product are changed, the suitability value is also changed. Design alternatives can be found by tracing change of the suitability value, which are based on correlation between the characteristic factors of a product and a pallet element.

• Proceedings of the Korean Society of Precision Engineering Conference
• /
• 2000.05a
• /
• pp.824-828
• /
• 2000

As production cycle has become more and more shorter, the demand of rapid prototyping technology has increased largely. There are many methods for rapid prototyping technology, such as SLA. SLS, FDM. INK JET, LOM and so on. Of all methods, SLA has been most widely used for fabricating precision parts. But products manufactured by this method have limitation of single color and single material. So the principal purpose of this study is to overcome the limit of single color product. If the internal structure of manufactured product is visible with multi-color characteristic, it is possible to check easily the designed model with reality. In order to give multi-color characteristic to the product, photocurable resin mixed with pigment is used in this study. First, transparency of photocurable resin without pigment is evaluated, and then color characteristic and curing characteristic of the mixture is evaluated changing mixing ratio. Through the basic experiments, it becomes possible to fabricate multi-color 3D prototype without assembly.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.14 no.24
• /
• pp.133-139
• /
• 1991

If the specifications of product. in general. art determined too wide. the precision of product becomes diminished. Otherwise it costs dearly to keep the precision. Therefore, It is realistic to consider various factors in determining specification of qualify characteristics TAGUCH Idefines quality of an object as "Quality is the loss that a product causes to society after being shipped. other than any losses caused by its intrinsic function". Particularly, to improve the performances of product TAGUCHI focuses his attention on the product design and process design which enable the functional characteristics of product to he robust to noises. In this paper, by the TAGUCHI's loss function, the characteristics which affect the variation of a product performance are classified into the scrappable characteristics and the reworkable characteristics when the target values of functional characteristics have been determined. And we will determine the tolerance of each characteristic which minimize the quality cost by the cost function which considers the economic factors and probability features of each characteristic.cteristic.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.20 no.41
• /
• pp.113-122
• /
• 1997

The purpose of this study is to extract managerial factor into each cell which is classified by the characteristic area of new products. For this purpose, the characteristic area of new products is classified by which is Needs & Seeds Basis. The focus of this study is on examination of failure factors, which have an important effect upon new product failure. The variables for this study were selected from literature survey and pre-interview was implemented specially. The subject of study was project leaders of electronics industry where have taken the leading part in product development activities in Korean manufacturing industries. Enquete survey was conducted in each firm and project managers were asked to respond to 37 questions. Conclusion of this study based on many significant results gained by the various multi-variated analysis are summarized as follows. First, it can be noted that failure factors are different by each classified model and characteristic area of a new product. Second, it has been identified that the important factors for the new product development were technical & managerial support and it's ability, namely, the crucial factors of failure product were lacking in ability of technical development and R&D management system construction.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.4
• /
• pp.1289-1295
• /
• 2008

We find the generalized characteristic polynomial of graphs G($F_{1},F_{2},{\cdots},F_{v}$) the semi-zigzag product of G and ${\{F_{i}\}^{v}_{i=1}$ obtained from G by replacing vertices by circulant graphs of vertices and joining $F_{i}$'s along the edges of G. These graphs contain discrete tori and are key examples in the study of network model.