• 제목/요약/키워드: Product and Service Innovation

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델파이 기법을 사용한 사물인터넷 비즈니스 모델 기반의 서비타이제이션 협력업체 선정 평가지표 개발 (Developing Evaluation Indicators for Selecting Suppliers based on IoT Business Model in Servitization Using Delphi Method)

  • 양재용;이상열
    • 산업경영시스템학회지
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    • 제42권1호
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    • pp.21-32
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    • 2019
  • The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

A Basic Study on Foldable Container - Based on Toy-Foldable Container Product

  • Lin, Zhang;Lee, Sung-Pil;Hyoung, Sung-Eun
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2008년도 추계학술대회
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    • pp.114-117
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    • 2008
  • The purpose of this study was to quantify the emotional design and designs a kind of toy-foldable container to create new market and occupy it.Through analyizing the characteristics of activities and behavior about the target using-crowd, we get the direction for this design.And design a kind of new container for loading toys, with the mat's function and can be folded convenient too.This will meet demand of the customers, and the most important point is to create new market.

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시스템 디자인 연구 : 가구제조회사의 서비스화 실제 사례 중심으로 (Product-Service Systems Design Approach : Servitization of a Small Furniture Manufacturing Company)

  • 김용세;이주혜;이희주;이준서
    • 한국과학예술포럼
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    • 제20권
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    • pp.159-171
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    • 2015
  • Service elements are added to the product to improve the company it its sales and innovation. The servitization process could take many different routes reflecting various properties of the manufacturing firm and its business contexts. Product-service systems (PSS) design method developed at Sungkyunkwan Universty, Service Design Institute, has been applied to a small furniture manufacturing company to demonstrate the utility of the method and to devise improvements. First, the business context of the company has been analyzed and key values have been identified. A co-creative session has been conducted to develop initial service concepts to drive those key values. The diverse positioning of those service concepts on the scale of service supporting product and service support customer is then developed to plan servitization phases. The specific service concepts are about company-customer relationship building as well as customization and personalization in this case. Initial service concepts are detailed with service blueprint so that prototyping and customer experience evaluation can be done. Business models in different servitization phases are designed. Further prototyping and customer experience evaluation has been done with business strategy improvements. In this paper, the proudct-service systems design method has been reviewed and the specific and real processes of the servitization using design will be described with discussion on the improvement of the method and the enhancement of the business.

6시그마를 이용한 신제품개발기간 단축을 위한 혁신전략 - 기업 사례를 중심으로 (Innovation Strategy for Shortening The Lead Time of The New Product Development Using 6 Sigma)

  • 황인극;김진호;박용복
    • 한국산학기술학회논문지
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    • 제7권2호
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    • pp.224-230
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    • 2006
  • 제조업체의 성공은 고객의 요구를 파악하는 능력과 이들 요구를 만족시키면서, 얼마나 최소비용을 투자하여 제품화를 신속히 개발하는가에 달려있다. 기업의 목표를 달성하기 위해서 제조 판매 및 마케팅 그리고 제품 디자인 및 개발기간과 같은 여러 요소들이 복합적으로 적절히 조화를 이루어야만 한다. 이 논문에서는 여러 요소 중 신제품 개발기간에 초점을 맞추어 현재 각 기업에서 많이 사용되고 있는 6 시그마 기법을 적용하여 새로운 제품의 개발기간을 단축시키기 위한 방법론을 제시한다.

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ICT 중소기업의 혁신 역량: 개방형 혁신을 중심으로 (Innovation Capabilities of ICT SMEs in the Open Innovation)

  • 노태협
    • 경영정보학연구
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    • 제19권1호
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    • pp.169-183
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    • 2017
  • 글로벌 경영 환경에서의 경쟁이 심화되고 제품수명주기가 급속히 단축되고 있는 상황에서, 각 기업은 다양한 혁신의 방법으로 경쟁 우위적 기술 혁신을 추구하고자 한다. 본 연구에서는 기업 내부의 연구 개발의 한계를 벗어나 개방형 혁신이 중소기업 기술혁신의 방향을 바꿀 수 있는 계기가 될 수 있음을 전제로 ICT 중소기업을 대상으로 개방형 혁신의 진행 과정과 성과를 분석하고, 중소기업의 개방형 혁신의 활동 과정과 추진 내용, 그리고 성과를 분석하였다. 또한 개방형 기술 혁신의 추진과정에서 발생되는 문제점을 파악하고, 개방형 혁신을 강화하기 위한 방안을 제시하였다. 국내 ICT 중소기업의 기술 경쟁력 제고를 위한 조사 분석을 바탕으로, 혁신 생태계를 제품/서비스 혁신, 조직혁신, 마케팅 혁신의 관점에서 파악하고, ICT 중소기업의 혁신 역량과 혁신 성과의 관계에 대한 현황적 조사 분석을 제시하였다. 선행적 연구 이론 정리를 위하여, 기업의 혁신 역량, 개방형 혁신 이론의 개념과 유형을 정리하고, 국내외 개방형 혁신에 대한 이론을 고찰하였다.

Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2017년도 춘계학술대회 논문집
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    • pp.219-219
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    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

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중소기업 특성에 따른 외부 협업 활동이 혁신성과에 미치는 영향 (Performance of Collaboration Activities upon SME's Idiosyncrasy)

  • 이혜선;오준석;이재기;이봉규
    • 인터넷정보학회논문지
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    • 제14권6호
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    • pp.95-105
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    • 2013
  • 최근 급변하고 있는 시장변화로 기업의 경쟁우위를 지속하기 위한 기업 간 협업 활동과 그 중요성이 증가되고 있다. 특히 한정된 자원을 보유한 중소기업의 외부자원 활용과 협업 활동은 기업 내 역량강화 및 혁신성과 창출함 있어 중요한 요소로 자리 잡고 있다. 현재까지의 대다수 선행연구들에서는 중소기업의 다양한 특성과 협업의 연관성을 세부적으로 구분하여 혁신성과를 해석하기보다 기업의 크기(대기업과 중소기업)와 연구개발 활동 등의 환경적 요인으로 구분하여 협업과 성과의 영향정도를 규명하였다. 이에 본 연구에서는 국내 중소기업의 외부 협업 활동과 관련한 기업의 다양한 특성과 혁신성과 유형에 미치는 영향력 정도를 분석하고자 하였다. 이에 기업의 특성을 주 제품이 속한 산업군, 고객군, 기업 규모로 구분하였으며, 각 유형에 따른 협업 활동이 제품혁신과 공정혁신 성과에 미치는 영향력을 살펴보았다. 본 연구에서는 프로빗 모형을 사용하였으며, 분석결과 외부협업은 제품혁신에는 큰 영향을 미치지만 공정혁신에는 유의미한 영향을 미치지 않는 것으로 나타났다. 또한 중소기업의 주 제품군이 속한 산업과 고객에 따른 협업 활동의 경우, 전반적으로 두 유형의 혁신성과에 다양한 영향을 미치는 것으로 나타났다. 또한 기업 규모가 큰 경우, 외부와의 협업 활동이 규모가 작은 기업보다 혁신성과에 큰 영향을 미치는 것으로 나타났다. 본 연구결과를 바탕으로 지속적인 성과창출에 필요한 기업특성에 따른 협업의 영향력을 인지함으로써 향후 소규모 기업들을 위한 혁신성과 창출을 위한 전략을 도입하려는 실무자 및 기관 관계자들에게 도움이 될 것으로 기대된다.

Examining the dynamics among multiple actors through the mobilization of Public Procurement for Innovation in South Korea

  • Dongho Han;Tae Hyuk Kwon;Byoung Gun Kim
    • Asian Journal of Innovation and Policy
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    • 제12권3호
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    • pp.383-400
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    • 2023
  • This research focuses on examining the mobilization of Public Procurement for Innovation (PPI) in South Korea as a case study in technology innovation. By using the lens of policy mobility and qualitative research methodologies, it emphasizes the circulation of PPI is an outcome of an assemblage of multiple actors who are responsible for the introduction of PPI. The Public Procurement Service in South Korea has actively sought to understand and adopt the concept of PPI from developed countries. This initiative has been localized under the umbrella of 'innovative technology and product.' Throughout the mobilization, a cadre of technocrats, the Innovation Procurement Competence Center plays a pivotal role, and particularly encourages Small and Medium Enterprises to bolster their export capabilities, resulting in a reciprocal circulation of policies and programs from South Korea to foreign countries as well as within intra-urban area. Consequently, the above findings, revealing the nuanced evolution of policy mobility in local contexts, hold practical significance as they provide valuable insights and lessons for urban studies.

첨단재료의 기술혁신 특성과 한국의 연구개발전략 (Characteristics of Advanced Materials Innovation and R&D Strategies for Korea)

  • 채재우;조규갑;김정흠
    • 기술혁신학회지
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    • 제6권4호
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    • pp.492-507
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    • 2003
  • Material is enabling technology that creates the product performance and the service of most industrial sectors and fields of technology. However, compared to the other fields such as IT, BT, and NT etc., relatively little attention has been paid to the research on strategy and innovation of materials technology. This bias should have resulted in the misfit of policy and less than enough investment in materials innovation. This paper discusses the characteristics, process, and future of the materials innovation. The process and status of materials technology in Korea are analyzed based on the discussions above. Finally, some suggestions for R&D strategies of Korea are presented on the basis of the nature, trend and barriers of materials innovation.

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Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications

  • FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;MUSTAPA, Zainuddin;ILYAS, Gunawan Bata;KARIM, Kasnaeny
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.279-291
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    • 2020
  • This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.