• Title/Summary/Keyword: Product and Service Innovation

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The Strategy of the product quality optimization through the Six Sigma (Six Sigma를 통한 품질최적화 전략)

  • Joo Weon-Sig;Ha Dong-Sik
    • Management & Information Systems Review
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    • v.4
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    • pp.557-572
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    • 2000
  • Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

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An Analysis and Industrial Classification of Modeling and Simulation Service Industry (모델링 및 시뮬레이션 서비스 산업 분류 및 현황 분석)

  • Kim, Myungil;Jung, Jaeyun;Han, Yuri;Park, Sung-Uk;Kim, Jaesung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.185-198
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    • 2017
  • Since the year 2000, the growth rate of domestic manufacturing has declined and the sales and employment have decreased. Major developed countries have established a variety of strategies to strengthen their manufacturing competitiveness, and promote manufacturing innovation through the convergence of technology and ICT. The key to manufacturing innovation is to reduce the time and cost for developing new products using modeling and simulation (M&S) technology in the product design stage. M&S industries, which belong to the top sector of the industry value chain, have a huge ripple effect across other industries. On the other hand, the competitiveness of the domestic M&S industry is weak compared to developed countries and even the definition and classification of domestic M&S companies have not been made. In this paper, by analyzing the Korea Standard Industry Classification (KSIC), five fine industry classifications included in M&S service companies were derived. In addition, the 307 M&S service companies were derived in accordance with the selection procedure of 3 steps from the 11,822 related companies. To analyze the capabilities of domestic M&S service companies, the current status of the selected M&S service companies was investigated. Considering the Korean economy's high dependence on the manufacturing industry, strengthening the competitiveness of manufacturing industry is required by enhancing the capacities and building an ecosystem in domestic M&S services for future sustainable economic growth.

Patent Production and Technological Performance of Korean Firms: The Role of Corporate Innovation Strategies (특허생산과 기술성과: 기업 혁신전략의 역할)

  • Lee, Jukwan;Jung, Jin Hwa
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.149-175
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    • 2014
  • This study analyzed the effect of corporate innovation strategies on patent production and ultimately on technological change and new product development of firms in South Korea. The intent was to derive efficient strategies for enhancing technological performance of the firms. For the empirical analysis, three sources of data were combined: four waves of the Human Capital Corporate Panel Survey (HCCP) data collected by the Korea Research Institute for Vocational Education and Training (KRIVET), corporate financial data obtained from the Korea Information Service (KIS), and corporate patent data provided by the Korean Intellectual Property Office (KIPO). The patent production function was estimated by zero-inflated negative binomial (ZINB) regression. The technological performance function was estimated by two-stage regression, taking into account the endogeneity of patent production. An ordered logit model was applied for the second stage regression. Empirical results confirmed the critical role of corporate innovation strategies in patent production and in facilitating technological change and new product development of the firms. In patent production, the firms' R&D investment and human resources were key determinants. Higher R&D intensity led to more patents, yet with decreasing marginal productivity. A larger stock of registered patents also led to a larger flow of new patent production. Firms were more prolific in patent production when they had high-quality personnel, intensely investing in human resource development, and adopting market-leading or fast-follower strategy as compared to stability strategy. In technological performance, the firms' human resources played a key role in accelerating technological change and new product development. R&D intensity expedited new product development of the firm. Firms adopting market-leading or fast-follower strategy were at an advantage than those with stability strategy in technological performance. Firms prolific in patent production were also advanced in terms of technological change and new product development. However, the nexus between patent production and technological performance measures was substantially reduced when controlling for the endogeneity of patent production. These results suggest that firms need to strengthen the linkage between patent production and technological performance, and take strategies that address each firm's capacities and needs.

Evaluating the Economic Value of 3D Broadcasting Services based on the Potential Market Demand (3D 방송 서비스의 소비자 수용도에 근거한 경제적 가치평가)

  • Kwon Jung-A;Byun Sang-Kyu;Jahng Jae-Houk
    • Journal of Korea Technology Innovation Society
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    • v.9 no.1
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    • pp.131-148
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    • 2006
  • With the rapid penetration of digital technology In recent years, there are growing expectations that many new services will soon become available. One of the new services is 3Dimension(3D) services, because our concern is concentrated on the quality of information that exceeds the digitalization of information. A stereoscopic technique for generating 3D images is contributed to raise the quality of Information and Communication Technology(ICT) service and is extensively applied to various fields. So 3D services, based on that technique, are expected to create a new market for ICT industry and provide significant benefits to consumers. The purpose of this paper is to analyze the consumer preference and evaluate the economic value of the 3D broadcasting service, so it provides propriety of the 3D technology development for market planners and product developers who need to assess the market potential of a product that is not yet available for actual test marketing. And it is useful for decision-makers in considering the provision of 3D services. In this paper, the gang survey was conducted to understand consumer preference of 3D services. And it attempts to apply the contingent valuation method(CVM) to measuring the willingness to Pay(WTP) for the 3D broadcasting service and analyzing the determinants of the WTP.

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A Study on Effects of Repurchase Intention of Consumer Innovativeness and Website Characteristics: Focused on Consumer of Overseas Direct Purchase

  • LEE, Hye-Jeong;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.12 no.2
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    • pp.29-40
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    • 2021
  • Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

Successful vs. Failed Tech Start-ups in India: What Are the Distinctive Features?

  • Kalyanasundaram, Ganesaraman;Ramachandrula, Sitaram;Subrahmanya MH, Bala
    • Asian Journal of Innovation and Policy
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    • v.9 no.3
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    • pp.308-338
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    • 2020
  • The entrepreneurial journey is not short of challenges, and about 90% + tech start-ups experience failure (Startup Genome, 2019). The magnitude of the challenges varies across the tech start-up lifecycle stages, namely emergence, stability, and growth. This opens the research question, do the profiles of a start-up and its co-founder impact start-up success or failure across its lifecycle stages? This study aims to understand and identify the profiles of tech start-ups and their co-founders. We gathered primary data from 151 start-ups (Status: 101 failed and 50 successful ones), and they are across different lifecycle stages and represent six major start-up hubs in India. The chi-square test on status and start-up's lifecycle stage indicates a noticeable correlation, and they are not independent. The Kruskal Wallis test was used to distinguish statistically significant profile attributes. The parameters distinguishing success and failure are identified, and the need to deliver customer experience is emphasized by the start-up profile attributes: Product/service, high-tech nature of a start-up, investor fund availed, co-founder experience, and employee count. The importance of entrepreneurial experience is ascertained with entrepreneur profile attributes: Entrepreneurial expertise, the number of prior and current start-ups, their willingness to start again in the event of failure, and age of co-founder, which is a proxy to learning and experience. This study has implications for entrepreneurs, investors, and policymakers.

Factors Influencing Loyalty to Buying and Selling Food Products through E-Marketplace in Thailand

  • Seksan WERASUK;Kittipol WISAENG
    • Journal of Distribution Science
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    • v.21 no.9
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    • pp.1-11
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    • 2023
  • Purpose: This study focuses on developing a structural equation model of variables influencing loyalty to buying and selling food products through e-marketplaces in Thailand. The variables investigated comprised food attributes, online system attributes, marketing innovations, attitudes, and satisfaction. Research design, data and methodology: An online questionnaire was used to collect data from a sample group (200 buyers and 200 sellers) using quota sampling. The data were analyzed using the structural equation model. Results: The developed structural equation model was consistent with the empirical data. Factors in the model could explain 40.1% of the variance in loyalty to buying and selling food products through e-marketplaces. Food attributes and online system attributes influenced satisfaction directly. Online system attributes, market innovation, and attitudes directly influenced loyalty. The developed model had no variation between groups of buyers and sellers. Conclusions: This research demonstrated the causal factors leading to consumer loyalty to buying and selling food products through e-marketplaces. The research findings help e-marketplace providers manage factors of buying and selling to comply with the needs of buyers and sellers, which will increase the number of buyers and sellers, help generate long-term profits for service providers, and increase the country's financial value.

A Phenomenological Study Defining the Fundamentals between Artistic Stimulation and the Creation of a Product-Service Innovation Idea (학습자의 경영예술 창작 체험이 제품-서비스 혁신 아이디어 생성에 미치는 영향에 대한 현상학적 연구)

  • Yoon, Ayoung;Kym, Hyogun;Suh, Hyunju
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.105-135
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    • 2019
  • This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.

A Study on the Service Marketing Analysis and Development Plan (유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구)

  • park, jinho
    • Journal of Service Research and Studies
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    • v.9 no.1
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    • pp.33-49
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    • 2019
  • In this study, we achieve an increase in sales of dairy companies through innovation in the distribution process of developing core competencies through product differentiation in the domestic dairy companies, creating new consumption pioneered new markets. First of all, improving the quality of milk in the premium milk market can be able to expect the activation of consumption and through promotion activities by the Korean wave can lead to create new consumption pioneered the market diversification at the same time export varieties of white milk and jersey species take advantage of a variety of milk in addition to drink beauty and cooking areas while lowering manufacturing costs through the introduction of the cheese will increase the revenue of the dairy companies and dairy consumption expected to activate at the same time. It is necessary to change cultivars in order to think about nutritional value and flavor, and further environment, and high quality premium milk will become a new trend in the future. Furthermore, promoting the benefits of milk consumption would contribute in raising the milk demand that is negatively correlated with increasing age.

The basic study of Service Innovation Design (서비스혁신디자인의 이해를 위한 기초연구)

  • Lee, Sung-Pil
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.253-256
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    • 2009
  • 급변하는 사회의 변화에 따라 제조업 중심의 대량생산 전략으로 이윤을 창출하는 수익구조의 시대는 지나고 새로운 산업 형태의 비즈니스 모델 발굴을 통한 사회적 문제들의 해결안을 모색하려는 의도가 요구된다. 이에 미래의 대체 핵심 산업으로서 서비스산업을 국가적 차원에서 발전시키려는 시도를 하고 있으나 서비스의 정의 및 방향성에 대한 개념의 정립에 있어 여러 가지 한계에 부딪히고 있는 실정이다. 또한 국가별 서비스의 이해와 연구 방향에 있어 다소 차이가 있으나 국가별 환경과 인프라를 최대한으로 활용하여 국가 산업의 경쟁력을 강화함에 있어 서비스혁신디자인 학문분야를 다양하게 적용할 수 있다. 가령 한국을 비롯한 미국, 일본, 중국 등의 나라는 제조 산업 기반의 생산성 지향적 서비스(Productivity in Service)를 서비스 산업에 적용하고, 유럽의 대부분의 나라는 생태보존의 방법에 있어 서비스분야를 접목하는데 있는데 Product Service System의 관점에서 접근한다. 마지막으로 지역의 경쟁력 강화를 위하여 서비스 개념의 접근 방법을 지역혁신서비스 (Regional Revitalization)라고 한다. 본 연구에서는 서비스의 개념을 정립하고 서비스의 의미와 연구 분야 별 접근방법 등을 여러 가지 사례로 설명하려 한다. 나아가 본 연구를 통하여 서비스디자인 관련분야의 학문적 기초를 다지는데 기여를 할 것 있을 것이라 생각한다.

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