• 한국멀티미디어학회논문지
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• 제25권2호
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• pp.335-344
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• 2022

In recent years, Internet Word of Mouth (IWOM) as an important way for internet consumers to obtain product information, it has become a key factor influencing consumers purchase intention. However, does IWOM also affect consumers' willingness to buy in the E-commerce live broadcast environment? What online IWOM can make a difference? And how? This study establishes a theoretical model of the impact of IWOM on consumer purchase intention in Chinese E-commerce live broadcast. Questionnaire data were collected from 204 people through the internet, with the model and the hypotheses are tested by SPSS 21.0 software. The research results show that: Firstly, the influencing factors of IWOM in the E-commerce live broadcast are different from those in general E-commerce. Secondly, anchor traits, word of mouth quantity, and product involvement have a positive impact on consumers purchase intentions, but the strength of relationship, word of mouth quality and Word of mouth timeliness do not have significantly direct effect on consumers' purchase intentions. Finally, conclusion with theoretical references and practical suggestions for E-commerce live broadcast merchants that may enter the Chinese market.

• 한국의류산업학회지
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• 제24권6호
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• pp.756-765
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• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.

• International Journal of Industrial Entomology and Biomaterials
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• 제5권1호
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• pp.131-134
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• 2002

Mulberry being the only food of silkworm, Bombyx mori L., is of great economic importance to the silk industry, The success in cocoon production mainly depends on the supply of quality leaves in sufficient quantity. In mulberry, where the economic product is leaf, the uptake of nitrogen from soil is very heavy and high responses to application of nutrients have been reported. Nitrogen supports vegetative growth particularly the leaf biomass. Variation in nitrogen harvest index and other physiological and yield contributing traits were estimated in five mulberry genotypes. Considerable variation was observed for nitrogen harvest index, protein yield per plant and harvest index. The correlation studies indicated the protein yield per plant was significantly correlated with leaf yield, nitrogen content in leaf, nitrogen harvest index and harvest index. The broad sense heritability estimates revealed that harvest index showed highest heritability (88.07%) followed by nitrogen content (82.52%), protein yield (70.28%) and nitrogen harvest index (66.52%).

• 디지털융복합연구
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• 제11권12호
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• pp.145-154
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• 2013

본 연구에서는 벤처기업의 조직유효성으로 직무몰입, 조직몰입, 이직의도로 구성하고 선행요인으로 창업자특성, 기업역량특성, 전략특성으로 설정하고 규명하기 위해 벤처기업을 대상으로 실증분석하여 그 결과를 바탕으로 정책적 시사점을 제시하였다. 연구대상지역은 수도권 및 비수도권 총 301명을 대상으로 설문조사를 실시하였다. 연구결과 창업자의 심리적 특성, 역량특성, 기업역량 등이 조직유효성 하위요소로 구성한 직무몰입, 조직몰입, 이직의도에 유의한 영향을 미치는 것으로 분석되었으며, 전략특성 역시 창업자 및 기업역량과 조직유효성과의 관계에 긍정적인 매개효과가 있는 것으로 조사되었다.

• Animal Bioscience
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• 제34권12호
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• pp.2003-2011
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• 2021

Objective: The aim of this study was to evaluate the effect of marinating turkey meat with buttermilk and acid whey on the technological traits and microbiological quality of the product. Methods: Slices of turkey meat muscles were marinated for 12 hours in buttermilk (n = 30), acid whey (n = 30) and comparatively, in lemon juice (n = 30). The control group (n = 30) consisted of unmarinated slices of turkey breast muscles. Physical parameters (pH, water holding capacity, colour L^*a^*b^*, shear force, weight loss) were assessed and quantitative and qualitative microbiological evaluation of raw and roasted products was performed. The microbiological parameters were determined as the total viable counts of mesophilic aerobic bacteria, of the Enterobacteriaceae family, and Pseudomonas spp. Bacterial identification was performed by matrix-assisted laser desorption/ionization time-of-flight mass spectrometry. Results: Marinating turkey meat in buttermilk and whey compared to marinating in lemon juice and the control sample resulted in a higher (p<0.05) degree of yellow color saturation (b^*) and a reduction (p<0.05) in the number of mesophilic aerobic bacteria, Pseudomonas spp. and Enterobacteriaceae family as well as the number of identified mesophilic aerobic bacteria in both raw and roasted samples. The lowest (p<0.05) shear force values were found in products marinated in whey. Conclusion: The use of buttermilk and acid whey as a marinade for meat increases the microbiological safety of the product compared to marinating in lemon juice, while maintaining good technological features of the product.

• 벤처창업연구
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• 제6권2호
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• pp.51-73
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• 2011

본 연구는 소상공인 외식 서비스업체들을 대상으로 경영성공요인을 분석하는 데 그 목적이 있다. 이를 위해 국내 최대 치킨 전문점인 B사의 가맹점의 경영자들을 대상으로 직접 방문 또는 전화 방문 조사를 하였다. 소상공인 외식서비스업체 경영의 성공요인을 경영자의 개인 배경적 특성, 심리적 특성, 경영관리요인, 입지특성요인으로 구분하였다. 입지특성요인들은 점포수요원, 점포입점지역 특성요인, 점포특성요인으로 구분하였다. 치킨점 경영자들을 대상으로 실증 연구 결과 경영성과인 연평균 매출액에 유의적으로 영향을 미치는 요인은 개인 배경적 특성중 업종경력과 경영관리요인중 품질 우수성, 입지특성요인 중 의자수로 나타났다. 품질우수성과 의자수는 정(+)의 영향을 미치는 반면 업종경력은 부(-)의 영향을 미치는 것으로 나타났다. 본 연구는 외식 서비스업체의 중요한 경영 성공요인인 입지특성을 별도의 변수로 구분하였다는 데 그 의의가 있다. 그러나 표본 추출수의 한계로 하위 요인중 많은 변수가 유의적 변수로 나타나지 않은 것은 추가적 연구의 필요성을 갖게 한다.

• Asian-Australasian Journal of Animal Sciences
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• 제20권5호
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• pp.754-760
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• 2007

The effect of dehydrated food waste product (DFWP) inclusion in diets of Taiwan native chickens on the growth performance, carcass traits, clinical blood chemistry and nutrient digestibility was investigated with 320 male Taishi Native Chickens (Taishi No. 13). They were randomly allocated into four levels of DFWP inclusion (0, 5, 10, or 20%) treatment. Each treatment had 80 chickens with four replicates. At 15 weeks of age, 8 chickens were selected from each group for the nutrient digestibility trial. The results showed that body weight gain during the 0 to 4 week period decreased as the feed intake and feed conversion rate (FCR) increased linearly with increasing level of DFWP inclusion. During the 4 to 8 week period, greater body weight gains were recorded for the birds on the 5% DFWP inclusion level than for the control (p<0.05). During 8 to16 weeks, the feed intake and FCR increased linearly (p<0.05). Interestingly too, results of the carcass analysis showed that DFWP inclusion up to 20% in the diet significantly decreased the relative abdominal fat weight but increased the relative proventriculus and gizzard weights of the birds. However, other carcass parameters, meat quality and sensory scores were not significantly influenced by the dietary DFWP inclusion levels (p>0.05). Higher serum aspartate aminotransferase, ${\gamma}$-glutamyltransferase activity and crude protein digestibility, and lower gross energy digestibility were observed in the 20% DFWP group compared to the control (p<0.05). Dietary DFWP inclusion was inappropriate during the 0 to 4 week period. During 4 to 8 weeks, there was no adverse effect on chicken performance in the 20% group. There was no disadvantage on carcass properties and in the meat panel test. This result would not affect consumer determination.

• Asian-Australasian Journal of Animal Sciences
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• 제31권9호
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• pp.1474-1480
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• 2018

Objective: Isoquinoline Alkaloids, derived from one plant (Macleaya cordata) can be an alternative when it is desired to increase performance in feedlot cattle. However, results on these nutritional additives in high energy diets in ruminants are still incipient in literature. In this context, the objective of this study was to evaluate performance and carcass traits of feedlot bulls supplemented with sanguinarine, the main alkaloid presents in Macleaya cordata in high energy density diets. Methods: Thirty-two crossbred Angus-Nelore bulls with mean initial body weight of $365{\pm}10kg$ and mean initial age of $11{\pm}3$ months were used. The experiment lasted 119 days, with 14 days of adaptation and 105 experimental days. Experimental diet consisted of 85% whole corn grains and 15% protein-vitamin-mineral nucleus and supplied ad libitum. Treatments consisted of a control diet (CON) and a diet with sanguinarine supplementation (SAN) at a dosage of 4 g of product sufficient to provide 6 mg of sanguinarine/d. Experimental design was completely randomized. Results: Dry matter intake, average daily gain and feed conversion were similar (p>0.05) between treatments. However, SAN group animals had higher carcass yield (p = 0.045) and were more efficient in the transformation of dry matter consumed in carcass gain (p = 0.046) than CON. In addition, haptoglobin, increased throughout feedlot duration meaning high challenge for the animals due to the diet, but this behavior was similar (p>0.05) between treatments. Conclusion: Sanguinarine produced positive results in relation to carcass yield and could be used as an additive for bulls fed diets receiving high energy density diet.

• Asian-Australasian Journal of Animal Sciences
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• 제14권10호
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• pp.1434-1439
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• 2001

Eighty crossbred pigs (Large White x Landrace) weighing 9.9 kg were assigned on the basis of sex, weight and Jitter to one of five dietary treatments in a factorial $(5\;treatments\;{\times}2\;sexes)$ arrangement to compare the nutritive value of hulled and dehulled peas fed with or without enzyme (0.25% Allzyme PF and 0.5% Biogal-S). A barley and soybean meal diet served as a control. Eight castrates and eight gilts were fed each diet. Digestibility coefficients for dry matter, crude protein and energy were higher for diets containing dehulled peas than hulled peas. In addition, enzyme supplementation modestly increased the digestibility of all three nutrients. Over the entire experimental period (9.9 to 103.3 kg), there were no performance differences (p>0.05) between pigs fed soybean meal based diets or diets based on any of the pea products. In addition, there were no differences in performance between pigs fed diets containing hulled or dehulled peas or between pigs fed diets with or without dietary enzyme. Castrates gained weight significantly faster, consumed more feed but had a poorer feed conversion than gilts (p<0.05). There were no differences in carcass traits between pigs fed diets based on soybean meal or any of the pea products. Carcass traits were similar for pigs fed hulled or dehulled peas while enzyme supplementation also had no effect on carcass data. Castrate pigs had a lower carcass value index, estimated lean yield and loin lean depth (p<0.05). Loin fat depth was greater for castrates than gilts (p<0.05). The overall results of this experiment provide little support for the need for enzyme supplementation of pea based diets fed to swine. In addition, dehulling did not appreciably improve the nutritive value of peas. Therefore, since the process adds to the cost of the raw product, its use is unlikely to be economical.

• 패션비즈니스
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• 제11권6호
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• pp.125-138
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• 2007

The modern fashion contains the religious factors or theories out of numerous cultural traits. Shamanism is a product of the very complicated combination of diversified cultural phenomena and whose traits are depicted as spiritual and artistic forms, reflecting on the materialism culture, social relations, customs, and religious faith. The Shamanism that lies in the life of humans gives much impact on their clothing life up to date, consciously or nonconsciously as well. The Shamanism clothing studied as yet has been focused on the costumes that a Shamanism priest and a shaman, the principal Shamanism performer wears and on the symbolic meaning or formativeness of the traditional shaman clothing that is only confined to certain local regions. The Shamanism in the modern costume influences not only on the traditional clothing unique to shaman but also on the other apparels in a widely extended sense. Nevertheless, the research on the modern costumes related to Shamanism is yet to be progressed. In this context, it is believed that the examination of Shamanism interrelated with a contemporary clothing expression is needed. This work would take a look specifically at how the Shamanism is given in the modern clothing fashion and review the inherent aesthetic characteristics. A fact was driven through this study that the shamanism shown in fashion is not only expressed in the modern style of shaman clothing but also unconsciously absorbed in the fashion on the whole. A finding was also revealed that the geometrical and abstract expression, the implication of animistic components, and the application of inherent shaman's costume on to design in regard to clothing are related to a view point of studying about shamanism. The meaning in each expressive method is focused on the superhumanistic desire of shamanism.