• 제목/요약/키워드: Product Participation Level

검색결과 48건 처리시간 0.026초

제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로- (Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model-)

  • 진홍근;이은주
    • 경영과정보연구
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    • 제22권
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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신제품 개발팀에서 상호작용과 성과와의 관계: 집단효능감과 참여의 역할을 중심으로 (The Relationship of Interaction and Performance in NPD Teams: Group Efficacy and Participation)

  • 이원준;김병재
    • Asia Marketing Journal
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    • 제7권1호
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    • pp.43-65
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    • 2005
  • 선도적 기업들에 있어서 신제품의 개발은 기업의 사활이 걸린 중요한 기업 활동 중의 하나이며, 구성원의 다양한 지식과 경험을 필요로 하는 과업의 특성으로 인해 다부서의 인력이 일시적으로 신제품 개발을 위해 모이는 CFT (cross-functional team)의 구성도 빈번한 실정이다. 또한 성공적인 팀의 운영을 위해 구성원간의 원활한 상호 작용을 위한 외형적인 다양한 구조적 장치(위원회, 전담반 구성등)를 구성하여 신제품의 개발을 도모하고 있으며 이러한 팀 내 상호작용의 증대가 성과에 큰 영향을 미친다는 많은 연구들이 있어왔다. 본 연구는 구성원간의 상호직용 증대가 신제품 CFT 의 성과에 영향을 미친다는 단일 측면에 대한 이해에서 발전하여, 구성원간의 관계에 있어서 집단 효능감, 참여등의 관계 특성이 지각된 신제품 개발 성과에 미치는 영향을 밝히고자 하는 탐험적 연구로서, CFT 내의 구성원과 팀간에 존재하는 성과 기제를 좀 더 세밀하게 규명하고자 하였다. 연구 결과에 의하면 상호작용 수준은 집단 효능감에 유의한 영향을 미치고, 집단 효능감은 참여에, 참여는 지각된 성과에 유의한 영향을 미치고 있음을 알 수 있었다. 반변에 상호작용 수준이나 집단 효능감이 직접 지각된 성과에 유의한 영향을 미치고 있지는 않음을 알 수 있었다.

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중소기업의 외부 네트워킹이 생산설비 관리, 신제품개발 전략 및 재무성과에 미치는 영향; 과학기술분야 출연(연) 충청권 파트너쉽 기업을 중심으로 (A Study on the Effect of External Networking of SMEs on Production Facility Management, New Product Development Strategy and Financial Performance; Focused on the Partnerships SMEs in the Chungcheong Province of S&T Government Funded Research Institutes)

  • 하영임
    • 디지털산업정보학회논문지
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    • 제19권2호
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    • pp.103-120
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    • 2023
  • This study is to confirm whether SMEs can manage production facilities well and receive help in establishing new product development strategies if they actively engage in external networks. And under this influence, it is to check whether sales growth and financial performance improve. After reviewing the literature and theory, an empirical analysis using the questionnaire method was conducted to verify the research model. To verify statistical significance, programs 'SPSS 20.0' and 'Smart PLS 2.0' were used. The results of the study are summarized as follows. First, the higher the level of technical cooperation external networking of SMEs, the higher the level of management of their production facilities and new product development strategy was confirmed. Second, it was confirmed that the higher the level of production facility management and new product development strategy of SMEs, the higher their financial performance. Third, among the external networking levels of SMEs, the factor that has the greatest influence on management level of production facilities was identified as degree of participation in human network activities to secure technology. And the factor that had the greatest influence on level of new product development strategy was identified as participation in joint research and commissioned research.

ICT 발전과 패션산업에서의 고객 참여 (ICT Development and Customer Participation in Fashion Industry)

  • 김윤정;나종연;이유리
    • 한국의류산업학회지
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    • 제17권6호
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    • pp.907-918
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    • 2015
  • With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

The Effects of Online Brand Community Members' Interactions on Values, Participation, and Brand Loyalty: The Mediating Effects of Virtual Interactivity

  • Yongsoo, HA;Alona J., GUBALANE
    • 융합경영연구
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    • 제11권1호
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    • pp.1-12
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    • 2023
  • Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

의류제품의 매스 커스터마이제이션을 위한 디자인 과정 참여시 소비자가 경험하는 플로우의 역할에 관한 연구 (Role of the Flow that Customers Experience upon Participating in the Design Process for the Mass Customization of Apparel Products)

  • 장지연;이윤정
    • 한국의류학회지
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    • 제34권4호
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    • pp.606-616
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    • 2010
  • This study investigates the flow that customers experience when they participate in a design process for the mass customization of apparel products according to participation level and individual personalities. In addition, how the flow influences the satisfaction and final purchase intention is also examined. The subjects were 600 female consumers. The following results were found: First, the level of mass customization was higher, the enjoyment, concentration, product satisfaction, and total satisfaction were higher. Second, the paths of 'participating ability'$\rightarrow$'flow', 'flow'$\rightarrow$'satisfaction'$\rightarrow$'satisfaction' 'final purchase intention' were significant. The process satisfaction had a more significant influence on the final purchase intention than the product satisfaction. Finally, the participation ability had a moderating effect for the flow experience according to the level of mass customization.

Foreign Direct Investment -Small and Medium Enterprises Linkages and Global Value Chain Participation: Evidence from Vietnam

  • NGUYEN, Thi Minh Thu;NGUYEN, Thi Tuong Anh;NGUYEN, Thi Thuy Vinh;PHAM, Huong Giang
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1217-1230
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    • 2021
  • Using a multinomial logit model with the panel-data set of Vietnam manufacturing firms, this paper investigates the impacts of foreign direct investment (FDI) - small and medium enterprises (SMEs) linkages and other factors on SMEs' participation in the global value chain (GVC). We consider GVC firms are those engaging in any of the three modes including (i) using domestic inputs to export (D2E), (ii) using imported inputs to produce for the domestic market (I2P), (iii) using imported inputs to export (I2E). We discover that FDI-SME linkages statistically encourage Vietnamese SMEs to integrate into the GVC via I2P and I2E, while no statistical association between FDI-SME linkage and D2E participation is found. GVCs participation likelihood is also positively correlated with the introduction of new product introduction. The establishment of firms' production facilities in industrial zones and foreign ownership are both reported to be significantly decisive factors to SMEs' decisions on GVC participation. Besides, there is a strong association between firms' attributes, i.e. employment, capital intensity as well as financial access, and their participation in the GVC. Local governance quality (proxied by the Provincial Competitiveness Index) and the share of skilled labor at the province-level can facilitate firms' integration into GVCs, while greater market concentration may be a hurdle to such potential.

농촌주민들의 가치수준 및 도덕성수준과 그 향상을 위한 사회교육적 시사 (The Rural People's Level of Value and Morality In Korea and its Implication for Rural Adult Education)

  • 정득진;정지웅
    • 농촌지도와개발
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    • 제3권2호
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    • pp.273-284
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    • 1996
  • This study aimed at measuring the rural people's level of value and morality, identifying its related variables, and drawing some implications for rural adult education. To measure their value and moral levels, 141 Yoncheon county adults were interviewed or asked to answer the questionnaires based on the Braithwaite and Law's(value) and Rest's(morality) instruments. The data were analyzed mainly by ANOVA, Chi square test and Pearson product-moment correlation. The major findings were: (1) The rural people mainly remained in vital feeling value(fourth) level out of five levels(religious holiness, spiritual, mind, vital feeling and sensible feeling value in order), (2) They remained in harmonious interpersonal expectations stage(fourth mortality level) out of six stage(universal ethical principles, social contract, social conscience maintenance, harmonious interpersonal expectation, instrumental purpose, and punishment/obedience in order), (3) Religion, the number of participation in adult education, and the length of such participation were three variables related to the level of value, and age, schooling years, and the number of family wane three variable related to their morality level, and (4) The relationship between value and morality levels was not significantly identified. Rural adult education needs to be more strengthened for improving their spiritual quality of life.

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Assessment of the Global Rating of Knee Function in Patients Following Anterior Cruciate Ligament Reconstruction

  • Ross, Michael D;Prall, Joshua
    • Physical Therapy Rehabilitation Science
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    • 제11권1호
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    • pp.1-7
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    • 2022
  • Objective: The purpose of this study was to assess the validity of the global rating of knee function as a measure of participation restrictions experienced during activities of daily living and sports by patients with a history of anterior cruciate ligament reconstruction (ACLR). Design: Cross-sectional study. Methods: Forty-three subjects (33 males, 10 females, age=20.3 ± 1.3 years), at a mean of 31.2 ± 14.4 months following ACLR, participated in this study. During testing, subjects were first asked to provide a global rating of function by assessing their level of knee function on a 0 to 100 scale, with 0 points representing complete loss of function due to their knee injury and 100 points representing their level of function prior to their knee injury. After providing a global rating of function, subjects completed the Knee Outcome Survey (KOS) Activities of Daily Living Scale (ADLS) and Sports Activity Scale (SAS), which served as the measure of participation restrictions in this study. Results: Pearson product correlations revealed moderate relationships between the global rating of function and the ADLS (r=0.66, p<0.0001) and SAS (r=0.69, p<0.0001). Conclusions: The global rating of knee function provides a valid measure of participation restrictions experienced during activities of daily living and sports by patients with a history of ACLR.

디지털컨버전스 패러다임과 디지털콘텐츠 서비스 참여에 관한 연구 (A Study on the Digital Convergence Paradigm and Participation in Digital Contents Services)

  • 김연정
    • 가정과삶의질연구
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    • 제27권6호
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    • pp.243-253
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    • 2009
  • This study identifies the concept of a digital convergence paradigm, which deals with the relationship among convergence and consumer participation, digital contents services, and the culture of consumption (web 2.0). This research was conducted using a quantitative method involving focus group interviews (FGI) and literature reviews. This research examines the relationship between convergence and consumer participation and the adoption of a concept of "convergence culture", which is categorized as "collective intelligence" and "intellectual community participation". The role of the consumer has changed from one of a "consuming consumer" to that of a "collaborating consumer" and finally to the concept of a consumers as the originator of a new consumption culture. In the study, the consumption culture of web participants indicated the characteristics of funology, self-expression, life-catching, quick-tempered, immersion(arousal), sharing culture, multitasking, and cyber justice. The recognition level of networking on the "digital convergence" of the consumer was identified as that of the combination of IT(information technology); product and multi-services or alliance of industry groups(telecom, broadband, IPTV service); or the use of one source with multiple devices.