• Title, Summary, Keyword: Product Participation Level

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Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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ICT Development and Customer Participation in Fashion Industry (ICT 발전과 패션산업에서의 고객 참여)

  • Kim, Yun Jeong;Rha, Jong-Youn;Lee, Yuri
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.907-918
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    • 2015
  • With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

Role of the Flow that Customers Experience upon Participating in the Design Process for the Mass Customization of Apparel Products (의류제품의 매스 커스터마이제이션을 위한 디자인 과정 참여시 소비자가 경험하는 플로우의 역할에 관한 연구)

  • Chang, Ji-Yean;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.606-616
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    • 2010
  • This study investigates the flow that customers experience when they participate in a design process for the mass customization of apparel products according to participation level and individual personalities. In addition, how the flow influences the satisfaction and final purchase intention is also examined. The subjects were 600 female consumers. The following results were found: First, the level of mass customization was higher, the enjoyment, concentration, product satisfaction, and total satisfaction were higher. Second, the paths of 'participating ability'$\rightarrow$'flow', 'flow'$\rightarrow$'satisfaction'$\rightarrow$'satisfaction' 'final purchase intention' were significant. The process satisfaction had a more significant influence on the final purchase intention than the product satisfaction. Finally, the participation ability had a moderating effect for the flow experience according to the level of mass customization.

Foreign Direct Investment -Small and Medium Enterprises Linkages and Global Value Chain Participation: Evidence from Vietnam

  • NGUYEN, Thi Minh Thu;NGUYEN, Thi Tuong Anh;NGUYEN, Thi Thuy Vinh;PHAM, Huong Giang
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1217-1230
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    • 2021
  • Using a multinomial logit model with the panel-data set of Vietnam manufacturing firms, this paper investigates the impacts of foreign direct investment (FDI) - small and medium enterprises (SMEs) linkages and other factors on SMEs' participation in the global value chain (GVC). We consider GVC firms are those engaging in any of the three modes including (i) using domestic inputs to export (D2E), (ii) using imported inputs to produce for the domestic market (I2P), (iii) using imported inputs to export (I2E). We discover that FDI-SME linkages statistically encourage Vietnamese SMEs to integrate into the GVC via I2P and I2E, while no statistical association between FDI-SME linkage and D2E participation is found. GVCs participation likelihood is also positively correlated with the introduction of new product introduction. The establishment of firms' production facilities in industrial zones and foreign ownership are both reported to be significantly decisive factors to SMEs' decisions on GVC participation. Besides, there is a strong association between firms' attributes, i.e. employment, capital intensity as well as financial access, and their participation in the GVC. Local governance quality (proxied by the Provincial Competitiveness Index) and the share of skilled labor at the province-level can facilitate firms' integration into GVCs, while greater market concentration may be a hurdle to such potential.

The Rural People's Level of Value and Morality In Korea and its Implication for Rural Adult Education (농촌주민들의 가치수준 및 도덕성수준과 그 향상을 위한 사회교육적 시사)

  • Cheong, Deuk-Jin;Cheong, Ji-Woong
    • Journal of Agricultural Extension & Community Development
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    • v.3 no.2
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    • pp.273-284
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    • 1996
  • This study aimed at measuring the rural people's level of value and morality, identifying its related variables, and drawing some implications for rural adult education. To measure their value and moral levels, 141 Yoncheon county adults were interviewed or asked to answer the questionnaires based on the Braithwaite and Law's(value) and Rest's(morality) instruments. The data were analyzed mainly by ANOVA, Chi square test and Pearson product-moment correlation. The major findings were: (1) The rural people mainly remained in vital feeling value(fourth) level out of five levels(religious holiness, spiritual, mind, vital feeling and sensible feeling value in order), (2) They remained in harmonious interpersonal expectations stage(fourth mortality level) out of six stage(universal ethical principles, social contract, social conscience maintenance, harmonious interpersonal expectation, instrumental purpose, and punishment/obedience in order), (3) Religion, the number of participation in adult education, and the length of such participation were three variables related to the level of value, and age, schooling years, and the number of family wane three variable related to their morality level, and (4) The relationship between value and morality levels was not significantly identified. Rural adult education needs to be more strengthened for improving their spiritual quality of life.

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A Study on the Digital Convergence Paradigm and Participation in Digital Contents Services (디지털컨버전스 패러다임과 디지털콘텐츠 서비스 참여에 관한 연구)

  • Kim, Yeon-Jeong
    • Journal of Korean Home Management Association
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    • v.27 no.6
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    • pp.243-253
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    • 2009
  • This study identifies the concept of a digital convergence paradigm, which deals with the relationship among convergence and consumer participation, digital contents services, and the culture of consumption (web 2.0). This research was conducted using a quantitative method involving focus group interviews (FGI) and literature reviews. This research examines the relationship between convergence and consumer participation and the adoption of a concept of "convergence culture", which is categorized as "collective intelligence" and "intellectual community participation". The role of the consumer has changed from one of a "consuming consumer" to that of a "collaborating consumer" and finally to the concept of a consumers as the originator of a new consumption culture. In the study, the consumption culture of web participants indicated the characteristics of funology, self-expression, life-catching, quick-tempered, immersion(arousal), sharing culture, multitasking, and cyber justice. The recognition level of networking on the "digital convergence" of the consumer was identified as that of the combination of IT(information technology); product and multi-services or alliance of industry groups(telecom, broadband, IPTV service); or the use of one source with multiple devices.

Influence of Children's Gender and Surrounding's Variables on School Readiness : Based on Educational Level of Parents, Educational Participation of Mother, Teaching Method of Teacher and Literacy Conditions of Home and Class (유아의 성과 주변 환경 변인이 학교준비도에 미치는 영향 : 부모의 교육수준, 어머니의 학습관여, 교사의 지도방법 및 가정과 교실의 문해환경을 중심으로)

  • Lee, Soo Hyun;Hwang, Hye Jung
    • Korean Journal of Childcare and Education
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    • v.10 no.4
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    • pp.177-203
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    • 2014
  • This thesis is to figure out the influences of children's gender, educational level of parents, educational participation of the mother, teaching method of teacher and literacy conditions of home and class on preschool children's school readiness. The objects of this study are 141 preschool children under 5 years old, 141 parents and 42 class teachers. Test for School Readiness, Measure of Mother's Educational Participation, Measure of Teacher's Teaching Method, and Measures of Literacy Condition of Home and Class are used as a studying tool. Collected materials were analyzed by Three-way ANOVA, Correlation analysis of Spearman, product-moment correlation analysis of Pearson, and phased regression analysis. The results are as follows: First, there are meaningful differences between the gender of children and mother's educational level for the school readiness. Second, except for the home's literacy condition, children's gender, educational level of parents, educational participation of mother, teaching method of teacher and literacy conditions of class show the meaningful positive correlation with the children's school readiness. Third, the adaptive zone, which is the subordinated zone, is affected by the gender of children, and the knowledge zone is influenced by the mother's educational level most. These results will be useful for the basic data that can help to promote school readiness for children's parents and teachers.

Study for Safety Satisfaction and Expectation, Satisfactioon, and Revisit of Mega-Event Participation: for Structural Equation Model (이벤트 참가에 따른 안전만족과 사전기대, 만족과 재방문의사간의 관계 연구: 구조방정식 모형을 중심으로)

  • Kwon, Young-Guk;Park, Hyun-Jee
    • Journal of the Korean Society of Safety
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    • v.20 no.4
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    • pp.162-170
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    • 2005
  • The effective development of event product for a successful event is first started with figuring out the participation motive of event. Second, what level of expectation before participating event for participant will have. Third, what level of satisfaction and safety satisfaction based on figured out motive and expectation will participant have. Fourth, what level of revisit based on satisfaction will have. The study is needed for these low items. Therefore, this investigation started as an exploratory study for a successful event to analysis the relationship among expectation satisfaction, safety satisfaction and revisit. The results indicated that participated motive is positively influenced on expectation. The expectation is positively influenced on safety satisfaction. The satisfaction is positively influenced on revisit. Finally, the safety satisfaction is positively influenced on revisit. The unique characteristics of this study is considered a safety satisfaction as m event safety and as an important factor when terror becomes often these days.

The Influence of Consumer Perception of Customization Type on Relationship Quality in the Apparel E-business Context (의류전자상거래 환경에서 고객화 유형이 관계품질에 미치는 영향)

  • Lee, Ji-Hyun;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.259-270
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    • 2008
  • The convenience and flexibility due to the spread of Internet allowed consumers to easily participate in marketing activity. Consumers want to participate in designing, manufacturing, delivering of products and service by expressing their opinions to the companies because they want to buy customized goods where their requirements are incorporated. We can expect that, through this interactive process of customization between consumers and companies, strong relationship quality may be built as a result of the interaction. The main purpose of this study is to examine the influence of consumer perception of customization on relationship quality in the e-business context. To accomplish this purpose, I reviewed the concept of customization, identified the perceptive factors of customization in e-business context (i.e., perception of participation level, assessment of flexibility), and examined the type of customization. Whether customization type generates varying degrees of perception of customization and relationship quality is revealed. As a result, collaborative product/service customization generated the highest relationship quality. Assembled product customization that was built based only on predicted consumer needs without any interaction between consumer and company showed a low level of relationship quality. And this type had no significant difference from standardized products. In short, there is a strong need for e-business companies to interact with consumers to improve relationship quality.

The Effects of Consumption Value and Consumer Trust on Crowdfunding Participation Intention

  • SHIN, Myoung-Ho;LEE, Young-Min
    • Journal of Distribution Science
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    • v.18 no.6
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    • pp.93-101
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    • 2020
  • Purpose: While crowdfunding functions as a purchasing behavior, it is different from other purchasing behavior. It derives from non-existed idea and leads to production and purchase through continuous idea development with participants and participants' support is a proxy for future sales. This study researches on consumption value, customer's trust and consumer's innovativeness to reveal which constructs of consumption value and customer's trust should be considered. Research design, data, and methodology: Crowdfunding participation intentions were examined using consumer's consumption value and trust of platforms as independent variables, and consumer innovation as a control variable. A total of 175 surveys were used for analysis. The hypothesis was tested using hierarchical regression analysis. Results: The results showed economic, epistemic value and ability, benevolence consumer trust to have a significant effect in crowdfunding participation intentions. The moderating effect of innovation was shown to be significant in only economic value and benevolence. Conclusions: The economic and hedonic value of consumers should be emphasized, as well as the evaluation level of the project itself. Moreover, technology or system safety, competency, and product specific information, as well as user benefits for their ideas are core elements in attracting new participants.