• Proceedings of the Korean Society of Precision Engineering Conference
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• 2004.10a
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• pp.1394-1397
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• 2004

Company perform a lot process to produce products. If company try to satisfy for customer and improve technological competition, they must be changed to new system. As a result, we developed knowledge based smart search system and customized it to PDM system on commercial use. In this smart search system, wherever process designer can seek to result quickly. This will be upgraded for be applied to some company.

• Industrial Engineering and Management Systems
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• v.10 no.3
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• pp.191-196
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• 2011

The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

• Korean Journal of Computational Design and Engineering
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• v.16 no.3
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• pp.197-206
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• 2011

Shipbuilding is a complex industry which contains a lot of knowledge, technology, and utilities. Hence, the necessity of the PLM (Product Life-cycle Management) system which manages life-cycle information of marine product has been increased. So, many studies related to shipbuilding PLM have been preceded, and there are some cases to be built. To implement collaboration and concurrent engineering of ship designing and manufacturing, interoperability of product data in heterogeneous system is required. Also, sharing and reusing knowledge are important for innovation of business process and productivity of enterprises. Even though many studies related interoperability of product data are going on in varies domain, the application to shipbuilding is deficient. This paper proposes a methodology for management and interconnection of BOM data based on ontology in heterogeneous PLM system of shipbuilding. Using Prot$\'{e}$g$\'{e}$-OWL, we built simple domain ontology of shipbuilding industry, and then, we integrated product information of shipbuilding BOM which is represented with different ontologies. We verified possibility of integration of shipbuilding BOM in heterogeneous PLM, using ontology.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1153-1165
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• 2011

Decision making for gas boiler consumers depends on the characteristics of products such as the price and quality as well as the brand image. Although a gas boiler is a high involvement product in terms of price, in fact, it is a low involvement product which is greatly affected by installers. This study examined variables which affect the level of satisfaction and repurchase intention by surveying about 1,000 housewives through an on-line questionnaire. The results were as follows: first, gas boiler users' general knowledge of gas boilers showed a correct-answer rate of 54.5%. The average satisfaction score of product quality (mean=5.61 out of 7) was higher than that of the satisfactionscore of the company's service (mean=5.46). Second, the level of repurchase intention was above the mid-point (mean=4.72). Multivariate regression found that product satisfaction, service satisfaction, household size, and information sources explained repurchase intentions for gas boilers to be about 50.7%. Gas boiler marketers should pay attention to the survey result in that the level of repurchase intention depends mainly on both consumer satisfaction and information sources.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.985-996
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• 2021

While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

• Proceedings of the Technology Innovation Conference
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• 2000.06a
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• pp.47-64
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• 2000

This paper analyses characteristics of the numerical controller industry in market formation and the Flow of information between users and producers and the characteristic of knowledge base of the industry and discusses the difficulties derived, from the characteristics, in accumulation of technological capability In market formation betweenusers and producers, the multi-layered market is not favorable to domestic producers in that lower end market is not large enough to provide cardle market to them which produce inferior quality and lower price than importer products. The credibility of the permance of a product is difficult to prove until a critical mass of products are sold. Therefore gaining market share is deterred by unproven credibility of the performance of the product. The flow of information between users and producers is limited. The flow of information on users environment through mass market to producers is essential for improving credibility of a product. The nature of knowledge base is tacit and the means of knowledge transmission is limited. Technological licensing and reverse engineering, Which have been conventional industry. These characteristics provide conditions of vicious circle in accumulation of technological capability of the numerical controller industry. This paper argues that these characteristics of the industry challenges existing approach to R&D management and framework of science and technology policy.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 1998.03a
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• pp.155-159
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• 1998

This paper describes a research work of developing a computer-aided design and manufacturing (CAD-CAM) of irregular shaped sheet metal product for blanking or piercing and bending operation. An approach to the system is based on the knowledge-based rules. Knowledge for the system is formulated form plasticity theories, experimental results and the empirical knowledge of field experts. This system has been written in AutoLIST on the AutoCAD and in customer tool kit on the SmartCAM with a personal computer and is composed of nine modules. the system is designed by considering several factors, such as material and thickness of product, complexities of blank geometry and punch profile, diameter and material of a wire, and availability of press. This system is capable of unfolding a formed sheet metal to give flat pattern and automatically account for the adjustment of bending allowances to match tooling requirements by checking dimensions and generating NC data automatically according to drawings of die-layout module. Results carried out in each module will provide efficiencies to the designer and the manufacture of blanking or piercing and bending die in this field.

• Knowledge Management Research
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• v.16 no.1
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• pp.193-208
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• 2015

With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

• Journal of Korean Society for Quality Management
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• v.50 no.2
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• pp.221-233
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• 2022

Purpose: This study investigates how the salespersons behave in coordinating the multiple communication channels during supplier integration (SI) for new product development (NPD), especially when their engineers directly collaborate with the buyer. Methods: This study conducted a qualitative study to explore the dynamics of the supplier's salespersons during SI for NPD. With the support of a consumer goods manufacturer (focal firm) in South Korea, we interviewed several managers, including purchasing and engineering, from the focal firm and salespersons from eight tier-1 suppliers of the focal firm. Results: The results found that the supplier's salespersons show two different behaviors toward managing and controlling the collaboration between their engineers and the buyer: (1) Process regulating behaviors that control the flows of information or communication between the engineers and the buyer, and (2) knowledge regulating behaviors that directly and indirectly support the engineers to be equipped with accurate and complete knowledge so that they can share the right knowledge with the buyer. Conclusion: This study contributes to academia and practitioners as follows. To academia, this study fill the gap in the literature by introducing the distinct behaviors of the supplier's salesperson in SI for NPD. To practitioner, in addition, our findings present coordination mechanisms to manage and control multiple communications within an inter-organizational collaboration.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2000.11a
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• pp.591-594
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• 2000

This paper describes a research work of developing a computer-aided design of product with bending and piercing for progressive working. An approach to the system for progressive working is based on the knowledge-based rules. Knowledge for the system is formulated from plasticity theories, experimental results and the empirical knowledge of field experts. The system has been written in AutoLISP on the AutoCAD with a personal computer and is composed of four main modules, which are input and shape treatment, flat pattern layout, strip layout and die layout module. Based on knowledge-based rules, the system is designed by considering several factors such as radius and angle of bend, material and thickness of product, complexities of blank geometry and punch profile, bending sequence, and availability of press. Strip layout drawing generated by the piercing processes with punch profiles divided into for external area is simulated in 3-D graphic forms, including bending sequences for the product with piercing and bending. Results obtained using the modules enable the manufacturer for progressive working of electronic products to be more efficient in this field.