• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.161-173
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• 2005

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.467-477
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• 2013

Retailers deploy new shopping value-additions to induce customers to shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers' ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.

• Korean Management Science Review
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• v.21 no.2
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• pp.191-213
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• 2004

This study addresses the evaluation criteria of multimedia authoring tools(MATs), the way which decision-maker can exclude outlier matrix from group using the concept of the compatibility index, and how AHP can be applied to the selection of MATs in a group decision-making environment. The AHP technique allows an evaluator to quantify the relative importance of elements at each hierarchy and to calculate the composite relative weights for each product(i.e. MATs). This decision process allows setting to priority of the MATs based on the AHP. The results indicated that technical ability of MATs was the most significant factor in affecting their decision, trailed by managerial efficiency and vendor support. To the experts, multimedia data support was the less important than development interface. Also, the results indicated that product A(0.510) was their first choice, trailed by product C(0.286) and B(0.204). Assessing the composite relative weights revealed that expert group's members were consistent with the rankings of decision variables(evaluation criteria variables) statistically in selecting their MATs. Therefore, we believed that expert group's members have achieved sufficient agreement to permit the use of geometric mean to average the group's preference without obscuring the differences of individual opinions.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1997.10a
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• pp.121-124
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• 1997

This paper is concerned with the generation and use of modular BOM, which is typically utilized in representing product configurations for two-level master production schedule. A method called VCM (Value Clustering Method) is proposed to build modular BOMS. We adopted a where-used matrix to represent part-product relationships. VCM is a method that can identify modules of components based on the where-used matrix. The method uses product family group value, product value, and component value. This can facilitate retrieving information about modules, finding out alternative usage pattern of components, and recognizing modules used in a particular product.

• Journal of the Ergonomics Society of Korea
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• v.3 no.1
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• pp.3-11
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• 1984

This study aims to investigate the effects of the size of operator's hand and the use of foot on the production quantity and product quality. To find out the facts the survey is conducted by measuring the hand size for the worker who is randomly chosen and by grouping them into the large hand size group and small hand size group on the base of the measuring data. The grouped operators are assigned to their job as usual, and their daily production quantities and qualities are measured. The survey shows that the production quantity of the small hand group are higher than the large hand group, and the number of defects of the small hand group are less than the large hand group.

• 축산식품과학과 산업
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• v.12 no.2
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• pp.63-70
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• 2023

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1149-1161
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• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• Journal of Ginseng Research
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• v.26 no.2
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• pp.59-66
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• 2002

This study was carried out to investigate the effects of red ginseng product and combined exercise on the changes of blood lipids(total cholesterol, high density lipoprotein, low density lipoprotein, triglyceride) and body composition (weight, % body fat) of obese women in their twenties. The experiments were performed with 21 women who had up to 30% body fat. They were randomly assigned into three groups [CON : control group (n=7), EXPI : red ginseng product group (n=7), EXP2 red ginseng product + exercise group (n=7)]. EXPI group and EXP2 group took red ginseng product for 12 weeks, and especially EXP2 group performed combined three-times-a-week exercise during the experiments period, too. The blood of each group was also sampled for three times (before experiments, after 8 weeks, after 12 weeks) to know the changes of blood lipid profile. Weight and %body fat were measured by body composition analyser. After 12 weeks, weight increased in CON group, but decreased in EXP1 and EXP2 group significantly. %body fat significantly decreased in EXP1 and EXP2 group, but not in CON group. When other two groups steadily increased in TC, EXP2 group constantly decreased, although there was no significant difference. After 12 weeks, while CON group and EXP2 group decreased within narrow limits in HDL-C, EXPI group was showing a rising tendency. But couldn't find any significant difference. Between the 8th and the 12th week, CON group and EXPI group were showing a rising tendency in LDL-C. But there was little change in EXP2 group. The results of ANOVA didn't show any significant difference. In TG, CON group and EXP2 group had little change. On the other hand, EXPI group steadily decreased. But there was no significant difference. In conclusion, with the 12-week experiments, weight and %body tat significantly decreased by red ginseng product and combined exercise which could derive profitable changes from blood lipids-especially total cholesterol, HDL-C, TG.

• Journal of the Korean Home Economics Association
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• v.48 no.10
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• pp.121-132
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• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• Journal of Photoscience
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• v.1 no.1
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• pp.39-45
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• 1994

Haloarene in which the phenyl group and halophenyl group are connected by alkyl groups were synthesized to study the photochemical behavior. The photochemical reactions of 1-halo-2-(phenylalkyl)enzenes (1 and 2) were studied in several aerated or unaerated solvents. In the case of 2-benzyl-1-halobenzene photoreduced product (biphenyl) is major in acetonitrile or benzene. In cyclohexane or acetonitrile with triethylamine, photoreduced product is obtained exclusively, while in acetonitrile with toluene, xylene, or sodium hydroxide photocyclized product (fluorene) is mainly obtained. In the case of 1-halo-2-phenethylbenzenes (5 and 6), photocyclized product (9,10-dihydrophenanthrene and phenanthrene) are major in acetonitrile or benzene. While the haloarenes 1 or 2 connecting the two arene rings by methylene is photoreduced, the other haloarene 5 or 6 connecting by ethylene is photocyclized. In cyclohexane or acetonitrile with a small amount of triethylamine, photoreduced reactions of 5 or 6 mainly occur. In acetonitrile with sodium hydroxide, toluene, or xylene, photocyclization of 5, 6 occur exclusively. The triplet state is mainly involved in the photocyclization of 5 or 6, because of the inhibition of oxygen.