• Title/Summary/Keyword: Product Form

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How Short-form Videos Influence Customer Intention Toward Fashion Product Purchase and e-WOM - Focusing on Generation Z - (숏폼 비디오 콘텐츠의 특성이 패션 제품 온라인 구전의도 및 구매의도에 미치는 영향 - Z 세대를 중심으로 -)

  • Jiyeong Park;Eunju Ko
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.690-703
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    • 2023
  • With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

A study on User-centered product design process proposal for materials adoption (소재 적용에 대한 사용자 중심의 제품디자인 프로세스 제안에 관한 연구)

  • Han, Sang-Yun;Kim, Hyun-Sung
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.27 no.4
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    • pp.186-190
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    • 2017
  • When a product is designed, user's requirements should be well analyzed and applied to the design so that the psychological and aesthetic factors of a product can be accurately conveyed to consumers. The essence of product development is to analyze the changes in the purchasing tendency of consumers and the needs of times, find out user experiences to apply to a design, and establish the objective of product development that well considers those. Designing should be recognized as one that designs even the sensitivity and experience created in the relationship with users, beyond the conventional notion of design that it draws the physical form of a product. As the subjects that design should consider have expanded like this, it has become important that today's design provides a new experience as well as simply develops formative elements based on the functions of an object. As a result, it becomes impossible to accomplish such objective only with the traditional design process that existing designers have stuck to so far. In this respect, this study is aimed to draw out a system and methodology for a user-oriented design process so that design can provide expanded experience to users from product form, applied material, and service.

The Development for guideline of raw matrials on technical document of Medical Device (의료기기 허가.기술문서 원자재 작성 가이드라인 개발)

  • Park, Ki-Jung;Ryu, Gyu-Ha;Lee, Sung-Hee;Lee, Chang-Hyung;Jung, Jin-Baek;Lee, Jae-Keun;Hur, Chan-Hoi;Kim, Hyung-Bum;Choi, Min-Yong;Kim, Yong-Woo;Hwang, Sang-Yeon;Jung, Jae-Hoon;Koo, Ja-Jung;Hong, Hye-Kyung;Lim, Kyung-Taek;Kang, Se-Ku;Kwak, Young-Ji
    • Journal of Biomedical Engineering Research
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    • v.31 no.6
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    • pp.434-437
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    • 2010
  • For approval of medical devices manufactured or imported, submission of technical documents as well as the application form is required. The manufacturer (or importer) should properly identify the raw materials the applied product is made of and the manufacturing processes the product undergoes before it is shipped in the application form. In the technical documents, scientific data to evaluate the efficacy, safety, and quality of the applied product that has been described in the application form should be provided. Therefore, identifying the raw materials that were used for the parts of the applied product and describing the physical and chemical characteristics of the raw materials are quite important and essential in ensuring the efficacy, safety, and quality of the applied product. To describe the physical and chemical characteristics of the raw materials correctively, the applicant is required to have broad knowledge in the scientific fields such as chemical, polymer, metal, and ceramic science and engineering. But most of the applicant are not experts in these fields, so that the description in the application form often includes wrong and improper descriptions. Thus, we developed a guideline which explains the raw materials for medical devices, show the their examples. The purpose of this description guideline is to help the applicant properly completing the "Raw materials or constituents and their volumes" part in the application form.

A Study on the analysis of Consumers′ Product Perception Structure via Network Form. (망구조를 통한 소비자의 제품 인식구조 분석에 관한 연구)

  • 최문영;김명석;김창수
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.80-81
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    • 1999
  • 오늘날의 제품은 양적 질적인 면에서 기하급수적으로 향상되어있는 상태이고, 따라서 제품시장도 과거에 비해, 다변화 세분화되어있다. 이러한 현실 속에서 소비자의 니즈를 반영한 제품이란 단지 기능적인 측면만이 아닌, 감성적 또는 기호적으로 다양한 소비자의 욕구를 만족시키는 제품을 의미하는 것이다. (중략)

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The Snowballing system for product from Generation (제품형태 발상을 위한 스노우볼링 시스템 구축)

  • 이경화;김태호;홍정표;홍찬석;양종열
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.78-79
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    • 1999
  • 신제품디자인개발은 시작에서 끝까지 여러 가지 단계가 존재하는 프로세스이다. 보편적으로 이 프로세스는 시장기회확보 단계로부터 시작하여 아이디어산출, 제품디자인, 제품디자인 평가 제품디자인 메니지먼트 및 제품 출시와 그 이후까지 계속되어 여러 부서 사람들에 의해 수행되는 활동이다. (중략)

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A Study on the product development of natural body foam which added the palm oil (팜유를 첨가한 천연 바디 폼의 제품개발에 관한 연구)

  • Sung, Ki-Chun;Kim, Ki-Jun
    • Journal of the Korean Applied Science and Technology
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    • v.15 no.4
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    • pp.27-34
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    • 1998
  • The natural body foam product which palm oil is added to this product, differs from products for clothes and Kitchen detergent, industrial and domestic detergent, and It has a various characteristics as a soft detergent for bath and hair product. Up to now, vidal sassoon product which imports form overseas and sells in our country, increases every year in consumption quantity. The development of this product tested to consider the quality of product in the effect of import transfer. First of all, the experiment of this product tested the fundamental items of pH, foam formation force, the moisture effect of product, the biodegradation degree of product. In case of palm oil, when it was added to this product in 0.25wt%, we could get experiment results that pH appeared in 6.2, foam formation force in product 1wt% solution appeared in 104ml per 30sec, the skin moisture effect of product appeared in incleasing from 82 a.u to 90 a.u within one hour since we have used the product, the biodegradation degree of surfactant appeared in 96.7%. According to the experiment result of product, we could know the fact that it has a high quality in comparison with other products.

Basic Study of Distribution Management Model of the Free-Form Concrete Panels (SCM 기법에 의한 비정형 콘크리트 패널의 공급관리 모델 기초연구)

  • Cho, Wonhyun;Na, Youngju;Kim, Sunkuk
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2016.05a
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    • pp.115-116
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    • 2016
  • Numerous of free-form buildings come up with external appearances using various types of free-form panels. If the panel types produced, transport and installation order and maintenance history are not properly managed, it is difficult to complete a given project successfully. For free-form building projects that satisfy 5 factors (proper time, place, price, product and quantity), a supply chain management technique is applied for distribution management of free-form concrete panels. In addition, the study listed the whole production process of free-form concrete panels and any necessary information, and suggested a basic model for the management. The study result will be a great help in effective distribution management of free-form panels for free-form building projects.

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THE EQUIVALENT FORM OF A MATRIX INEQUALITY AND ITS APPLICATION

  • ZHONGPENG YANG;XIAOXIA FENG
    • Journal of applied mathematics & informatics
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    • v.20 no.1_2
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    • pp.421-431
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    • 2006
  • In this paper, we establish a matrix inequality and its equivalent form. Applying the results, some matrix inequalities involving Khatri-Rao products of positive semi-definite matrices are generalized.

A Product and Sizing System Investigation of Domestic and Foreign Dress form for Development of Senior Men's Dress form (시니어 남성용 드레스폼 개발을 위한 국내외 시판 드레스폼의 제품 및 치수체계 조사)

  • Do, Wolhee;Choi, Eunhee
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.708-715
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    • 2016
  • This study researched the sizing system of dress form for apparel manufacturing in the domestic market. It aims to be used as basic data for the development of a dress form that could be used by manufacturers of senior men's clothing. Research focused on the sizes presented on the homepages of 17 dress form manufacturers in the USA, France, Japan, and Korea. Body measurement was made for senior men in their 50's over men (n=134). Six items were measured by the 'Standard body measurement of Size Korea'. The type of dress form in the domestic market can be classified into half-body type (upper body type and lower body type), torso, and whole-body type; in addition, each type is divided into upper arm, arm, crotch, and thigh. Korean dress form manufacturers produced/sold diverse kinds (size 7-9) for women; however, they used large/small sizes or product sizes for men without defining sizes. The chest size (93-105cm) has not been standardized while the rates of waist circumference, hip circumference and shoulder length (in accordance with the chest size) were all different. Global dress form brands manufactured reflecting body dimensions by the state organization USA ASTM. Japan JIS. For this reason, most domestic clothing businesses depend on imported dress forms. Especially, there were no dress forms for senior men. With the growing market for seniors, it would be necessary to produce senior dress forms for clothing production that reflect the body shapes and sizes of seniors.