• Title/Summary/Keyword: Product Adoption

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Multilingual Product Retrieval Agent through Semantic Web and Semantic Networks (Semantic Web과 Semantic Network을 활용한 다국어 상품검색 에이전트)

  • Moon Yoo-Jin
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.1-13
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    • 2004
  • This paper presents a method for the multilingual product retrieval agent through XML and the semantic networks in e-commerce. Retrieval for products is an important process, since it represents interfaces of the customer contact to the e-commerce. Keyword-based retrieval is efficient as long as the product information is structured and organized. But when the product information is expressed across many online shopping malls, especially when it is expressed in different languages with cultural backgrounds, buyers' product retrieval needs language translation with ambiguities resolved in a specific context. This paper presents a RDF modeling case that resolves semantic problems in the representation of product information and across the boundaries of language domains. With adoption of UNSPSC code system, this paper designs and implements an architecture for the multilingual product retrieval agents. The architecture is based on the central repository model of product catalog management with distributed updating processes. It also includes the perspectives of buyers and suppliers. And the consistency and version management of product information are controlled by UNSPSC code system. The multilingual product names are resolved by semantic networks, thesaurus and ontology dictionary for product names.

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Evaluating Information Technology Systems Using Consumer Surveys: The Role of Personal Product Knowledge

  • Byun, Sookeun
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.117-125
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    • 2018
  • As various types of information technology systems are becoming more pervasive than ever, many studies have evaluated the systems from the user perspective. Some of them have used surveys to measure consumers' cognitive responses to the target technology. However, this method may cause problems if the survey participants do not have a useful frame of reference for evaluating an unfamiliar system. To examine this issue, the current study empirically tested the effect of personal product knowledge on the predictability of a behavioral model, such as Technology Acceptance Model. A series of measurement invariance tests as well as multi-group comparison tests were conducted for rigorous examination of the data. Our analysis showed that the variance of attitude that is explained by the two believes (perceived usefulness and ease of use) was relatively small when the survey respondents had lower amount of product knowledge. Moreover, the group had weaker causal relationship between attitude and intention to use the technology, hindering the predictability of the research model. The results indicated that respondents should have a certain amount of knowledge of the target system in order to form accurate beliefs and behavioral decisions. The findings of this study provide important implications on sampling strategies for researchers with new technology.

The Empirical Study of the Influence of Consumer Innovativeness, Product Involvement and Product Expertise on Vicarious and Adoptive Innovativeness (소비자의 내재적 혁신성과 제품에 대한 관여도와 전문적 지식이 정보탐색 혁신성과 수용 혁신성에 미치는 영향에 관한 실증연구)

  • Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.187-198
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    • 2012
  • Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.

A study on User-centered product design process proposal for materials adoption (소재 적용에 대한 사용자 중심의 제품디자인 프로세스 제안에 관한 연구)

  • Han, Sang-Yun;Kim, Hyun-Sung
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.27 no.4
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    • pp.186-190
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    • 2017
  • When a product is designed, user's requirements should be well analyzed and applied to the design so that the psychological and aesthetic factors of a product can be accurately conveyed to consumers. The essence of product development is to analyze the changes in the purchasing tendency of consumers and the needs of times, find out user experiences to apply to a design, and establish the objective of product development that well considers those. Designing should be recognized as one that designs even the sensitivity and experience created in the relationship with users, beyond the conventional notion of design that it draws the physical form of a product. As the subjects that design should consider have expanded like this, it has become important that today's design provides a new experience as well as simply develops formative elements based on the functions of an object. As a result, it becomes impossible to accomplish such objective only with the traditional design process that existing designers have stuck to so far. In this respect, this study is aimed to draw out a system and methodology for a user-oriented design process so that design can provide expanded experience to users from product form, applied material, and service.

Factors Influencing Consumers' Actual Behavior based on Different Degree of Product Information (제품정보제공수준에 따른 소비자 행동)

  • Chang, Hwal-Sik;Park, Kwang-Oh;Wu, Zheng
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.175-187
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    • 2010
  • E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.

Application of Software Product Line Engineering for Developing Web Application Families (웹 시스템 군의 개발을 위한 소프트웨어 제품라인 공학의 적용)

  • Hwang, ByungHan;Jin, YoungTaek
    • The Journal of Society for e-Business Studies
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    • v.22 no.2
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    • pp.39-60
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    • 2017
  • Software product line engineering is widely recognized as an effective way for systematic software reuse, and many studies have been conducted to convert existing software development practices and processes into software product line. In order to convert existing software development into product line, a lot of investments are required such as dedicated development units, appropriate process selection and adaptation, and tool support. In particular, small businesses need business cases and specific practices for applying software product line engineering before its full-scale adoption. In this paper, we present a practical case of applying software product line engineering to the development of web system families and a process of systematically building and reusing software assets. To do this, we analyzed a number of web development projects and presented the experiences and various considerations of small software companies adopting software product line.

The influence of SNS content quality on users' adoption behavior and WOM (SNS상의 콘텐츠품질이 사용자의 수용태도와 구전활동에 미치는 영향)

  • Lee, Jiwon;Kang, Inwon;Jung, Sungwoon
    • Knowledge Management Research
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    • v.12 no.5
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    • pp.1-10
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    • 2011
  • Forming a network, through Social Network Services (SNS), among a group of people who share the same hobby or interests could increase the information sharing among the members at an exponential rate. Moreover, SNS users' behavior extends beyond the traditional introverted consumption behavior to a proactive behavior by owning or actively sharing product information. For firms, such proactive consumer behavior translates into marketing effects such as the word of mouth (WOM) effect. Therefore, SNSs are accepted not only as a communications channel between firms and consumers but also as marketing channel, suggesting the possibility of a new revenue source. In this context, we will explore into the factors of SNS contents which conserve firms' image and product information, and effects of the factors on consumer attitude and WOM.

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A Comparative Study on the Adoption of Mobile Devices

  • Lee, Jong-Oh;Whang, Jae-Hoon
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.32-34
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    • 2007
  • The global market for mobile phone business is already matured. Accordingly, the repurchasing issue for the mobile phone is being weighted drastically by the marketers. The purpose of this research is to investigate the relationships among seven crucial factors, and also examines the differences between Korean and Indonesian markets concerning the relationships of these key success factors. This research classifies these two markets as a matured market and an emerging market respectively. The structural model is tested with the data from each of the sub-samples. The analysis of the multi-group structural equation model (MSEM) showed that compared to Korean, Indonesian had more emphasized on extra-functions for the mobile phone as well as giving more influence on satisfaction from brand image. Due to the different market situation and users, the lessons to which product features must be more emphasized could be obtained for the product managers in the industry.

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Environmental and Trade Effects of Eco-Labelling (환경(環境)마크제도(制度)(Eco-Labelling)의 환경(環境) 및 무역효과(貿易效果))

  • Kim, Yeong-Saeng
    • Clean Technology
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    • v.4 no.1
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    • pp.24-34
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    • 1998
  • Eco-labelling programs contributed to the promotion of international trade of environmentally friendly products. However, it has potential trade implications. From the WTO's point of view, environmental measures relevant to eco-labelling should not discriminate between home produced goods and imported goods. Transparency should be guaranteed in preparation, adoption and application of eco-labelling. Developed countries address that eco-labelling of non-product PPM criteria is included in the provisions of TBT of WTO. However, there are more general afraids that non-product PPM-based eco-labelling can be unfairly discriminately trade measures without transparency Thus, transparency of procedures of eco-labelling, harmonization and mutual recognition of eco-labelling criteria, and technical assistance should be recommended in order to reduce trade-discriminating effects of eco-labelling.

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Manufacturer's Strategy and Capability for Service Transition (제품에서 서비스로 전환을 위한 제조기업의 서비스역량과 전략)

  • Kwon, Suhn-Beom
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.273-292
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    • 2012
  • Manufacturers have started to adopt service as their offering mix in order to overcome slow growth, declining profitability and commoditization in the pure product market. Several companies like IBM and GE have shown that services would be a new source of revenue and a steady growth. Service covers a wide spectrum from a simple add-on service like repair to complex outsourcing service. Service adoption is a challenge for manufacturers who have been accustomed to product making and selling. Making, proposing, delivering and evaluating services needs a different and new capabilities for manufacturers. And service transition is closely related with capabilities which make a transition with a less risk. In this paper, a taxonomy of efforts is developed which build on the service transition literatures and cases. We provide a phased service transition strategy for manufacturers and service capabilities needed at each phases.