• Title/Summary/Keyword: Producer

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The Influence of the Marketing Success of the Musical in the Chinese Musical Industry (뮤지컬 <디에>의 마케팅 성공이 중국 뮤지컬 발전에 끼친 영향)

  • Huang, Biao;Han, Kyung-Hoon
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.383-393
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    • 2021
  • This paper analyzed the marketing success factors of the Chinese musical , which entered the world musical market for the first time in the history of Chinese musicals, and investigated the positive effects of the success of on the development of Chinese musicals. First, five important elements of musical marketing were determined as the analysis criteria and through this, we were able to derive that the marketing promotion was achieved by establishing a systematic strategy in the techniques of 'positioning', 'ticket promotion', 'PR strategy', 'producer', 'OSMU' as the success factors of the musical . The case of in Chinese musicals can be regarded as the first successful case by professional marketing. Due to the results of these achievements, the Chinese government and local musical support systems were established, and in recent years, Chinese musicals have been qualitative. It has been confirmed that Chinese musicals are growing rapidly in recent years in terms of quality and industry. It is expected that more academic studies related to Chinese musicals will be conducted through this study, and it is the purpose of this study to be used as a material that can contribute to the creation of Chinese musical with evenly high workability and productability in the future.

Prediction of Optimal Production Level for Maximizing Total Profit in Miryang Sesame Leaf Cultivation (밀양 깻잎 농업의 총소득 극대화를 위한 적정 생산 규모 전망)

  • Cho, Jae-Hwan;Chung, Wonho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.313-320
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    • 2021
  • This study develops a demand and supply model and price model for Miryang sesame leaf cultivation and predicts the optimal production level to maximize total profit for Miryang sesame leaf farms. We used time series data from 1996 to 2017, which are related to Miryang sesame leaf cultivation. For the analysis, we estimated the demand function and average cost function, calculated the optimal production level and price, and derived the optimal profit. In addition, we predicted the optimal production level, price, total revenue, total cost, and profit until the year 2030 through scenario analysis. The results show that the optimal production level until the year 2030 is between 10 and 12.5 thousand tons, while the production volume was 7 thousand tons in 2017, and total profit for Miryang sesame leaf farms is estimated at 13.3 to 21.3 billion Korean won in 2030. The producer group needs to maintain the optimal production level to maximize total profit for farmers, as suggested in this study.

Coping with large litters: management effects on welfare and nursing capacity of the sow

  • Peltoniemi, Olli;Han, Taehee;Yun, Jinhyeon
    • Journal of Animal Science and Technology
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    • v.63 no.2
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    • pp.199-210
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    • 2021
  • A number of management issues can be used as drivers for change in order to improve animal welfare and nursing capacity of the hyperprolific sow. Group housing of sows during gestation is a recommended practice from the perspective of animal welfare. Related health issues include reproductive health and the locomotor system. It appears that management of pregnant sows in groups is challenging for a producer and considerable skill is required. We explored the benefits and challenges of group housing, including feeding issues. Increasing litter size requires additional attention to the mammary gland and its ability to provide sufficient nursing for the growing litter. We discuss the fundamentals of mammary development and the specific challenges related to the hyperprolific sow. We also address challenges with the farrowing environment. It appears that the old-fashioned farrowing crate is not only outdated in terms of welfare from the public's perspective, but also fails to provide the environment that the sow needs to support her physiology of farrowing, nursing, and maternal behaviour. Studies from our group and others indicate that providing the sow with a loose housing system adequate in space and nesting material, along with reasonable chance for isolation, can be considered as fundamental for successful farrowing of the hyperprolific sow. It has also been shown that management strategies, such as split suckling and cross fostering, are necessary to ensure proper colostrum intake for all piglets born alive in a large litter. We thus conclude that welfare and nursing capacity of the sow can be improved by management. However, current megatrends such as the climate change may change sow management and force the industry to rethink goals of breeding and, for instance, breeding for better resilience may need to be included as goals for the future.

A Study on the characteristics of Producing Immersive Theatre -Focus on the Case Analysis of the Local Production of - (이머시브 공연 프로듀싱의 특징 연구 -<위대한 개츠비> 국내공연 사례분석을 중심으로-)

  • Choi, KyungWha;Byun, Daniel H.
    • Trans-
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    • v.12
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    • pp.107-140
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    • 2022
  • This study examines the concept and characteristics of immersive theatres through previous studies. Immersive Theatres can be understood as a form of performance that breaks the boundaries between the stage and the auditorium in various spaces so that the audience can actively participate in the performance or immerse themselves sensibly. However, since it absorbs various art forms and continues to change and develop, it is important to recognize the concept by grasping its characteristics as an immersive experience rather than defining it as one. Based on the theoretical background of the concept and characteristics of the theatrical producers and immersive theatres, the producing immersive theatre < The Great Gatsby> is analyzed to derive differences between the immersive theatre and the general performances. In conclusion, it is important to recognize that immersive theatres have audiences at the center of all aesthetic performance environments. The role and position of the audience as a "passive consumer" change to an "active and creative consumer" in immersive theatres where the audience-centered immersive environment and experience are the key, and it was found that not only producers but also the creatives should change their perception of the audience and reflect it in the producing.

An Analysis of the Key Factors Affecting Apartment Sales Price in Gwangju, South Korea (광주광역시 아파트 매매가 영향요인 분석)

  • Lim, Sung Yeon;Ko, Chang Wan;Jeong, Young-Seon
    • Smart Media Journal
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    • v.11 no.3
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    • pp.62-73
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    • 2022
  • Researches on the prediction of domestic apartment sales price have been continuously conducted, but it is not easy to accurately predict apartment prices because various characteristics are compounded. Prior to predicting apartment sales price, the analysis of major factors, influencing on sale prices, is of paramount importance to improve the accuracy of sales price. Therefore, this study aims to analyze what are the factors that affect the apartment sales price in Gwangju, which is currently showing a steady increase rate. With 6 years of Gwangju apartment transaction price and various social factor data, several maching learning techniques such as multiple regression analysis, random forest, and deep artificial neural network algorithms are applied to identify major factors in each model. The performances of each model are compared with RMSE (Root Mean Squared Error), MAE (Mean Absolute Error) and R2 (coefficient of determination). The experiment shows that several factors such as 'contract year', 'applicable area', 'certificate of deposit', 'mortgage rate', 'leading index', 'producer price index', 'coincident composite index' are analyzed as main factors, affecting the sales price.

Improvement in Seasonal Prediction of Precipitation and Drought over the United States Based on Regional Climate Model Using Empirical Quantile Mapping (경험적 분위사상법을 이용한 지역기후모형 기반 미국 강수 및 가뭄의 계절 예측 성능 개선)

  • Song, Chan-Yeong;Kim, So-Hee;Ahn, Joong-Bae
    • Atmosphere
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    • v.31 no.5
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    • pp.637-656
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    • 2021
  • The United States has been known as the world's major producer of crops such as wheat, corn, and soybeans. Therefore, using meteorological long-term forecast data to project reliable crop yields in the United States is important for planning domestic food policies. The current study is part of an effort to improve the seasonal predictability of regional-scale precipitation across the United States for estimating crop production in the country. For the purpose, a dynamic downscaling method using Weather Research and Forecasting (WRF) model is utilized. The WRF simulation covers the crop-growing period (March to October) during 2000-2020. The initial and lateral boundary conditions of WRF are derived from the Pusan National University Coupled General Circulation Model (PNU CGCM), a participant model of Asia-Pacific Economic Cooperation Climate Center (APCC) Long-Term Multi-Model Ensemble Prediction System. For bias correction of downscaled daily precipitation, empirical quantile mapping (EQM) is applied. The downscaled data set without and with correction are called WRF_UC and WRF_C, respectively. In terms of mean precipitation, the EQM effectively reduces the wet biases over most of the United States and improves the spatial correlation coefficient with observation. The daily precipitation of WRF_C shows the better performance in terms of frequency and extreme precipitation intensity compared to WRF_UC. In addition, WRF_C shows a more reasonable performance in predicting drought frequency according to intensity than WRF_UC.

Location and Urban Network Hierarchy Analysis of the Seven Major Test and Certification Institutions in Korea (시험인증 기관의 입지 및 도시 네트워크 위계 분석: 국내 7대 시험인증기관을 대상으로)

  • Hong, Sung-Ho;Kim, Jung-Eun
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.3
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    • pp.380-396
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    • 2022
  • In this study, the location and network hierarchy of the seven major test and certification institutions in Korea were analyzed. First, like other APS, the test and certification institutions are concentrated in the metropolitan area, and the spatial spread of the branch is developing. Second, unlike other APS, branches do not accumulate in large cities. It is deeply related to regional economic geography characteristics such as proximity to manufacturers and specificity of regional strategic industries. Third, despite the spatial spread, workers are concentrated in the metropolitan area. Fourth, urban-regions are mainly formed between the metropolitan area of test certification and the Chungbuk(Cheong) area.

Rapid micropropagation of wild garlic (Allium victorialis var. platyphyllum) by the scooping method

  • Jeong, Mi Jin;Yong, Seong Hyeon;Kim, Do Hyeon;Park, Kwan Been;Kim, Hak Gon;Choi, Pil Son;Choi, Myung Suk
    • Journal of Plant Biotechnology
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    • v.49 no.3
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    • pp.213-221
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    • 2022
  • Wild garlic (Allium victorialis var. platyphyllum, AVVP) is a nontimber forest product used as an edible and medicinal vegetable. AVVP is usually propagated form offspring bulbs but it takes a long time to harvest. Using tissue culture technology could overcome this problem. This study investigated the optimal conditions for shoot multiplication, root growth, and plant growth by scooping AVVP bulbs. AVVP bulbs harvested from Ulleung Island, Korea, the main producer of AVVP, were surface-sterilized and used for in vitro propagation. Shoot multiplication was performed by the scooping method. More than five multiple shoots were induced from scooped tissue in Quoirin and Lepoivre (QL) medium containing plant growth regulators (PGRs); the maximum number of multiple shoots were induced from scooped tissue in QL medium containing 0.45 μM thidiazuron (TDZ) after 16 weeks of culture. Roots were induced directly at the base of the shoots in all treatments. In vitro rooting depended on the type of PGRs, and the best root-inducing treatment was QL medium containing 9.84 μM indole-3-butyric acid (IBA). Plants with in vitro roots were transferred to pots containing artificial soil and successfully acclimatized for 4 weeks. The acclimatized plants showed a survival rate of 80% after 20 weeks and gradually promoted growth depending on the acclimatization period. The results of this study will be of great help to AVVP dissemination through sustainable mass propagation.

Standards Harmonization and Asymmetric Compliance Technology

  • Ryu, Han-Eol
    • Journal of Korea Trade
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    • v.25 no.3
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    • pp.1-20
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    • 2021
  • Purpose - The purpose of this paper is to examine the welfare effects of standards harmonization between technologically asymmetric countries, and to determine optimal harmonization strategies for a country with mid-level technological advancement. Design/methodology - Following Salop's circular city model (Salop, 1979), this study constructs a simple, horizontally-differentiated oligopoly model in which three firms and three countries exist. Each country adopts different compatibility standards and each firm incurs conversion costs for foreign market access due to differences in standards. The conversion costs are related to technology; standards harmonization removes these costs between participating countries. The paper considers three cases: i) no harmonization; ii) harmonization with the more technologically-advanced country and iii) harmonization with the less technologically-advanced country. Findings - The paper first considers a scenario in which all three firms occupy some share of the market in each country. It shows that standards harmonization with both the technologically moreor less-advanced country always increases consumer surplus and social welfare. In addition, the producer surplus will increase if the harmonization partner has a higher technology level, whereas it may decrease if the partner has a lower technology level. It also shows that if most domestic export goods are in sectors with conversion costs above a certain level, harmonizing standards with a technologically more-advanced country should be prioritized. Such strategies, moreover, should be emphasized when there exists a large technology gap among countries. Lastly, the paper considers another scenario, in which harmonization leads to the foreclosure of the non-member firm from the member countries' markets. It shows that harmonization improves the social welfare of a mid-level technology country regardless of its partner's technology. It also shows that the country should prioritize harmonization with the technologically less-advanced country. Originality/value - Though some of the existing studies consider the welfare effects of harmonization, their main assumption is that firms have the same conversion technology. Since complying with standards often requires substantial technological advancement and technical expertise, harmonization of compatibility standards between countries with gaps in technological ability carries different implications. This paper investigates the welfare effects of this harmonization and determines an optimal harmonization strategy while considering technological asymmetry among countries in standards compliance.

Complete mitochondrial genome of the Japanese oak silkmoth, Antheraea yamamai (Lepidoptera: Saturniidae), from Jeju Island, Korea

  • Kim, Kee-Young;Park, Jeong Sun;Lee, Keon Hee;Kim, Min Jee;Kim, Seong-Wan;Park, Jong-Woo;Kang, Sang-Kuk;Kim, Nam-Suk;Kim, Iksoo
    • International Journal of Industrial Entomology and Biomaterials
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    • v.44 no.2
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    • pp.65-71
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    • 2022
  • The wild silkmoth Antheraea yamamai Guérin-Méneville, 1861 (Lepidoptera: Saturniidae) is an important producer of silk that is superior to the silk produced by traditional domesticated silkworm. In this study, we sequenced the complete mitochondrial genome (mitogenome) of An. yamamai collected from Jeju Island, which is the southernmost island approximately 100 km offshore southward from the Korean Peninsula. Determining this sequence will be necessary for tracing the biogeographic history of the species and developing molecular markers for identifying the origin of commercial products. Comparison of the sequence divergence among two available and the current mitogenomes revealed a low but substantial number of substitutions, totaling 23 nucleotides in the whole genome. CytB and ND5 showed the highest variability with five and four variations, respectively, suggesting that these regions will be prior regions to target for subsequent biogeographic and diagnosis study. Phylogenetic reconstruction based on all available sequences of Saturniidae showed that An. yamamai is a sister to the congeneric species An. pernyi, corroborating that Antheraea is a highly supported monophyletic group. The tribe Saturniini was clearly non-monophyletic and interrupted by Attacini and Bunaeini.