• Design Convergence Study
• /
• v.16 no.1
• /
• pp.203-216
• /
• 2017

There are many definitions around brand. It complexify academic literature. Thus, this study collected meaningful definitions among many statements about brand and analyzed and classified them by available perspectives. This is especially necessary contents in domestic brand study, which is short of concept research about brand. Various literatures are refereed to brand definition introduction. But to etymological definition, several European linguistic theses are deeply reviewed and to institutional definition, wide range of information such as history, law and society is refereed. Total brand definitions are classified in . It is divided into 2 parts which are non-commercial context (etymological and institutional definition) and commercial context (producer, customer and the relation or interaction between producer and customer). In etymological definition, the word origin is clear word 'brandr' which means 'burning wood' and cattle-brand made this 'brand'. In legal definition, legal and institutional meaning of 'trademark' is examined. Etymological definition and institutional definition are fundamental and lexical definition which show brand history. These are foundation stones in brand studies.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.6
• /
• pp.702-710
• /
• 2009

The purpose of this study was to identify the competing values leadership of restaurant general managers and to investigate the impact of their competing values leadership on employee job satisfaction and turnover intention. A sample of full-time restaurant employees (n=360, 36% response) completed an e-mail survey. The results showed that among the eight sub-dimensions of competing values leadership roles, the monitor (4.04), producer (4.01), and director (3.99) roles were perceived as the most frequently used leadership styles of managers compared to broker (3.78), innovator (3.83), and mentor (3.91) roles (p <0.001). Additional T-test results suggested that an employees' gender had an influence on how he/she perceived the leadership style of their manager. Male employees were more likely to perceive that the director and mentor roles (4.19) were performed very well by their managers, while female employees perceived that their managers concentrated more on monitor (3.98) and producer (3.96) roles rather than on broker (3.73) and innovator (3.79) roles (p<0.05). It was found that manager competing values leadership had a significant correlation with employee job satisfaction, and the mentor, coordinator, and innovator manager roles explained the relationship with 42.1% based on multiple regression analysis (p<0.001). In further findings, the manager competing values leadership roles had an effect on employee turnover intention. The results of the data were as follows: mentor and facilitator roles promoted a decrease in employee turnover intention and the director role caused employee turnover intention to increase. Ultimately, this study will be useful for restaurant managers to guide the application of appropriate competing values leadership roles in order to strengthen employee job satisfaction and to reduce turnover intention.

• 한국노년학
• /
• v.30 no.4
• /
• pp.1329-1344
• /
• 2010

This study is intended to find out how production people have been creating senior radio program. For this purpose, the study set up the three research questions and employed in-depth interviews with ten production people: First, production people find out senior radio listeners who have been very royal attendance of the program for a long time. And they examined senior listeners prefer to listen about health care, information about elderly life and singing contest. They have been made para-social interaction with master of ceremonies (MC). Second, unlike other radio program, the senior radio program has concentrated on the radio station's image and public interest rather than financial profit and viewing rate. Normally, it was known that radio program for senior used carried on break of the day. But some program has been broadcasted on prime time in the afternoon. Target audience of senior radio program has been expanded over the forties and the fifties from sixties. Thirdly, in general the role of producer is critically important to produce program. However, MC and scriptwriter are far more experienced and specialized on the field than producer in radio program for senior.

• Journal of Environmental Science International
• /
• v.32 no.12
• /
• pp.915-923
• /
• 2023

The purpose of the study is to explore strategies to revitalize the distribution of landscaping plants in Gangwon State (hereinafter referred to as Gangwon-do). To understand the current distribution status and perception of landscape materials in Gangwon-do, a survey was conducted on producers and consumers focusing on cultivation area and method, cultivated species and quantity, purchase species and quantity, and purchase area. Producers often cultivated open land, and in the case of trees and shrubs, most of them cultivated <5 species. On the other hand, consumers preferred field cultivation products when purchasing trees and shrubs. Approximately 6-10 species of trees and shrubs were preferred for a single purchase, confirming an imbalance in the supply and demand of landscaping plants. In addition, both producers and consumers had a positive perception of landscape plant transactions in Gangwon-do; however, the dissatisfaction factors for producers included a small consumer base and difficulties for them in securing standards and quantities. Based on these results, it is necessary to establish a platform that can interconnect producers' landscape plant cultivation information with consumers' requirements to rejuvenate the landscape plant distribution market and enhance competitiveness in Gangwon-do. In addition, this platform is expected to have a positive impact on improving the quality of landscaping plants, setting reasonable prices, and increasing domestic demand in Gangwon-do by providing opportunities for cultivation, promotion, and marketing education through producer support projects.

• Journal of the Korean Geographical Society
• /
• v.31 no.2
• /
• pp.160-197
• /
• 1996

The purpose of this study is to review research trends and issues of economic geography in Korea for the last fifty years by sub-fields of agricultural geography, industrial geography, commercial and service geography, and transportation geography. Research in Korean economic geography has progressed significantly in terms of the scope and the number of papers published during the last a half a century. Agricultural geography was a leading field of economic geography in Korea before mid-1970s. Since the mid-1970s, however, agricultural geography has turned over the leading role in economic geography to industrial geography. Classification and structure of agricultural region has been the most popular research theme in Korea, even though diverse topics has been dealt in the research of agricultulal geography in Korea during the last fifty years. In recent years, emphasis is given to study on the dynamics of agricultural region and regional differentiation of part-time farming. It is suggested that the future issues of research in agricultural geography in Korea are agricultural restructuring and changes in agricultural space under the WTO system, changes in rural area and agricultural region with the progress of informatization, changes in agricultural structures and rural society by the increase of part-time farming, governments agricultulal policy and its impacts, competitive advantages of Korean agricultulal products, and environmental impacts of agricultural restructuring. Research in industrial geography has remarkably progressed since the 1980s. Locational changes, regional industrial structure and formation of industrial region were the major topics of interest in the research of industrial geography in Korea before 1980. Since the early 1980s, in addition to the topics which were interested in before 1980, changes of industrial organization and industrial location, changes of production systems and industrial space development of high technology industries and science parks, industrial restructuring and regional economy, foreign direct investments, industrial linkages and industrial districts, and industrial policy and regional development have been the major research themes of industrial geography in Korea. Considerable number of papers has been published both in Korean journals and in foreign journals during this period. Considering global changes in the organization of industrial space, future research should be more focused on firms strategy for regaining competitive advantages, local and global perspectives of industry, industry and environmental changes, in addition to the topics which have been dealt in recent years. Research in commercial and service geography and transportation geography was negligible in Korea before the late 1970s. These two sub-fields in economic geography have begun to develop since 1980s. Periodic markets, structure of commercial area, and distribution of products were the major topics of interest in the 1980s in the commercial and service geography in Korea. In the 1990s, however reserch in producer services has been active with growth of producer services in Korean economy. It is suggested that regional changes with progress of informatization and technology, changes of international trade and regional changes, development of efficient distribution system, role of producer services in regional development, and network of producer services are the major issues to be studied in the future in the field of commercial and service geography in Korea. Commuting, distribution of products, and transportation networks have been the major topics of research in transportation geography in Korea. Diverse quantitative techniques have been applied in the most of the researches in transportation geography. It is required that future studies in transportation geography should also focus on societal and behavioral issues, policy issues regional impacts of new transportation facilities, an analysis of transportation system at the global or international level. Since the 1980s economic geography in Korea has considerably progressed with publication of papers and books. The progress can be regarded as successful in quantitative aspect, but not in quantitative aspects. For the development of Korean economic geography in both quantitative and qualitative aspects, it is necessary to promote international collaborative researches and interdisciplinary cooperations. Attention should also be given to the research on changes in competitive advantages and economic restructuring, changes of economic space with the development of high technology and the progress of informatization. economic development and culture. and foreign regional studies.

• International Journal of Industrial Entomology and Biomaterials
• /
• v.1 no.2
• /
• pp.79-86
• /
• 2000

Strengthening of R & D components of sericulture in India since the sixties has led to a quantum jump in silk production and presently India is the second largest producer in the world. This achievement is primarily due to a number of breakthroughs in R & D to match the requirements of tropics, by way of introduction of improved mulberry varieties and silkworm breeds, better mulberry cultivation and rearing management practices suited to tropical conditions. Of late, new approaches in molecular biology and biotechnology have also been vigorously pursued to strengthen the current conventional strategies. The present paper attempts to provide an overview of the present status of silk production in both mulberry and non-mulberry sectors, breakthroughs achieved through new approaches of biotechnology and the future prospects for maximizing silk productivity in India.

• Mycobiology
• /
• v.30 no.3
• /
• pp.154-159
• /
• 2002

Fifty cases of dermatomycoses were recorded from adult male and female at Qena Gvernorates. These included tinea capitis(62% of total cases), tinea corporis(20%), tinea versicolor(12%) and tinea unguium(6%). Males are more susceptible to all cases of tinea than females. Thirty-one species and 2 varieties belonging to 16 genera were recovered from several infection sites. These were identified as Aphanoascus fulvescens, A. terreus, Arthroderma fulva, A. obtusa, Trichophyton rubrum and T. soudanense. Several saprophytes were also found. These were : Aspergillus flavus, A. fumigatus, A. niger, A. terreus, Cochliobolus lunatus, Mycosphaerella tassiana, Penicillium chrysogenum and P. citrinum. Twenty-one isolates were able to hydrolyze gelatin with variable capabilities. T. rubrum was the most active protease producer. The maximum production of protease was obtained at 8 days of incubation at $30^{\circ}C$ in Sabouraud's basal medium with maltose as a carbon source and pepton as a nitrogen source. The optinal pH for the maximum production of protease was pH 6.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
• /
• 2004.04a
• /
• pp.329-335
• /
• 2004

Until now, The our concept about a national geospatial data infrastructure have been concentrated on a field of producer. This concept is the trend which the focus have been inverted currently with the use to process data in an user viewpoint and to the compatibility of the database. But the standard of our national framework data is defective yet. Also, The law and policy are not clear and the concept recognition of users lacks. This paper is showed improvement plan of development and maintenance of the national framework data, and researched the relationship between the national framework data.

• Korean Journal of Organic Agriculture
• /
• v.13 no.3
• /
• pp.229-242
• /
• 2005

This study was examined to analyze of the characteristics analysis of purchasing behavior for environment-friendly agri-products on consumers in Gwangju. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation, chi-square test and logistic regression by SPSS WIN 10.0. The main results of this study were as followings (1) It was analyzed that consumers have had the reason to purchase, purchase places, purchase number of times, purchase background, optimum price and purchase item for environment-friendly agri-products. (2) It was tended that consumer showed degree of satisfaction, point to improve and purchase intention continuously for environment-friendly agri-products. (3) It was proved that age, income, medium contact level, cognitive level, valuation basis, producer and the direct deal, the consumer organization's co-op, large-sized discount hoarded goods for purchase places and price reduction for promotion of purchase for environment-friendly agri-products was of the characteristics analysis.

• Proceedings of the Korean Fiber Society Conference
• /
• 2003.04a
• /
• pp.243-246
• /
• 2003

Poly(butylene terephthalate)(PBT) is an important engineering polyester. It crystallizes much more easily and faster than PET. And these crystallization properties determine its use as an injection molding resin. Although it is more extensive than PET, its crystallization can be controlled much more easily during processing. General electric (Schenectady, NY) is the main producer of PBT films. Its production capacity was 3-5million pounds per year in 1987. (omitted)