• Asia Marketing Journal
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• 제15권3호
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• Asia Marketing Journal
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• 제13권4호
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• pp.29-54
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• 2012

본 연구는 영화 관람과정에서 이루어지는 관객의 정보처리 용이성과 선호도 유창성의 관계를 살펴보기 위한 것이다. 따라서 본 연구는 영화에 대한 정보처리의 유창성 정도가 영화의 선호도 결정 용이성에 영향을 주다고 가정하고, 선행연구를 토대로 영화의 처리 유창성을 물리적 특성의 식별 용이성인 영화의 지각적 유창성과 표적에 대한 의미 처리 용이성을 의미하는 개념적 유창성으로 구분하였다. 그리고 영화를 구성하는 표현 요소들을 지각적 유창성요인과 개념적 유창성요인으로 구분하여 이들의 영향 관계를 탐색하였다. 본 연구의 결과, 첫째, 영화의 개념적 유창성과 지각적 유창성은 모두 영화의 선호도 유창성에 영향을 주는 것으로 나타났다. 둘째, 소리 표현의 식별성과 배우의 역할 표현 식별성은 영화의 지각적 유창성에 영향을 주지만, 영상 표현의 식별성은 유의하지 않은 것으로 탐색되었다. 마지막으로, 대사 표현의 적합성과 스토리 구성력은 영화의 개념적 유창성에 영향을 주는 것으로 탐색되었다.

• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.1-11
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• 2021

국내 콘텐츠 시장은 꾸준히 성장해왔다. 이에 더해 코로나 19를 기점으로 콘텐츠 소비량이 급속도로 증가하였다. 따라서 콘텐츠 관련 소비자 행동에 대한 심층적 고찰이 필요하다. 이에 본 연구는 콘텐츠에 대한 소비자의 흥미를 유발하는 핵심요인으로서 콘텐츠명에 주목하였다. 콘텐츠명의 개념적 유창성(conceptual fluency)이 콘텐츠에 대한 호감도(liking)에 미치는 영향력을 실험을 통해 확인하였으며, 또한 소비자의 정보처리성향(언어적 vs. 시각적)을 조절변수로 제시하고 그 효과를 검증하였다. 분석 결과, 개념적 유창성이 높을 때 소비자는 콘텐츠에 대해 더 호의적인 반응을 보였으며, 소비자의 언어적 정보처리성향과 콘텐츠명의 개념적 유창성 간에는 유의한 상호작용 효과가 나타났다. 본 연구는 콘텐츠에 대한 소비자 호감도를 높이는 전략에 대해 고찰하고 있다. 특히, 정보처리성향이라는 소비자 특성 변수에 대한 효과를 검증하였다는 점에서 학문적, 실무적 의의가 있다.

• 음성과학
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• 제15권2호
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• pp.111-118
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• 2008

We identified the characteristic impairmants of linguistic semantic memory in patients with prodromal Alzheimer's disease(AD) and mild AD. To elucidate the earliest changes of semantic language function in subjects with AD, performances on confrontation naming test and verbal fluency task were compared among patients with AD patients (n=20), mild AD patients (n=27) and healthy elderly controls (n=20). Tasks in this study included the confrontation naming test of Test of Lexical Processing in Aphasia(TLPA/Japanese) and one-minute verbal fluency task (semantic/ phonetic categories). The results were as follows: 1) Performances of the prodromal AD group showed the comparable to those of the control group on the confrontation naming test, 2) In the semantic/phonetic verbal fluency tasks, the performances of the control group were better than those of the prodromal AD and mild AD groups, but no significant differences were shown between the prodromal AD and the mild AD group.

• 말소리와 음성과학
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• 제7권2호
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• pp.149-156
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• 2015

We propose a new method for automatic fluency scoring of English speaking tests spoken by nonnative speakers in a free-talking style. The proposed method is different from the previous methods in that it does not require the transcribed texts for spoken utterances. At first, an input utterance is segmented into a phone sequence by using a phone recognizer trained by using native speech databases. For each utterance, a feature vector with 6 features is extracted by processing the segmentation results of the phone recognizer. Then, fluency score is computed by applying support vector regression (SVR) to the feature vector. The parameters of SVR are learned by using the rater scores for the utterances. In computer experiments with 3 tests taken by 48 Korean adults, we show that speech rate, phonation time ratio, and smoothed unfilled pause rate are best for fluency scoring. The correlation of between the rater score and the SVR score is shown to be 0.84, which is higher than the correlation of 0.78 among raters. Although the correlation is slightly lower than the correlation of 0.90 when the transcribed texts are given, it implies that the proposed method can be used as a preprocessing tool for fluency evaluation of speaking tests.

• 대한지역사회영양학회지
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• 제27권5호
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• pp.387-396
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• 2022

Objectives: The purpose of this study was to examine the effects of the types of nutrition labeling on the processing fluency, health evaluation and purchase intentions of home meal replacements. Methods: This online experimental study was conducted from December 29 to 31, 2019 and included 134 participants. The research design was 2 (Objective nutrition labeling: present vs. absent) × 2 (Evaluative nutrition labeling: present vs. absent) and each participant was randomly assigned to one of four groups. As stimuli, five types of ready-to-heat foods sold in the market were used. Results: Processing fluency (4.91 points) and purchase intention (4.13 points) were significantly high when both evaluative nutrition labeling and objective nutrition labeling were presented, and healthfulness evaluation (4.47 points) was significantly high when only evaluative nutrition labeling was presented. All three variables were measured to be high when evaluative nutrition labeling was presented. The evaluative nutrition labeling that visually represented nutritional values was found to be more effective for processing fluency, healthfulness evaluation, and purchase intention than the objective nutrition labeling representing the nutritional value of the product in numbers and proportions. Conclusions: These results show that it is necessary to develop various types of evaluative nutrition labeling to enable consumers to choose and purchase healthful home meal replacements. Also, consumer education and public campaigns are needed to encourage consumers to select healthier home-cooked meals using nutrition labeling.

• 음성과학
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• 제8권4호
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• pp.157-168
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• 2001

The limited capacity model has been used to explain linguistic interactions and trade-offs that occur in children's speech. The purpose of the present investigation is to explore the interrelationship of MLU (as an index of syntactic development) and fluency in the spontaneous speech of normal children. Twenty normal children's (ten girls and ten boys, aged 36-48 months) spontaneous speech samples were obtained during free-play interactions with their mothers or other adults. The results indicated that the MLU of disfluent utterances were significantly longer than that of fluent utterances. Also, disfluencies occurred more frequently in longer utterances than in shorter utterances. In addition, the utterances where disfluencies occurred more than 2 times were longer than those where disfluencies occurred once. These results imply that the increase of MLU appear to affect not only the occurrence of disfluent utterances, but also the number of disfluencies within the utterances. In other' words, these findings show that there are trade-off effects between MLU and fluency. This is discussed within a limited capacity framework.

• 아동학회지
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• 제29권1호
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• pp.293-303
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• 2008

The purpose of this study was to identify the relationships between children's information processing style and creativity. The subjects were 40 5-year-old kindergarten students in Busan. The K-ABC (Kaufman Assessment Battery for Children, 1987) test and Torrance's TTCT were used to examine the relationships between children's information processing style and creativity. This analysis showed no significant correlation between information processing style and creativity. On the other hand, the sequential processing style affected fluency and the simultaneous processing style affected originality, elaboration, and abstractness of titles.

• 한국전자거래학회지
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• 제27권2호
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• pp.175-192
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• 2022

자연어 처리 기술을 접목한 컴퓨터 보조 언어 학습 연구가 진행되고 있지만, 기존 영문교정은 일반적인 영어 문장을 기반으로 연구되어, 격식을 갖춘 문체와 전문적인 기술 용어를 사용하는 학술 영문의 경우 그 특성을 반영하지 못한 교정 결과를 제공한다. 또한 문장의 문법적 완성도 향상을 위한 다수의 기존 연구는 교정을 통한 문장 전달력 향상의 한계점이 존재한다. 따라서, 본 논문은 전문적인 기술 용어 사용을 기반으로 문장의 명확한 의미 전달을 목적으로 하는 학술 영문을 위한 자동 교정 방법론을 제안한다. 제안 방법론은 오탈자 교정과 문장 전달력 개선 두 단계로 구성된다. 오탈자 교정 단계는 입력된 오탈자와 문맥에 적합한 교정 단어를 제공한다. 문장 전달력 개선 단계는 원문과 교정문의 쌍으로부터 학습할 수 있는 양방향 순환신경망 기계번역 사후교정 모델을 기반으로 문장의 전달력을 개선한다. 실제 교정 데이터를 이용한 실험을 수행하였으며, 정량적·정성적 분석을 통해 제안 방법론의 우수성을 검증하였다.

• 컴퓨터교육학회논문지
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• 제13권1호
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• pp.37-44
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• 2010

최근 효율적인 외국어 학습 및 진단을 위해 외국어학습의 뇌공학적 접근이 활발하게 이루어지고 있다. 본 논문은 기존의 지필고사를 대체할 수 있는 뇌공학적 외국어 능숙도 진단 도구를 개발하는 것을 목표로 이를 위해 기존 언어심리학 과제에서 주로 사용되었던 테스트들을 기반으로 외국어 능숙도 진단을 위한 도구를 개발 하였다. 본 논문에서 제안한 도구들은 학습자의 기억능력, 이해능력, 산출능력을 5가지 테스트를 통하여 대뇌의 정보처리 양상을 간접적으로 측정한다.