• Asia Marketing Journal
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• v.15 no.3
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• Asia Marketing Journal
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• v.13 no.4
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• pp.29-54
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• 2012

Recently, as film has been admitted as the artistic merit and higher value-added business, the past studies on film have been lively carried on various fields. Especially, the film business is thought to be value-added business and has explored the causes of influencing spectators. However, there are no researches enough to explain what induces the choice and diffusion of the film. The film is not only hedonic products but also typical example of experiential products. So how to process film formation plays important roles in explaining the procedures of forming preference on the film and the movies spread more widely. But the great part of study of films has been concentrated on exploring hedonic factors of influencing spectator's choice. Until now there is not enough study for the relationship between experiential information processing and film preference. To explain film's preference, our study focuses on preference fluency and processing fluency that can provide an insight for our question about the relationship. In this article, to explain the procedures of processing experiential information and forming preference on the film, our study focuses on finding the relationship between film's processing fluency and film's preference fluency and explores the factors that affect film's processing fluency. To achieve the goal of this study, we distinguish factors of film's conceptual fluency from factors of film's perceptual fluency and explore the paths from the factors to film's preference fluency. The factors which have effects on perceptual fluency are hypothesized to be distinction of image expression, distinction of sound expression, correspondence between actors' image and their role. The factors which have effect on conceptual fluency are supposed to be well-organized story, suitability of lines expression. The experiments in which students were sampled at 'C' university were conducted in 2010 (december). Data collection was proceeded through questionnaires. We test the hypothesized model by using structural equation modeling(Amos 17.0). The fit indices for the model are as follows : x²=416.266(df=213, p=0.00), GFI=0.855, AGFI=0.812, RMSEA =0.069, IFI=O.925, CFI=0.920, TLI=0.905. According to the guidelines, there is evidence that our measurement model fits data. The results of empirical study are as follows. The path from film's perceptual fluency to film's preference fluency is supported(estimate: 0.223, C.R: 2.641). The path from film's conceptual fluency to film's preference fluency is supported(estimate: 0.397, C.R: 4.863). The path from distinction of image expression to film's perceptual fluency is not supported(estimate: 0.113, C.R: 1.665). The path from distinction of sound expression to film's perceptual fluency is supported (estimate: 0.190, C.R: 2.042). The path from correspondence between actors' image and their role to film's perceptual fluency is supported(estimate: 0.686, C.R: 5.566). The path from well-organized story to film's conceptual fluency is supported(estimate: 0.396, C.R: 4.023). The path from suitability of lines expression to film's conceptual fluency is supported(estimate: 0.536, C.R: 5.441). Concludingly, our study explored the influencing factors of film's processing fluency inducing film's Preference fluency. First, film's perceptual fluency and film's conceptual fluency have positive effects on film's preference fluency. Second, distinction of image expression is not significant on film's perceptual fluency, but distinction of sound expression and image's correspondence of actors' image and their role have positive effects on film's perceptual fluency. Lastly, well-organized story and suitability of lines expression have positive effects on film's conceptual fluency.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.1-11
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• 2021

The domestic content market has grown continuously. Furthermore, content consumption has rapidly increased in the COVID-19 era. For these reasons, it is necessary to investigate consumer behavior related to content business. This study focuses on content names as a key factor that induces consumers' interest in the content. In particular, this research examines if the conceptual fluency of the content name affects consumers' liking for the content. In addition, it explores the moderating effect of style of information processing (verbalizer vs. visualizer). The results of an experiment shows that the conceptual fluency on the content name is positively influential for liking content. Also, there was a significant interaction effect between verbalizers and conceptual fluency on content name. This study has important findings in terms of content marketing strategies. Above all, it has strong points because this research examines the style of information processing as an important consumer characteristic variable.

• Speech Sciences
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• v.15 no.2
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• pp.111-118
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• 2008

We identified the characteristic impairmants of linguistic semantic memory in patients with prodromal Alzheimer's disease(AD) and mild AD. To elucidate the earliest changes of semantic language function in subjects with AD, performances on confrontation naming test and verbal fluency task were compared among patients with AD patients (n=20), mild AD patients (n=27) and healthy elderly controls (n=20). Tasks in this study included the confrontation naming test of Test of Lexical Processing in Aphasia(TLPA/Japanese) and one-minute verbal fluency task (semantic/ phonetic categories). The results were as follows: 1) Performances of the prodromal AD group showed the comparable to those of the control group on the confrontation naming test, 2) In the semantic/phonetic verbal fluency tasks, the performances of the control group were better than those of the prodromal AD and mild AD groups, but no significant differences were shown between the prodromal AD and the mild AD group.

• Phonetics and Speech Sciences
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• v.7 no.2
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• pp.149-156
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• 2015

We propose a new method for automatic fluency scoring of English speaking tests spoken by nonnative speakers in a free-talking style. The proposed method is different from the previous methods in that it does not require the transcribed texts for spoken utterances. At first, an input utterance is segmented into a phone sequence by using a phone recognizer trained by using native speech databases. For each utterance, a feature vector with 6 features is extracted by processing the segmentation results of the phone recognizer. Then, fluency score is computed by applying support vector regression (SVR) to the feature vector. The parameters of SVR are learned by using the rater scores for the utterances. In computer experiments with 3 tests taken by 48 Korean adults, we show that speech rate, phonation time ratio, and smoothed unfilled pause rate are best for fluency scoring. The correlation of between the rater score and the SVR score is shown to be 0.84, which is higher than the correlation of 0.78 among raters. Although the correlation is slightly lower than the correlation of 0.90 when the transcribed texts are given, it implies that the proposed method can be used as a preprocessing tool for fluency evaluation of speaking tests.

• Korean Journal of Community Nutrition
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• v.27 no.5
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• pp.387-396
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• 2022

Objectives: The purpose of this study was to examine the effects of the types of nutrition labeling on the processing fluency, health evaluation and purchase intentions of home meal replacements. Methods: This online experimental study was conducted from December 29 to 31, 2019 and included 134 participants. The research design was 2 (Objective nutrition labeling: present vs. absent) × 2 (Evaluative nutrition labeling: present vs. absent) and each participant was randomly assigned to one of four groups. As stimuli, five types of ready-to-heat foods sold in the market were used. Results: Processing fluency (4.91 points) and purchase intention (4.13 points) were significantly high when both evaluative nutrition labeling and objective nutrition labeling were presented, and healthfulness evaluation (4.47 points) was significantly high when only evaluative nutrition labeling was presented. All three variables were measured to be high when evaluative nutrition labeling was presented. The evaluative nutrition labeling that visually represented nutritional values was found to be more effective for processing fluency, healthfulness evaluation, and purchase intention than the objective nutrition labeling representing the nutritional value of the product in numbers and proportions. Conclusions: These results show that it is necessary to develop various types of evaluative nutrition labeling to enable consumers to choose and purchase healthful home meal replacements. Also, consumer education and public campaigns are needed to encourage consumers to select healthier home-cooked meals using nutrition labeling.

• Speech Sciences
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• v.8 no.4
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• pp.157-168
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• 2001

The limited capacity model has been used to explain linguistic interactions and trade-offs that occur in children's speech. The purpose of the present investigation is to explore the interrelationship of MLU (as an index of syntactic development) and fluency in the spontaneous speech of normal children. Twenty normal children's (ten girls and ten boys, aged 36-48 months) spontaneous speech samples were obtained during free-play interactions with their mothers or other adults. The results indicated that the MLU of disfluent utterances were significantly longer than that of fluent utterances. Also, disfluencies occurred more frequently in longer utterances than in shorter utterances. In addition, the utterances where disfluencies occurred more than 2 times were longer than those where disfluencies occurred once. These results imply that the increase of MLU appear to affect not only the occurrence of disfluent utterances, but also the number of disfluencies within the utterances. In other' words, these findings show that there are trade-off effects between MLU and fluency. This is discussed within a limited capacity framework.

• Korean Journal of Child Studies
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• v.29 no.1
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• pp.293-303
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• 2008

The purpose of this study was to identify the relationships between children's information processing style and creativity. The subjects were 40 5-year-old kindergarten students in Busan. The K-ABC (Kaufman Assessment Battery for Children, 1987) test and Torrance's TTCT were used to examine the relationships between children's information processing style and creativity. This analysis showed no significant correlation between information processing style and creativity. On the other hand, the sequential processing style affected fluency and the simultaneous processing style affected originality, elaboration, and abstractness of titles.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.175-192
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• 2022

Artificial intelligence-based natural language processing technology is playing an important role in helping users write English-language documents. For academic documents in particular, the English proofreading services should reflect the academic characteristics using formal style and technical terms. But the services usually does not because they are based on general English sentences. In addition, since existing studies are mainly for improving the grammatical completeness, there is a limit of fluency improvement. This study proposes an automatic academic English editing methodology to deliver the clear meaning of sentences based on the use of technical terms. The proposed methodology consists of two phases: misspell correction and fluency improvement. In the first phase, appropriate corrective words are provided according to the input typo and contexts. In the second phase, the fluency of the sentence is improved based on the automatic post-editing model of the bidirectional recurrent neural network that can learn from the pair of the original sentence and the edited sentence. Experiments were performed with actual English editing data, and the superiority of the proposed methodology was verified.

• The Journal of Korean Association of Computer Education
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• v.13 no.1
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• pp.37-44
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• 2010

Recently, the scientific approach to brain engineering is actively being made for effective foreign language learning and diagnosis. In order to supplement the problem of preexistence paper exam, the study aimed to develop a tool for foreign language fluency diagnosis which based on brain engineering. The proposed tools in the paper indirectly measure the aspects of brain information processing by testing learners' 3 abilities of linguistic memory, comprehension, and language production in 5 different ways.