• Journal of the Korean Data and Information Science Society
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• v.19 no.4
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• pp.1081-1089
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• 2008

Beginning in the 2007-2008 season, the men's pro-basketball league changed a foreigner selection method by introducing a draft system which leads to a tryout from the free agency system. Also in the same season, the woman's pro-basketball league changed its system from one that permitted foreign players to one that doesn't allow foreign player participation. The reason for this change is thought to be financial problems. However this institutional change brings about the reduction in the quality of basketball and it will affect spectators in a negative way. The empirical study attempted to analyze the effects which follows an institutional change in Korean men's pro-basketball. The research showed that the men's pro-basketball league wasn't affected at all due to foreigner selection method by a draft system that led to a tryout from the free agency system.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.425-438
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• 2015

This study aims to integrate sports uniform design into fashion as an effective communication means by analyzing the uniforms of women's pro basketball and volleyball teams in the country. As part of the research method, a literature review was conducted on the domestic pro sports background and women's basketball and volleyball uniforms. For empirical research, an analysis was performed of the uniforms of 12 teams in total: six women's pro basketball teams and six women's pro volleyball teams in the 2013~2014 league. The following results were obtained. First, in terms of formativeness, sleeveless shirts and shorts are basic in both basketball and volleyball. However, there are remarkable differences between the two. Shirts in volleyball are tighter, with the body figure visible, and shorts are shorter in length than those in basketball. Most basketball uniforms have a V-neckline and are collarless, while volleyball uniforms have a standup collar in all teams. Second, both basketball and volleyball apply the representative color of the sponsoring company and the team's typical color, but common colors, such as blue, navy, and white, are used in many teams, which fails to represent a uniquely differentiated image. Third, the logo or symbol of a sponsor is excessively applied to both basketball and volleyball uniforms. This downgrades the uniform's own esthetic features. Fourth, a fashionable uniform design, that reflects the bodily characteristics of women and the characteristics of the sports game would be a beneficial communication tool for all the tiers to become involved in participation and entertainment.

• Journal of the Korean Institute of Intelligent Systems
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• v.25 no.5
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• pp.489-494
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• 2015

The purpose of this paper is to analyse outcomes of Korean Pro-basketball games using regression models. Both Classic Fuzzy Regression Model and Fuzzy Regression Model applying linguistic variables were used to meet the purpose of the paper. In General Regression Analysis, in which the results of games are expressed and analyzed through score differences, a regression model is proposed considering influential variables for the score differences of the two teams. In Fuzzy Regression Analysis, the results are sorted into six different literal expressions, 'win with large margin, win with moderate margin, win with narrow margin, defeat with narrow margin, defeat with moderate margin, and defeat with large margin'. Athletic performances and team work of each teams were expressed in fuzzy number to analyse how much athletic performances and team work affect results of games. This paper referred back to 2013-2014 season data provided by KBL(Korean Basketball League) and professional columns on Korean basketball analysis.

• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.957-970
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• 2015

The purpose of this study was to analyze records of Korean pro-basketball using general linear model (two-way ANOVA and hierarchical multiple regression analysis). Korea Basketball League (KBL) informed the records (2014-2015 season) of this study. The eight variables (TA, 2PA, 3PA, 2P, 3P, Ast, TFB, CH) were selected in content validity. SPSS program was used to analyze general linear model. All alpha level was set at 0.05. Major results were as follow. 3PA had significant interaction effect between victory & defeat variable and home & away variable. Victory teams showed that 3PA was higher in home games than away games, and defeat teams was the other. 2PA, AS, TFB, and CH were selected significant variables affecting victory and defeat. In result of hierarchical regression, Ast had significant moderation effect between 3PA and TS. TFB also had significant moderation effect between AS between 2P. The other construct (Ast between 2PA and TS; TFB between AS between 3P) had no significant moderation effect. In the effect of 2PA, 3PA and Ast to TS, CH also had no significant moderation effect.

• Journal of the Korean Data and Information Science Society
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• v.23 no.5
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• pp.993-1003
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• 2012

The purpose of this study was to estimate the determinants of victory and defeat through analyzing records of Korean men pro-basketball. Statistical models of victory and defeat were established by collecting present basketball records (2010-2011, 2011-2012 season). Korea Basketball League (KBL) informs records of every pro-basketball game data. The six offence variables (2P%, 3P%, FT%, OR, AS, TO), and the four defense variables (DR, ST, GD, BS) were used in this study. PASW program was used for logistic regression and Answer Tree program was used for the decision tree. All significance levels were set at .05. Major results were as follows. In the logistic regression, 2P%, 3P%, and TO were three offense variables significantly affecting victory and defeat, and DR, ST, and BS were three significant defense variables. Offensive variables 2P%, 3P%, TO, and AS are used in constructing the decision tree. The highest percentage of victory was 80.85% when 2P% was in 51%-58%, 3P% was more than 31 percent, and TO was less than 11 times. In the decision tree of the defence variables, the highest percentage of victory was 94.12% when DR was more than 24, ST was more than six, and BS was more than two times.

• Journal of the Korean Data and Information Science Society
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• v.23 no.6
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• pp.1319-1319
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• 2012

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.21-25
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• 2004

In today's mass production/consumption society, there are many important constituents people need to have/do for their happy life. Very few People think that among those components enjoying Pro-sports in their life is essential, and Many business companies are interested in owning/operating pro-sports teams. Thus, many studies have been progressed on sports management or sports marketing domestically and abroad. This paper studied the preference relationship between subject's majors and products/service and pro-sports. We constructed hypotheses about the relationship and tested them by using ANOVA and Tuckey tests. We found significant results that preference for coke/cider is influenced by subject's majors, and that preference for pro-baseball, pro-football, and pro-basketball is also influenced by subject's major, etc. As the results, we can have important information about who are the most important customers and who should be target customers for marketing and promotion, and with the information related business companies can attain higher profitability and less loss through more effective sports marketing.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.16-27
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• 2002

This paper is mainly interested in customer's(fan's) royalty to professional sports in sports industry. The royalty is studied with the royalty to several products and a service, so that we can obtain the comparison between both the former and the latter royalty. Interested professional sports, products and service are baseball, basketball, soccer, beer, cu, cola/cider, etc, and we will call each of them 'item'. The seven related hypotheses are considered. In hypotheses the dependent variable is royalty to nine items, and the independent variables are rune items, and customer's sex and major. For testing hypotheses, a questionaire is used, and reliability is checked with Cronbach's Alpha and correlation coefficients. For some items the royalty is significantly strong. Rather, even if some item has bad quality, it is found that customers can be royal to that item. We can identify some of those items through the results of this study. The strong significant results will be useful for the customer management. Additional studies are required for nonsignificant results which seems to be useful, and they are noted in the final part of the paper.

• Journal of Service Research and Studies
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• v.12 no.2
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• pp.117-134
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• 2022

This study conducted a survey on visitors who visited the 2021-2022 KBL Professional Basketball Stadium in Wonju to understand how professional sports viewing factors affect the club image, club satisfaction, and club reputation. As factors for watching professional sports, four factors were considered: stadium, game situation, spectating cost, and spectator promotion. A total of 450 questionnaires were distributed and 411 questionnaires excluding 39 questionnaires were used as the final analysis data. For the effective questionnaire survey, After analyzing the purpose and purpose of the research, participants were asked to collect data. The collected data were analyzed using SPSS statistical package after data coding and cleaning process. The results of this study are as follows. First, the effect of professional sports viewing factor on brand image was 45.1%, and the factor of pro sports viewing was significant in stadium, competition situation, and promotion of viewing, and had no effect on viewing cost. Second, the influence of professional sporting factor on the satisfaction of the team was 42.5% in explaining power, which was significant in the stadium, the competition situation, the cost of visiting, and promotion of viewing. Third, the influence of professional sports viewing factor on team reputation was 62.1%, and the factor of professional sports viewing was significant in promoting stadium, visiting cost, and viewing, and had no effect on economic situation. The implication of this study is that in order to increase the brand value of the club, it is much more effective to increase the quality of facilities and food and beverages and to activate events for the audience than to lower the cost of viewing.