• Korea Trade Review
• /
• v.45 no.6
• /
• pp.77-97
• /
• 2020

This study investigates the effects of O2O-based mobile shopping application (O2O MSA)'s information and service quality on the user's perceived privacy protection, satisfaction and loyalty. In this study, 969 questionnaire reponses were collected, out of which 555 were used to estimate the structural paths using PLS-SEM (partial least square structural equation model) for the hypothesis test. Our empirical findings are drawn from Chinese respondents that live in a 1-line city in China and use O2O MSAs serviced by China's leading companies. This study examines and confirms that qualified information and service of O2O MSA positively affect both perceived privacy protection and customer satisfaction, which finally leads to customer behavioral loyalty through the perceived privacy protection. Further, this study presents effective practical implications for application development strategy suitable for users in the O2O-based mobile shopping industry.

• 제어로봇시스템학회:학술대회논문집
• /
• 2004.08a
• /
• pp.788-793
• /
• 2004

Internet-based distribution of digital contents provides great opportunities for producers, distributors and consumers, but it may seriously threaten users' privacy. The Digital Rights Management (DRM) systems which one of the major issues, concern the protection of the ownership/copyright of digital content. However, the most recent DRM systems do not support the protection of the user's personal information. This paper examines the lack of privacy in DRM systems. We describe a privacy policy and user's privacy preferences model that protect each user's personal information from privacy violation by DRM systems. We allow DRM privacy agent to automatically negotiate between the DRM system policy and user's privacy preferences to be disclosed on behalf of the user. We propose an effective negotiation algorithm for the DRM system. Privacy rules are created following the negotiation process to control access of the user's personal information in the DRM system. The proposed privacy negotiation algorithm can be adapted appropriately to the existing DRM systems to solve the privacy problem effectively.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.13 no.9
• /
• pp.4771-4787
• /
• 2019

Aimed at the disclosure risk of mobile terminal user's location privacy in location-based services, a location-privacy protection scheme based on similar trajectory substitution is proposed. On the basis of the anonymized identities of users and candidates who request LBS, this scheme adopts trajectory similarity function to select the candidate whose trajectory is the most similar to user's at certain time intervals, then the selected candidate substitutes user to send LBS request, so as to protect user's privacy like identity, query and trajectory. Security analyses prove that this scheme is able to guarantee such security features as anonymity, non-forgeability, resistance to continuous query tracing attack and wiretapping attack. And the results of simulation experiment demonstrate that this scheme remarkably improve the optimal candidate' trajectory similarity and selection efficiency.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.13 no.6
• /
• pp.3199-3218
• /
• 2019

Location-based services (LBSs) have become popular in recent years due to the ever-increasing usage of smart mobile devices and mobile applications through networks. Although LBS application provides great benefits to mobile users, it also raises a sever privacy concern of users due to the untrusted service providers. In the lack of privacy enhancing mechanisms, most applications of the LBS may discourage the user's acceptance of location services in general, and endanger the user's privacy in particular. Therefore, it is a great interest to discuss on the recent privacy-preserving mechanisms in LBSs. Many existing location-privacy protection-mechanisms (LPPMs) make great efforts to increase the attacker's uncertainty on the user's actual whereabouts by generating a multiple of fake-locations together with user's actual positions. In this survey, we present a study and analysis of existing LPPMs and the state-of-art privacy measures in service quality aware LBS applications. We first study the general architecture of privacy qualification system for LBSs by surveying the existing framework and outlining its main feature components. We then give an overview of the basic privacy requirements to be considered in the design and evaluation of LPPMs. Furthermore, we discuss the classification and countermeasure solutions of existing LPPMs for mitigating the current LBS privacy protection challenges. These classifications include anonymization, obfuscation, and an encryption-based technique, as well as the combination of them is called a hybrid mechanism. Finally, we discuss several open issues and research challenges based on the latest progresses for on-going LBS and location privacy research.

• Journal of Multimedia Information System
• /
• v.3 no.3
• /
• pp.103-110
• /
• 2016

The recent development of the Internet of things (IoT) has led to the introduction of new access control measures. Even during the access control for security, however, there might be privacy infringements due to unwanted information provision and collection. Measures to control this process are therefore required. This paper defines the structure and policies of tokens to protect privacy that can be exposed through the token information when you use the capability token in the IoT service system.

• Current Optics and Photonics
• /
• v.4 no.5
• /
• pp.421-427
• /
• 2020

A novel privacy-protection device to prevent visual hacking is realized by using a directional backlight and facial recognition. The proposed method is able to overcome the limitations of previous privacy-protection methods that simply restrict the viewing angle to a narrow range. The accuracy of user tracking is accomplished by the combination of a time-of-flight sensor and facial recognition with no restriction of detection range. In addition, an experimental demonstration is provided to verify the proposed scheme.

• Korea Journal of Hospital Management
• /
• v.8 no.2
• /
• pp.111-129
• /
• 2003

This study discusses the direction of legislation to strengthen the legal protection of medical records privacy in information age. The legislation trends on privacy protection of medical records in European Union and United States are analysed and the current law and regulation of Korea on medical records are compared. The issues discussed include the ownership of medical records, the patient's right of access to medical records, medical information publication for other than treatment or insurance processing use, confidentiality responsibility of provider organizations, medical information management in provider organizations, penalty for the unlawful use of patient information. This study concludes that the patients' right on medical record and provider organization's responsibility in processing patient information should be strengthened in order to protect patients' privacy and to conform to the international standard on medical record protection in the information age.

• Journal of the Korean Statistical Society
• /
• v.34 no.4
• /
• pp.297-309
• /
• 2005

We consider 'efficiency versus privacy-protection' problem concerned with several well-known randomized response (RR) devices to estimate pro­portion of people bearing a stigmatizing characteristic in a community. The literature of RR on respondent's privacy protection discusses only about response specific jeopardy measures. We propose a measure of jeopardy that is independent of the RR offered by the interviewee and recommend it for using as a technical characteristic of the RR device. For ensuring better cooperation from the interviewees this new measure that depends only on the design parameters of the RR devices may be disclosed to the respondents before producing the RR by implementing the randomization device.

• Journal of the Korean Home Economics Association
• /
• v.37 no.10
• /
• pp.55-66
• /
• 1999

The purpose of this study is to propose consumer policy related to the protection of personal information on the basis of regulations and laws in the developed countries. From this study, implications for the protection consumer privacy are discussed as follows. First, Consumer education is needed to enhance consumers'knowledge on their privacy right and this should be done not only by private consumer organization but also by businesses. Second, Businesses should realize ethical responsibilities of consumers'privacy right when they use personal information by databasemarketing. Finally, Government should establish a privacy law concerning both public and private sectors.

• Women's Health Nursing
• /
• v.18 no.4
• /
• pp.268-278
• /
• 2012

Purpose: This study aims to determine obstetric and gynecologic (OBGY) nurses' perception and performance propecting patients' privacy, and to contribute to develop educational program and improve the quality of nursing care. Methods: 206 OBGY nurses in 6 hospitals using an electronic medical record or an order communicating system were chosen by convenience sampling and agreed to participate in the study. The questionnaire, explored 4 domains of privacy: direct nursing, linked business, patient information management, communication with relatives. Results: Perception and performance of protecting patient privacy averaged 4.29 (of 5) and 3.55 (of 5), respectively. Most nurses (94.2%) recognized the importance of protecting patient privacy, 80.1% received patient privacy education. There was a distinct difference between the perception and performance of protecting patient privacy of nurses. Performance of protecting patient privacy had a positive correlation with perception. Conclusion: Proper performance of protecting privacy protection requires improving perception of each nurse on the patient privacy, and various efforts should be made to minimize the affect from external factors such as hospital environment. It is needed to educate nurses for patient privacy. It is also needed for medical organizations to improve their policies and facilities to ease the performance for privacy protection.